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Wulan Purnama Sari
Fakultas Ilmu Komunikasi, Universitas Tarumanagara
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Back Matters Jurnal Komunikasi Vol 12 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 12 No. 1 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i1.8682

Abstract

Back Matters Jurnal Komunikasi Vol 12 No 1
Front Matters Jurnal Komunikasi Vol 12 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 12 No. 1 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i1.8758

Abstract

Front Matters Jurnal Komunikasi Vol 12 No 1
Cover Jurnal Komunikasi Vol 12 No 1 Wulan Purnama Sari
Jurnal Komunikasi Vol. 12 No. 1 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i1.8760

Abstract

Cover Jurnal Komunikasi Vol 12 No 1
Back Matters Jurnal Komunikasi Vol 12 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 12 No. 2 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i2.10013

Abstract

Back Matters Jurnal Komunikasi Vol 12 No 2
Front Matters Jurnal Komunikasi Vol 12 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 12 No. 2 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i2.10038

Abstract

Front Matters Jurnal Komunikasi Vol 12 No 2
Cover Jurnal Komunikasi Vol 12 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 12 No. 2 (2020): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v12i2.10039

Abstract

Cover Jurnal Komunikasi Vol 12 No 2
Factors Shaping Brand Awareness of Sumba Weaving Products in a Phenomenological Perspective Wulan Purnama Sari; Mei Ie Mei Ie; Hetty Karunia Tunjungsari
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.11082

Abstract

The fashion industry is included in the top three creative industry sectors in Indonesia. The development of the fashion industry is also supported by various parties and is also enlivened by the distinctive fashion of Indonesian traditional fabrics. Several traditional Indonesian fabrics, such as batik, lurik, Lombok songket have successfully penetrated the international market, so the opportunity to continue developing the fashion industry with traditional fabrics is still large. One of them is to use a typical Sumba woven cloth which is not gaining popularity with Sumba as a tourist destination. Therefore, this research was conducted with the aim of digging deeper into the factors that shape the brand awareness of Sumba woven fabrics. This research was conducted using a qualitative approach and phenomenological methods, with data collection using the Focus Group Discussion (FGD) technique. The results showed that the factors that formed brand awareness of Sumba woven fabrics were divided into two, namely internal and external factors. Internal factors are factors that come from the product itself, such as motif, price, color, age of fabric, quality, craftsmen. While external factors come from outside the product, including the power of word of mouth, organizing events (exhibitions), government involvement (regional and central), and showing the identity of the wearer. Industri fashion termasuk dalam tiga besar sektor industri kreatif di Indonesia. Perkembangan industri fashion ini juga didukung berbagai pihak, serta turut diramaikan dengan fashion khas kain tradisional Indonesia. Beberapa kain tradisional Indonesia, seperti batik, lurik, songket Lombok telah berhasil menembus pasar internasional, sehingga peluang untuk terus mengembangkan industri fashion dengan kain tradisional masih besar. Salah satunya adalah dengan menggunakan kain tenun khas Sumba yang kurang mendapatkan popularitas dengan Sumba sebagai destinasi wisata. Oleh karenanya, penelitian ini dilakukan dengan tujuan untuk menggali lebih dalam mengenai faktor yang membentuk brand awareness kain tenun Sumba. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif dan metode fenomenologi, dengan pengumpulan data menggunakan teknik Focus Group Discussion (FGD). Hasil penelitian menunjukkan bahwa faktor yang membentuk brand awareness atas produk kain tenun Sumba dibedakan menjadi dua, yaitu faktor internal dan eksternal. Faktor internal merupakan faktor yang berasal dari produk sendiri, seperti motif, harga, warna, usia kain, kualitas, pengarajin. Sedangkan faktor eskternal berasal dari luar produk, meliputi kekuatan dari word of mouth, penyelenggaraan event (pameran), keterlibatan pemerintah (daerah dan pusat), dan menunjukkan identitas pemakainya.
Front Matters Jurnal Komunikasi Vol 13 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.15416

Abstract

Front Matters Jurnal Komunikasi Vol 13 No 2
Back Matters Jurnal Komunikasi Vol 13 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.15417

Abstract

Back Matters Jurnal Komunikasi Vol 13 No 2
Cover Jurnal Komunikasi Vol 13 No 2 Wulan Purnama Sari
Jurnal Komunikasi Vol. 13 No. 2 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i2.16313

Abstract

Cover Jurnal Komunikasi Vol 13 No 2
Co-Authors A , Tyas Martika Abner lumika Arung Ai Ping Teoh Aldi Nirjana Alexandra Virginia Alyya Siddiqa, Alyya Amalia, Tasya Syawa Amesz, Mutiara Fransisca Andi Setiawan Andrea, Dika Andriyani, Risa Aqila, Mu’Amar Zaki Archie Gredyon ARDIANSYAH ARDIANSYAH Arrafi, Muhamad Iman Atwar Bajari Audrey Sugito Augustine, Michelle Auliya, Puri Ben Thiodanu Cahyani, Regita Emelia Carolina, Alexandra Carolina, Christine Vonny Catherine Dwitama Shan Catherine Gisela Chandra Ronaldo Chang, Keysha Abigail Christabella, Marvelyn Christina Christina Christine Natalia Chandra Christine Vonny Carolina Cindy Cindy Clarisa Tan Clemens Clemens Daniel Kurniawan Harijanto Devita Novelia Dewi Dewi DF, Filia Klarasinta Dionisius Kevin Doddy Salman Eko Harry Susanto Elvi Valentina Enzo Scifo Jauwinata Evelyn Thelia Farid Fatmoko, Adlim Dwi Felicia Masali Felisia Ferina, Sheren Fitria, Khofifah Habibah Fransisca Graciela M B Fransisca Kristy Franslie, Reynaldo Frinico Alfian Friscilla Purnama Sari Gavrila, Sherina Grace Nathasya Graceica Octavia Haikal, Faldie Muhamad Hanny Hafiar Hardja, Diovanny Helen, Helen Heru Chandra Litmanen Hetty Karunia Tunjungsari Hidayat, Angel Hokky Putra Pangestu Hutomo Rio Pangesthio Ibanez Vienoza Ngan Ihsan, Zainur Irena, Lydia Ivan Surya Ivander Stefanus Jason Subandi Jennifer Jennifer Jennifer Lauren Jesselyn, Eunike Jessica Febriani Thoeng Jessyca Indra Joko Susilo Jonathan, Maureen Julianto, Irwan Dwi Junaidi Diharyo Karina Wongso Keni Keni KENI KENI Kezia Stephanie Halim Khairunnisa, Julia Khang, Helen Lady Ta, Yesha Lie, Michelle Lioni Lioni Lulu Ferent Lusia Savitri Setyo Utami Maulana, Muhammad Irfan Mei Ie Messy Stella Fabiola Michelle Jennifer Michelle, Laurencia Mita Restinia Morisca Morisca Myesha Adira Nigar Pandrianto Nirwasita, Wulan Novianty, Melinda Nurtami Soedarsono Paramita, Sinta Pearlees Tjoeng Pesik, Vanessa Thabita Regina Phillip, Olivia Yuriko PUJI LESTARI Putra, Kiki Pradana Putra, Rio Sanjaya Putri, Aneesa Joenice Qonitha Risky Queennie Millendian Rahmawati, Dea Indi Ravinazan, Ravinazan Reginald Gusli Reniati Reniati Rezasyah, Teuku Rheza Alfredo Bunyamin Ria Puspitawati Rianty, Fety Fajar Ridwan, Salwa Salsabilla Rika Rachmawati Riris Loisa Risky, Qonitha Riwanda, Josephine Kayla Rizky Ferdy Rizky, Fitri Nur Romi Ferdian Rosario, Fernando Roswita Oktavianti, Roswita Ruth Ambar Santoso, Maria Regina Yanuarika Putri Sella Desember Selvina Suryanto Shafira Nusa Kusuma Shella Oskania Shella Shella shinta Octavia Shinta Octavia, Shinta Sinta Paramita Sinta Paramita Sri Wahyuni Stefany Stefany Stephanie Violita Chandra Sukendro, Gregorius Genep Suzy Azeharie Suzy Azeharie, Suzy Teoh, Ai Ping Theja, Calista Takako Thing, Yi Tindaon, Elisabeth Indira Dameria Tomy Andreas Tursilawati , Heri Tuwendi, William Alexander Vendy Octavian Verina Bellini Haryadi Vincent Vincent Vincent Vincent, Vincent Viriyaputra, Kevin Vony Anatya Winduwati, Septia Winnie Agustina Wiraguna, Daniel Gabriel Yasir Hudzaifah Yeni Yeni Yoedtadi, Muhammad Gafar Yohanes Yohanes Zhafirah Sholihah