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Journal : KAGANGA KOMUNIKA: Journal of Communication Science

 1 
RESPON KRISIS HUMAS RESTORAN CEPAT SAJI DALAM MENGHADAPI ISU KONFLIK TIMUR TENGAH Dwi Ayuni, Risa; Akbar Hayat, Muzahid; Sanusi; Apriliyanti, Rizki; Rico
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4971

Abstract

Reputational crises are a significant challenge for multinational companies, especially when dealing with geopolitical issues such as the Israel-Palestine conflict. This article explores McDonald’s crisis response to allegations of involvement in the conflict and its impact on the company’s global reputation. Using a qualitative approach with content analysis of media texts published from January to June 2024, this study finds that McDonald’s strategic move in overcoming the crisis, namely taking over control of the franchise operations in Israel, was an important effort to mitigate the negative impact on their image. In addition, this article highlights the important role of transparent and proactive crisis communication in managing public perception amidst complex geopolitical situations. In conclusion, with the implementation of appropriate crisis management, including direct control of potential crisis triggers and effective communication, companies can maintain their reputation in an increasingly complex global market. The findings of this study offer insights for other multinational companies in developing adaptive and responsive strategies to the dynamics of crises triggered by geopolitical conflicts.  Keywords: Crisis, Public Relations, Reputation, Conflict, Media    
Co-Authors AA Sudharmawan, AA Abdul Khalim, Muhammad Adwani Aidina, Fitri Riza Akbar Hayat, Muzahid Al Hadi, Zidan Maulana Alimuddin Andini, Mirna Ria Anita, Nelci Apriliyanti, Rizki Armiyani Armiyani Aryani, Fajar Dian Avci, Gorkem Azhari Yahya Dalimunthe, Wahyulita Decky C. Kananto Lihu Delfian Masrura Dhasa Eka, Priehadi Didi Susanto, Didi Dwi Ayuni, Risa Efa Hanifah Kustianingrum Erny Fuji Astuti Erwin Aditya Pratama Erwin Aditya Pratama Ery Sugito Fachruddin Fachruddin Fatmawati, Noor Febi Nur Salisah Firqoh Nazia Fitry Hasdanita Hafidz Hafidz Haika, Mochamad Iqbal Hidayat, Hendri Hikmah, Luthfiatun Husna, Junaina ILHAM Ilham Juliwardi Imam Asmarudin Inggih Permana Irwan Irwan Ismail Ismail Kasyfunnur Khairul Imam Larisang M. Muslim Mahardika, Dinar Maimun Mardamery Mardiansyah, Yopy Martina Lopa, Ela Mei Sugiarto Meldra, Delia Meldra Mochamad Nunu Husnun Muflihah, Hani Muhammad Ardiansyah MUHAMMAD ARIFIN Muhammad Ikhsan Muhammad Wildan Muhammad Wildan Mumu Zainal Mutaqin Munawara Murhaban Nevrettia Christantywati Noupel, Muhammad Novianti, Lieta Dwi Nugraha, Junianta Panca Nurdin MH Nurul Fadhilah Nur’annafi Farni Syam Maella Pattasang, Pattasang Piliang, Johan Delfi Pradini Imso, Lorent Putra, Irwan Ratna Riyanti Ratna Riyanti Rico Ridwan Ridwan Rifky Hidayat Rika Apriany Sukmana Riski Ananda, Riski Rizal Bakri, Muhammad Nur Rohim Rusli Yusuf Saputra , Tommy Saputra, Tommy Sarmila Putri Shinta Mutia Khaerin Nisa Shir Li Wang Sianturi, Ester Delima Siregar, Mikchael Saut Siti Yumsinah Soesi Idayanti Suhendrayatna Syahrul Hidayat Syamsulrizal Tiyas Vika Widyastuti Viza Rizky Ardian Widodo, Trenggono Tri Widya, Nyi Ayu Nilla Yuanita Kartika Sari Yusman Maulana Iskhaq Yusra, Andi Zulfrizal, Muhammad