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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia Jurnal Berita Sosial Pendas : Jurnah Ilmiah Pendidikan Dasar NUKHBATUL 'ULUM : Jurnal Bidang Kajian Islam Diagnosis: Jurnal Ilmiah Kesehatan Jurnal Manajemen Bisnis Eka Prasetya Warta Pendidikan : Jurnal Pendidikan dan Budaya Jurnal Keperawatan Florence Nightingale Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Journal of Medical Science; Jurnal Ilmu Medis Rumah Sakit Umum Daerah dr. Zainoel Abidin, Banda Aceh Balanca : Jurnal Ekonomi dan Bisnis Islam Journal of Health and Nutrition Research Aliterasi: Jurnal Pendidikan, Bahasa, dan Sastra Indonesia JURNAL PENELITIAN TERAPAN KESEHATAN Journal of Student Research Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar (JIMBE) Education Curiosity Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Masterpiece Journal Society Service Insight Omni Nursing Journal KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Jurnal Pengabdian Indonesia Pedagogical Education and Review of Linguistics
Hasnidar
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Human Resource Factors And Craftsman Productivity In The Creative Industry Of Rumah Atap Konjo Jusri; Bau Asni; Hasnidar
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1439

Abstract

: The local culture-based craft industry is an important part of the creative economy, playing a role in improving community welfare while preserving cultural heritage. However, this industry still faces a major challenge in the form of low artisan productivity. This study aims to analyze the influence of human resource factors, including skills, knowledge, training, work motivation, and working conditions, on the productivity of artisans at the Rumah Atap Konjo in Bulukumba Regency. The study used a quantitative approach with a survey method of 70 artisans, with data analysis using multiple linear regression. The results showed that simultaneously all human resource factors significantly influenced artisan productivity. However, partially, only knowledge and working conditions were proven to have a positive and significant effect on productivity, while skills, training, and work motivation did not show a significant effect. These findings indicate that in the local culture-based craft industry, productivity increases are more determined by cognitive aspects and work environment support than by individual factors that are homogeneous and inherited from generation to generation. This study provides an empirical contribution to the development of human resource studies in the culture-based creative industry and serves as a basis for the formulation of more contextual and sustainable artisan management policies and strategies.
Cultural Values, Norms And Lifestyle In Shaping Consumer Loyalty: The Moderating Role Of Digital Engagement Ansari Jayanti; Mulawarman Munsyir; Hasnidar; Tasrim
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1440

Abstract

This study examines the influence of cultural values, social norms, and lifestyle on consumer loyalty toward Roti Maros, a prominent local brand in South Sulawesi, Indonesia, while assessing the moderating role of digital engagement. The research is motivated by the increasing integration of cultural identity and digital behavior in shaping consumer-brand relationships, particularly in local product contexts that face the challenge of maintaining authenticity amid digital transformation. Employing a quantitative approach with a structured survey method, data were collected from 191 respondents who are repeat consumers of Roti Maros. The data were analyzed using Structural Equation Modeling (SEM) with WarpPLS to test direct and moderating relationships among latent constructs. However, digital engagement does not significantly moderate the relationship between cultural values and loyalty, and even shows an adverse moderating effect between norms, lifestyle, and loyalty. These findings suggest that while digital platforms enhance brand interaction, excessive digital reliance may weaken the cultural and social bonds that traditionally foster loyalty. The study contributes to understanding consumer behavior by integrating cultural and digital perspectives, offering managerial insights for developing culturally grounded yet digitally balanced marketing strategies.
Co-Authors Abadi, Rahmat Riwayat Achmad Ridha Adi Afrida Alfi Syahrin, Alfi Andi Alif Syuhada Sandi Andi Imrana Nur Anugrah Andi Tamsil Ansari Jayanti Ardiansyah Askar, Pajrin Asniah Asniah Azlan Azhari Badariati Badariati Bau Asni Cahya Jalu Putra, Windu Unggun Damayanti, Vitri Darmawati Dina Palayukan Singkali Dr. Alfi Syahrin Dwi Masrurah, Ushwa Dzakwan, Muhammad Roem Eka Mayasari Eri Nofriza Ezmar, Ezmar Fahriah, Atikah Firyal FARIDAH Fauzan Fiqra Elfiani Lestari Habriyanto Haliati Hamza Hartawati Haslindah Hawaria Herlina, Besse Hijrah Purnama Sari Ariga,S.Pd.,M.Si Hikma Ayu Huljannah, Mifta Ida Murni Irwan Abbas Irwan, Andi Muhammad Jayanti, Ansri Jusri Kamal KARTINI Lanimpa, Ardiansyah A Lisna Lubis, Jihan Nabila Magfira Mahmuddin, Ronny Maria Serlin Kilu Masrurah, Ushwa Dwi Mitha Febriani Muhammad Ikhsan Purnama Mulawarman Munsyir Munizar Nadia Nasruddin Nila Ridayani Nuraini K Nuraisyah Nurhaedah Nursanti Nurul Afriani Parmin Putri, Indah Rahmana putriani Rahman, Sundari Rahmi Hayati Ramadhani, Muh Awal Ridhah Rachman Risna Riu, Isma Aziz Rizka Aditya Rostina Said, Rukman AR. Samsu Alam S Sasmita Sri Wahyuni Sriwulan Sriwulan St. Nasriah Sukrang Sukrang, Sukrang Suleha Suma, Mansyur SUMARNI Syamsuriadi Tasrim, Tasrim Umi Fahyumi Ushwa Dwi Masrurah Arifin Bando Utami, Shasmy Tias Wardanengsih, Ery Yuli Ardanawati