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All Journal Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) Jurnal Kimia Riset JURNAL INOVASI EDUKASI Al-Khwarizmi: Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam Bada'a: Jurnal Ilmiah Pendidikan Dasar Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Journal De Facto Infotech: Jurnal Informatika & Teknologi SIGANUS: Journal of Fisheries and Marine Science Jurnal Kolaboratif Sains International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Formosa Journal of Applied Sciences (FJAS) Aceh Journal of Community Engagement (AJCE) Jurnal Ilmiah Pengabdian dan Inovasi COMPETITIVE: Journal of Education International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Ininnawa: Jurnal Pengabdian Masyarakat Educandumedia: Jurnal Ilmu Pendidikan dan Kependidikan RESLAJ: Religion Education Social Laa Roiba Journal Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Journal of Business Transformation and Strategy Journal of Finance and Islamic Banking Mosaic: Jurnal Pengabdian Kepada Masyarakat Jurnal Pemikiran dan Pengembangan Pembelajaran Jurnal Ilmiah Kesehatan dan Kebidanan
Nurazizah
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Journal : Journal of Business Transformation and Strategy

 1 
The Effect of Sponsorship Events and Prices on Interest in Buying Sampoerna A-Mild Cigarettes in Banjarmasin City NurAzizah; HasanurArifin; SetioUtomo; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/cw54xn30

Abstract

that have limitations in promotion. This study aims to determine the effect of sponsorship events and prices on buying interest. Respondents in this study were buyers of Sampoerna A-Mild cigarettes in Banjarmasin City who were taken using a simple random sampling technique. So that 50 respondents who bought Sampoerna A-Mild cigarettes were obtained as research samples. The data used were taken from a questionnaire made by the author himself. Data analysis used descriptive analysis and multiple linear regression analysis. The results showed that partially the Event Sponsorship variable had a significant effect on Buying Interest in Banjarmasin with a large influence of38.7%, the Price variable had a partially significant effect on Buying Interest with a large influence of 38.9%, simultaneously the Event Sponsorship variable and Price has a significant effect on Buying Interest with a large effect of44.9%.
Co-Authors Abdul Hajar Abdul Majid Refindo ABDUL MUIS Afinka Ramandani Nurhidayat Aflah Fadilah HD Agung Permana Ambo Tuwo Anil Muftirah Ardianti Arief Eka Nugraha Arisa Atiqoh, Khamida Siti Nur Baiq Nurkhalishah Carong, Suparjo Razasli Chandra, Yasrial Desmawan, Deris Desniarti Fatra, Maifalinda Febri Hikmah Frihatini Fetti Fatricia Amdar Fikri Khusaini Haliah, Haliah Hamida HasanurArifin Heni Pujiastuti Herdianto Humaidi Husnul Muamilah Ika Kartika Ikbal Inayah Yasir Ira Savira Irmayanti Irsan Rahman, Irsan Irwan Isma, Dhiny Ja'faruddin Jamaluddin Juliansyah Khairunnisa Khairunnisa M Galih Rian Pranata M. Ridwan Tikollah M. Zainul Ridho MAHMUDI Mahsun Meray, Nishia Waya Mirta Pakambanan Mitsaqy Fitria Muhamad Syahril Anwarudin Muhammad Rinaldi Pratama Nahliyah Septi Zahrah Manik Naufal Bachri, Naufal Nazwa Aulia Rahmah Nirvana Niswa Ibda Sanatin Nur Febrianti Nur Indah Sari Arbit Nurdalillah Nurdin Rohendi, Muh Nurfadilla Nurul Islamiah Pria Sukamto Rahmah Nur Hidayah Rahmaniar Ratna Dewi Kusumawati RATNAWATI Rekhael Ramadanish Rian Sopian Rifda Rachmanda Rifqy Azhar Roihanah S, Masnawaty Salam Sarnimah Selly Apriyani SetioUtomo Silvia Indah Sari Sintiya Elfariani Siti Fatimah Slamet Abadi Sri Jingga Anggriani Putri Sulpiani Syaeful Anwar Syafruddin Side Syefi Ersya Agustin Syura, Ilman T. Edyansyah, T. Edyansyah Tahier, Ilham Tahir, Syaiful Tharisa Ayu Pranovcy Tia Rahmatika Utami, Indah Woro Wahidah Sanusi Wahidin Wahyunengsih, Wahyunengsih Widia Fiantika Zilal Afwa Ajidin