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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Sosiohumaniora Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Kinerja Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Ekonomi Bisnis Management Analysis Journal AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi International Journal of Supply Chain Management Journal of Secretary and Business Administration Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Organum: Jurnal Saintifik Manajemen dan Akuntansi Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial International Journal of Business Studies Al-Kharaj: Journal of Islamic Economic and Business Publica: Jurnal Pemikiran Administrasi Negara Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Efektif International Journal of Community Service Indonesian Business Review Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal Serambi Engineering (JSE) Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis

Arianis Chan

Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran

Author-ID : 1974826

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Public Health Social Sciences Transportation Other

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SECOND ORDER CONFIRMATORY FACTOR ANALYSIS PADA BRAND PERSONALITY LAZADA DI KOTA JAKARTA Leny Rahayu; Arianis Chan
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.22537

Persaingan e-commerce yang sangat ketat saat ini menuntut brand Lazada memiliki brand personality yang kuat agar merek terdiferensiasi dari kompetitor, menyasar kepada target konsumen yang tepat, dan mampu membangun komunikasi secara emosional dengan pelanggan. Penelitian ini bertujuan untuk mengetahui kondisi brand personality Lazada dan menganalisis faktor pembentuk dari Brand Personality yang paling dominan. Populasi penelitian ini meliputi konsumen aplikasi Lazada di Jakarta dengan sampel sebanyak 120 orang. Pengambilan sampel menggunakan teknik non-probability sampling yang dilakukan secara purposive sampling. Analisis data dilakukan dengan menggunakan metode Second Order Confirmatory Factor Analysis menggunakan model struktur linier (LISREL) versi 8.7. Hasil analisis menunjukan bahwa status brand personality Lazada berada pada kategori baik berdasarkan lima dimensi yang meliputi sincerity, excitement, competence, sophistication, dan ruggedness. Diantara kelima dimensi tersebut, faktor yang paling dominan dalam membentuk brand personality adalah dimensi excitement yang memiliki t-value tertinggi sebesar 10,85 dibandingkan dimensi lainnya.

EKSPLORASI PENELITIAN DIGITAL MARKETING PADA KOPERASI: SUATU STUDI PEMETAAN SISTEMATIS Arianis Chan; Sam'un Jaja Raharja
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.41808

This study aims to explore trends and identify research gaps in digital marketing in cooperatives. Researchers adopted systematic mapping studies to analyze and identify digital marketing literature in cooperatives. In total, 173 studies were produced starting from 1995 to 2021 with classifications based on focus, method, and type of research. The identification results of 52 articles were mapped to synthesize the availability of evidence of digital marketing research in cooperatives. Until 2020, the research trend increased with the dominant distribution of articles coming from China by 31.37%. Two-sided platforms were the most common research focus at 46%, followed by evaluation research at 34.62% and constructive study research methods at 23.73%. The results of the systematic mapping study showed the heterogeneity of focuses, types, and methods of research on the cooperatives that became this study. The results of the study also allow evaluation related to the future direction of the study. This systematic study research concludes that there is diversity and an increase in studies on cooperative digital marketing along with current technological developments.Penelitian ini bertujuan untuk mengeksplorasi trend serta mengidentifikasi kesenjangan penelitian pada digital marketing pada koperasi. Peneliti mengadopsi studi pemetaan sistematis untuk menganalis serta mengidentifikasi literatur digital marketing pada koperasi. Secara keseluruhan dihasilkan 173 penelitian yang dimulai dari tahun 1995 sampai dengan 2021 dengan klasifikasi berdasarkan fokus, metode serta jenis penelitian. Hasil identifikasi sebanyak 52 artikel yang dipetakan untuk mensintesiskan ketersediaan bukti penelitian digital marketing pada koperasi. Sampai tahun 2020 kecenderungan penelitian meningkat dengan dominan distribusi artikel berasal dari Negara China sebesar 31.37%. Two-sided platform menjadi fokus penelitian paling umum sebesar 46%, diikuti jenis penelitian evaluation research sebesar 34.62% dan metode penelitian constructive study sebesar 23.73%. Hasil studi pemetaan sistematis menunjukkan heterogenitas fokus, jenis dan metode penelitian pada koperasi-koperasi yang menjadi studi ini. Hasil studi juga memungkinkan evaluasi terkait arah penelitian di masa depan. Penelitian studi sistematis ini menyimpulkan bahwa terdapat keanekaragaman dan peningkatan studi tentang digital marketing koperasi seiring dengan perkembangan teknologi saat ini.

PERBANDINGAN USER EXPERIENCE TIKET TRANSPORTASI PADA APLIKASI AGEN PERJALANAN ONLINE Gardiany Marissa Rizqi; Arianis Chan; Tetty Herawaty
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.36765

This study examines the user experience of users of online travel agent A and online travel agent B. The population in this study are customers who use the second online travel agent, namely online travel agent A and online travel agent B, who have ordered transportation tickets at least twice. User experience is measured through the sub-variables happiness, engagement, adoption and retention, task success, page views, uptime, latency, seven days active users, earnings. The research was conducted by taking a sample of 100 online travel agent A and online travel agent B users with a population of up to. The method in this research is a comparative descriptive analysis with a quantitative approach. The object of surrogate research is user experience. The data analysis used is the Wilcoxon test, the analysis is used to see how the differences between online travel agent A and online travel agent B are through user experience. The results show that there are differences in the experience of transportation ticket users on mobile apps online travel agent A and online travel agent B, this is because respondents have a higher assessment of the experience of online travel agent A. So the conclusion that can be drawn in this is that there are differences in research on User Experience of transportation tickets on mobile apps users online travel agent A and online travel agent B.Penelitian ini mengkaji tentang user experience pengguna tiket transportasi pada mobile apps online travel agent A dan online travel agent B. Populasi pada penelitian ini adalah pelanggan yang menggunakan kedua online travel agent yaitu online travel agent A dan online travel agent B yang telah memesan tiket transportasi minimal dua kali. Pengalaman pengguna diukur melalui sub-variabel happiness, engagement, adoption and retention, task success, page views, uptime, latency, seven days active users, earnings. Penelitian dilakukan dengan mengambil 100 sampel pengguna online travel agent A dan online travel agent B dengan populasi tak hingga. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif dengan pendekatan kuantitatif. Objek penelitian pengganti adalah pengalaman pengguna. Analisis data yang digunakan adalah uji Wilcoxon, analisis tersebut digunakan untuk melihat bagaimana perbedaan antara online travel agent A dan online travel agent B melalui user experience. Hasil penelitian menunjukkan bahwa terdapat perbedaan pengalaman pengguna tiket transportasi pada mobile apps online travel agent A dan online travel agent B, hal tersebut dikarenakan responden memiliki penilaian lebih tinggi terhadap user experience online travel agent A. Sehingga kesimpulan yang dapat diambil dalam penelitian ini adalah terdapat perbedaan user experience tiket transportasi pada pengguna mobile apps online travel agent A dan online travel agent B.

ELECTRONIC WORD OF MOUTH MARKETING STRATEGY ANALYSIS ON SOCIAL MEDIA INSTAGRAM NANINE.ID Nina Lestari; Cecep Safa'atul Barkah; Pratami Wulan Tresna; Arianis Chan
International Humanities and Applied Science Journal Volume 5, Issue 2, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to determine the dimension of electronic word-of-mouth (eWOM) consisting of intensity, the valence of opinion, and content applied in social media Instagram nanine.id. The population in this study is Instagram users who have visited nanine.id Instagram profile and heard about or used eWOM to get information about buying nanine.id products. Sampling technique to determine the sample to be used in this study using non-probability sampling technique, namely purposive sampling. Data collection techniques were carried out through in-depth interviews, questionnaires, and Forum Group Discussions (FGD). The data analysis method used is a descriptive statistical analysis technique. The result shows that the three dimensions of electronic word of mouth are already implemented with a very high category on Instagram nanine.id. The intensity dimension has an average score of 4.28, the valence of opinion has an average score of 4.25, and content has an average score of 4.56. To maintain and increase e-WOM through Instagram social media, there are several strategies proposed by the author, including consistently maintaining product and service quality, providing incentives, and creating interactive content.

EVALUASI KEBIJAKAN MITRA UTAMA KEPABEANAN DENGAN METODE CONTEXT, INPUT, PROCESS, PRODUCT Destiko Teguh Rinaldi; Mudiyati Rahmatunnisa; Arianis Chan
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 8 No 1 (2022): February 2022
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Salah satu upaya pemerintah Indonesia untuk menekan biaya logistik dalam proses ekspor dan impor di Indonesia adalah mengeluarkan kebijakan Mitra Utama (MITA) Kepabeanan. Kebijakan ini bertujuan mengurangi biaya logistik untuk meningkatkan daya saing dan pertumbuhan ekonomi nasional, serta memberikan apresiasi kepada importir dan eksportir yang patuh terhadap peraturan kepabeanan. Namun demikian, pada fase implementasi kebijakan, fasilitas locomotive facility tidak dapat diberikan, serta fasilitas truck loosing dan part off container tidak dapat berjalan dengan maksimal. Penelitian ini bertujuan untuk mengevaluasi kebijakan MITA Kepabeanan dari aspek context, input, proses, dan product. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dokumentasi, dan studi pustaka. Analisis data menggunakan pendekatan linear hierarkis. Hasil penelitian menunjukkan bahwa evaluasi context menunjukkan tujuan kebijakan sudah sesuai dengan latar belakang dan kebutuhan, Direktorat Jenderal Bea dan Cukai (DJBC) sesuai sebagai pelaksana, namun banyak instansi lain yang terlibat dalam proses ekspor impor. Evaluasi input menunjukkan bahwa kebijakan sudah memiliki pedoman pelaksanaan, pendanaan, dan sumber daya yang mencukupi, namun perlu tambahan personil untuk posisi client coordinator dan perlu perbaikan kinerja aplikasi pelayanan. Evaluasi proses menunjukkan kebijakan dilaksanakan sesuai dengan prosedur, meskipun terdapat permasalahan penerapan pelayanan khusus. Evaluasi product menunjukkan kebijakan MITA Kepabeanan telah memenuhi tujuan kebijakan, namun dari sisi kinerja dan biaya logistik, Indonesia masih tertinggal dari negara Asia Tenggara lain.

Social Media Marketing Research Rahma Dafitri; Arianis Chan; Ratih Purbasari
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 2 (2023): March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i2.2188

Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles. Design/methodology/approach: a systematic mapping with quantitative descriptive method with social media marketing based on bibliometric analysis Findings: Based on the results of the VOSviewer visualization, 6 clusters and 42 keywords were found with 891 authors. Research on social media marketing written by authors from the United States is the most research published on Scopus. From the results of the VosViewers mapping, the keywords that often appear are social media marketing, Facebook and digital marketing Research limitations/implications: This study is limited to a single database, Scopus Originality/value: This article is original Paper type: a Research Paper

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK (BRAND SWITCHING) PADA PRODUK SUSU Fitri Susanti; Cecep Safa’tul Barkah; Pratami Wulan Tresna; Arianis Chan
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 23, No 1 (2021)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

The Influence Of Customer Personality On Product Preference Yoga Bagus Pambudi; Pratami Wulan Tresna; Arianis Chan; Cecep Safa’atul Barkah
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5602

A person's personality and characteristics are essential in determining anything, one of which is choosing to purchase products. Consumers prefer products that align with their personalities. It can be concluded that consumers will tend to choose products that satisfy their emotional feelings and are by the characteristics of these consumers. The method used by the author is quantitative. Quantitative methods are a systematic, planned, and structured type of research. From the discussion, it can be concluded that the customer personality variable significantly affects product selection. This is because consumers prefer to use products that align with their personalities.

Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy Aldrian Wibowo; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
Indonesian Business Review Vol 6 No 1 (2023): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.6.1.1-14

This research was conducted to analyze the rational and emotional motivation of consumers to make purchases/visit Colada Cafe. Those consumer motivations are rational buying motives and emotional buying motives. The results of this study will be used as a basis for making decisions to improve the marketing strategy carried out by Colada Cafe so that it can compete with competitors. This research was conducted using quantitative research methods with descriptive analysis techniques. Samples from this method were taken using simple random sampling. The sample in this study was 90 Colada Cafe consumers. Based on the data obtained, it can be concluded that the marketing strategy Colada Cafe should do is expanding parking lots, improving promotional methods that not only show the interior but also show prices, promos, taste testimonials, menu variations, good service, strategic locations, and appetizing product displays. In addition, Colada Cafe must improve the quality of the products served to consumers.

Pengaruh Digital Guerilla Marketing Terhadap Brand Awareness By.U (Survei terhadap Followers Instagram @Byu.Id) Lika Pitaloka; Tetty Herawaty; Arianis Chan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.47-62

To increase and spread awareness in the marketing process there are various things that can be done one of them by using a guerrilla marketing approach through digital media or commonly known as digital guerilla marketing to spread awareness and increase engagement on social media. This research aims to find out the influence of digital guerilla marketing on brand awareness on #SultanMahbyUbas campaigns on Instagram followers @byu.id. The research method used is verifiable descriptive analysis with survey design. The population of the study is Instagram by followers. You by criteria have seen or known information about the campaign by. U with the theme '#SultanMahbyUbas' conducted by by.U. This survey was conducted to 100 respondents using non probability sampling using purposive sampling. The results of this study state that there is a positive and significant influence of digital guerilla marketing on brand awareness.

Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Adinegara, Rivani Adjie Ahmad Darajat Agina Claudia Akyas, Ghina Annisa Aldrian Wibowo Alexandri, M. Benny Alfatiha, Raja Ainaya Alia , Lily Anggita Gracia Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arbi Abdul Kahfi Arif Hernowo Asmaul Husna Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Banatun Nafis Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safaâ€™atul Barkah, Cecep Safa’atul Barkah, Cecep Syafaatul Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Dadan Suryadipura Damayanti, Silvy Darajat, Adjie Ahmad Destiko Teguh Rinaldi Dewi, Gessan Kurnia Dian Fordian Dinanti, Maharani Putri Egar Surya Eliezer Eramukti Handoko Erika Larasati Fajrina Eunike, Febe Fajrina, Erika Larasati Farsya, Zahrah Adelia Fasya Dita Sabira Firda Deviyana Rizki Gardiany Marissa Rizqi Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Gracia, Anggita Hakim, Marsha Aulia Hana, Halimah Mardiah Healthy Nirmalasari Healthy Nirmalasari Healthy Nirmalasari, Healthy Herdiyani, Sankist Herwan A Muhyi Herwan Abdul Muhyi Ida Widianingsih Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Josephine, Vania Taruli Junaedi, Putri Ayu Lestari Lafi Afifah Lenggihunusa, Audy Yudistira Leny Rahayu Lika Pitaloka Lina Auliana Manik, Hexsa Mutiara Virginia Marchella Sinolungan Margo punomo Margo Purnomo Margo Purnomo Marissa Elsa Safiera Maulydia Maharani Maulydia Maharani, Maulydia Medina Ramadhany Medina, Fathin Aisyah Michael Marbun Miftahuddin, S.Si.,MAB., asep Mohammad Benny Alexandri Mudiyati Rahmatunnisa Muhammad Ali Abdurrahman Nahdah Iryani Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Karlina Nina Lestari Nindi Atikah Safira Nissi Romatua, Astrid Nur Iman Firmansyah Nur Jamilah Nurillah Jamil Achmawati Novel Nurrohmah, Syifa Nurul Tufahati Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Putri Ayunda Dipta Arviollisa R. Anang Muftiadi Raden Marsha Aulia Hakim Raden Ratna Meisa Dai Rahayu, Fitriani Rahma Dafitri Raja Ainaya Alfatiha Rani Sukmadewi Rani Sukmadewi Ratih Purbasari, Ratih Reynaldi Eka Putra Ria Arifianti Rivani . Rivani, Rivani - SafaatulBarkah, Cecep Safa’atul Barkah, Cecep Sam'un Jaja Raharja Sampurno, Griselda Sander, Dapit Alex Sania Imalia Qalbi Sekar Nathasya Hermawan Sharon Wang Shella Natasya Sri Mutiara Baringbing Sihombing, Siciliana Agave Silvy Damayanti Siti Fajarwati Azzahra Soputra, Auryn Nathania Sukmadewi, Rani Suryanto Suryanto Tetty Herawati Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tresna, Pratimi Wulan Tri Wahyono Ulutürk, Zeynep Sena Waluyo, Tofa Alifya Wulan Tresna, Pratami Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaenal Muttaqin Zakira, Dhevina Nisa Zaluchu, Annette Zaneta

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