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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) Pendas : Jurnah Ilmiah Pendidikan Dasar SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Efektif International Journal of Community Service Indonesian Business Review Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Journal of Indonesia Marketing Association Jurnal Sekretaris & Administrasi Bisnis
Arianis Chan
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
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Integrated Marketing Communications (IMC) strategies analysis at PT. Eshan Mega Propertindo Karina Imelia Irfani; Arianis Chan; Pratami Wulan Tresna
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1097

Abstract

Integrated Marketing Communication (IMC) is the process of developing and implementing various forms of persuasive communication programs to customers and potential customers on an ongoing basis. Therefore, the aim of this research is to analyze the strategy for implementing Integrated Marketing Communication at PT. Eshan Mega Propertindo. This research method is descriptive qualitative. This research uses key informants to obtain the required information. The data used is primary data and secondary data. Primary data was obtained from interviews with the director of PT. Eshan Mega Propertindo regarding company profile and secondary data obtained from IMC implementation data in the company. At the data analysis stage, researchers used SWOT analysis. The result of this research is an analysis of integrated marketing communication strategies in advertising, sales promotion, public relations, sponsorship and direct marketing activities. Based on the results of research and analysis carried out by the author, it can be concluded that the data obtained from interviews were processed using IFE and EFE mat rix analysis and the results obtained were that the company had a strength of 1,72, weekness of 1,38, opportunities of 2,00 and threats of 1,60. It can be concluded that the company is in quadrant I of the SWOT analysis.
The Analyss Of Promo’s Implementation To IncreaseThe Purchase Interest Study Case At Niwa Garden Coffee Shop Astrid Nissi Romatua; Arianis Chan; Pratami Wulan Tresna; Cecep SafaatulBarkah
International Journal Of Community Service Vol. 3 No. 1 (2023): February 2023 (Indonesia - Malaysia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i1.169

Abstract

Niwa Garden is a coffee shop located in the city of Malang, East Java. This coffee shop hasbeen around for almost three years. Having a daily income that can be saidto be quite large forMSMEs, lately, Niwa Garden has experienced a decline in sales.There are so many peoplewho are in the location of the coffee shop, but little incomeis received. After being traced, it turns out that there are several people who are members of a consumer group who do notmake purchases, but still use the facilities provided by the coffee shop. Seeing this, an alternative solution to the problem was found by implementing bundling promos, which are specifically for consumers who come in groups. This research was conducted to explain whether the application of promos to products can increase consumers' purchase requests,thereby influencingtheir purchasing decisions. This resource is intended to explain the affect of promo toward purchase interest, include the influence of promo to increase purchaseinterest that related to purchase decision.
The Influence Of Online Credible Reviews With Brand Trust As An Intervening Variable On Purchase Intention ( A Study On Adorable Project In Bandung) Shella Natasya Sri Mutiara Baringbing; Arianis Chan; Lina Auliana
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.8895

Abstract

Amid Indonesia's e-commerce surge, online review credibility increasingly shapes purchase decisions on platforms like Shopee, yet fake reviews erode brand trust. This study examines the influence of online review credibility on purchase intention with brand trust as a mediating variable among Adorable Project consumers in Bandung. Employing a quantitative survey approach with cross-sectional design, data from 100 purposive-sampled Shopee buyers were analyzed using PLS-SEM via SmartPLS 4.0. Instruments adapted validated scales measuring source/review/consumer characteristics (Cheung et al., 2009), brand reliability/intentions (Delgado-Ballester et al., 2003), and multi-dimensional purchase intentions (Ferdinand, 2012). Results reveal significant direct effects: credibility → trust (β=0.775, p=0.000), trust → intention (β=0.526, p=0.006), credibility → intention (β=0.410, p=0.033), and indirect mediation (β=0.408, p=0.015), explaining 78% intention variance. In conclusion, brand trust partially mediates credible reviews' impact, urging local brands to prioritize authentic, photo-verified testimonials over incentives.
Analysis and Proposed Strategies to Improve Consumer Purchasing Decisions on Sean's Production Houses Through the Website Annette Zaneta Zaluchu; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
Journal of Indonesia Marketing Association (IMA) Vol. 1 No. 2 (2023)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v1i2.8

Abstract

Sean's Production House is a company that specializes in branding & design, social media management, photography and digital marketing. GWI (Q3 2021) shows that 60.6% of people buy products or services online. This fact shows that the internet marketing and selling market is very large in Indonesia, so the market for Sean's Production House is very broad. However, after two years, only some consumers make purchasing decisions through the website. Companies need to spend a lot of money to create a website; the effort is also a lot. Due to these reasons, Sean's Production House closed its website in early 2022 because it was not making a profit. Sean's Production House requires the right business strategy to overcome this. After observations and interviews, the researcher realized that several factors made potential customers hesitate to purchase through the website. These factors relate to the gap between consumer expectations and the implementation of the website. Design thinking analysis is used to make a strategy to overcome it.
PERSEPSI DUKUNGAN ORGANISASI UNTUK MENINGKATKAN RETENSI KARYAWAN (STUDI KASUS DI LANEO CAFE & EATERY BANDUNG) Yudithya, Nazwa Salsabila; Chan, Arianis; Nirmalasari, Healthy
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59272

Abstract

Employee retention has become a major challenge in the food and beverage (F&B) industry due to high employee mobility, which may disrupt operational stability and service quality. One factor influencing employee retention is Perceived Organizational Support (POS), referring to employees’ perceptions of how much the organization values their contributions and cares for their well-being. This study aims to analyze the implementation of organizational support, examine employees’ perceptions based on the Perceived Organizational Support concept, and formulate strategies to strengthen organizational support in order to improve employee retention at Laneo Cafe & Eatery Bandung. A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, non-participant observation, and documentation involving eight purposively selected informants consisting of operational employees, first-line managers, the owner, and a human resource practitioner. The data were analyzed using the Miles & Huberman interactive analysis model, while strategic recommendations were formulated using the IFE, EFE, IE, SWOT, and QSPM matrices. The findings indicate that employees generally perceived organizational support positively through the dimensions of fairness, supervisor support, and organizational rewards and job conditions. Nevertheless, improvements are still needed in communication transparency, employee development, and appreciation practices. The priority strategy identified is strengthening employee coaching through the role of operational leaders to enhance employees’ perceptions of organizational support and improve employee retention.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Akyas, Ghina Annisa Aldrian Wibowo Alexandri, M. Benny Alfatiha, Raja Ainaya Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arbi Abdul Kahfi Arif Hernowo Astrid Nissi Romatua Aurora Yupita Achmada Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dewi, Gessan Kurnia Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Ida Widianingsih Ilham Ramadhan Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Karina Imelia Irfani Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lika Pitaloka Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nahdah Iryani Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Karlina Nina Lestari Nindi Atikah Safira Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Rani Sukmadewi Ratih Purbasari, Ratih Reynaldi Eka Putra Ria Arifianti Rivani . Rivani, Rivani - Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Tri Wahyono Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Yudithya, Nazwa Salsabila Zaenal Muttaqin Zakira, Dhevina Nisa