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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Community Service Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Journal of Indonesia Marketing Association
Arianis Chan
Departemen Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Transportation Other

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ANALYZE THE EFFECTIVENESS OF TWITTER AS AN EWOM MEDIA (STUDY ON TENSAYAA'S GROUP ORDER) Sekar Nathasya Hermawan; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3947

Abstract

Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. The results of this research show that Twitter is an effective social media for conducting electronic word of mouth processes in the Tensayaa group order business by being reviewed through seven measurement dimensions.
The SWOT AHP Analysis of Mitra Utama Kepabeanan Policy in Directorate General of Customs and Excise Destiko Teguh Rinaldi; Mudiyati Rahmatunnisa; Arianis Chan
Publica: Jurnal Pemikiran Administrasi Negara Vol 14, No 1 (2022): Pemikiran Administrasi Negara 3
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpan.v14i1.16617

Abstract

The Mitra Utama (MITA) Kepabeanan Policy implemented in the Directorate General of Customs and Excise aims to reduce logistics costs in order to improve Indonesia's economic competitiveness, as well as give appreciation to compliant importers and exporters. However, the implementation of the policy has not been optimal because of the high logistics costs, and lagging ranking of Indonesia's Logistic Performance Index in the Southeast Asia region, as well as policies that have not been able to reduce the overall dwell time for imported goods. Recommendations for improving policy performance will be drawn up using a mixed method of exploratory sequential models. Qualitative data collection techniques are carried out through literature studies, observations, interviews, while quantitative data collected through questionnaire filling. Qualitative data analysis uses a hierarchical linear approach, while quantitative data analysis uses a combined method of SWOT and AHP. Policy recommendations will be selected based on the highest-score strategy. Based on the results of the study, the strength factor is considered the most important thing of this policy. The main recommendation is encouraging the integration of risks between government agencies involved in the import and export process.
KEUNGGULAN BERSAING INDUSTRI KREATIF KRIYA Mohammad Benny Alexandri; Arianis Chan
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 2, No 2 (2019): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.524 KB) | DOI: 10.24198/responsive.v2i2.23055

Abstract

Industri kreatif adalah pendorong utama penciptaan pekerjaan, inovasi, dan inklusi sosial. Industri kreatif juga memiliki pengaruh penting dalam kekayaan suatu daerah. Tulisan ini bertujuan untuk melihat perkembangan industri kreatif, khususnya sub sektor kerajinan dan keunggulan bersaingnya. Desa Boneka Sukamulya telah berdiri sejak tahun 1990-an. Sebagai pusat industri, seperti Binong Jati, ada beberapa perintis utama pendirian di pusat industri boneka. Desa Boneka Sukamulya dipelopori oleh Haji Atang, karena ketika industri lain menurun secara drastis bisnis boneka buatan memiliki prospek peningkatan yang stabil dan cenderung positif. Metode penelitian yang digunakan dalam makalah ini adalah metode systematic mapping study  dan Analisis SWOT (Kekuatan, Kelemahan, Peluang, Ancaman). Tujuan dari penelitian ini adalah, 1. Bagaimana kondisi saat ini Industri Kampung Boneka Sukamulya, 2. Apakah masalah yang dihadapi Industri Kampung Boneka Sukamulya, 3. Apakah keunggulan bersaing yang dapat diterapkan Industri Kampung Boneka Sukamulya dalam menghadapi permasalahan yang ada.. Kesimpulan untuk Desa Boneka Sukamulya adalah memiliki potensi besar. Potensi ini dapat berkontribusi besar terhadap pertumbuhan ekonomi kreatif dan lapangan kerja. Desa Boneka Sukamulya masih memiliki kendala yang harus dihadapi yaitu bahan baku dan pesaing.
Bibliometric Analysis: Partnership in Achieving Competitive Advantage Raja Ainaya Alfatiha; Arianis Chan; Anang Muftiadi
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 1 (2023): Article Research Volume 7 Issue 1, Januari 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i1.1251

Abstract

The abstract The purpose of this research is to provide information from the results of identification and mapping of research around partnerships in achieving competitive advantage. The research method used is bibliometric analysis through articles in the Scopus database. The main procedure is to manually filter articles from search results to obtain relevant articles. The total number of articles obtained from the beginning of the 2000-2021 research year was 798 articles, after a screening process, 238 relevant articles were obtained. The results showed that the total publications from 2000-2021 experienced a fluctuating cycle, with the peak of the study occurring in 2020 with 22 articles. Then the countries that do the most research and the most in citations are the United States and the United Kingdom. Meanwhile, the mapping results using VOSviewer are obtained by four keyword clusters from previous research. The yellow color in the node indicates the development of the research topic.
Analisis Technology Acceptance Model Pada Fitur Aplikasi Shopee Berbasis Augmented Reality Arianis Chan; Fasya Dita Sabira; Ria Arifianti
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.298

Abstract

This research aims to analyze how users accept augmented reality features by using the technology acceptance model (TAM) theory to the virtual try-on feature in the Shopee application, namely Shopee BeautyCam and also to find out and explain the influence between each dimension of the technology acceptance model. The method is quantitative with conclusive research design research. The population of this study is shopee app users who have tried the Shopee BeautyCam feature. The survey was conducted on 100 respondents. Perceived Ease of Use became the dimension with the highest score in TAM analysis measurements. Based on hypothesis tests, the study states that consumer acceptance can be judged both by features and that each dimension has an influence in driving user behavior.
BUSINESS ACCELERATION PROGRAM PADA PELAKU INDUSTRI PENGOLAHAN BAMBU SKALA USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI SELAAWI, GARUT Arianis Chan; Dadan Suryadipura; Nenden Kostini
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v5i2.36913

Abstract

Studi terdahulu yang menunjukkan efek buruk pandemi Covid-19 terhadap kelangsungan suatu bisnis di seluruh dunia. Salah satu sektor yang paling terdampak pandemi adalah pelaku usaha dengan skala Usaha Mikro, Kecil, dan Menengah (UMKM). Hal ini juga terjadi di Indonesia, di mana banyak pelaku sektor UMKM yang lebih dahulu harus mati sebelum mendapatkan bantuan maupun pendampingan. Program ini dijalankan untuk meminimalisasi hal tersebut. Sekaligus sebagai upaya membentuk pengrajin Selaawi yang memiliki potensi besar untuk dapat membentuk bisnisnya lebih profesional. Selain itu pemerintah setempat diharapkan dapat memperoleh pengetahuan baru untuk pengembangan dan pendampingan pelaku usaha di wilayahnya. Bagi mahasiswa pendamping yang berperan sebagai fasilitator, kegiatan ini berguna untuk mengimplementasikan ilmu yang telah diperolehnya selama kuliah dalam kehidupan masyarakat secara riil, dan membina hubungan yang baik dengan masyarakat sekitarnya. Program ini dibagi menjadi dua kegiatan besar yaitu business acceleration coaching dan business acceleration presentation. Hasil dari kegiatan ini adalah para pengrajin memiliki company profile yang lebih profesional dengan dilengkapi logo, slogan, dan foto produk yang menarik. Selain itu pelaku usaha juga memiliki media sosial yang terkelola dengan baik. Maka, program business acceleration diharapkan dapat menjadi salah satu upaya yang dapat diinisiasi oleh para akademisi, penggiat bisnis, dan pemerintah setempat untuk dapat mengembangkan potensi pelaku usaha di sekitarnya.
INFLUENCE AND STRATEGY OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN MICRO AND MEDIUM ENTERPRISES Sania Imalia Qalbi; Arianis Chan; Cecep Safa'atul Barkah; Pratami Wulan Tresna
Jurnal Ilmiah Ekonomi Bisnis Vol 27, No 3 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2022.v27i3.5438

Abstract

A good and growing business is a business that has loyal customers. Loyal customers are one of the reasons why businesses can grow rapidly and stay long standing. Loyal customers are not only about repeat purchases, but with satisfaction and referring to others is also a form of loyal customers. This is felt by Benari, a local fashion brand that is currently developing. Even though they have experienced it, Benari still feels that customer loyalty in Benari is still low. Therefore, it is studied through Customer Loyalty analysis and looking for strategies to increase Customer Loyalty. The analytical method of this research uses a quantitative descriptive approach, with data sources through Focus Group Discussion, questionnaires with 152 respondents, and literature review. The results of this study indicate that customer loyalty in Benari is very good, but still requires a strategy to increase customer loyalty. This strategy can be pursued through flash sales and cross selling strategies. By implementing this strategy, it is hoped that Benari can increase customer loyalty and sales 
The Influence of Ewom on Decisions to Visit Entre-preneurial Companies (Case Study of The Great Asia Africa Tourism Medium Enterprises) arif hernowo; Arianis Chan; Margo Purnomo
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2403

Abstract

In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statement both positive and negative made by potential, actual, or past consumers about a product or company made to a large number of people or institutions via the internet (Hennig-Thurau, 2004 in Prasad, et al, 2017) . This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media as a medium to promote the uniqueness of existing attractions. This study examines the effect of Electronic Word Of Mouth (E-WOM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. The findings in this study indicate the influence of Electronic Word Of mouth (E-Wom) on the decision to visit tourists. The limitation in this study is only using a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get more diverse responses. From the results of the research obtained, it shows that Ewom's assessment is still in the good category so that it can be improved to be very good by increasing the productivity of the content created and conducting periodic research to find out the effectiveness of the influence of Electronic Word of Mouth.
PENGARUH CO-BRANDING TERHADAP CUSTOMER-BASED BRAND EQUITY KAMPANYE INDOMIE HYPEABIS (STUDI PADA KOLABORASI INDOMIE DAN THE GOODS DEPT 2018-2019) Sharon Wang; Arianis Chan; Dian Fordian
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 2 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i2.35613

Abstract

The phenomenon of the demographic bonus era which is expected to reach its peak in Indonesia in 2030 brings business owners to look to the millennial generation as their target market. Companies are starting to adjust their brand equity to be relevant to millennials. One of the strategies implemented is co-branding. Indomie is one of the brands taking advantage of this momentum through a campaign called Indomie HypeAbis. This study aims to determine the effect of co-branding on Indomie's collaboration with The Goods Dept on customer-based brand equity (CBBE) in Indomie HypeAbis campaign. The research method used is descriptive verification analysis with survey design. This study uses simple linear regression analysis, hypothesis testing, and coefficient of determination. The population in this study is the audience for Indomie collaboration on Instagram uploads. The results show that co-branding has been well implemented through its four dimensions: brand attitude, fit of the two brands, difficulty of making the products, and consumer evaluation of the co-branded products. Results explain that co-branding has a positive influence on CBBE in the Indomie HypeAbis campaign.Fenomena era bonus demografi yang diperkirakan akan mencapai puncaknya di Indonesia pada tahun 2030 membawa para pemilik usaha melirik generasi milenial sebagai target pasar mereka. Perusahaan mulai menyesuaikan ekuitas mereknya agar relevan dengan karakteristik generasi milenial. Salah satu strategi yang dilakukan adalah co-branding. Indomie menjadi salah satu merek yang memanfaatkan momentum tersebut melalui kampanye Indomie HypeAbis. Penelitian ini bertujuan untuk mengetahui pengaruh co-branding pada kolaborasi Indomie dengan The Goods Dept terhadap customer-based brand equity (CBBE) pada kampanye Indomie HypeAbis. Metode penelitian yang digunakan adalah analisis deskriptif verifikatif dengan desain survei. Penelitian ini menggunakan analisis regresi linear sederhana, uji hipotesis, dan koefisien determinasi. Populasi dalam penelitian ini adalah audiens unggahan Instagram kolaborasi Indomie. Hasil penelitian menunjukkan bahwa strategi co-branding yang diterapkan oleh Indomie melalui kolaborasinya dengan The Goods Dept telah diimplementasikan dengan baik melalui empat dimensinya yaitu brand attitude, fit of the two brands, difficulty of making the products, dan consumer evaluation of the co-branded products. Hasil penelitian menunjukkan bahwa co-branding memiliki pengaruh terhadap CBBE pada kampanye Indomie HypeAbis.
THE INFLUENCE OF EXPERIENTIAL MARKETING ON REPURCHASE INTENTION (STUDY AT MARASOE) Reynaldi Eka Putra; Pratami Wulan Tresna; Cecep Safaatul Barkah; Arianis Chan
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.489 KB) | DOI: 10.22437/jbsmr.v5i1.16079

Abstract

Marasoe is an online fashion business that sells women's products. In this era, the increasing number of fashion businesses makes Marasoe have to do experiential marketing to make a memorable experience for the consumer. A memorable experience will lead to a positive response, such as a repurchase intention. This research investigates the influence of experiential marketing on repurchase intention at Marasoe. This study uses quantitative research methods, and data gained using primary sources from questionnaires and secondary. The total sample involves 83 respondents who were selected by the purposive sampling technique. This study shows that experiential marketing has a significant influence on repurchase intention, either partially or simultaneously.
Co-Authors Achmad Noerkhaerin Putra Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Alexandri, M. Benny Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arif Hernowo Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Gessan Kurnia Dewi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Herwan Abdul Muhyi Ilham Ramadhan Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Kahfi, Arbi Abdul Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lina Auliana Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Ratih Purbasari Ratih Purbasari Reynaldi Eka Putra Ria Arifianti Rivani . Rivani Rivani Rivani Rivani SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin