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Journal : Journal of the Community Development in Asia

Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Pandey, Rudresh; Sin, Liem Gai; Agnihotri, Shreyas; Chaudhary, Utkarsh; Tiffany, Natasha; Usamah, Ahmad; Kee, Daisy Mui Hung; Zikri, Hafiz; Hafizudin, Muhammad; Zulfaqar, Mohamad
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.999

Abstract

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.
The Impacts of Covid-19 on Unilever Pandey, Rudresh; Massand, Ajay; Mulya, Victor Teja; Sin, Liem Gai; Naresh, Vadlamudi Prudhvi; Binti Zamara, Faizah; Kee, Daisy Mui Hung; Binti Zamri, Siti Khadijah; Binti Azmi, Nur Ain Syamira; Binti Mohd Hamdan, Noor Najihah; Aditi, Aditi
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.996

Abstract

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.
Users’ Perception on Their Experience with FamPay Pandey, Rudresh; Rao, K.S.; Chaurasiya, Rupali; Upadhayay, Nishant; Hongekar, Sairaj; Massand, Ajay; binti Mohd Daud, Sofea Zafiera; Kee, Daisy Mui Hung; Binti Mohamed Nazir, Nurin Jasmin; Binti Mohamed Harun, Nurathirah; Thevan, Parvina A/P Sangelee
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.997

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic Suvanmanee, Wanneyda; Kee, Daisy Mui Hung; Lee, Zhi Wei; Low, Chia Miin; Zakwan, Muhamad Amir; Gupta, Ankit; Pandey, Rudresh; Alfahad, Fay Fahad; Quttainah, Majdi Anwar
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.889

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.
A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India Pandey, Rudresh; Massand, Ajay; BV, Suhasini; Sharma, Lavi; Rai, Akansha; Aida, Syazreen; Kee, Daisy Mui Hung; Rattanapoond, Rattanapoond; Syarina, Wan Syazwanie; Ilyana, Normaizatul
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.1003

Abstract

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.
Co-Authors A. Prakash, Preethi A.A. Gde Satia Utama, A.A. Gde Satia A/L Antony Das, Pusparajan A/P Muniandy, Linarani A/P Sathiyananthan, Geethanapriya Aditi, Aditi Agarwal, Somya Agnihotri, Shreyas Ahmad, Khadija Mohammad Aida, Syazreen Aishan, Norfathu Al Rashidi, Fatimah Al Shammari, Hadeel Al Shuwaler, Abdulaziz Albert, Paul Jason Albesis, Ghezlan Alfadhly, Hamad Alfahad, Fay Fahad Alhamlan, Hadeel Ali, Ahmad Amer Aafis Mohamed Almuhaini, Rashed Fahad Alosaimi, Asla Alotaibi, Aisha Bader Alrashidi, Anfal Alrubah, Sarah Abduallah Alsubaie, Lulwa Khalied Amir Hamzah, Nur Ardina Amirah, Nur Amirah, Nur Wadhihah Angarita, Laura Sofia Cuellar Anjali, Anjali Aqilah, Nur Arenas, Venus Toro Ariyani, Dwi Nita Artha, Diwa Aun, Teoh Bak Basak, Sourav Bella, Arti Bhardwaj, Shelly Bhavishya, Bhavishya Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Mohd Ghazali, Muhammad Khairul Amali Binti Azmi, Nur Ain Syamira Binti Md Zamri, Nur Afeza Azila Binti Mohamed Harun, Nurathirah Binti Mohamed Nazir, Nurin Jasmin Binti Mohamed, Nur Azwanie binti Mohd Daud, Sofea Zafiera Binti Mohd Fauzi, Fahada Nur Binti Mohd Hamdan, Noor Najihah Binti Mohd Yasir, Nur Hafizah Binti Suhairi, Nur Fatini Farisya Binti Zamara, Faizah Binti Zamri, Siti Khadijah BV, Suhasini Chan, Chia Yi Chanchal, Bhardhwaj Chaudary, Vidush Chaudhary, Pratima Chaudhary, Utkarsh Chauhan, Shradda Chaurasiya, Rupali Chawla, Pooja Chen, Lim Sin Chia, Jian Wei Chin, Ming Hooi Ching, Choong Shu Chong, Angela Yi Wen Chong, En Chua, Chuan Rou Chua, Jia Feng Chua, Wan Jun D, Dilip D, Dillip Das, Akash Diaz, John Francis Edeh, Blessing Friday Edeh, Friday Ogbu En, Lim Xiao Er, Cha Ching Er, Lew Ke Fadzil, Sarah Qamarina Meor Ahmad Fatihah, Nur Alissa Fei, Neng Mei Ganatra, Varsha Gee, Ooi Xin Goel, Pragya Goyal, Priyanshi Goyal, Shradha Gupta, Ankit Gupta, Apurv Hafizudin, Muhammad Hak, Kim Kim Halim, Nur Aqilah Abdul Hanif, Maulana Hanif, Mohd Azri Harsha, Yalla Satya Sai Venkata Sri Hon, Hui Shan Hong, Aileen Chun Yueng Hongekar, Sairaj Huei, Lok Yee Hui, Chin Kah Hui, Foung Hann Hui, Gan Kia Hui, Saw Jia Hui, Yip Jia Hung, Daisy Kee Mui Hung, Yip Wei Husna, Nor Ibrahim, Haslindar Ilyana, Normaizatul Ing, Tammy Wong Shao Ing, Teoh Siew Irdina, Irdina Iyer, Ganesh Izzati, Zafirah Jain, Ashi Jamnik, Sonali Jayant, Jigyasa Jian, Oh Zi Jimmy, Adrianie Jinietia Jin, Chai Yeong Jin, Liow Yue Junaina, Intan Kadam, Prachi Kamarudin, Riduwan Shah KARAMCHANDANI, DEVANSHU Kee, Daisy Mui Hung Kei, Choo Mun Kelvin, Ch’ng Khushboo, Kumari Kong, Rui Yang Kulkarni, Swati Kumar C, Akshay Kumar, Kalyani Prem Kumari, Madhumita Kurniawan, Obaja Elka Lam, Kah Yee Lee, Jia Ying Lee, Men Je Lee, Zhi Wei Leng, Law Sin Liang Xuan Lim, Chun Han Lim, Jia Yee Lin, Jia Yee Ling, Chong Chiew Ling, Irene Saw Ai Ling, Lee Kuong Lopez, Carolina Ardila Low, Chia Miin Maisarah, Nabilah Malhotra, Kunal Massand, Ajay Mazzuan, Nur Alya Maisarah Mei, Tan Cai Mein, Hee Hui Min, Fong Jia Min, Tan Hui Muhammad Adam, Muhammad Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Mulya, Victor Teja Mundu, Muhamad Mustafa Nabawanuka, Hamidah Nadirah, Nour Aliaa Nair, Rajesh Kumar Nandana, R Devi Narayanan, Yashwiny Narendath, P. Naresh, Prudhvi Naresh, Vadlamudi Prudhvi Ng, Xin Yun Nidhi, Nidhi Nikhil, Nikhil Nuo, Qiu Nur Fadhilah Obinwa, Etoo Emmanuel Ong, Rui Suen P, Nuthan Jeevraj P.V, Ranjith Pal, Monika Panda, Kunal Pandey, Divya Pandey, Madhu Ashok Pandey, Mayank Kumar Pandey, Shweta Pathak, Smita Pawar, Purvika Perez, Manuela Granda Peter, Okwu Puran, Puran Putra, Theofilus Welyna PV, Ranjith Qhi, Looi Yong Qi, Er Jia Qi, Liang Mei Qi, Tin Jin Qi, Wong Yun Qing, Koh Jhee Qu, Gao Quttainah, Majdi Anwar Radzi, Rayhani Syahlah M Rai, Akansha Raj, Nidhi Ramadhan, Hafizh Sasining Ramadhany, Diwa Artha Rana, Virat Rao, K.S. Rao, K.S. Srinivasa Rattanapoond, Rattanapoond Reddy, L. Sudershan Reddy, Vasunthra Restrepo, Camilo Alberto Perez Restrepo, Camilo Pérez Riduan, Rusydina Amirah Mohd Ristiansyah, Sabillah Alfarisi Safitri, Adinda Dessy Indriana Sahu, Aditya Kumar Sara, Hani Sariya, Sariya Saxena, Muskan Sejal, Shivani Sentosa, Reinaldo Gerald Shamiliy, Thiagarajan A/P Sharma, Lavi Sharma, Shivam Sharma, Shobha Shukla, Sonia Sien, Lim Hooi Sin, Liem Gai Singh, Abhishek Singh, Abishek Singh, Ashvinderjit Singh, Padmalini Sinha, Rupesh Siw, Ming Yuen Sonawane, Harsh Soon, Joel Chen Tai Sri, Kamini Srishti, Srishti Srivastava, Aditi Stephani, Stephani Subramaniam, Maniratnam Sundararajan, Thanushrii P.K. Suvanmanee, Wanneyda Swami, Sudiksha Syakirah, Nurul Syarina, Wan Syazwanie Syazreeza, Rusyda Tan, Chong Yi Tayal, Sakshi Thevan, Parvina A/P Sangelee Thirupathi, Harichandran Tianen, Wang Tien, Tan Jia Tiffany, Natasha Ting, Quek Xin Toh, Yong Rong Tomar, Sania Upadhayay, Nishant Usamah, Ahmad Uwais, Nurul Vashishth, Kajal Vashney, Kushal Verma, Ashutosh Verma, Deepali Verma, Priyanka Verma, Sahil Wei, Liew Pei Wei, Ooi Yu Wen, Chin Pei Wen, Ewe Cai Wen, Shelly Foo Hui Wen, Yap Sing Whiryawan, Jhonathan Widyawati, Venny Tezaryning XiaoLin, Huang Xin, Roselin Yong Kai Xuan, Chian Lee Xuan, Tan Yi Xuan, Wang Ying Yan, Ng Pui Yan, Yap Wen Yee, Jia Hui Yeong, Pei Hung Aw Yi, Sally Poh Jia Yi, Tan Chi Yin, Chong Li Yu, Tan Pei Yue, Wong Sin Yunn, Sek Yuen Yusra, Nur Amalina Hadirah Yuwono, Sienly Zahra, Puteri Fatimah Zakwan, Muhamad Amir Zen, Lee Jen Zhin, Phuan Mun Zikri, Hafiz Zulfaqar, Mohamad