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All Journal Journal of Language and Literature Communicatus: Jurnal Ilmu Komunikasi KOMUNIKA Jurnal Komunikasi Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan JCES (Journal of Character Education Society) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Communications JURNAL LENSA MUTIARA KOMUNIKASI PERSPEKTIF REiLA: Journal of Research and Innovation in Language Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat International Journal of Business, Law, and Education LADU: Journal of Languages and Education Daluang: Journal of Library and Information Science Journal Corner of Education, Linguistics, and Literature Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Multidisciplinary Sciences and Arts Librarianship In Muslim Societies PPSDP International Journal of Education Stairs: English Language Education Journal Majority Science Journal Jurnal Ilmiah Ekotrans & Erudisi (JIEE) Adabi: Journal Of Public Administration And Business Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Social Work and Science Education Help: Journal of Community Service (HJCS) International Journal of Sustainable Business, Management and Accounting
Riady, Yasir
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : perspektif

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Unlocking The Power of Social Media Marketing: A Comprehensive Overview of Universitas Terbuka Sulawesi’s Strategies and Successes Budiman, Rahmat; Wiradharma, Gunawan; Rahmawati, Dwi; Riady, Yasir
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11943

Abstract

Social media marketing presents its prospects to engage in direct communication with customers, increase brand recognition, increase customer loyalty, and increase sales. Social media platforms offer a wide array of data and analytics that can help brands understand user behavior, tendencies, and needs. Social media allows students to access a wide range of social networking sites at less cost (time and effort) to develop and maintain existing relationships. The practice of social channels of student takeovers is becoming more popular and has increased by 11% since 2017. The purpose of this study was to analyze the activity and content in Instagram social media managed by Universitas Terbuka regional offices located on Sulawesi Island. Socialbakers' professional social media analytics tool is used to monitor the social media activity of selected Instagram accounts and collect data for analysis. The data analyzed includes the content of the selected post and user interaction with the post. Among all Instagram accounts owned by UT in Sulawesi, Makassar has the highest number of followers and vice versa UT Gorontalo has the lowest number of followers, the highest engagement rate is achieved by UT Kendari with an engagement rate of  3.61%.  UT Gorontalo creates interactive content on their Instagram page by doing regular Instagram live to interact with their audience, thus allowing the audience to ask questions directly to the host. The landing page was created specifically to receive traffic from campaigns among all UT Sulawesi only UT Majene has attractive images on their landing page  
Co-Authors Adam, Mardi Adamy, Zulham Ahmad Jum’a Khatib Nur Ali Ahmad Rayhan Ajmal, Muhammad Angga Sucitra Hendrayana, Angga Sucitra Angga warda prasakti Anggraeni, Dela Resti Angraini, Desti Arif Hidayat Arisanty, Melissa Az Zaakiyyah, Hizbul Khootimah Bintarti, Arifah Cahyaning, Choiril Indah Dewanti, Nur DWI RAHMAWATI Eddy Haryanto eka evriza, eka Fiani, Isma Dwi Gozali , Imam Grace G. Priscilia Sitinjak Gurung, Lina Habieb Pahlevi Hana Hanifah Heni Pujiastuti HERI FATHURAHMAN Husna, Nailul Hutabarat, Zuhri Saputra Jonner Simarmata Jupriani, Jupriani K. Y.S. Putri Kandi, Kandi Karim, Muhammad Firman Khaerul Anam Kristiana Dewi, Danar Kurniawan, David Rindu Lina Gurung Majidah Majidah Marina, Nisha Marini, Yushita Martini Martini Maulidia Permatasari, Sri Meirani Harsasi Melisa Arisanty Milenia, Nurbeta Dela Miliani, Masyrisal Pahlevi, Habieb Pangesti, Nadya Rahma Perananda, M Yusril Prasetyo, Mario Aditya Pratama, Aryawira Pratiwi, Heni Priono, Mochamad Purnama, Yulian Putimasurai, Putimasurai Putri, Alviarana Tsamarah Utami Rahman Hamid, Abdul Rahmat Budiman Riady, Hamdi Riana, Kurnia Endah Robiansyah, Anton Rosikin, Rosikin Rosmiati Rosmiati Roy Valiant Salomo Sadria, Ade Safitri, Shofiya Nur Samsidar Samsidar Saputra, Uji Selly Anastassia Amellia Kharis Sembiring, Benar Simangunsong, Michelle Simanjuntak, Putri Natalia Siminto Sinaga, Hanna Siswanto, Achmad Siti Fatimah Sitorus, Krista Putri Sopianda Sri Maulidia Permatasari Sukatmi, Sri Sulistiyo, Urip Sylvana, Tsani Tarigan, Rapha Efrani Unggul Utan Sufandi Wahyu, Milde Wiradharma, Gunawan Yati Yati, Yati Yesi Andriani Yunan Surono, Yunan Zubir, Edward