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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Maker: Jurnal Manajemen Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Journal of Sustainable Tourism and Entrepreneurship Jurnal Kewarganegaraan Salwatuna: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen (JEM) Jurnal Manajemen Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Journal Of Resource Management, Economics And Business (REMICS) Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK) JAMU : Jurnal Abdi Masyarakat UMUS Jurnal Manajemen Dan Bisnis Ekonomi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi SOCIRCLE : Journal Of Social Community Services AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Journal of Community Service (Abdisci) Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan PATEMON: Multidisciplinary Research
Gian Fitralisma
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : PATEMON: Multidisciplinary Research

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THE EFFECT OF SERVICE QUALITY AND PROMOTION ON PURCHASE DECISIONS AT DW DIGITAL PRINTING IN MAJALENGKA Ade Ulfah; Gian Fitralisma; Winda Dwi Yanthi
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.167

Abstract

Purpose: This research aims to determine the influence of service quality and promotion on purchasing decisions at DW Digital Printing, Majalengka Regency. Research Methodology: The study employs quantitative descriptive methods for data collection. Data was gathered through questionnaires distributed to respondents via Google Forms, and hypotheses were calculated using SPSS. The population consisted of DW Digital Printing consumers who had purchased banners, with a sample size of 61 respondents. Results: The findings indicate that for the service quality variable, the t-test results show tcount > ttable (4.513 > 1.671) with a significance level of 0.00 < 0.05. This leads to the rejection of H0 and acceptance of Ha, indicating a positive and significant influence of service quality on purchasing decisions. Conversely, the promotion variable yielded tcount < ttable (1.544 < 1.671) with a significance level of 0.128 > 0.05, resulting in the rejection of H0 and acceptance of Ha, indicating a positive but insignificant influence of promotions on purchasing decisions. The F-test revealed Fcount of 78.488 > Ftable of 2.40 with a significance level of 0.00 < 0.05, leading to the rejection of H0 and acceptance of Ha, suggesting a positive and significant influence of service quality and promotion simultaneously on purchasing decisions. Limitations: This research contributes to the understanding of how service quality and promotional strategies impact consumer purchasing behavior in the digital printing industry, providing insights for businesses to enhance their marketing approaches. Contribution: This research makes a significant contribution to understanding the impact of service quality and promotion on purchasing decisions in the digital printing industry. The findings can be utilized by printing business owners, particularly DW Digital Printing, to formulate more effective marketing strategies. By enhancing service quality and optimizing promotional strategies, companies are expected to attract more consumers and increase customer loyalty. Furthermore, this study provides insights for academics and future researchers to further explore the relationship between these variables in different contexts, as well as to enrich the existing literature on consumer behavior in the service sector.
Co-Authors Abadiyah, Asriyatun Ade Ulfah Afifah Afifah Agus Kurniawan Agus Kurniawan Agyztia Premana Ahmad Farizal Akbar NP Darma Wahana Akmal Ismail , Hasby Nabiel Amalia, Amah Aminulloh, Winarti Sri Andi Yulianto Andi Yulianto Antika, Tri Linda Ardiani , Rina Arin, Arin Asep Kosasih Asriyatun Abadiyah Bayhaki, Mohammad Budiastuti, Endah Christy, Vanessa Agatha Daniel Ady Putra Daryati , Yeyet Daryati, Yeyet Dian Hidayat Dimas Fitrah Adi Putra Dinda Putri Novianti Dwi Harini Ellin Herlina Eman Sulaiman Eman Sulaiman Eman Sulaiman, Eman Endah Budiastuti Eva Noviana, Eva Evan Pahruri Fahira Amelia Fata , M Anisul Fata, M. Anissul fata, M. Annisul Fauziah, Neng Wafa Fawaiz, Rohmatul Fikri, Unang Findhy Dwita Kumala Firdaus, Surya Fitriani , Ade Febry Nur Halim, Hartanto Harliana Harliana Hartanto Halim Hartono, Juni Hendri Sucipto Herawati, Tri Herlina, Ellin Hidayat, Rachman Hilda Fatimah Ikhwan, Syariefful Imam Baehaqi Imas Trimayanti Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Irfan Ali Khalid Iskandar Laelia Nurpratiwiningsih Lia Melyana Lia, Ade Lutfianah Ulfa M. A. Wiryo M. Anissul Fata M. Anisul Fata M. Badruz Zaman Mandasari Mandasari Maryadi, Ega Maulida Fitria Maulipah, Maulipah Mirahwati, Indri Moh Toharudin Mohamad Basuni Mohamad Basuni MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Nawawi, Rusto Ni’matul Maulla Ni’matul Maulla Noer Dyah Rahmawati Zaeni Nur Afridah Nur Aisyah Nur Alia Sumanti Nur Fitriani , Ade Febry Nur Kiman Otong Saeful Bachri Pratiwi, Vina Andita Raden Mohamad Herdian Bhakti Riono, Slamet Bambang Roby Setiadi Roby Setiadi Rusfikasari, Silvi Rusto Nawawi Sadikin, Nadia Resma Saripudin, Razip Setiadi, Roby Sherlin , Mei Sifa Novianti Solihah, Nur Apriani Sundari Sundari Surono , Dedi Suwaebit, Suwaebit Syahputri, Tuty Syarifa Syariefull Ikhwan Syukur, Tornado Tri Herawati Triani Patra Pertiwi Trilinda Antika Trimayanti, Imas Trisakti, Armada Trisnawati Trisnawati Umroh Atun Wahyu Aji Suprajadi Winda Dwi Yanthi Yanthi, Winda Dwi Yenny Ernitawati Yusuf Ibrahim