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Journal : Ziswaf Asfa Journal

Predicting the I-Generation's Interest in Giving Alms via Digital Platforms Saifudin; Hartiningsih, Sepia; Fatimah, Siti
ZISWAF ASFA Vol 2 No 2 (2024): ZISWAF ASFA Journal (October 2024)
Publisher : ASFA Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69948/ziswaf.23

Abstract

The potential for the growth of zakat, infaq, and alms in Indonesia is substantial, especially with the rise of various digital charity platforms. This study aims to predict the intention of Generation Z to donate through the BSI mobile banking platform. It examines the impact of perceived utility, perceived ease of use, and attitude on donation intentions. Social influence was previously tested for its effect on perceived usefulness and perceived ease of use. Additionally, this study explores the role of perceived usefulness and attitude in mediating the relationship between perceived ease of use and donation intention. The population for this study consists of Generation Z individuals residing in Salatiga City, with a sample of 106 respondents selected through incidental sampling. The analysis tool used is SmartPLS 3.2.9. The results indicate that the intention to give alms is influenced more by the attitude toward BSI mobile banking than by perceived usefulness or perceived ease of use. Furthermore, attitude is influenced by both perceived usefulness and perceived ease of use, which are shaped by social influence. It was also found that perceived usefulness and attitude strengthen the impact of perceived ease of use on donation intention. This research contributes to the understanding of digital charitable intentions and can serve as a reference for amil agencies to enhance the ZISWAF (Zakat, Infaq, Sedekah, Waqf) intentions among young people in Indonesia.
Co-Authors Abdul Wahid Jamin Abdurrohman Kasdi Achmad Saifulloh Fatah Adi Sunardi AGUS Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nurrohim Akhmad Nurasikin Andrey Nino Kurniawan, Andrey Nino Andri Nirwana AN Apriani, Ayu Aprih Santoso Ardiani Ika Sulistyawati Arfiah Adawiyah Armas Fahmi Rizal Asarif Atika Indah Rahadyanti Prasetya Ayu Indah Lestari Bagiyo Condro Purnomo Budi Waluyo Darmini Deni Sunaryo, Deni Devi DYAH KUSUMAWATI Fatimah Ferzi, M. Alta Tetra Fuadi fuadi, faiq Habibi Hartiningsih, Sepia Hendro Yunianto Irawan Isabella, Amelia Jajang Akhamd Nasrullah Juariah Khairul Fauzi Kristiandi, Kiki Kurniasari, Megawati Kusumastuti Kusumawardani, Sagita Lailatul Mukaromah Lathifatul Azizah M. Choiroel Anwar M. Hamid Rohman Mentari Merdekawati, Dewi Mogi, Gabriela Mohammad Habibi Muamaroh Muamaroh Muhammad Imam Tauhid Muhammad Rizal I Muhdar Mujazin Muji Setiyo Muji Setiyo Musabikha Muthoifin Nikitasari, Arini Noto Widodo Nurhafisa, Eysi Nurhidayat Nurhidayat Nuria Siswi Enggarani Nuzul Imam Fadlilah Paiman Paiman Pebrianti, Nurzalina Penti Susan Pratiwi, Dian Kus Prifiharni Prima Selvia Megawati Priyotomo Purwantini, Sri Rahayu, Dwi Putri Rahmah, Regita Nur Fajar Regita Nur Fajar Rahmah REZA FAHLEVI Ria Hoiriyah Said Ria Puspita Riastuti Rifqi Nugroho Rizki Amalia Rusdjijati, Retno Sadzali, Ahmad Salianda Siti Fatimah Sudiyono Sunanto Sunanto Sunanto Sunanto Suroto Munahar Susi Tri Isnoviasih Titik Sadarwati Titis Setyabudi Utami, Ghifari Wulandari Widowati, Sri Yuni Yeti Dahliana Yoebrilinti, Anggit