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The Effect of Product Quality and Promotion on Mcdonald's Brand Image Through Customer Loyalty in The Middle of The Pro-Zionist Boikot Issue Fahriah, Atikah Firyal; Dzakwan, Muhammad Roem; Ramadhani, Muh Awal; Nuraisyah; Hasnidar
Journal of Economics and Management Technologies Vol. 1 No. 2 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i2.8

Abstract

The Objectives – This study aims to analyze the effect of product quality and promotional strategies on McDonald's brand image through customer loyalty, especially in the context of the growing pro-Zionist boycott issue in Indonesia. The Methods – An explanatory quantitative approach was used with data collection through a closed questionnaire to 250 respondents who are McDonald's customers. The results of the analysis using Structural Equation Modeling (SEM) show that product quality and promotion have a significant influence on brand image, both directly and indirectly through customer loyalty as a mediating variable. The Results – This finding shows that despite political pressure in the form of boycotts, McDonald's is able to maintain a strong brand image through a combination of consistent product quality, effective promotional strategies, and high customer loyalty. The Research Implications – This research provides theoretical and practical contributions to the development of marketing strategies in situations of reputation crisis and political pressure.
Analisa Faktor-Faktor yang Mempengaruhi Kepuasan Kerja Aparatur Sipil Negara pada Kantor Wilayah Direktorat Jenderal Pajak Kalimantan Timur dan Utara Kartika Aan Wibisono; Nuraisyah; Ani Susanti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.5880

Abstract

This study aims to analyze the influence of leadership style, family support, and work environment on the job satisfaction of Civil Servants (ASN) at the Regional Office of the Directorate General of Taxes (DGT) of East and North Kalimantan. The research employs a quantitative approach, collecting data through questionnaires distributed to 143 ASNs as a full sample. Data analysis was conducted using validity tests, reliability tests, descriptive statistics, and multiple regression analysis via SPSS. The results indicate that participative leadership style, family support, and work environment significantly influence ASN job satisfaction. Collectively, these three variables explain 75.8% of the variance in ASN job satisfaction levels (Adjusted R-Square = 0.758). Participative leadership style contributes to enhancing employees' sense of involvement, family support plays a crucial role in emotional well-being, and a conducive work environment promotes comfort and work productivity. In conclusion, ASN job satisfaction at the Regional Office of the DGT of East and North Kalimantan is significantly influenced by leadership style, family support, and work environment. Therefore, improving these factors can support the organization in achieving optimal performance.
Implementasi Kebijakan Pembangunan Pembangkit Listrik Tenaga Surya Terpusat di Daerah Permukiman Wilayah Pesisir Kota Bontang Hassanal Ikrom Jamil; Nuraisyah; Ani Susanti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.5881

Abstract

This study examines the implementation of centralized Solar Power Plant (PLTS) development policies in the coastal area of Bontang City as part of efforts to meet the increasing national energy demand. PLTS was chosen due to its renewable, environmentally friendly, and efficient nature, leveraging Indonesia's abundant solar radiation. Using a qualitative approach, the study reviews policy implementation based on the four main dimensions of George C. Edward III's theory: communication, resources, implementers’ disposition, and bureaucratic structure. The findings reveal that communication among policy implementers, the community, and stakeholders has been effective through various formal and informal channels, although challenges remain in disseminating information to remote coastal communities. In terms of resources, facilities and information related to the policy are deemed adequate, but there is a shortage of technical personnel and local operators, impacting policy execution. Additionally, limited government budgets pose a significant barrier to PLTS maintenance and operations. The disposition of implementers reflects strong commitment and responsibility, including the recruitment of local labor as operators, although heavy workloads and equipment theft issues hinder effectiveness. The bureaucratic structure, based on standard operating procedures (SOPs), has supported systematic coordination and policy implementation. Overall, the study concludes that the implementation of centralized PLTS development policies in the coastal area of Bontang City has been relatively effective. However, enhancements in human resources, increased budget allocation, and stricter supervision and facility protection are required. The study recommends closer collaboration among central and local governments, communities, and the private sector to ensure the sustainability of PLTS as an innovative and environmentally friendly energy solution for coastal areas.
Reformasi Birokrasi dalam Peningkatan Pelayanan Publik pada Dinas Perindustrian, Perdagangan, Koperasi dan Usaha Kecil Menengah Kabupaten Paser Kalimantan Timur Siti Nabawiyah; Nuraisyah; Ani Susanti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.5882

Abstract

This study discusses bureaucratic reform in improving public services at the Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises (DISPERINDAGKOP UKM) of Paser Regency, East Kalimantan. This research uses a qualitative approach with a case study method, aiming to understand the role of bureaucratic reform in creating more effective, efficient, and transparent public services. A sample of 15 people was taken for this study. The research findings indicate that bureaucratic reform at DISPERINDAGKOP UKM contributes to improving service quality, strengthening human resource capacity, utilizing technology, and increasing community participation. However, there are several obstacles, such as limited human resources, regulations, and adequate infrastructure. Strategic steps, such as developing a reform roadmap, strengthening institutional structures, and implementing a meritocracy system, have been undertaken to address these challenges. This study emphasizes the importance of bureaucratic reform in supporting SME growth, enhancing competitiveness, and improving public trust in local governments.
SOSIALISASI PENCEGAHAN PERKAWINAN USIA DINI DAN DAMPAK YANG DITIMBULKAN PADA REMAJA DI SMP N 1 TANANTOVEA KABUPATEN DONGGALA Nuraisyah; Andi Febri Herawati; Donal Adrian; Ananda Ainun
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 06 (2023): DESEMBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penyimpangan dalam hal usia calon mempelai biasanya disebut dengan nikah usia dini. Pernikahan yang dilakukan pada usia dini memaksa pelakunya untuk meninggalkan pendidikan formal. Tidak hanya memangkas potensi untuk tumbuh dan berkembang, namun juga menutup kemungkinan mereka untuk mendapatkan pekerjaan yang lebih baik karena keterbatasan jenjang pendidikan. Tidak hanya itu secara biologis alat-alat reproduksi anak masih dalam tahap menuju kematangan, sehingga belum siap melakukan hubungan seks dengan lawan jenisnya apalagi hingga melahirkan yang nantinya akan membahayakan jiwa anak dan ibunya. Pencegahan perkawinan usia dini harus dilakukan di seluruh daerah di Indonesia, khususnya pada remaja, seperti siswa dan siswi SMP Negeri 1 Tanantovea Kabupaten Donggala. Tujuan dilakukannya pengabdian ini yaitu untuk mengedukasi remaja (siswa dan siswi) agar tidak menikah diusia dini. Tahapan pelaksanaan dimulai dengan mengunjungi SMP N 1 Tanantovea dan tim lalu menerapkan metode ceramah di depan kelas. Hasil yang didapatkan dari pelaksanaan pengabdian ini adalah terciptanya pemahaman yang baik kepada siswa dan siswi untuk tidak melakukan cara-cara negatif dalam berperilaku sehingga tidak terjadi pernikahan usia dini yang bisa merusak masa depan karena tidak bisa lagi melanjutkan pendidikan formal.
Pelatihan Penyusunan Perangkat Pembelajaran Berbasis Problem-Based Learning dan Project-Based Learning untuk Melatih Keterampilan Abad Ke-21 Sebagai Upaya untuk Mewujudkan SDG Nomor 4 Lianto; Bachtiar, Imam; Sakaroni, Rubiyatna; Adawiyah, Marosa Robi’atul; Nuraisyah
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.12854

Abstract

Keterampilan abad ke-21 seperti berpikir kritis, komunikasi, kolaborasi, dan kreativitas masih belum berkembang optimal pada siswa, salah satunya disebabkan pembelajaran yang cenderung berpusat pada guru. Problem-Based Learning (PBL) dan Project-Based Learning (PjBL) merupakan model pembelajaran yang terbukti efektif dalam melatih keterampilan tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melatih guru IPA SMP di Kabupaten Lombok Timur dalam menyusun perangkat pembelajaran berbasis PBL dan PjBL sebagai upaya mendukung tercapainya SDGs nomor 4, yaitu Pendidikan Berkualitas. Metode pelaksanaan meliputi sosialisasi, pelatihan, pendampingan, serta evaluasi produk perangkat pembelajaran yang dikembangkan guru mitra. Hasil kegiatan menunjukkan peningkatan signifikan, di mana 96% guru mampu menyusun perangkat pembelajaran sesuai sintaks PBL dan PjBL, 75% mampu menyusun alokasi waktu dengan tepat, serta 100% memiliki kesadaran yang tinggi mengenai pentingnya penerapan model pembelajaran tersebut. Meski demikian, hanya 56% guru yang sudah dapat merancang permasalahan sesuai karakteristik model. Kegiatan pengabdian ini diharapkan menjadi langkah awal dalam memperkuat kompetensi guru sekaligus meningkatkan kualitas pembelajaran IPA berbasis keterampilan abad ke-21.
STRATEGI KEBERLANJUTAN BISNIS COFFEE SHOP A’ROBI DI TENGAH PERSAINGAN PASAR Andri Alamsyah; Raihan Fatahillah; Indah veronika; Friscia Novianti Setiawan; Aulia Farida; Nuraisyah; Andi Maman Firmansyah; Fachrul Reza
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7454

Abstract

This study aims to analyze the sustainability strategies of Coffee Shop A’ROBI as a local MSME coffee business developing in Palu City, Central Sulawesi. Using a qualitative research method, the study explores internal and external factors influencing A’ROBI’s growth amid the rising trend of coffee consumption following the city’s recovery from the 2018 disaster. The findings indicate that A’ROBI’s strengths lie in its consistent flavor quality, affordable pricing, strategic locations, and comfortable atmosphere. However, the business faces weaknesses such as limited menu variation and operational management challenges. Business opportunities arise from the increasing popularity of coffee culture and potential collaborations, while threats include intense competition and shifting consumer preferences. Overall, A’ROBI is able to maintain its business sustainability through continuous product innovation and improved management practices.
Kualitas Pelayanan Kesehatan Rumah Sakit Buluye Napoa’e Moutong Di Desa Salumpengut Kecamatan Moutong Kabupaten Parigi Moutong Zikra, Mohamad; Nuraisyah; Firmansyah, Andi Maman
JPS: Journal of Publicness Studies Vol 2 No 04 (2025): Journal of Publicness Studies
Publisher : Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/qxrxmg67

Abstract

The purpose of this study was to determine the Quality of Health Services at Buluye Napoa'e Moutong Hospital, Parigi Moutong Regency. This study used a qualitative descriptive method. Informants in this study numbered 7 people, and the determination of research informants used a purposive sampling technique. The types of data used were primary and secondary data. Data collection techniques used observation, interviews, documentation, and triangulation techniques. Based on the results of the study, it was concluded that the Quality of Health Services at Buluye Napoa'e Moutong Hospital, Parigi Moutong Regency, seen from the aspect of physical evidence (tangibles), there are still several deficiencies in the waiting room facilities and lighting that need improvement. Then from the aspect of reliability, it shows that the hospital has a reliable work system in providing medical services to patients. Then, seen from the aspect of responsiveness, it is not running optimally. This is caused by hospital employees who are still unable to complete the tasks of health services needed by the community. In addition, public service from the aspect of assurance shows that medical personnel are able to build a sense of security and patient trust through clear communication, courtesy, and good professional competence. Lastly, from the aspect of attention (empathy), it has been going well, because health workers show personal attention to patients, such as greeting them, asking about their condition, and providing emotional support.
PENINGKATAN KEMAMPUAN MASYARAKAT DALAM MENGHADAPI BENCANA MELALUI UPAYA MITIGASI BENCANA, PELATIHAN TANGGAP DARURAT, DAN BANTUAN HIDUP DASAR DI DESA LEMPOPACCI Fachrul; Revanza Andrea Putra Jaya; Nur Alya; Mardiana; Nuraisyah; Hadmirathi Kasdim; Umi Kalsum; Rizky Sirya Ningsih; Adnan Yahya; Surgawi; Pitri
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1883

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan masyarakat dan mampu melakukan upaya tanggap darurat serta dapat mengetahui dan mampu memberikan bantuan hidup dasar saat terjadi situasi darurat. Dengan Pendekatan Community-Based Participatory Approach (CBPA). Melalui program Mitigasi Bencana, Upaya Tanggap Darurat, Dan Bantuan Hidup Dasar, pelaksanaan mencakup ceramah interaktif, diskusi kelompok, simulasi bencana, dan pendampingan lapangan. Hasil kegiatan menunjukkan Seluruh kegiatan peningkatan kapasitas masyarakat terbukti meningkatkan kesiapsiagaan dan ketangguhan dalam menghadapi bencana. Berbagai pelatihan, sosialisasi, dan simulasi bencana mampu meningkatkan pengetahuan, keterampilan, serta koordinasi masyarakat, yang didukung oleh pendampingan instansi terkait dan partisipasi aktif warga, sehingga masyarakat menjadi lebih siap, tangguh, dan responsif terhadap potensi bencana.
Implementation of the E-Visum Application on the Discipline of Family Planning Extension Employees in Dp2kbp3a, Subang Regency Nabila Santosa; Mochamad Raka Abizar; Nuraisyah; Ameyda Noor Maulydyani; Shinta Octaviana
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 3 (2025): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i3.860

Abstract

Abstract Digital transformation in bureaucracy is an essential step toward achieving efficient and accountable public governance. One form of this initiative is the implementation of the e-Visum application at the Office of Population Control, Family Planning, Women Empowerment, and Child Protection (DP2KBP3A) of Subang Regency, which serves as a digital tool for monitoring attendance and performance of family planning field officers. This study aims to analyze how the e-Visum system influences employee discipline and to identify the supporting and inhibiting factors in its implementation. This research employs a qualitative approach with a case study method, collecting data through in-depth interviews, field observations, and document analysis. Data were analyzed interactively using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that the e-Visum application positively impacts employee discipline by improving punctuality, reporting accountability, and work responsibility. Nevertheless, technical challenges such as limited internet access and varying digital literacy levels remain obstacles. The study recommends enhancing human resource capacity and strengthening technological infrastructure to ensure the system’s effective and sustainable implementation. Keywords: Bureaucratic Digitalization, E-Visum, Employee Discipline, Local Government, Policy Implementation.
Co-Authors Adawiyah, Marosa Robi’atul Adnan Yahya Adri Reza Engka Adrian, Donal Afdilla, Nia Ameyda Noor Maulydyani Amijaya, Meldi Ananda Ainun Andi Febri Herawati Andi Maman Firmansyah Andri Alamsyah Ani Susanti Arimayanti, Angnis Asman, Muhammad Asnia Zainuddin Asrianti Aulia Farida Bactiar, Yusri Dandan Haryono Devina Tanjung Dinda Permata Sari Dzakwan, Muhammad Roem Fachrul Fachrul Reza Fadhlan Hafizhul Huda Fahriah, Atikah Firyal Fahry Aprial Mahmud Firmansyah, Andi Maman Friscia Novianti Setiawan Gery Geraldy Embatau Hadiansyah Ma'sum Hadmirathi Kasdim Hajerah hajria, Hajria hartawan Hasnidar Hassanal Ikrom Jamil Heny Hendriyati Herlib, Dirham Herlina Herman Hj. Nuraisyah Imam Bachtiar Ina Septiana Indah veronika Intam Kurnia Jalil, Muh. Alfi Syahrin Janna, Nadyatul Kartika Aan Wibisono Lianto Lubis, Hizrah Hanim M. Choiril Annas M. Nur Alamsyah MARDIANA Mayasari Miftahul Jannah Mochamad Raka Abizar Moh. Royfandi Mustainah Mutmainna, Rizka Nabila Santosa Nasir Mangngasing Nawawi Natsir Nur Alya Nuraisyah Ambo Nurfuraya Nurhazmah Sukirman Nurindayani Nurul Wakia Nuryadin Gunardi Pitri Pratiwi, Wiwi Prayoga Ridha Faizal PUTRI HANDAYANI Raden Mohamad Herdian Bhakti Raihan Fatahillah Ramadhani, Muh Awal Ramdhani, Astri Razak, Adriatman Revanza Andrea Putra Jaya Rika Kurnia Rizky Sirya Ningsih Romansyah Sahabuddin Sabrina Bila Putri Sakaroni, Rubiyatna Sarwan Hamid Shinta Octaviana Siregar, Maya Ardilla Siti Nabawiyah Sofyan, Suhikmah Suasa Surgawi Umi Kalsum Wa Ode Salma Yulianti Pakiding Zikra, Mohamad