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All Journal Buletin Peternakan Jurnal Ilmu Ternak Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) TIJAB (The International Journal of Applied Business) Journal of Tropical Animal Science and Technology Bantara Journal of Animal Science Jurnal Nukleus Peternakan Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Mejuajua Tropical Animal Science SEAS (Sustainable Environment Agricultural Science) Agriwar Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Ilmu-Ilmu Peternakan Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Mutiara : Jurnal Ilmiah Multidisiplin Indonesia West Science Social and Humanities Studies West Science Agro Habitat: Jurnal Ilmiah Ilmu Hewani dan Peternakan International Journal of Management, Accounting & Finance Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Agriprecision & Social Impact Journal of Sustainable Agriculture Extension FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Business, Marketing, Economics & Leadership Jurnal Bersama Ilmu Ekonomi Indonesian Journal of Sustainable Agriculture and Environmental Sciences Indonesian Journal of Small Scale Farming Integrated Nutrition Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) PIMS: Paser Institute Journal of Management and Business
I Putu Gede Didik Widiarta
Department Of Animal Science, Faculty Of Agriculture, Mulawarman University, Samarinda, Indonesia
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Income Analysis of Kalang Buffalo Farmers in the Tanjung Terakan Group Kutai Kartanegara Regency Kharidha Armina; Dinar Anindyasari; Ibrahim; Suhardi; I Putu Gede Didik Widiarta; Ardiansyah; Ruth Dameria Haloho
Agriwar Journal Vol. 4 No. 2 (2024): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Abstract

Buffalo farming is an integral part of Indonesia's agricultural system, particularly in the Tanjung Terakan group, Muara Wis District, Kutai Kartanegara Regency. Small-scale farmers in this area raise kalang buffaloes as a secondary enterprise, utilizing family labor. This study aims to assess the profitability and performance of buffalo farming in this region. The research employed a survey method to gather data on production costs and income of the farmers. The findings revealed that the average annual income of the Tanjung Terakan group is IDR 134,549,211.00, with a remarkable profit margin of 2,247%. Despite a 9% yearly interest rate charged by Bank Kaltimtara, the buffalo business in this area remains lucrative. Based on these results, it is recommended that the Tanjung Terakan group continue their buffalo farming efforts due to the significant value it brings.
The Role of Social Media Marketing and Electronic Word of Mouth on the Purchase Intention of Frozen Meat Products I Putu Gede Didik Widiarta; Dinar Anindyasari; Amalina Nur Wahyuningtyas
Agriwar Journal Vol. 4 No. 2 (2024): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Abstract

In the modern digital era, technology and the internet have become essential components of marketing strategies. This study aims to investigate the influence of Social Media Marketing (SMM) and Electronic Word of Mouth (eWOM) on the purchase intention of frozen meat products in Samarinda, Indonesia. Understanding consumer response to online promotions is increasingly important, particularly in the food industry, given the expanding role of digital marketing. The research employs a quantitative approach, engaging 400 respondents across different age groups, genders, and education levels. Data was collected through structured questionnaires to gauge the impact of SMM and eWOM on purchase intention, as well as the moderating role of demographic factors. The analysis indicates that both SMM and eWOM significantly enhance purchase intention, with eWOM exhibiting a stronger influence. Younger consumers aged 20-35 and those with higher education levels are more susceptible to online reviews and social media promotions compared to older or less-educated consumers. Moreover, women display greater responsiveness to interactive marketing content than men. The study recommends that companies in the frozen meat industry focus their digital strategies on leveraging positive reviews and social media promotions to elevate consumer engagement and purchase intentions. These findings contribute to the body of knowledge on digital marketing and provide practical insights for marketers aiming to maximize the impact of digital campaigns in the contemporary era.
Examining the Intersection of Corporate Social Responsibility and Social Entrepreneurship: Community Empowerment in Mining Sector I Putu Gede Didik Widiarta; Hamdi Mayulu; Ni Nyoman Suryani; Prihutomo Suharto; Cori Qamara; Riki Andika
Agriwar Journal Vol. 5 No. 1 (2025): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/aj.5.1.2025.47-57

Abstract

The mining industry, particularly in regions such as Samarinda East Kalimantan, has induced substantial socio-economic and environmental challenges, including land degradation, ecosystem disruption, and an over-reliance on an unstable economic sector. These challenges further exacerbate the vulnerabilities of local communities, particularly those dependent on traditional agricultural practices, which are increasingly threatened by environmental deterioration. In response to these issues, Corporate Social Responsibility (CSR) has emerged as a pivotal strategy for mitigating the adverse effects of mining operations. CSR initiatives, particularly those fostering social entrepreneurship, aim to promote sustainable livelihoods and community development. This study examines the impact of CSR-driven cattle farming programs in Bali as a means of community empowerment in mining-affected regions. Employing a mixed-methods approach, the research integrates qualitative and quantitative data gathered through surveys, semi-structured interviews, and field observations from 50 households in villages affected by mining activities. The findings reveal that CSR initiatives supporting Bali cattle farming have substantially enhanced household incomes, increased livestock ownership, and generated new employment opportunities. Additionally, these initiatives have contributed to environmental restoration, particularly in improving soil quality and reducing erosion in previously degraded areas. The results highlight the potential of CSR programs to promote long-term economic resilience and environmental sustainability in post-mining regions, thereby contributing to community empowerment and ecological restoration.
Physiological Responses of Bali Cattle Associated with Temperature-Humidity Index under Tropical Environmental Conditions Kirana Dara Dinanti Adiputra; Sukandi; Cori Qamara; Novemia Fatmarischa; I Putu Gede Didik Widiarta
Agriwar Journal Vol. 5 No. 2 (2025): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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The temperature-humidity index (THI) is an indicator that combines air temperature and humidity to assess the level of comfort or heat stress in livestock. This study aims to evaluate the relationship between the physiological response of Bali cattle to THI in tropical areas. A total of 20 Bali cattle (10 males and 10 females) were observed in the morning and afternoon. Microclimatic data (temperature, humidity, THI) and physiological responses, including rectal temperature (RT), skin surface temperature (ST), respiratory rate (RR), and heart rate (HR), were analysed using the General Linear Model (GLM) with repeated measures and linear regression. The results showed significant differences (P<0.01) between morning and afternoon. THI increased from 77.34 ± 0.82 (mild heat stress) in the morning to 86.04 ± 1.20  (severe heat stress) in the afternoon. Physiological responses increased significantly in the afternoon, with males showing higher RT and RR than females. Regression analysis indicated that THI was closely related to RT (R² = 0.8822), RR (R² = 0.8065), and HR (R² = 0.9454), while ST showed a moderate relationship (R² = 0.5503). It can be concluded that Bali cattle are sensitive to tropical climate fluctuations, and THI can be used as an indicator to assess heat stress levels in Bali cattle.
Circular Business Models in Livestock Waste Management for Achieving Green Growth and Sustainable Agribusiness Development I Putu Gede Didik Widiarta; Khoiru Indana; Ardiansyah; Kirana Dara Dinanti Adiputra; Andi Nurmasytha; Karenina Dwi Yulianti; Fadhil Muharram
Agriwar Journal Vol. 5 No. 2 (2025): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Sustainable agribusiness transformation in developing regions increasingly depends on adopting circular economy principles to optimize resource efficiency and minimize environmental impact. This study analyzes the implementation of Circular Business Models (CBMs) in livestock waste management as a foundation for achieving green growth and sustainable agribusiness development in Bukit Raya Village, Tenggarong Seberang District, Kutai Kartanegara Regency, East Kalimantan, Indonesia. A qualitative descriptive approach combined with a case study design was employed to examine the socio-economic, managerial, and environmental dimensions influencing CBM adoption among five farmer groups. Primary data were obtained through field observations, semi-structured interviews, and focus group discussions, while secondary data were sourced from institutional and academic reports. The results revealed that 76% of livestock waste, primarily goat and cattle manure, was successfully valorized into biogas and organic fertilizer, resulting in a 40% reduction in LPG use and a 17.7% increase in household income. Compost and biofertilizer commercialization integrated livestock systems into local agribusiness value chains, fostering market-based sustainability. Community-based innovation promoted inclusivity, with women and youth participation reaching 35% of total members. The conceptual framework developed from this study identifies four strategic pillars, resource efficiency, market-oriented integration, community-driven innovation, and institutional facilitation, as essential to transforming rural livestock systems toward a circular and regenerative agribusiness ecosystem. The findings underscore the importance of aligning rural development and policy interventions with circular economy principles to enhance environmental resilience and socio-economic equity within sustainable agricultural systems.
Development Strategy for Bali Cattle Farming Based on Forage Availability within a Sustainable Agribusiness Framework I Putu Gede Didik Widiarta; I Wayan Suarna; Ni Nyoman Suryani; Prihutomo Suharto; I Gede Made Widya Pustaka Jaya
SEAS (Sustainable Environment Agricultural Science) Vol. 10 No. 1 (2026)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.10.1.14353.97-107

Abstract

Forage availability constitutes a decisive constraint in the development and sustainability of Bali cattle agribusiness within smallholder production systems. This study aims to formulate robust forage-based development strategies for Bali cattle farming under a sustainable agribusiness framework. A mixed-methods design was employed, integrating quantitative assessments of forage biomass production, carrying capacity, cattle productivity, and economic performance with qualitative strategic analysis. Primary data were obtained through structured field observations, in-depth interviews, and focus group discussions involving Bali cattle farmers and key stakeholders in Kecamatan Rendang, Karangasem Regency. Strategic positioning was evaluated using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) matrix, and SWOT analysis. The results demonstrate that forage availability remains moderate and spatially uneven, directly constraining carrying capacity and production efficiency. The IFE and EFE scores of 2.71 and 2.89 place Bali cattle agribusiness in a selective growth and stability position. SWOT integration confirms that forage-based intensification, crop-livestock integration, and forage conservation practices increase forage availability by 25-32%, improve average daily gain by 18-24%, and reduce feed costs by 15-20%. Sustainability assessment further verifies improvements in nutrient recycling efficiency, soil organic matter, labor productivity, and income stability. These findings conclusively establish forage optimization as a strategic leverage point for strengthening productivity, competitiveness, and sustainability of Bali cattle agribusiness in tropical environments.
Strategi Branding Berbasis Inovasi dan Kewirausahaan Sosial Untuk Penguatan Daya Saing dan Citra Produk Madu Kelulut I Putu Gede Didik Widiarta; I Kadek Sudiarsana; Riki Andika; Faisal Azmi
Paser Institute Management and Busines Vol 3 No 2 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Stingless bee honey (kelulut honey) industry in Indonesia holds substantial economic and ecological potential but continues to face challenges in branding and market competitiveness. This study aims to formulate a branding strategy based on innovation and social entrepreneurship to strengthen the competitiveness and image of stingless bee honey products in Samarinda, East Kalimantan. A descriptive–qualitative approach was employed, integrating Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE), and SWOT analyses to assess internal capacities and external dynamics. The findings reveal that the primary strengths of kelulut honey enterprises lie in eco-friendly innovation, sustainable packaging, and community-based cooperative systems that enhance economic solidarity among beekeepers. The total IFE score of 3.12 and EFE score of 2.88 position the industry in the Growth and Build Strategy quadrant, indicating a favorable context for proactive development through innovation and strategic collaboration. Priority strategies include eco-branding initiatives, halal and organic certification, cooperative-based digital marketing training, and cross-sector partnerships involving government, academia, and tourism sectors. The study concludes that the integration of innovation, social entrepreneurship, and digital transformation forms a critical foundation for sustainable branding and the advancement of kelulut honey as a leading regional product in the context of green economy development.
The Circular Economy Model of Kefir MSMEs: Combining Waste Valorization with Enterprise Sustainability Cori Qamara; I Putu Gede Didik Widiarta; Amalina Nur Wahyuningtyas; Kirana Dara Dinanti Adiputra; Made Hardinata Wijakesuma
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.85380

Abstract

Background: To combat environmental degradation and resource scarcity, a global shift from a linear to a circular economy is necessary. Kefir production offers significant potential for the circular economy by leveraging by-products such as whey and ricotta. Objective: This study describes the application of circular economy concepts within a kefir microenterprise in Samarinda, Indonesia, focusing on waste-recycling practices, profitability patterns, and sustainable business strategies. Method: A mixed-method approach combining digital ethnography, e-commerce data analysis, and indirect cost calculation was used to identify circular processes and their association with production costs. Results: Local producers have successfully transformed waste into functional foods and cosmetics. This study demonstrates that these producers naturally apply circular economy principles through practical experience. Converting by‑products into revenue streams helps offset the low profit margins of basic products, given the large gap between market prices and production costs. Conclusion: The growth and resilience of micro, small, and medium enterprises (MSMEs) in the kefir sector align with sustainability concepts. This article suggests strengthening value chain integration and encouraging greater collaboration among stakeholders to make the transition to a circular model more effective. Keywords: dairy product; fermented product; green economy; sustainability; waste valorization
Pendekatan Gender Equality dan Social Inclution dalam Pengelolaan Limbah Ternak Berbasis Circular Economy di Kelurahan Lempake I Putu Gede Didik Widiarta; Nurul Fajrih; Amani Aldiyanti; Anhar Faisal Fanani; Akhmat Rizkuna; Roosena Yusuf; Dinar Anindyasari
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 12 No. 1 (2026): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.12.1.121-131

Abstract

Livestock waste management in Lempake Subdistrict, Samarinda City, presents a significant challenge in achieving sustainability within the livestock sector, especially in urban areas. Improper livestock waste management can lead to water, air, and soil pollution, negatively affecting health and environmental quality. This community service program aims to optimize livestock waste management by applying Circular Economy (CE) principles to reduce environmental impact by recycling livestock waste into biogas and organic compost. The program involves the Krida Karya Utama Farmers Group as the subject of the service, with the primary goal of enhancing the community’s knowledge and skills in sustainable waste management. The methods used include training, outreach, and the application of Gender Equality and Social Inclusion (GESI) principles to ensure the involvement of women in waste management. The program results show an increase in the farmers’ knowledge and skills, which directly impacts the economic resilience of farming families, especially for women. Additionally, Circular Economy-based waste management can reduce pollution and optimize the use of waste as a valuable resource for the community. Despite challenges related to infrastructure and the community’s understanding of the circular economy, this program has contributed positively to the sustainability of the livestock sector and the socio-economic welfare of the community.
Strategi Peningkatan Daya Saing Agribisnis Madu Kelulut melalui Inovasi Pemasaran dan Hilirisasi Produk I Putu Gede Didik Widiarta; Riki Andika; Qurratu Aini; Ananda Putra Agung; Cori Qamara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.329

Abstract

Stingless bee honey agribusiness supports sustainable rural development and food security. Small-scale producers in Indonesia face challenges such as limited production capacity, weak branding, and low technological adoption. These barriers reduce their competitiveness in a rapidly expanding natural and functional food product market. This study aims to formulate strategies to enhance the competitiveness of stingless bee honey agribusiness through marketing innovation and product downstreaming in Lempake Village, Samarinda, East Kalimantan. Using a descriptive qualitative approach supported by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, this research identifies key internal and external factors influencing business performance. The results show that the kelulut honey agribusiness is positioned in the progressive strategic quadrant (Quadrant I), with strong internal resources and favourable market opportunities. The main strengths lie in high product quality, sustainable local resources, and active farmer institutions, while weaknesses include limited technological capacity and low digital marketing literacy. Opportunities arise from the increasing demand for natural products and government support for downstreaming, whereas threats stem from market competition and fluctuating supply conditions. Strategic recommendations include strengthening digital branding, enhancing post-harvest and processing technology, fostering institutional collaboration, and promoting product diversification to increase added value. These strategies are expected to reinforce local competitiveness, promote sustainable agribusiness growth, and contribute to Indonesia’s long-term food security.
Co-Authors A.A. Gde Agung Nanda Perwira Adiputra, Kirana Dara Dinanti Aditya Alqamal Alianta Agung, Ananda Putra Ainun Zalsabila Akhmat Rizkuna Alina Azzara Alina Azzara Amalina Nur Wahyuningtyas Amalina Nur Wahyuningtyas Amalina Nur Wahyuningtyas Amani Aldiyanti Amani Aldiyanti Ananda Putra Agung Ananda Putra Agung Andi Nurmasytha Andi Nurmasytha Anhar Faisal Fanani Anindyasari, Dinar Anindyasari, Dinar Ardiansyah Ardiansyah Ari Wibowo Ari Wibowo Arinana Arinana Asniar, Nunut Budi Rahayu Tanama Putri Bunyamin, Ilham Akbar Cori Camara Cori Qamara Cori Qamara Cori Qamara Cori Qamara Dani Nur Arifin Dani Nur Arifin Dede Aprylasari Desy Raharjo Dinar Anindyasari Dinar Anindyasari Dinar Anindyasari Dwi Yuzaria Fadhil Muharram Faisal Azmi Fajrih, Nurul Fatmarischa, Novemia Hakim, Nur Hamdi Hamdi Hamdi Mayulu I Gede Arie Mahendra Putra I Gede Arie Mahendra Putra I Gede Made Widya Pustaka Jaya I Kadek Sudiarsana I Kadek Yoga Kertiyasa I Wayan Suarna I Wayan Suarna Ibrahim Iwan Harsono James Hellyward Judijanto, Loso Karenina Dwi Yulianti Kharidha Armina Khoiru Indana Kirana Dara Dinanti Adiputra Kirana Dara Dinanti Adiputra Kirana Dara Dinanti Adiputra Kirana Dara Dinanti Adiputra Kunaifi Wicaksana, Kunaifi Lestari Gita Nur’aini Loso Judijanto Luckhy Natalia Anastasye Lotte Madarisa, Fuad Made Hardinata Wijakesuma Made Hardinata Wijakesuma Made Hardinata Wijakesuma Muhammad Eriansyah Al Hakim Muhammad Fahrul Muhammad Fahrul Muhtadi, Ammar N.L.G. Sumardani Ni Nyoman Suryani Ni Nyoman Suryani NI PUTU MARIANI Novemia Fatmarischa Novemia Fatmarischa Novemia Fatmarischa Nurmasytha, Andi Prihutomo Suharto Putra, Firdaus Qurratu Aini Qurratu Aini Rahmat Budi Ramadhani Rahmat Budi Ramadhani Rahmat Gusri Ramiyati, Nekky Revaldo Adhi Pramana Riki Andika Riki Andika Riki Andika Riki Andika Risa Juliadilla Roosena Yusuf Roosena Yusuf, Roosena Ruth Dameria Haloho Sofalina, Fresa Dwi Juniar Suhardi Suhardi Suhardi Suhardi Suharto, Prihutomo Sukandi Taufan Purwokusumaning Daru, Taufan Purwokusumaning Tri Hendarto Wahyuningtyas, Amalina Nur Wijakesuma, Made Hardinata Wijakesuma, Made Herdinata Yuliyanti, Karenina Dwi Yustinus C Sinaga