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All Journal International Journal of Artificial Intelligence Research Jurnal EMT KITA Edumaspul: Jurnal Pendidikan Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Education, Social Studies, And Management (IJESSM) Unram Journal of Community Service (UJCS) International Journal of Social Science, Education, Communication and Economics Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Bisnis Indonesia
Ekasari, Silvia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : International Journal of Education, Social Studies, And Management (IJESSM)

 1 
Effect of Emotional Intelligence on Employee Performance in Gen Z Ekasari, Silvia; Haji, Wachyu Hari; Ishak, Olfin; Nurdiani, Tanti Widia; Wulansari, Murwani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.378

Abstract

This research aims to analyze effect of emotional intelligence on employee performance in Gen Z. This sort of investigate is affiliated investigate. The population in this study is Gen Z who are working in Indonesia. Based on these considerations, the number of research samples is 100 Gen Z who are working in Indonesia. Data analysis in this study using simple regression analysis. The results show that emotional intelligence has significant effect on employee performance in Gen Z.
Effect of Instagram Ads on Consumer Purchase Interest in Skin Care Rudianto, Rudianto; Ekasari, Silvia; Beryansyah, Beryansyah; Purwanti, Purwanti; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.381

Abstract

The development of digital media has created innovative changes and opportunities in the field of marketing. If social media is used and used correctly, marketing through social media can clearly reduce marketing costs in the long run. A real example is Instagram advertising, which tends to be cheaper and more effective than other search engine advertising options. Advertisements can be defined as messages that offer a product aimed at the public through an information medium. This research aims to analyze effect of instagram ads on consumer purchase interest in skin care. This type of research is descriptive quantitative research. Population in this think about is the number of consumer purchase interest in skin care as Instagram users. Sample of tests for this consideration is 50 consumer purchase interest in skin care as Instagram users. The data analysis method used simple linear regression analysis. The results show that Instagram ads has significant effect on consumer purchase interest.
Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

Abstract

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.
Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy Ekasari, Silvia; Yanna, Sri; Wakhidah, Esti Nur; Achmad, Gusti Noorlitaria; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.791

Abstract

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.
Effect of Emotional Intelligence on Employee Performance in Gen Z Ekasari, Silvia; Haji, Wachyu Hari; Ishak, Olfin; Nurdiani, Tanti Widia; Wulansari, Murwani
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.378

Abstract

This research aims to analyze effect of emotional intelligence on employee performance in Gen Z. This sort of investigate is affiliated investigate. The population in this study is Gen Z who are working in Indonesia. Based on these considerations, the number of research samples is 100 Gen Z who are working in Indonesia. Data analysis in this study using simple regression analysis. The results show that emotional intelligence has significant effect on employee performance in Gen Z.
Effect of Instagram Ads on Consumer Purchase Interest in Skin Care Rudianto, Rudianto; Ekasari, Silvia; Beryansyah, Beryansyah; Purwanti, Purwanti; Munizu, Musran
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.381

Abstract

The development of digital media has created innovative changes and opportunities in the field of marketing. If social media is used and used correctly, marketing through social media can clearly reduce marketing costs in the long run. A real example is Instagram advertising, which tends to be cheaper and more effective than other search engine advertising options. Advertisements can be defined as messages that offer a product aimed at the public through an information medium. This research aims to analyze effect of instagram ads on consumer purchase interest in skin care. This type of research is descriptive quantitative research. Population in this think about is the number of consumer purchase interest in skin care as Instagram users. Sample of tests for this consideration is 50 consumer purchase interest in skin care as Instagram users. The data analysis method used simple linear regression analysis. The results show that Instagram ads has significant effect on consumer purchase interest.
Co-Authors Abdurakhman, R. Nur Abdurohim Abdurohim Abdurohim, Abdurohim Afan Suyanto, Mohamad Al-Amin Amiruddin Amiruddin Asry, Wina Bahtiar Efendi Beryansyah, Beryansyah Catur Budi Susilo, Catur Budi Dadang Suhardi Dian Ariani Donny Dharmawan Elizabeth Yohanes Emma Budi Sulistiarini Etik Puspitasari, Etik Fajariah, Faizatul Feriyadin, Feriyadin Fittriya, Nurul Laili Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Hartanto Hendayani, Nenden Hendriarto, Prasetyono Hotmaria Hertawaty Sijabat Irwansyah Rezeki, Syailendra Reza Jamadi Jamadi, Jamadi Jondar, Aloysius Judijanto, Loso Junianto, Pilifus LAUNTU, ANSIR Luh Komang Candra Dewi Marihi, Laode Muharam, Hari Murwani Wulansari Musran Munizu Nazara, Desman Serius Nila Alia Noviati Fuada Nurdiani, Tanti Widia Nurhasanah Nurhasanah Nurwita, Nurwita Octavia, Yusi Faizathul Olfin Ishak Perkasa, Rilis Eka Purbaningsih, Yuli PURWANTI PURWANTI Putri Ekaresty Haes Putu Agus Eka Rismawan Puwanti Ratnawita Rudianto Rudianto Safrida Safrida Saksono, Lalang Senita, Patrisia Septa Katmawanti, Septa SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Zunan Sintesa, Nika Sri Yanna Sumardi . Surip, Ngadino Tammubua, Milcha Handayani Uli Wildan Nuryanto Utari, I Gst. Ayu Diah Wachyu Hari Haji Wakhidah, Esti Nur Weddakarti, Eva WULANDARI Yuniarti Utami, Eva Zilfana, Zilfana