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Journal : Jurnal Ilmiah Edunomika (JIE)

PENGARUH KEPUTUSAN PEMBELIAN JAMU TRADISIONAL DITINJAU DARI PENGETAHUAN PRODUK, KELOMPOK ACUAN, DAN PROMOSI DI KECAMATAN NGUTER SUKOHARJO (Studi Kasus Koperasi Indonesia Di Kecamatan Nguter Sukoharjo) Daryono; Abdul Halik; Siti Mujanah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18424

Abstract

The purpose of this study is to examine the influence of Traditional Herbal Medicine Purchasing Decisions reviewed from product knowledge, reference groups and promotions in Nguter Sukoharjo sub-district which is the center of the traditional herbal medicine industry. The population in this study were consumers of traditional herbal medicine in Nguter Sukoharjo sub-district. Data collection was carried out through distributing questionnaires, documentation techniques used purposive sampling, the sample used 100 respondents with data collection using accidental sampling. The results of this study indicate that the variables of Product Knowledge, Reference Groups and Promotion have a positive influence on Purchasing Decisions. Keywords: Purchasing Decision, Product Knowledge, Reference Group and Promotion.
Co-Authors , FAISOL Abdul Halik Abdul Karim Agung Wahyu Permadi AGUS PRASTYAWAN Aisyah Putri Wibowo, Nabila Ajeng Kusumaningrum Amaliyah, Shofie Andry Syaly Sembiring Anggraini, Septa Anita Trisiana, Anita Arif Hidayah ARIFANDI NOR, DWINDA Avelinus Lefaan Avrila Pradita, Nasiva Aziza, Humairo Bintoro, Moch. Carollina, Nona CHOFIFAH, IMTIHANA CHOIROTUN NISAK, LAILY Choirunni’mati Akmal, Rasya Cintiya Anggita, Marsa Dinata Rakasiwi Dinda Rizky Aulia EFENDI, FANI EFFENDY, ZAENURIYAH F. Silvi Dwi Mentari Faisal Hizbullah Faradilla Firsty Aisyah Izzati HARI SAPUTRI EKO POSPASA, YHANI I Gede Arya Sena I Made Astika Yasa Kadek Yowanda Pangestu kharisma, mulya Koestoer, Raldi Hendro T. La Mudi LA MUDI, LA Luh Putu Ayu Vitalistyawati Lukluil Maknun, Lukluil Maknun M. Ricky Athallah M. Taheri Akhbar Manalip, Lenny M M Masruroh, Hanik Maysa Bela, Nanda Member Reni Purba Mentari, F. Silvi Dwi Meylani Agita Damayanti Mizda Mulyani Mohamad Ramdhan MUCHLIS Muhammad Ghiffari Ramadhan Burhan Muhammad Rachmadani Tarmiji Mundjanah Mustakim Ngapiyatun, Sri Ni Putu Dwi Larashati NOVITA SARI, HENY Nur Hidayat Oktiana Handini Panyonga, Simon Priyobudi Puspita Putri, Della Arinta Putu Mulya Kharismawan Rahmah, Nor Rahmah Rahman, Mujibu Reny Wahyu Sari, Ni Luh Made Resti Wulansari , Amelia Riama Rita Manullang Rini Setiawati Roby Rossy Mirasari Rudito Rury Rizhardi RUSMINI Said Kristyawan Samsul Anwar Santoso Gunawan Sari, Ni Luh Made Reny Wahyu Sena, I Gede Arya Shabrina Laila Anjani Siti Mujanah Siti Mutoharoh Sitorus, Ferry R. P. P. Sri Handayani Suparman Syukur Supini, Murmanan Suwardi Tanjung, Dian Soraya TRI ANITA SARI, DESI Trully Tisna Milasari Wahyu Aditya Nugraha WAHYU SETIAJI, RIFKI Winata, Mellisa Wirawan Dony Dahana yasa, i made astika Yastika, Gede Esa Yemima Christy Ginting Yoga Parwata, I Made Yuanita Yuary Farradia Zahara Zainal Abidin Zainal, Zainal Abidin Zarmaili