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All Journal Jurnal Bisnis dan Manajemen INTELEKTIVA Veteran Society : Jurnal Pengabdian Masyarakat Jurnal Bisnis Manajemen dan Akuntansi Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal Manajemen Riset Inovasi International Journal of Asian Business and Management (IJABM) Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ilmiah Nusantara Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Ilmiah Ekonomi Terpadu Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Sistem Informasi dan Ilmu Komputer Proceedings Law, Accounting, Business, Economics and Language (LABEL)
KHABIB ALIA AKHMAD
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Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Potongan Harga, Live Streaming, Dan Online Customer Review Terhadap Minat Beli Konsumen Pada Aplikasi Tiktok Shop Firda Rona Hafizhoh; Rayhan Gunaningrat; Khabib Alia Akhmad
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 2 No. 3 (2023): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v2i3.2023

Abstract

This research was conducted on students of the Faculty of Law and Business, University of Duta Bangsa Surakarta. The purpose of this study was to determine the effect of discounted prices, live streaming and online customer reviews on purchase intention. The population in this study were students of the Faculty of Law and Business, University of Duta Bangsa Surakarta. The development of technology at this time makes people live all instantaneously, not only consuming products but also selling products through e-commerce. So that a lot of competition arises between content creators to market their products in order to attract consumers' buying interest. This study used a purposive sampling method with the criteria of active law and business students at Duta Bangsa University, Surakarta and having an active TikTok Shop account. Which resulted in a sample of 100 respondents. This research uses instrument test analysis, classical assumption test, hypothesis test, determination test (R square) and multiple linear regression. The purpose of this study is to determine the effect of price discounts, livestreaming and online customer reviews on buying interest in the TikTok shop application, either partially or simultaneously. In this study, all the independent variables are significant and have an effect on the dependent variable, namely buying interest.
Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Toko Aureola Beauty di Sukoharjo Dania Oktavianita Sari; Khabib Alia Akhmad; Nur Hadi
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9767

Abstract

This study aims to analyze the effect of price and service quality on customer satisfaction at Aureola Beauty Store in Sukoharjo. The research employed a quantitative approach using a causal associative method. The population consisted of Generation Z customers who had made purchases at Aureola Beauty Store. The sampling technique used was purposive sampling, with a total sample of 100 respondents. Data were collected through questionnaires using a 4-point Likert scale. Data analysis was conducted using SPSS version 27, including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, ttest, F-test, and coefficient of determination (R²).The results indicate that price has a positive and significant effect on customer satisfaction, with a t-value of 3.045 and a significance value of 0.003 < 0.05. Service quality also has a positive and significant effect on customer satisfaction, with a t-value of 7.218 and a significance value of 0.000 < 0.05. Simultaneously, price and service quality have a positive and significant effect on customer satisfaction, as evidenced by an F-value of 57.931 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.544 indicates that 54.4% of customer satisfaction can be explained by the variables of price and service quality, while the remaining 45.6% is influenced by other factors not examined in this study.
Design and Evaluation of an Adaptive E-CRM Model for Enhancing MSME Competitiveness in the Digital Era Khabib Alia Akhmad; Nurohman
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16344

Abstract

This study develops and evaluates an adaptive Electronic Customer Relationship Management (E-CRM) model to strengthen the competitiveness of Indonesian Micro, Small, and Medium Enterprises (MSMEs) amid accelerating digital transformation. Using the Technology–Organization–Environment (TOE) framework and a Design Science Research (DSR) methodology, the research integrates iterative problem identification, design, implementation, evaluation, and refinement. Surveys of 120 MSMEs, interviews with 15 owners, and a three-month pilot with ten diverse enterprises informed the artifact’s design. The adaptive E-CRM prototype leverages familiar technology such as the WhatsApp Business API and modular dashboards to match varying digital readiness levels. Results show significant improvements in customer retention (+23.2%), faster response times (from 4.2 to 1.8 hours), and notable cost reductions in communication and administration (average 25.8%). Usability testing via the System Usability Scale yielded a mean score of 78.5, confirming accessibility across low-to-high digital literacy users. The findings demonstrate that context-aware, low-cost E-CRM solutions can overcome MSME barriers of limited digital skills, financial constraints, and scarce human resources. Practically, the model offers a scalable guide for policymakers and business associations to promote inclusive, sustainable digital transformation and provides a theoretical contribution to technology adoption research in developing economies
Co-Authors Agus Suyatno Alpian Winarso Aji Aprilia Widya Cahyaningrum Arief Bayu Purnomo Dania Oktavianita Sari Deshinta Nur Ramadhani Destifa Umari Ramadhanti Eka Darma Ningtyas Esti Dwi Rahmawati Fani fidiana putri Fatimah Mustikawati Febi Ardhani Firda Rona Hafizhoh Hanifah Dian Hastuti Indah Puspita Sari Indra Hastuti Indra Hastuti Khotham, Nur Khotham Al Firman Kurniasih Kurniasih Leny Septyawati Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Fadilah Muhammad Tegar Prakoso Nita Rahayu Nugroho, Yoseph Adi Nur Hadi Nurohman Oktafianis Oktafianis PUPUT MELATI Putri Kusumawati Rayhan Gunaningrat Restu Putri Permatasari Rizki Darmawan Prasetya Saskia Anggun Choirunnisa Singgih Purnomo Sukma Bayu Taufiq Muftiyanto Taufiq Nur Muftiyanto Tegar Kurniawan Tiara Kartika Sari Triana, Triana Vanya Divka Putri Maharani VERONICA VERONICA Winda Saputri Youra Putri Anindari Yusmaneti Yusmaneti