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PENGARUH KUALITAS PRODUK TERHADAP PEMBELIAN ULANG PRODUK PADA FACTORY OUTLET SLEEPEDIA PT.SAMUDERA INDUSTRI (HILON) KABUPATEN BANDUNG Ahmad Zaelani Adnan; Yulinar Fauziah; Ramayani Yusuf
EKBIS (Ekonomi & Bisnis) Vol 8 No 2 (2020)
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.815 KB)

Abstract

The purpose of this research is to know the influence quality of product toward repurchasing product on Factory Outlet Sleepedia PT.Samudera industry (HILON) Kabupaten Bandung. This research uses a quantitative method, while the population and sample used in this research are numbers of customers Factory Outlet Sleepedia. In determined of sample is taken according of technic non probability sampling, it is method incidental sampling which founded by Slovin method in this research, researchers determined 100 respondens. According the result of data processing, quality of product is influence toward repurchasing product with correlation value between quality of product and repurchasing product . Based on the interpretation guidance table, the value indicates a strong correlation level. Rsquare as about 0,493 or 49,3% including high category. While 50,7% influenced by other dimensions not studied in this research. The problem is many product which the factory made, be sold in base product not in ready use product. The effort has been doing for producen it has to improve the design and variety of another product.
Labelisasi Halal, Kualitas Produk dan Harga Pengaruhnya Terhadap Keputusan Pembelian Produk-Produk UMKM Saffa Tjahya Lestari Mira Veranita; Hani Hatimatunnisani; Ramayani Yusuf; Rini Susilowati
Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Vol. 4 No. 1 (2022): Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoiqtishodi.v4i1.3019

Abstract

Saffa Tjahya Lestari as an SME that produces snacks made from mushrooms has been affected by the pandemic, and is currently struggling to increase consumer buying interest again. Saffa Tjahya Lestari together with other MSMEs must rise and compete, among others, by carrying out halal labeling on products, improving product quality and determining competitive prices. Knowing the effect of halal labeling, product quality and price on purchasing decisions for SMEs Saffa Tjahya Lestari products is the goal of this study. Descriptive quantitative methods were used in this study, the overall results showed that the three labeling variables, namely halal, product quality and price, had an effect on the purchasing decision process for Saffa Tjahya Lestari products. This shows that for consumers of confectionary products made from mushrooms, UKM Saffa Tjahya Lestari, halal, quality and price of food products are very important for the convenience of consuming.
Digitalisasi PT Pos dalam Meningkatkan Kepuasan Pelanggan PT Pos Indonesia Lisawanto Lisawanto; Yaya Mulya Mantri; Ramayani Yusuf; Mohdari Mohdari
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.1072

Abstract

This study aims to determine the impact of service digitization reform on customer satisfaction in PT Pos Indonesiaa Bandung City Office. This digitization reform will affect PT Pos activities as a whole because technological developments are inevitable. Digital service operations will affect customer satisfaction, with such digitalization, customers can feel satisfied and vice versa. The number of respondents in this study was 100 using random sampling method. This study uses a quantitative method with data collection methods using a Likert scale questionnaire that tests the independent variables and the dependent variable using simple linear regression analysis to measure measurement accuracy using validity and reliability tests. The processing results showed that service digitalization reform and customer satisfaction are in the "good" category. The digitization reform of PT Pos has a good impact and makes customers feel satisfied. This research can be developed by studying other issues related to other reforms carried out in PT Pos Indonesia so that it becomes a new strength for PT Pos Indonesia.
Pelatihan Pembuatan Marketing Kit Menggunakan Aplikasi Canva untuk Optimalisasi Digital Marketing Mira Veranita; Ramayani Yusuf; Gunardi
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.079 KB) | DOI: 10.37826/prapanca.v2i2.397

Abstract

Digital marketing is currently the most effective approach to improve company marketing. To develop the business and improve marketing, training on making Marketing Kits was conducted using the CANVA application. With the Marketing Kit, digital information about businesses and products can be done more easily, practically and efficiently. Activities are divided into preparation, design and implementation and evaluation stages. The activity was carried out online using Zoom Meeting, for 4.5 hours with a combination of presentation methods, demos and hands-on practice of making logos, business cards, flyers, posters and brochures. The training for the Positive Young Community went smoothly and conducive, all participants were enthusiastic and eager to build their business better. In this all-digital era, in order to be able to compete, business actors including the Positive Young Community need to adapt quickly and be open to various changes and continue to study various opportunities and take advantage of changes. This instantaneous change must still be addressed with the principle of customer focus. This Marketing Kit Training activity is to improve marketing and fulfill customer satisfaction for various information about products and services quickly, creatively and innovatively. Marketing Kit training by utilizing the CANVA application is something new to answer the challenges of changes and developments in digital technology, because consumers no longer have time to read and store business cards, posters, brochures and flyers in physical form (hardfiles), but all now rely on access and storage on smartphones. Despite facing a number of challenges due to online training due to the COVID-19 pandemic, the participants' motivation to participate was maintained.
Adaptasi kebiasaan baru: Perspektif UMKM jasa oleh womanpreuner di Jawa Barat bangkit di era Covid 19 Heny Hendrayati; Ramayani Yusuf; Oce Ridwanudin; Meriza Henri
Journal of Business Management Education (JBME) Vol 5, No 3 (2020)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v5i2.29933

Abstract

Penelitian ini bertujuan untuk mengetahui solusi yang dilakukan  womanpreuner dalam menghadapi masa pandemic covid 19  yang telah berlangsung sejak bulan Maret 2020 pada industri pernikahan . Kondisi ini  menunjukkan menurunnya aktivitas bisnis di semua lini termasuk salah satunya di bisnis pernikahan . Berhentinya acara- acara penikahan tersebut mengakibatkan matinya semua vendor yang bergerak di bidang bisnis pernikahan . Itu menjadi masalah yang mempengaruhi kinerja industri ini . Penelitian ini memfokuskan pada wanita pengusaha (womenpreneur) yang sedang bergerak di dalam industri bisnis pernikahan yang bergabung dalam Forum Aspirasi Jasa Pernikahan Kota Bandung  . Penelitian ini akan mengeksplorasi solusi yang diberikan oleh pengusaha wanita dalam menghadapi pandemic covid 19, serta menganalisisnya solusi yang dilakukan oleh pengusaha wanita untuk dapat bertahan dengan adanya adaptasi kebiasaan baru . Ada solusi yang ditawarkan dengan mengacu pada adaptasi kebiasaan baru untuk pelaksaan kegiatan pernikahan yang  menjalankan protokoler kesehatan yang telah ditetapkan oleh pemerintah.  Dan dengan adanya adapatasi kebisasaan baru membuat industri pernikahan dapat kembali menjalankan bisnisnya
PENGARUH PELATIHAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT TRI KEESON UTAMA GARUT Andre Harpadiansyah Putra; RAMAYANI YUSUF
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 3 No 1 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i1.1997

Abstract

Every company certainly wants to achieve success. To achieve this, companies need a strategy to face increasingly fierce competition. One of the things that companies must pay attention to in achieving success is training. This study aims to examine how much influence the training has on the work productivity of employees at PT. Tri Keeson main Garut. This research uses quantitative methods, the object of this research is all employees at PT. Tri Keeson Utama Garut.. The sample in this study was 70 employees using the slovin method by distributing questionnaires. The data in this study were analyzed using simple linear regression. The results obtained in this study indicate that there is a positive and significant effect of training on employee productivity at PT. Tri Keeson Utama Garut, it can be assumed that the quality of the training provided to employees is very good to assist companies in creating good work productivity.
PENGARUH NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus di Toko NN Garut) Moch Hadiyan Al Gibrani hadiyan; RAMAYANI YUSUF
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 3 No 1 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i1.2003

Abstract

The growth of business actors in Indonesia, which is currently increasing rapidly, can be a challenge or a threat for other business actors to win the competition in the market. The purpose of this research is to test empirically the effect of customer value on customer satisfaction. The object used is the Garut NN Shoe Store with a sample of 100 customers in the Garut area using a purposive sampling technique. The questionnaire given to each respondent uses a Likert scale measurement. Research using linear regression as a method of data analysis. The results showed that customer value has a positive effect and has a strong relationship to customer satisfaction
PENGARUH PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN TOP NINE TRAVEL DI KOTA GARUT Devianti Nurazizah; Ramayani Yusuf; Rohimat Nurhasan
JURNAL EKONOMI PERJUANGAN Vol. 5 No. 1 (2023): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v5i1.1266

Abstract

This study aims to determine the effect of price perceptions on customer satisfaction at the Top Nine Travel Companies in Garut City. The method used in this research is a quantitative approach. The number of samples obtained was 50. The data analysis tool used was IBM SPSS version 26 software. To find out if the data was valid, reliable, and normally distributed, validity tests, reliability tests, and normality tests were used. To find out how close the relationship is and how much influence price perception has on customer satisfaction, a simple correlation test and a simple linear regression test are used. And to find out how far the model's ability to explain the variation of the dependent variable goes, the coefficient of determination test is used. From the test results, it is known that the data used is valid, reliable, and normally distributed. Also, price perceptions have a positive effect on customer satisfaction by creating a close relationship between the two and being able to explain variations in the dependent variable.
PERSEPSI MAHASISWA TERHADAP KOMPETENSI DOSEN DI FAKULTAS EKONOMI UNIVERSITAS GARUT Lala Kemala Shafitri; Ramayani Yusuf
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 2 No 2 (2023): Volume 2 Nomor 2 Juli 2023
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2023.2.2.898

Abstract

In this era of globalization, the world of education demands quality results. The quality of this output is strongly supported by the presence of teaching staff, because teaching staff is also a determining factor for the success of educational activities. This study aims to determine the influence of Student Perceptions on Lecturer Competence at the Faculty of Economics, University of Garut. The method used is quantitative method with a total sample of 95 respondents. The analysis technique uses simple correlation analysis and simple regression analysis with SPSS testing. The results of testing the hypothesis show that there is a positive influence on Student Perceptions of Lecturer Competence at the Faculty of Economics, University of Garut
KONSEPTUALISASI LOYALITAS KERJA TERHADAP KINERJA KARYAWAN PADA GENERASI MILLENIAL DI PT.PLN INDONESIA POWER KAMOJANG POMU Wulan Utami; Ramayani Yusuf; Hendriady de Keizer
Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi : EMBA Vol 2 No 1 (2023): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M) Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/emba.v2i1.66

Abstract

Good human resources is one of the organizational functions that must be owned so that the performance of the organization or company runs well. This study aims to analyze the conceptualization of work loyalty on employee performance in generation millenial at PT.PLN Indonesia Power Kamojang POMU. The data collection method used was by distributing questionnaires, samples and the population used was 50 generation millenials employees with an age range of 25-35 years. technical data analysis used in this study is to use a quantitative descriptive method, where this method aims to explain or describe the characteristics of a state of the object of research. This study uses a simple linear regression test analysis, classical assumption test. The analytical tool used is SPSS. The variables used consist of independent variables, namely work loyalty and the dependent variable, namely employee performance. Based on the results of the study, it can be interpreted that work loyalty has a positive and significant effect on employee performance at PT.PLN Indonesia Power Kamojang POMU, which means that if work loyalty increases, the resulting employee performance will also increase. Important information from this study is that work loyalty affects performance, so companies need to pay attention to this.
Co-Authors Abdul Raafi Firmansyah Ade Sudrajat Adi Suwardi Ahmad Zaelani Adnan Ai Susi Susanti Akbar, Dioka Muhammad Akmala Hadita alam avrianto Aliya Inshira Qisthi Andre Harpadiansyah Putra Annisa Aprilianti Anshori, Muhammad Nazar Aprilianti, Annisa Artira Nurwantira Assidiqi, Maisya Aviani, Dhevi Azizah , Nur Azmi Ajnin Nadiah BANI, ALDI Bastian, Zein Bayu Permadi Bella Kalyana Putri Candra Fatihah, Dian Caniago , Fauzi Cupiadi, Hedi Daulay, Hasian Ahmady Denisa, Denisa Apriani Denissa Fitria Ramadhan Deti, Regina Devianti Nurazizah Devianti Nurazizah Dewi, Sania Sintia Disman Disman Dyah Bayu Framesthi Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Elga Putri Berlian Ervan Dwi Kristanto Euis Hernawati Fadilah Fulki, Insan Fanani, Ikhsan Fauziah, Syifa Putri Fauziyyah, Nabila Febianti, Adiesty Nur Fifit Hadiaty Fiona Vebiola Lumban Gaol Fuzi Ariani, Agit Granit Agustina Gunardi Gunardi Gunardi , Gunardi Hadiaty, Fifit Hadiyan, Moch Hadiyan Al Gibrani Haerani , Hanni Halimahnur, Wahidah Hana Nurfadilah Hani Hatimatunnisani hasna nabila zulfa Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Hermawati, Siti Aliya Hernawati, Euis Huznul Nurullia Imam Suharto Imaniar, Nuraidina Inara Hilmi Arifah Indradewa, Rhian Inge Barlian Inge Barlian Sundjaja Inmtizal, Salfaa Ismail, Taupik Istiharini . Keri Lestari Komalasari , Neng Sinta Komalasari , Nita Kusnendar, Ahmad Nada Lala Kemala Shafitri Libia Lili Adi Wibowo Lilian Danil Lilis Suhaebah Lindu Aspriliazi Lisawanto Lisawanto Magnaz Lestira Oktaroza Malika, Azkia Nazla Maulida, Helmalia Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Mohdari Mohdari, Mohdari MUHAEMIN ADNAN, HILMAN Muhamad Jejen Muhammad Nur Maulana Mulya Mantri , Yaya Mulyani, Hilda Sri Murweni, Ira Namira Az-zahra Firdausya Nazwa Hidayat, Erika Neni Yulianita Nida Amalia Safitri Nina Septina Nugraha, Moh Rizky NUNIEK DEWI PRAMANIK Nur Apipah, Sofa nur febianti, adiesty Nur Hasan, Rohimat Nurainun, Vira Nurcahya, Said Bambang Nurhasan, Rohimat Nurjanah, Isma Nurrahman, Herlin Nurul Azizah, Khoirun Nurul Ramdini Sapitri Oce Ridwanudin Patupi Rusyani, Puput Permana, Tatiek Ekawati Perwito Pramudita, Tiara Raras Purnomo Purnomo Putra, Andre Harpadiansyah PUTRI LARASATI, NICKY Putri Oktaviani Devi PUTRI WULANSARI Raden Wahyu Utomo Martianto Rahmat, Abdal Akbar Rahmawati, Siti Indri Ramadhan, Denissa Fitria Rani Novitasari Regina Deti Regina Deti Regina Detty Reza Fauziah Rifki Munawar Rifqi Taufik rachman Rifqi Taufik Rachman Rina Rahmawati Rini Susilowati Risma Risma Indriani Rita Zulbetti Rival, Rivaldi saputra Rizky, Ardelia Astriany Robby Rahman Rohimat Nur Hasan Rosa, Aisyah Rosita, Iis Sahidin, Yuda Seli Sagita Ramadhan Setia Rudiman Soemita, Nanang Subrayanti , Delia Subriyanti, Delia Suharto, Imam Suminar, Suminar Suprimansyah, Reza Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Triyana Iskandarsyah Turyandi, Itto Ukky Rizal Setyo Hadi Vera Intanie Dewi Vera Intanie, Vera Veranita, Mira WAHYUDI Wahyudi Wahyudi Warsiati , Wiwi Widya Nurmala Wiyanto , Wiyanto Wufron Wufron Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yaya Mulya Mantri, Yaya Mulya Yuda Syahidin Yuliana, Pipit Yulinar Fauziah Yunyun Ratna Yunyun Ratna H Yusuf, Samsul Zahra, Ardiyani Zakiy Anugrah Zein Bastian