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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IJIS - Indonesian Journal On Information System EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) Jurnal Teknologi Informasi dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society Gemilang: Jurnal Manajemen dan Akuntansi Madani: Multidisciplinary Scientific Journal Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Multidisiplin Ulil Albab
Fahruna, Yulyanti
Fakultas Ekonomi Dan Bisnis, UNTAN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pemberdayaan UMKM pada Era Digital Wilayah Perbatasan di Desa Suka Maju Kabupaten Bengkayang Hutajulu, Teguh; Fahruna, Yulyanti; Monika, Sherlly Santa; Tiabela, Tiabela; Velisia, Velisia; Sitohang, Natalia Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5455

Abstract

The purpose of empowering MSMEs is to increase awareness of digitalization and find out how Ruspendi MSMEs are adapting to the increasingly growing era of digitalization. This article focuses on efforts to empower Micro, Small and Medium Enterprises (MSMEs) through digitalization in the business environment. This research was conducted in Semidang Hamlet, Suka Maju Village, Sungai Betung District, Bengkayang Regency. This article uses a qualitative research approach with a case study method for Ruspendi MSMEs. Based on the results of the discussions that have been carried out, it shows that Ruspendi MSMEs are starting to realize the importance of digitalization. Apart from that, it was found that several digitalization strategies had been implemented by Ruspendi MSMEs, such as using Facebook as a marketing medium and using Google Maps to increase operational efficiency.
The influence of live streaming shopping tiktok and product quality on purchase decisions with e-trust as mediataion (study on skintific moisturizer products) Deva, salsabilla; Azazi, Anwar; Pebrianti, Wenny; I. K, Maria Christiana; Fahruna, Yulyanti
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.387

Abstract

This research was conducted to find out whether sales via Live Streaming TikTok Shop, as well as the product quality of Skintific moisturizer products, are able to increase consumer e-trust in purchasing decisions for Skintific moisturizer products. This research is quantitative research, with data obtained from 215 respondents in Indonesia who were selected using purposive sampling techniques. The sample respondents in this study were people aged at least 17 years who used the TikTok application, had watched TikTok Live Shopping conducted by Skintific, and had purchased Skintific moisturizer products in the last six months. The data processing tool that will be used is the AMOS version 24 application with data analysis using Structural Equation Modeling. From the research that has been carried out, it was found that Live Streaming Shopping and Product quality have a positive and significant effect on e-Trust. The indirect relationship between Live Streaming Shopping on TikTok and e-trust is effective in increasing purchasing decisions. Likewise, the indirect relationship between product quality and e-trust is also effective in improving purchasing decisions. These findings contribute to the literature by showing that Live Streaming Shopping and Product quality have a positive influence on Indonesian people's purchasing decisions regarding Skintific moisturizer products. Apart from that, there is a significant influence of e-trust on purchasing decisions, which illustrates how consumer trust in Skintific moisturizer products is able to encourage consumers to buy these moisturizer products.
Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Hendri, Markus; Fahruna, Yulyanti; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
DETERMINANTS AND CONSEQUENCES OF WORK-LIFE BALANCE Rosnani, Titik; Daud, Ilzar; Theresa, Revilia; Kalis, Maria Christiana Iman; Fahruna, Yulyanti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.63084

Abstract

The work-life balance has become an important issue in the fast-paced and demanding work environment today. This study aims to analyze the determinants and consequences of work-life balance by examining the influence of working hours and job burnout on employee well-being, with the work-life balance as a mediating variable. It involved 100 active employees from the Local Government-Owned Water Utility of Pontianak City, chosen through a purposive sampling method. The data was collected using a questionnaire and analyzed using Structural Equation Modeling "“ Partial Least Square (SEM - PLS). The results reveal that the job burnout has a significant effect on both the work-life balance and employee well-being. However, the working hours does not have a significant effect on both the work-life balance and employee well-being. Additionally, the work-life balance has a significant effect on the employee well-being. Furthermore, this study confirms that the work-life balance is able to mediate the effect of job burnout on the employee well-being, but it is not able to mediate the effect of working hours on the employee well-being. These results provide managers and HR practitioners with insights into how to improve the employee well-being through effective working hours plans, job burnout reduction, and work-life balance programs.JEL:   I31, I39.
The effect of work-family conflict and work overload on turnover intention with job stress as mediation in state-owned enterprises employees Budhi Alfiyyah Alyaa; Daud, Ilzar; Hendri, M. Irfani; Kalis, Maria Christiana Iman; Fahruna, Yulyanti
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main focus of this study is to find the impact of work-family conflict and work overload on turnover intention in SOEs employees, with job stress as a mediator. Data were collected from respondents working in various SOEs at PT PLN, PT TASPEN, PT Telkom Indonesia, PT Pertamina, and PT Pelabuhan Indonesia. The collected data were analyzed using Structural Equation Modeling (SEM) analysis techniques and AMOS software. The results of this study are positive and significant. The variables of work-family conflict, work overload, and jobs tress have a positive influence on turnover intention. The variables of work-family conflict and work overload positively and significantly influence job stress. Results of the mediation analysis reveal that job stress plays a mediating role in the correlation between work-family conflict and work overload, and has an impact on turnover inetntion. This research is expected to help improve employee retention and welfare in the SOEs environment
Does financial literacy, educational level, age, and financial planning affect msmes’ financial behaviour in pontianak? Fifani Anggraini, Cinthia; Fahruna, Yulyanti; Wendy, Wendy; Mustaruddin, Mustaruddin; Permata Gusti, Girang
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, small and medium-sized enterprises are industries that play a major role in the Indonesian economy, are the largest absorbers of labour and have a significant contribution to the GDP. However, MSME's key role in GDP does not exclude the possibility of bankruptcy. This research analysed four factors influencing financial behaviour: financial literacy, age, educational level, financial planning, and the ability to manage finance as a moderation variable. Financial behaviour is an essential thing that can be done to advance an ongoing business and to organise, process, and plan the finances of an enterprise. This study will examine the impact of financial literacy, educational level, age, and financial planning on MSME's financial behaviour in Indonesia. Using SPSS, the study tested the relationship between independent and dependent variables with moderation variables to support the developed hypothesis. The data collection method uses a questionnaire with a total of 294 respondents. Financial literacy, education, and financial planning had a positive impact, while age had a negative impact.
Co-Authors Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Amiarti, Dela Ana Fitriana Anura, Dhea Anwar Azazi Anzani, Yunita Magrima Ardia, Rifana Uthri Arman Jaya Asrin, Fauzan Barkah Barkah, Barkah Budhi Alfiyyah Alyaa Chafsoh, Zannuba Arifah Daud , Ilzar Daud, Ilzar Dephary, Riatma Dita Perdana Sembiring Deva, salsabilla Endah Mayasari Erna Listiana Erna Listiana Fauzan, Rizky Febriadi , M Alfin Fifani Anggraini, Cinthia Fitriani Fitriani Giriati Hadary, Ferry Hamsyi, Nur Fitriana Harry Setiawan Helma Malini Hendri, Markus Hutajulu, Teguh I. K, Maria Christiana Ikram Yakin Indriani Indriani Irdhayanti , Efa Janiarti, Della Januar, Riki Juniwati Juniwati Kalis , Maria Christiana Iman Kalis, Maria Christiana Iman Laras Kusuma Astuti M. Irfani Hendri Marcellina, Nadia Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Monika, Sherlly Santa Muhammad Afif Mustaruddin Mustika, Uray Ndaru Muthahhari, Morteza Muthahhari, Morthezza Nardi, Rio natanael, Kevin nesty eka listiyani Oklino, Misaello Sausa Panjaitan, Nadine Devada Perlita, Yoane Permata Gusti, Girang Pramana Saputra Purmono, Bintoro Bagus Putri, Haliza Nabila Rafalia, Dwi Meysha Ayu Rahmadani Putra Ramadhan, Rizani Rifki, Maulana Radiyan Rikhsan Kurniatuhadi, Rikhsan Rosalia Salsabila, Nofia siti zahra zahira Sitohang, Natalia Putri Sulistyarini, Sulistyarini Syahbandi Syahbandi Syahputri, Anggraini Theresa, Revilia Tiabela, Tiabela Titik Rosnani Veithzal Rivai Zainal Velisia, Velisia Victorio, Michael Vita Vita Wendy Wendy Wenny Pebrianti