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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Maker: Jurnal Manajemen Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Journal of Sustainable Tourism and Entrepreneurship Jurnal Kewarganegaraan Salwatuna: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen (JEM) Jurnal Manajemen Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Journal Of Resource Management, Economics And Business (REMICS) Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK) JAMU : Jurnal Abdi Masyarakat UMUS Jurnal Manajemen Dan Bisnis Ekonomi Journal of Law, Education and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi SOCIRCLE : Journal Of Social Community Services AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Journal of Community Service (Abdisci) Journal of Multidisciplinary Research and Development JIMEK Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan PATEMON: Multidisciplinary Research Optimal: Jurnal Ekonomi dan Manajemen
Gian Fitralisma
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : journal of multidisciplinary research and development

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Factors Influencing E-Commerce Purchase Decisions in Rural Areas: A Study on User Convenience and Consumer Trust Pratiwi, Vina Andita; Mirahwati, Indri; Fitralisma, Gian; Nawawi, Rusto
Journal of Multidisciplinary Research and Development Vol. 2 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jmrd.v2i1.982

Abstract

In the modern era, the advancement of information and communication technology has significantly impacted various aspects of human life, including consumption behavior and business practices. The internet, as a core technological tool, has become an inseparable part of daily activities. E-commerce, particularly platforms like Shopee, has gained immense popularity in Indonesia, providing easy and efficient online shopping experiences. This study examines the influence of two key factors, ease of use and consumer trust, on purchase decisions in e-commerce, specifically in the rural community of RW 07, Desa Sirnasari, Tasikmalaya. Using a quantitative approach, the research employs associative causal methods and data collection through interviews, observations, questionnaires, and literature studies. The findings reveal that both ease of use and consumer trust significantly affect purchase decisions, with trust having a more substantial impact. The study's results highlight that improving user-friendliness and transparency can enhance consumer trust and purchasing behavior. This research contributes to the literature by offering insights into consumer behavior in rural areas and provides practical recommendations for e-commerce platforms to improve services. Future research can explore other influencing factors such as price, social influences, and product quality.
Co-Authors Ade Febry Nur Fitriani Ade Lia Ade Ulfah Afifah Afifah Agni Anjursari Agus Kurniawan Agus Kurniawan Agyztia Premana Ahmad Farizal Akbar NP Darma Wahana Akbar NPD Wahana Amah Amalia Amah Amalia Amalia, Amah Aminulloh, Winarti Sri Andi Yulianto Andi Yulianto Ardiani , Rina Arin Arin Arin Arin Armada Trisakti Asep Kosasih Asriyatun Abadiyah Budiastuti, Endah Daniel Ady Putra Daryati, Yeyet Dedi Surono Dian Hidayat Dimas Fitrah Adi Putra Dinda Putri Novianti Dwi Harini Ellin Herlina Ellin Herlina Eman Sulaiman Eman Sulaiman Eman Sulaiman, Eman Endah Budiastuti Eva Noviana Evan Pahruri Fahira Amelia Fata , M Anisul Fata, M. Anissul fata, M. Annisul Fauziah, Neng Wafa Fawaiz, Rohmatul Fikri, Unang Findhy Dwita Kumala Harliana Harliana Hartanto Halim Hartanto Halim Hasby Nabiel Akmal Ismail Hendri Sucipto Herawati, Tri Hilda Fatimah Ikhwan, Syariefful Imam Baehaqi Imas Trimayanti Imas Trimayanti Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Irfan Ali Juni Hartono Khalid Iskandar Laeli Kirana Putri Laelia Nurpratiwiningsih, Laelia Lia Melyana Lutfianah Ulfa M. A. Wiryo M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anisul Fata M. Badruz Zaman Mandasari Mandasari Maryadi, Ega Maulida Fitria Maulipah Maulipah Mirahwati, Indri Moh Toharudin Mohamad Basuni Mohamad Basuni Mohammad Bayhaki Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Mukson Nawawi, Rusto Ni’matul Maulla Noer Dyah Rahmawati Zaeni Nur Afridah Nur Aisyah Nur Alia Sumanti Nur Fitriani , Ade Febry Nur Kiman Otong Saeful Bachri Pratiwi, Vina Andita R.M.Herdian Bhakti Rachman Hidayat Riono, Slamet Bambang Roby Setiadi Roby Setiadi Rohmatul Fawaiz Rohmatul Fawaiz Rusfikasari, Silvi Rusto Nawawi Sadikin, Nadia Resma Saripudin, Razip Sherlin , Mei Sifa Novianti Solihah, Nur Apriani Sri Wulandari Sundari Sundari Surya Firdaus Suwaebit Suwaebit Syariefull Ikhwan Tornado Syukur Tri Herawati Triani Patra Pertiwi Trilinda Antika Trimayanti, Imas Trisnawati Trisnawati Tuty Syarifa Syahputri Umroh Atun Vanessa Agatha Christy Wahyu Aji Suprajadi Winda Dwi Yanthi Winda Dwi Yanthi Winda Dwi Yanthi Yanthi, Winda Dwi Yenny Ernitawati Yeyet Daryati Yeyet Daryati Yusuf Ibrahim