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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Efektif International Journal of Community Service Indonesian Business Review Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Arianis Chan
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Experiential Marketing Terhadap Customer Loyalty (Survei Pada Konsumen Grab-Car di Kota Batam) Arianis Chan; Nindi Atikah Safira; Rivani Rivani; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.241

Abstract

This research aims to find out about experiential marketing and customer loyalty as well as the effect of experiential marketing on customer loyalty in Grab-Car services.The objects examined in this study is experiential marketing and customer loyalty. The research method that used in this research is descriptive verification analysis and the design of research is survey. The sampling technique that used is non- probability sampling and done by using pusposive sampling. This research used simple linear analysis to determine the effect of experiential marketing on customer loyalty in Grab-car services. Data sourced from literature study, observation, questionnaire and interview. The population of this research is all Grab-Car consumers in Batam City. The sampling technique that used is non-probability sampling and done by using purposive sampling with the criteria of respondents is already using Grab-Car service in Batam City at least two times. The number of samples from this study was determined using iteration techniques with the acquisition of a sample size of one hundred thirty six respondents. The results of this research shows that experiential marketing has a significant effect on customer loyalty Grab-Car services, which means that any increase in experiential marketing will cause an increase in customer loyalty. The author suggested is that Grab-Car makes think marketing strategies more attractive so that consumers can think deeper so they can provide a good opinion of the company’s services. Keywords : Marketing, Experiential Marketing, Customer Loyalty
UNDERSTANDING WHY LEGENDARY RESTAURANTS IN BANDUNG HOLD A SPECIAL PLACE IN CONSUMERS' HEARTS Achmada, Aurora Yupita; Chan, Arianis; Tresna, Pratami Wulan
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.6930

Abstract

The emergence of new eateries with creative and contemporary approaches has made the culinary sector more competitive. Legendary eateries have proven resilient in the face of this, continuing to operate for decades or even centuries. These eateries offer a distinctive environment for understanding the elements that ensure their sustainability by fusing historical relevance with evolving customer tastes. A more thorough examination of these interactions in renowned restaurants is required, despite previous research emphasizing the significance of consumer experience, customer loyalty, and multichannel behavior. By examining the variables with the highest average ratings, such as customer experience, multichannel behavior, customer loyalty, and visit frequency, this study seeks to identify the critical success aspects of iconic restaurants in Bandung. We gathered data through questionnaires, interviews, and observations at four renowned restaurants, using a descriptive-quantitative methodology. The findings reveal that sensory comfort, emotional fulfillment, and transaction convenience strongly influence positive customer experiences. The simplicity of accessing information and the seamless transactions enabled by digital platforms support multichannel behavior. Product pleasure, intriguing experiences, and motivating interactions all increase customer loyalty. The majority of patrons show regular engagement by coming to the eateries once a month. In conclusion, iconic eateries in Bandung remain relevant by meeting customer demands, cultivating enduring relationships with patrons, and balancing their historical character with digital advances. T o obtain a more comprehensive understanding of cultural heritage preservation in the digital age, future studies should examine the long-term effects of these variables and broaden their geographic scope.
Pengaruh Work-Life Balance Terhadap Kinerja Karyawan Gen Z: Studi Kasus pada PT XYZ Zakira, Dhevina Nisa; Chan, Arianis; Muhyi, Herwan Abdul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9602

Abstract

Changes in work preferences among generation Z have positioned work-life balance as one of the key aspects that companies need to pay attention to. An imbalance between work demands and personal life has the potential to decrease employee performance. This study aims to determine the effect of work-life balance on the performance of generation Z employees at PT XYZ. The research uses a descriptive quantitative approach with a survey method through the distribution of questionnaires. The sampling technique applied is saturated sampling, involving all 42 generation Z employees at PT XYZ. Data analysis was conducted using simple linear regression with the assistance of SPSS version 30. The results indicate that the employees’ work-life balance is in the good category, as is their performance. The coefficient of determination value of 0.431 shows that work-life balance contributes 43.1% to employee performance, while the remaining percentage is influenced by other factors not examined in this study. Therefore, it can be concluded that the better the work-life balance perceived by employees, the higher the level of performance they tend to achieve.
Consumer Behavior in Multichannel Marketing: A Systematic Literature Review Akyas, Ghina Annisa; Chan, Arianis; Tresna, Pratami Wulan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9652

Abstract

This article summarizes research on Consumer Behavior in Multichannel Marketing published in Scopus from 2018 to 2024 using the Systematic Literature Review (SLR) method. The collected data was processed following the PRISMA guidelines, then analyzed in four stages, namely identification, screening, eligibility, and inclusion. The inclusion criteria set were: (1) Focus on consumer behavior in the context of multichannel marketing. (2) The article uses empirical methods (surveys, experiments, panel data) or contextual methods that explain consumer behavior. The results of the study show: (1) That Consumer Behavior in Multichannel Marketing is influenced by channel migration, product attributes, service quality, and media management; (2) Product and category attributes are key in explaining consumer channel choices; (3) Consistency of service quality across physical and digital channels; and (4) The need for multichannel behavioral segmentation so that marketing strategies are more targeted.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Akyas, Ghina Annisa Aldrian Wibowo Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arbi Abdul Kahfi Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dewi, Gessan Kurnia Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Ida Widianingsih Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lika Pitaloka Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nahdah Iryani Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Karlina Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Rani Sukmadewi Ratih Purbasari, Ratih Reynaldi Eka Putra Ria Arifianti Rivani . Rivani, Rivani - SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Tri Wahyono Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta