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All Journal jurnal niara Jurnal Penelitian Pendidikan IPA (JPPIPA) IRJE (Indonesian Research Journal in Education) Owner : Riset dan Jurnal Akuntansi Journal of Educational Research and Evaluation Kappa Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Sains Teknologi Transportasi Maritim 'Arabiyya: Jurnal Studi Bahasa Arab Infotek : Jurnal Informatika dan Teknologi Tolis Ilmiah: Jurnal Penelitian Brilliance: Research of Artificial Intelligence Jurnal Gizi Masyarakat Indonesia (The Journal of Indonesian Community Nutrition) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Venn: Journal of Sustainable Innovation on Education, Mathematics and Natural Sciences Ihyaussunnah : Journal of Ulumul Hadith and Living Sunnah Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS JPLED Jurnal Pengabdian Masyarakat Jurnal Intelek Insan Cendikia International Journal of Mechanics, Energy Engineering and Applied Science (IJMEAS) Jeptira TIFDA : Journal Technology Information and Data Analytic AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Teknologi Informasi untuk Masyarakat (Jurnal Teknokrat) PESHUM PIAF : Paser Institute Journal Of Accounting And Finance Ambacang: Jurnal Inovasi Pengabdian Masyarakat Jurnal Hamka ilmu pendidikan islam
Yahya
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Journal : Owner : Riset dan Jurnal Akuntansi

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Strategi Ketahanan UMKM Menghadapi Kompetitif Bisnis Dalam Melintasi Pasca Pandemi Covid-19 Di Surabaya Ranitawati, Endang; Widiarto, Hermono; Yahya
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 2 (2024): Artikel Research April 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i2.1627

Abstract

ABSTRACT2022 slowly enters a period of economic recovery in various sectors. The Covid-19 pandemic has really had an extraordinary impact, especially the business development of the MSME sector and this impact has also been felt on the domestic economy which is very significant. This can be seen in the growth rate of the economic sector in Surabaya of 4.29%, thanks to the persistence and resilience of MSME business actors the economic growth rate will increase in 2022 to 7.17% in the post-pandemic period (economic recovery period). This study aims to explore and analyze the condition of MSME business actors in Surabaya which can later be used to determine what strategic action decisions to take in order to survive facing business competition in the post-covid-19 pandemic. This study uses the analysis of the OODA loops approach as a benchmark tool in acting to defend its business in facing the competitive business world in crossing the post-pandemic Covid-19 in Surabaya. The data for this study were taken using the method of observation, interviews and questionnaires by google form respondents to several MSME business actors by means of non-probability sampling, the results of which were 87.2% believed that they could cross post-pandemic conditions Covid-19 with positive growth, an average economic recovery of 85.75%. The conclusion is that MSME entrepreneurs believe they can continue to do business in a competitive environment in the post-covid-19 pandemic.
Co-Authors Abd. Rahem Faqih Abdul Razak Thaha Ade Supriatna Adila Afifah Zahra Agung, Martin Aditya Ahmad Muwafik Saleh Aji Setiawan Alkadri, Hanif Almi Yulistia Alwanda Amir Bagja AMRIZAL SALIDA ANISAH Ardiyanti Arnila Sandi Arnoldi, Dwi Astuti, Eka Yuni Aswian Editri Sutriandi Ayu Susilawati, Endang Azharuddin Bahtiar, Hariman Bestari, Putri David Ariswandy Edi Sucipto Effendi, Sairul ENDRI ENDRI Epi Parela Esisuarni EVA NOVIANTI Fatahul Arifin, Fatahul Fathurrahman Fatiha Hasanah Febriana Sesunan, Mira Febrina, Weli Fitrina Defi, Wahyu Fuad Rief'ad, Ahmad Gita Prawesti Hadiyanto Hamida Amalia Hardianto Hardiyanti Harapin Herianto Hidayatullah, Nurfitri Hudalil, Ahmad Hurriyati Idayati, Farida Indriani, Agustina Irawati Irsyad Jasrial L.M.Samsu Lisra Masrida Yanti Mecia Melia Mubarok, Benny Muh. Adrian Juniarta Hidayat Muhammad Alwi Muhammad Arif Fadilah Muhammad Farid Muhammad Qusyairi Muhammad, Saiful Mutiach Muzaqi, Ahmad Imam Nasrul Nellitawati NOVIANTI, EVA Nur Alam Nur Hasanah Nur Indah Sari Nur Khofifah Nur Masiyah Nur Syamsiyah Nur Syamsiyah Nur, Amri Muliawan Nurfitra Yanto Nurhidayati Nurhizrah Gistituati Pradana, M. Rafieq Adi Pramana Putra, Nanda Pramono, Arief Prasetyo, Arya Adhari Radjiq, Akhmad Rafizah Awam Rahayu, Yuliastuti Rahmat Linur Ranitawati, Endang Ridho, M. Rifma Rini Agustin Sabaria Manti Battung Samsu, L.M. Sandra Gamba Indah Sarah Isniah Septi Anitasari Septo Hindiantoro Siti Lathifah Sri Ayu Elvan Suri Makhsura Susi Hendriani Suzuki Syofian Syafitri, Intan Rahmayuni Syahruddin, Akmal Novrian Syarif, Arman Taufik Ridho Iano Tri Mahardika, Bagus Tri Sulistiani Turniningtyas Ayu Rachmawati Widiarto, Hermono Yeni Adam, Siska Yupi Kuspandi Putra Yusuf Dewantoro Herlambang