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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Efektif International Journal of Community Service Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Arianis Chan
Departemen Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
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Pengaruh Etnosentrisme Konsumen terhadap Minat Beli Serial Film Superhero Bumilangit Cinematic Universe Ilham Ramadhan; Arianis Chan; Pratami Wulan Tresna
Jurnal Bisnis dan Kewirausahaan Vol 16 No 3 (2020): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v16i3.2086

Abstract

Kemudahan distribusi film superhero impor di pasar nasional membuat film superhero domestik menjadi terancam. Hal ini diperlihatkan dengan jumlah penonton yang relatif rendah pada film superhero domestik dibandingkan dengan film superhero impor, sehingga penelitian ini memiliki tujuan untuk mengetahui pengaruh etnosentrisme konsumen terhadap minat beli seri seri film superhero dalam negeri. Penelitian ini dilakukan terhadap 115 pengguna TIX ID di Kota Bandung dengan menggunakan metode purpossive sampling. Hipotesis diuji dengan menggunakan regresi linier sederhana melalui program statistical program for social science (SPSS). Hasil penelitian memperlihatkan bahwa konsumen di Indonesia memiliki etnosentrisme yang tinggi. Tingginya etnosentrisme konsumen tersebut dibangun oleh lima konstruksi, yaitu prosociality, cognition, insecurity, reflexiveness, dan habituation. Pada penelitian ini memperlihatkan bahwa konsumen memiliki minat beli yang tinggi terhadap Bumilangit Cinematic Universe. Hasil perhitungan juga menjelaskan bahwa etnosentrisme konsumen memiliki pengaruh positif signifikan terhadap minat beli serial film superhero domestik. Hal ini memberikan implikasi terhadap keputusan pembelian konsumen dalam menonton serial film domestik yang menyebabkan tingginya jumlah penonton yang diperoleh Bumilangit Cinematic Universe sehingga mampu bersaing dengan film superhero impor di pasar film nasional.
Analisis Manajemen Talenta Pada PT. PLN (Persero) Arianis Chan; Agina Claudia
Jurnal Bisnis dan Kewirausahaan Vol 14 No 3 (2018): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.194 KB) | DOI: 10.31940/jbk.v14i3.1045

Abstract

Penelitian ini bertujuan untuk menganalisis manajemen talenta yang diterapkan oleh PT. PLN (Persero) Distribusi Jawa Barat. Selain itu, penelitian ini juga bertujuan untuk menentukan program manajementalenta yang tepat bagi PT. PLN (Persero) Distribusi Jawa Barat. Metode penelitian yang digunakan adalah metode kualitatif-deskriptif untuk menggambarkan sebuah keadaan manajemen talenta. Jenis penelitian ini adalah non kausalitas komparatif dimana penelitian ini tidak menjelaskan hubungan sebab akibat atau besarnya pengaruh. Data yang didapatkan pada penelitian ini menggunakan instrumen observasi, wawancara dan studi dokumentasi. Hasil dari penelitian ini menunjukkan bahwa PT. PLN (Persero) Distribusi Jawa Barat sudah memiliki penetapan kriteria talenta yang diatur berdasarkan surat keputusan direksi. Penetapan kriteria ini merupakan penggabungan dari hasil pengukuran pencapaian Kontrak Sasaran Kinerja Pegawai dan Pengukuran Kompetensi Individu yang ditentukan. Kesimpulan dari penelitian ini adalah PT. PLN (Persero) Distribusi Jawa Barat sudah menerapkan Manajemen Talenta yang diatur dalam Sistem Manajemen Kinerja Pegawai guna membina budaya pembelajar dan berprestasi serta memotivasi pegawai untuk meningkatkan kompetensi dan kontribusi pegawai bagi perseroan. Namun dalam melakukan evaluasi keberhasilan program bukan hanya dari capaian kinerja talent, tetapi juga peningkatan kompetensi talent setelah mengikuti program pengembangan sehingga penyelenggara tahu apakah program pengembangan yang diberikan untuk talent dapat mengisi gap kompetensi yang dimiliki.
Analisis Work-Life Balance para Karyawan Bank BJB Cabang Indramayu Banatun Nafis; Arianis Chan; Sam’un Jaja Raharja
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 8 No 1 (2020): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v8i1.1250

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Work-Life Balance para karyawan Bank BJB Cabang Indramayu. Dimensi penting dalam Work-life Balance adalah Work Interference with Personal Life, Personal Life Interfence with Work, Personal Life Enhancement of Work dan Work Enchancement of Personal Life. Metode Penelitian yang digunakan dalam penelitian ini adalah metode kualitatif-deskriptif. Penelitian ini menganalisis dan menggambarkan keadaan Work-Life Balance para karyawan Bank BJB Cabang Indramayu. Data yang diperoleh untuk penelitian ini didapatkan dari wawancara dengan pihak terkait dan studi dokumentasi. Hasil dari penelitian ini menunjukan bahwa karyawan Bank BJB Cabang Indramayu telah memiliki empat dimensi Work-Life Balance yaitu Work Interference with Personal Life, Personal Life Interfence with Work, Personal Life Enhancement of Work dan Work Enchancement of Personal Life. Kesimpulan yang dapat diambil pada penelitian ini bahwa work-life balance para karyawan Bank BJB dapat dikategorikan baik, dikarenakan semua dimensi yang dimiliki para karyawan menunjukkan hasil positif.
Pengaruh Electronic Word of Mouth terhadap Minat Beli pada Media Sosial Twitter di Jawa Barat dan Dki Jakarta Arianis Chan; Eliezer Eramukti Handoko; Lina Auliana
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 9 No 1 (2021): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v9i1.2837

Abstract

This study aims to determine the influence of electronic word of mouth of @NetflixID on buying interest through a survey of Twitter users in West Java and DKI Jakarta. The object is electronic word of mouth (independent variable) and buying interest (dependent variable). The research method used is descriptive verification analysis with a survey design to 101 Twitter user respondents who read tweets of @NetflixID in West Java or DKI Jakarta. The questionnaire used to measure the influence the electronic word of mouth by @NetflixID on buying interest. The results showed there was a strong and positive relationship between electronic word of mouth on buying interest on @NetflixID. Expressing positive feelings was the the highest percentage dimension for the electronic word of mouth variable, buying interest has the highest percentage on the variable interested to try and want to buy.
City Brand Attractiveness on Tourism using Rasch Model Approach Asep Miftahuddin; Bambang Hermanto; Sam'un Jaja Raharja; Arianis Chan
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.741 KB)

Abstract

The study presented in this paper analyzes City Brand Attractiveness. Focusing on the city in Indonesia, namely West Bandung Regency, this study aims to examine the factors that affect the City Brand Attractiveness. The empirical application is performed on the basis of a sample of 373 visitors who have traveled to West Bandung Regency, analyzed by using Rasch Model. The findings show that tourists 'response to the city's attractiveness is low, the Ancillary Service factor with a low response, and the Tourism Attraction factor get high expectations from tourists responses.
Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
The Impact of Big Five Personality towards Impulsive Buying Behavior Firda Deviyana Rizki; Arianis Chan; Cecep Safa’atul Barkah; Pratami Wulan Tresna
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.646 KB) | DOI: 10.29138/ijebd.v5i2.1733

Abstract

Purpose: This research aims to determine which type of The Big Five Personality impacted the impulsive buying behavior of TnT Rajut’s customers. Design/methodology/approach: This research proposes two strategies based on TnT Rajut’s SWOT analysis, social media activation and bundling price strategy. Findings: Based on the calculated data from respondents, it is shown that Openness to Experience, Extraversion, and Agreeableness impacted the impulsive buying behavior. Research limitations/implications: Meanwhile, Conscientiousness and Neuroticism didn’t impact impulsive buying behavior. Originality/value: This paper is original Paper type: Research Paper
Performance of Instagram Social Media Marketing in the Great Asia Africa Lembang, Bandung Barat District Arif Hernowo; Arianis Chan; Margo Punomo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 3 (2022): May 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.732 KB) | DOI: 10.29138/ijebd.v5i3.1847

Abstract

Purpose: The megashifting industry encourages tourism to be able to survive in the face of crises and create a new balance with new management systems and activities. One of the new changes, namely Accelerated Digitalization or the acceleration of digitization and the pandemic, has encouraged consumers to switch to the digital/online realm. This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media marketing as a medium to promote the uniqueness of existing attractions. This study examines the influence of Social Media Marketing (SMM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. Design/methodology/approach: The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. Findings: The findings in this study indicate that the performance of social media marketing in The Great Asia Africa Lembang, West Bandung Regency is categorized as strong with each QMS dimension that forms the construct significantly. Based on the four dimensions that make up, content creation is the dominant dimension, this shows that the content created by The Great Asia Africa can be accepted by the public as a source of tourism information. Research limitations/implications: The limitation in this study is that it only uses a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get a more diverse response. Practical implications: Based on the four dimensions that make up, content creation is the dominant dimension, this shows that the content created by The Great Asia Africa can be accepted by the public as a source of tourism information. Originality/value: This paper is original Paper type: a Research Paper
ANALISIS MOTIVASI KONSUMEN DALAM MELAKUKAN PEMBELIAN DI DEILICIOUS KITCHEN SEBAGAI UPAYA PERBAIKAN STRATEGI PRODUK DAN HARGA Erika Larasati Fajrina; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7, No 1 (2021): Volume 7 Nomor 1 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v0i0.213

Abstract

Tujuan yang ingin dicapai dari penelitian ini adalah untuk mengetahui motivasi konsumen dalam melakukan pembelian makanan di Deilicious Kitchen. Motivasi konsumen dalam penelitian ini akan dikelompokkan berdasarkan motif pembelian konsumen, yaitu motif pembelian rasional dan motif pembelian emosional. Hasil dari penelitian ini akan dijadikan dasar untuk memperbaiki strategi produk dan harga di Deilicious Kitchen agar dapat berkembang dan bertahan di tengah-tengah persaingan. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisis deskriptif. Metode pengambilan sampel yang digunakan adalah simple random sampling. Sampel dalam penelitian ini adalah 88 konsumen Deilicious Kitchen. Hasil penelitian menunjukkan bahwa terdapat empat motif pembelian yang paling dominan dalam mendorong atau merangsang konsumen untuk melakukan pembelian makanan di Deilicious Kitchen, yaitu: variasi menu dengan nilai rata-rata 4,43; kualitas produk dengan nilai rata-rata 4,38; harga dengan nilai rata-rata 4,07; dan penampilan produk dengan nilai rata-rata 3,78. Empat motif yang paling dominan ini kemudian disarankan untuk menjadi prioritas dari bisnis Deilicious Kitchen dalam perbaikan strategi produk dan harga.  Kata kunci: motivasi konsumen, motif rasional, motif emosional
The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings) Nurul Tufahati; Cecep Safa'atul Barkah; Pratami Wulan Tresna; Arianis Chan
Journal of Business & Applied Management Vol 14, No 2 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i2.3098

Abstract

This  study  seeks  to  determine  whether  customer  satisfaction  influences  repurchase  intentions  from Bloomythings'  customers  and  to  implement  strategies  to  increase  consumer  satisfaction  and  repurchase intention of Bloomythings. The resources obtained are then analyzed using quantitative research methods by conducting validity and reliability tests, normality tests, heteroscedasticity tests, and simple linear regression analysis  to  determine  the  effect  of  customer  satisfaction  on  repurchase  intention.  This  kind  of  survey  is  a survey supported by the distribution of questionnaires as a data collection tool. The samples in this study are customers from Bloomything who have  made purchases on Bloomythings products. The results showed that customer satisfaction had a positive and significant impact on repurchase intention.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Gessan Kurnia Dewi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Kahfi, Arbi Abdul Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Ratih Purbasari Ratih Purbasari Reynaldi Eka Putra Ria Arifianti Rivani . Rivani Rivani Rivani Rivani Rivani, Rivani SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta