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The Impact of Corporate Reputation on Strategies to Increase Consumer Trust Darman
Economic and Business Horizon Vol. 3 No. 1 (2024): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.1.2024.504

Abstract

Corporate reputation plays a vital role in global marketing, influencing consumer preferences, investor trust, and relationships with business partners. In an increasingly connected digital era, public perception of companies is shaped by a variety of factors, including business ethics, Corporate Social Responsibility (CSR), and operational transparency. This study examines how corporate reputation contributes to the success of global marketing strategies, focusing on the influence of culture on business ethics and innovation in CSR to build a positive image. Using a qualitative approach through literature review, this study highlights that companies with strong reputations tend to be more valued by consumers and have higher competitiveness in international markets. The results of this study provide strategic insights for companies in managing their reputations to achieve business sustainability in a competitive environment.
The Effect of Sales Promotion and Customer Satisfaction on Interest to Buy Gadgets Darman
The Eastasouth Management and Business Vol. 1 No. 03 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i03.97

Abstract

This study aims to examine the effect of sales promotion and customer satisfaction on the intention to buy gadgets in Gorontalo. Gadgets have become an important part of everyday life, and sales promotions and customer satisfaction have a significant role in influencing consumer buying interest in gadgets. The research method used is a survey using a questionnaire distributed to respondents who are gadget users. The sample of this study consisted of 127 respondents who were randomly selected from various regions in Gorontalo. The data collected was then analyzed using the linear regression method. The results of the study show that sales promotion has a positive and significant influence on the intention to buy gadgets. The more intensive the sales promotion carried out by the gadget company, the higher the consumer's buying interest in the gadget. In addition, customer satisfaction also has a positive and significant influence on the intention to buy gadgets. When customers are satisfied with the gadget products and services they use, they tend to have a higher purchase intention to acquire the gadget.  
The Important Role of Emotional Intelligence in Supporting Auditor Performance Wahyu Maulid Adha; Darman Syarif
Atestasi : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v5i2.331

Abstract

This study aims to examine and determine the effect of role conflict, role ambiguity, and role overload on the performance of auditors with emotional intelligence as a moderating variable at the Inspectorate of West Sulawesi Province. The population in this study includes the total number of auditors in the Inspectorate of West Sulawesi Province, as many as 49 auditors. In this study, the sample was taken using a census sampling technique in which the researcher took all pieces in the population. The data in this study used primary data collected by distributing questionnaires to all respondents. The statistical method used to test the hypothesis is to use multiple correlations with the help of SmartPLS software; after all the data in this study is collected, then data analysis is carried out consisting of descriptive statistical analysis, measurement model tests, or outer models consisting of (convergent validity), discriminant validity, composite reliability) and structural model tests or inner models were evaluated using R-square for the dependent construct and direct and indirect hypothesis testing. The results showed that role conflict, role ambiguity, and role overload negatively and significantly affected auditor performance. Meanwhile, emotional intelligence can moderate the relationship between role conflict, role ambiguity, and role overload on auditor performance.
Pelatihan Bisnis Kreatif Berkelanjutan Bagi Generasi Muda Darman, Darman; Akadji, Irfan
Eastasouth Journal of Effective Community Services Vol 3 No 03 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v3i03.352

Abstract

Di tengah pesatnya perkembangan ekonomi digital dan tingginya angka pengangguran di kalangan generasi muda, masih banyak anak muda yang belum memiliki keterampilan praktis dan pola pikir kewirausahaan yang berkelanjutan. Fenomena ini menunjukkan adanya kesenjangan antara potensi kreativitas generasi muda dengan kemampuan mereka dalam menciptakan dan mengelola bisnis secara mandiri. Kegiatan pengabdian bertujuan memberikan pelatihan bisnis kreatif berkelanjutan bagi generasi muda guna meningkatkan pengetahuan, keterampilan, dan kesiapan mereka dalam menghadapi dunia usaha. Metode yang digunakan meliputi ceramah interaktif, diskusi kelompok, simulasi penyusunan model bisnis. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep kewirausahaan, kemampuan mengembangkan ide bisnis, serta motivasi untuk memulai usaha secara mandiri berbasis potensi lokal dan pemanfaatan teknologi digital.
Pendampingan Penyusunan Peta Proses Bisnis Organisasi Perangkat Daerah Provinsi Gorontalo Dama, Desi Putri; Darman, Darman; Dunggio, Titin; Rachman, Azis
Eastasouth Journal of Effective Community Services Vol 3 No 03 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v3i03.353

Abstract

Penyusunan peta proses bisnis menjadi kebutuhan penting bagi organisasi perangkat daerah (OPD) dalam rangka meningkatkan efektivitas dan efisiensi pelayanan publik. Namun, masih banyak pegawai di lingkup OPD Provinsi Gorontalo yang belum memahami secara teknis langkah-langkah penyusunan peta proses bisnis yang sistematis dan sesuai standar. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pegawai OPD dalam menyusun peta proses bisnis yang terstruktur dan aplikatif. Metode pelaksanaan meliputi pemberian materi secara interaktif, pelatihan praktik penyusunan peta proses bisnis, serta pendampingan langsung kepada peserta. Hasil kegiatan menunjukkan peningkatan signifikan pada pemahaman dan kemampuan peserta dalam mengidentifikasi, memetakan, serta mendokumentasikan proses bisnis di unit kerja masing-masing. Diharapkan kegiatan ini dapat mendukung terwujudnya tata kelola pemerintahan yang lebih baik di Provinsi Gorontalo.
The Effect of Customer Satisfaction and Brand Loyalty on Increas-ing Karawo's Business Market Share Darman
The Es Economics and Entrepreneurship Vol. 1 No. 03 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i03.96

Abstract

This study aims to examine the effect of consumer satisfaction and brand loyalty on increasing the market share of Karawo Enterprises in Gorontalo. Consumer satisfaction and brand loyalty are im-portant factors in maintaining business continuity and growth. This study uses a quantitative approach with a survey method of 570 Karawo customer respondents in Gorontalo. Data was collected us-ing a questionnaire designed to measure the level of customer satis-faction, brand loyalty, and other factors that could potentially affect market share. Data analysis was performed using multiple linear regression techniques. The results showed that consumer satisfaction has a significant effect on increasing market share. Meanwhile, brand loyalty has no significant effect on increasing market share.
The Influence of Service Quality and Price on The Decision to Use Grab Services Rauf, Nuzmerini; Darman; Hunowu, Abd. Hamid
The Es Economics and Entrepreneurship Vol. 2 No. 02 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i02.169

Abstract

This research was conducted to determine the influence of service quality and price on the decision to use Grab services in Gorontalo. The sampling technique used was Accidental Sampling by determining 50 respondents. The research method uses quantitative descriptive with the Statistical Program for Social Science (SPSS). The results of this research show that Service Quality and Price significantly influence the Decision to Use Grab Services with an F value of 22.528, with a total influence of 0.484 or 48.4%. Service Quality has a significant effect on the Decision to Use Grab Services with a t-value of 4.021, Price has a significant effect on the Decision to Use Grab Services with a t-value of 3.415.
The Role of Psychological Empowerment in Mediating the Effect of Transformational Leadership on Innovative Work Behavior Darman; Putrianti, Flora Grace; Yahya, Siskawaty; Djou, Sitti Husna Noviana; Musa, Maman
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.2000

Abstract

This study explores the mediating role of psychological empowerment in the relationship between transformational leadership and innovative work behavior (IWB) in Indonesia. Using a quantitative approach, data were collected from 165 employees across various sectors. Constructs were measured using a Likert scale (1–5) and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that transformational leadership significantly influences both psychological empowerment and IWB. Furthermore, psychological empowerment mediates the relationship between transformational leadership and IWB, highlighting its critical role in fostering innovation. These findings emphasize the importance of leadership strategies that enhance psychological empowerment to drive innovation in the workplace. The study provides theoretical insights and practical recommendations for managers and policymakers aiming to cultivate innovative cultures within organizations.
ANALISIS IMPLEMENTASI APLIKASI SRIKANDI DALAM PENGELOLAAN SURAT DINAS DI BAPPEDA LITBANG KABUPATEN BONE BOLANGO Haras, Nunung Indrasari; Rachman, Ayu Anastasya; Darman, Darman
Jurnal Education and Development Vol 13 No 3 (2025): Vol 13 No 3 September 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i3.7590

Abstract

Transformasi digital dalam pengelolaan arsip pemerintahan merupakan bagian integral dari reformasi birokrasi. Aplikasi SRIKANDI (Sistem Informasi Kearsipan Dinamis Terintegrasi) hadir sebagai solusi nasional untuk memperkuat efisiensi, transparansi, dan keamanan dokumen pemerintahan. Penelitian ini bertujuan menganalisis implementasi SRIKANDI di Bappeda Litbang Kabupaten Bone Bolango, dengan menyoroti persepsi dan respon pegawai terhadap aplikasi tersebut. Metode penelitian yang digunakan adalah kualitatif deskriptif, melalui wawancara mendalam, observasi, dan dokumentasi. Hasil menunjukkan dualitas respon: sebagian pegawai mengapresiasi percepatan proses surat dinas, sementara yang lain menunjukkan resistensi karena alur birokrasi yang dianggap kompleks. Rekomendasi meliputi peningkatan kapasitas SDM, penyederhanaan prosedur digital, dan sosialisasi berkelanjutan. Studi ini memberikan kontribusi terhadap pemahaman implementasi teknologi informasi dalam sektor publik, khususnya pada manajemen kearsipan di tingkat daerah.
The Effect of Ease of Access to Services and Transparency of Information on Population Service Satisfaction Musa, Maman; Darman; Yunus, Sadam
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.451

Abstract

This research was conducted to determine the effect of Ease of Service Access and Information Transparency on Population Service Satisfaction in Gorontalo. The sampling technique used was Accidental Sampling by determining 51 respondents. The research method uses quantitative descriptive with the Statical program for social science (SPSS). The results of this study show that Ease of Service Access and Information Transparency significantly affect Population Service Satisfaction with a calculated F value of 58.409, with a total influence of 0.704 or 70.4%. Ease of access to services has a significant effect on population service satisfaction with a calculation value of 4,670, information transparency has a significant effect on population service satisfaction with a calculation value of 2,495.
Co-Authors A. Suharman AA Sudharmawan, AA Abdullah, Amnatia R Abdulrival Hartoyo Agrista Tueno Ainun Wanda Febrina Anali Akadji, Irfan Alfa Santoso Budiwidjojo Putra Ana Maria Babo Sarmento Anani, Siske Anggi Nur Andini Hilumalo Apriliani, Sindi Ariyanti Wange Artit Dalangko asna karim Aulia Abdul Rahman Ayu Anastasya Rachman Ayu Anastasya Rachman Celsi Kuku Dama, Desi Putri Desi Novitasari Djamila Podungge Dunggio, Titin Duta Pryaguna J. Mustapa Eko Sudarmanto Ely Ibrahim Ermin Manggena Eva Yuniarti Utami Farlian B Ma'u Fatmah Ma'ruf Febrianto Hasan Ferilla Ahmad fitria husuna Flora Grace Putrianti ghoriqna fibahrilwahdah Hans Yohanes Elrix Doirebo Haras, Nunung Indrasari Harsono Ahmad hasan djafar kani Hastomo Musa Hunowu, Abd. Hamid Idrus, Rini Angriani Iin Angraen Napu Imam Mashudi Imam Mashudi, Imam Irfan Akadji isfan y. igris Ismiyati A Noe Iwan Harsono Judijanto, Loso Karim, Yuliana A Karlina Napu karlina napu Kusuma, Anton Loso Judijanto Lukman Setiawan Mahadi, Nur Rizky Putri Maman Musa Marno Suleman Marsanda Hatiku Meilan Matiti Meyskeh Yusuf Miranda Darise Moh Ryan YL Saad Moh. Marham Mubaraq Lumi Muh Rijal Musa, Maman Ni Kadek Adnyani Nirva Agrianti Noprian Nurhayati A. Ayuba Nurlaila Hasan Nuzmerini Rauf Patuti, Zeinia Qiran Rachman, Ayu Anastasya Rachman, Azis Rahayu Agustina Ishak Rahmatullah Lengato Ramdan Zulkarnain S Dai Rini Angriani Idrus Riyanti Maruf Sadam Yunus Samalua Waoma Samin Latif Saridwi Nanda Siske Anani Siswanto Luawo sitti djou Sitti Husna Sitti Husna Noviana Djou Sri Apsin Gaib Sri Nabila Dulupi Sudarsono . suminto limbotu Syamsinah Syarifah Syarifnur Tahir, Ismail Tri Liswinda Umar indi Trivena Livia Mandagi Usman Kumedi Wahyu Maulid Adha Windy Rasyid Yahya, Siskawaty Yenni Del Rosa Yosef P Koton Yulihardi Yunus Kasim, Muhammad Yunus, Sadam Zakiyah Zahara