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Penguatan Kapasitas Aparatur Desa Melalui Transformasi Digital Pelayanan Publik Darman Darman; Maman Musa; Irfan Akadji; Aulia Abdul Rahman; Marsanda Hatiku; Nirva Agrianti; Farlian B Ma'u
Jurnal Pengabdian West Science Vol 5 No 06 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i06.3573

Abstract

Transformasi digital menjadi salah satu strategi penting dalam meningkatkan kualitas tata kelola pemerintahan dan pelayanan publik di tingkat desa. Namun, keberhasilan implementasi transformasi digital sangat dipengaruhi oleh kapasitas aparatur desa dalam memahami dan memanfaatkan teknologi informasi secara efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan wawasan aparatur Desa Butu, Kecamatan Tilongkabila, Kabupaten Bone Bolango mengenai pentingnya transformasi digital dalam pelayanan publik serta memperkuat kesiapan mereka dalam menghadapi perkembangan teknologi di lingkungan pemerintahan desa. Metode pelaksanaan kegiatan dilakukan melalui penyampaian materi, simulasi, dan sesi tanya jawab yang melibatkan aparatur desa sebagai peserta utama. Materi yang diberikan mencakup konsep transformasi digital, pemanfaatan teknologi informasi dalam administrasi pemerintahan, pengelolaan data pelayanan, serta peningkatan kualitas pelayanan publik berbasis digital. Simulasi dilakukan untuk memberikan gambaran praktis mengenai penerapan teknologi digital dalam mendukung pelayanan publik yang lebih efektif, transparan, dan responsif. Hasil kegiatan menunjukkan bahwa peserta memiliki antusiasme yang tinggi selama pelaksanaan kegiatan dan memperoleh pemahaman yang lebih baik mengenai peran teknologi digital dalam mendukung penyelenggaraan pemerintahan desa. Melalui sesi simulasi dan tanya jawab, peserta juga mampu mengidentifikasi berbagai peluang serta tantangan yang dihadapi dalam implementasi RMAN transformasi digital di lingkungan kerja mereka. Kegiatan ini memberikan kontribusi positif dalam meningkatkan wawasan aparatur desa mengenai pentingnya digitalisasi pelayanan publik dan mendorong tumbuhnya kesadaran untuk terus mengembangkan kompetensi digital dalam mendukung pelayanan yang berkualitas. Dengan demikian, kegiatan pengabdian ini menjadi langkah strategis dalam mendukung penguatan kapasitas aparatur desa serta mendorong terwujudnya pelayanan publik yang lebih modern, transparan, dan berorientasi pada kebutuhan masyarakat.
The Effect of Product Price and Product Quality on Purchase Intention with Consumer Satisfaction as a Mediating Variable at Rumah Literasi Gorontalo Syamsinah Syamsinah; Rahmatullah Lengato; Darman Darman
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 03 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i03.1103

Abstract

This study aims to analyze the effect of product price and product quality on purchase intention with consumer satisfaction as a mediating variable among consumers of Rumah Literasi Gorontalo. This study is motivated by the importance of understanding the factors that influence consumer behavior in making purchases, particularly those related to price suitability, product quality, and the level of consumer satisfaction in shaping purchase intention. The research method used is a quantitative approach with an explanatory research design. The sampling technique used purposive sampling with the criterion that respondents were consumers who had purchased products at Rumah Literasi Gorontalo. Data were collected by distributing questionnaires using a Likert scale, and the data were then analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method through the SmartPLS application. The results show that product price has a positive and significant effect on consumer satisfaction, with a T-Statistics value of 4,799 and a P-Values value of 0,000. Product quality also has a positive and significant effect on consumer satisfaction, with a T-Statistics value of 2,952 and a P-Values value of 0,003. In addition, product quality has a positive and significant effect on purchase intention, with a T-Statistics value of 2,852 and a P-Values value of 0,004. However, product price has no significant effect on purchase intention (T-Statistics 1,753; P-Values 0,080), and consumer satisfaction has no significant effect on purchase intention (T-Statistics 1,139; P-Values 0,255). The results of the indirect-effect test show that consumer satisfaction is unable to mediate the effect of product price or product quality on purchase intention. This study concludes that product quality is the factor that plays the strongest role in increasing the purchase intention of Rumah Literasi Gorontalo consumers, while consumer satisfaction has not been able to function as a mediating mechanism in this relationship. The results of this study provide practical implications for the management of Rumah Literasi Gorontalo to focus its strategy more on improving product quality and maintaining price suitability in accordance with the value received by consumers.
Pengaruh Pengalaman Pelanggan dan Kualitas Layanan Terhadap Loyalitas Konsumen Siske Anani; Trivena Livia Mandagi; Darman Darman
Jurnal Multidisiplin West Science Vol 5 No 06 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i06.3686

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh pengalaman pelanggan, kualitas pelayanan, dan kepuasan pelanggan terhadap loyalitas konsumen. Loyalitas konsumen memiliki peranan yang sangat penting dalam mendukung keberlangsungan suatu bisnis karena berkaitan dengan kecenderungan pelanggan untuk melakukan pembelian ulang, memberikan rekomendasi yang positif, serta membangun hubungan jangka panjang dengan perusahaan. Walaupun berbagai penelitian sebelumnya telah membahas berbagai faktor yang memengaruhi loyalitas pelanggan, hasil yang diperoleh masih menunjukkan perbedaan temuan, terutama mengenai pengaruh pengalaman pelanggan terhadap loyalitas konsumen. Penelitian ini menerapkan pendekatan kuantitatif dengan metode survei sebagai teknik pengumpulan data. Data penelitian diperoleh melalui penyebaran kuesioner kepada 51 responden yang telah memenuhi kriteria yang ditetapkan. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS). Pengujian hipotesis dilakukan melalui uji t, uji F, dan koefisien determinasi (R²) untuk mengukur pengaruh variabel independen terhadap loyalitas konsumen, baik secara parsial maupun secara simultan. Hasil analisis menunjukkan bahwa variabel pengalaman pelanggan tidak memiliki pengaruh yang signifikan terhadap loyalitas konsumen, yang ditunjukkan oleh nilai signifikansi sebesar 0,936 (>0,05). Sebaliknya, kualitas pelayanan terbukti memberikan pengaruh positif dan signifikan terhadap loyalitas konsumen dengan nilai signifikansi sebesar 0,004 (<0,05). Selain itu, kepuasan pelanggan juga menunjukkan pengaruh positif dan signifikan terhadap loyalitas konsumen, yang ditunjukkan oleh nilai signifikansi sebesar 0,002 (<0,05). Hasil pengujian simultan memperlihatkan bahwa pengalaman pelanggan, kualitas pelayanan, dan kepuasan pelanggan secara bersama-sama berpengaruh signifikan terhadap loyalitas konsumen, dengan nilai F hitung sebesar 38,033 dan tingkat signifikansi sebesar 0,000. Sementara itu, nilai koefisien determinasi (R²) sebesar 0,708 mengindikasikan bahwa model penelitian mampu menjelaskan variasi loyalitas konsumen sebesar 70,8%. Berdasarkan temuan penelitian, dapat disimpulkan bahwa kualitas pelayanan dan kepuasan pelanggan merupakan faktor yang paling berperan dalam membentuk loyalitas konsumen. Oleh sebab itu, perusahaan perlu menempatkan peningkatan kualitas pelayanan dan kepuasan pelanggan sebagai prioritas utama dalam upaya menciptakan serta mempertahankan loyalitas konsumen secara berkelanjutan.
The Effect of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a Mediating Variable at Flamboyan MSMEs in Gorontalo Darman Darman; Aulia Abdul Rahman; Irfan Akadji
West Science Interdisciplinary Studies Vol. 4 No. 06 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i06.2929

Abstract

This study aims to analyze the influence of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a mediating variable in Flamboyan Gorontalo MSMEs. This study is motivated by the importance of utilizing social media and word of mouth communication in increasing the effectiveness of MSME marketing promotion amidst increasingly competitive business competition. The research method used is a quantitative approach with a survey technique. Data were obtained by distributing questionnaires to consumers who have purchased Flamboyan Gorontalo MSME products. The sampling technique used was accidental sampling. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through the SmartPLS application. The results of the study indicate that Brand Image has a positive and significant effect on Marketing Promotion. Word of Mouth has a positive and significant effect on Brand Image. Conversely, Social Media Marketing has no significant effect on Brand Image or Marketing Promotion. In addition, Word of Mouth also has no significant effect on Marketing Promotion. The results of the indirect effect test indicate that Brand Image is unable to mediate the effect of Social Media Marketing on Marketing Promotion or the effect of Word of Mouth on Marketing Promotion. The research findings indicate that the success of marketing promotions in the Flamboyan Gorontalo MSME is more determined by the strength of its brand image than by social media marketing activities and direct word-of-mouth communication. This research contributes to the development of digital marketing and brand management literature, and provides input for MSMEs in designing marketing strategies that focus on strengthening brand image to increase the effectiveness of marketing promotions and business competitiveness.
The Effect of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a Mediating Variable at Flamboyan MSMEs in Gorontalo Darman Darman; Aulia Abdul Rahman; Irfan Akadji
West Science Interdisciplinary Studies Vol. 4 No. 06 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i06.2929

Abstract

This study aims to analyze the influence of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a mediating variable in Flamboyan Gorontalo MSMEs. This study is motivated by the importance of utilizing social media and word of mouth communication in increasing the effectiveness of MSME marketing promotion amidst increasingly competitive business competition. The research method used is a quantitative approach with a survey technique. Data were obtained by distributing questionnaires to consumers who have purchased Flamboyan Gorontalo MSME products. The sampling technique used was accidental sampling. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through the SmartPLS application. The results of the study indicate that Brand Image has a positive and significant effect on Marketing Promotion. Word of Mouth has a positive and significant effect on Brand Image. Conversely, Social Media Marketing has no significant effect on Brand Image or Marketing Promotion. In addition, Word of Mouth also has no significant effect on Marketing Promotion. The results of the indirect effect test indicate that Brand Image is unable to mediate the effect of Social Media Marketing on Marketing Promotion or the effect of Word of Mouth on Marketing Promotion. The research findings indicate that the success of marketing promotions in the Flamboyan Gorontalo MSME is more determined by the strength of its brand image than by social media marketing activities and direct word-of-mouth communication. This research contributes to the development of digital marketing and brand management literature, and provides input for MSMEs in designing marketing strategies that focus on strengthening brand image to increase the effectiveness of marketing promotions and business competitiveness.
PENGARUH CONTENT MARKETING DAN BRAND AWARENESS TERHADAP PROMOSI PEMASARAN DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI DI UMKM FLAMBOYAN Rini Angriani Idrus; Riyanti Maruf; Darman
Jurnal Ilmu Manajemen dan Bisnis Vol. 14 No. 2 (2026): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/kbzz9n07

Abstract

Perkembangan pemasaran digital telah mendorong pelaku UMKM untuk mengadopsi strategi yang lebih adaptif dalam meningkatkan efektivitas promosi sekaligus memperkuat keterlibatan pelanggan. Penelitian ini bertujuan untuk menguji pengaruh Content Marketing dan Brand Awareness terhadap Promosi Pemasaran dengan Customer Engagement sebagai variabel mediasi pada UMKM Flamboyan. Pendekatan yang digunakan adalah kuantitatif dengan desain survei. Data diperoleh melalui kuesioner yang disebarkan kepada konsumen UMKM Flamboyan yang telah memenuhi kriteria penelitian. Analisis data dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Brand Awareness memiliki pengaruh positif dan signifikan terhadap Customer Engagement (T-statistics = 3,721; p-value = 0,000). Content Marketing juga berpengaruh positif dan signifikan terhadap Customer Engagement (T-statistics = 3,336; p-value = 0,001). Namun, Brand Awareness tidak memberikan pengaruh signifikan terhadap Promosi Pemasaran (T-statistics = 1,838; p-value = 0,066), demikian pula Content Marketing (T-statistics = 1,240; p-value = 0,215) dan Customer Engagement (T-statistics = 1,796; p-value = 0,073) yang juga tidak menunjukkan pengaruh signifikan terhadap Promosi Pemasaran. Selain itu, Customer Engagement tidak terbukti memediasi hubungan antara Brand Awareness maupun Content Marketing terhadap Promosi Pemasaran. Temuan ini mengindikasikan bahwa peningkatan kesadaran merek dan kualitas konten mampu memperkuat keterlibatan pelanggan, namun belum cukup untuk meningkatkan efektivitas promosi secara langsung. Penelitian ini memperkaya kajian pemasaran digital pada konteks UMKM serta memberikan implikasi strategis bagi pelaku usaha dalam merancang pendekatan pemasaran yang lebih terarah pada penguatan engagement pelanggan.
Peran Manajemen Sumber Daya Manusia dan Orientasi Pasar terhadap Kinerja Industri Sarung Tenun Donggala di Sulawesi Tengah Zahara, Zakiyah; Darman
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aim of this study is to analyze the effect of human resources management whichis supported by a market orientation in improving the economic performance of creativecraft woven sarongs of Donggala in Central Sulawesi. Therefore, the population in theresearch is the creative craft industries Donggala sarong scattered at 1 (one) district and 1(one) in the city of Central Sulawesi, namely Donggala and Palu are 52 industries. Thepopulation was taken a sample of 31 industries, through random sampling method. Theanalytical tool used is path analysis. The study found that human resource management hasno effect (sig. 0.098) directly on the performance of the creative craft industry of Donggalasarong. Human resource management has a significant effect (sig. 0.000) towards marketorientation and market orientation effect (sig. 0.010) on the performance of the creativecraft industry of Donggala sarong. Training programs, empowerment and performance assessmentcarried out by the craft creative industries Donggala sarong affect the attitude ofmarket orientation, which in turn have an impact on improving the performance of thecreative industries craft of Donggala sarong.
ANALYSIS OF FACTORS AFFECTING THE REMOVAL OF VILLAGE BUMDES MANAGEMENT DILOATO asna karim; darman darman; samin latif
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 3 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i3.495

Abstract

The purpose of the study was to determine the factors that influence the resignation of the BUMDes management in Diloato Village every year. The research method used in this research is descriptive research with a qualitative approach. Data collection techniques used in this study were observation, in-depth interviews (indept interviews) and documentation. Data analysis techniques used in qualitative research include data collection, data reduction, analysis and presentation of data and verification or drawing conclusions. The results of the research are (1) boredom with a long working period, accompanied by dissatisfaction with work, an uncomfortable work environment, disharmony between administrators. (2) The level of education is not the main factor in the resignation of the management, but rather the lack of government support to synergize the skills with the education level of the administrators. (3) The very small salary is a factor that causes the resignation of the Diloato Village BUMDes management.
PENGARUH LINGKUNGAN DAN KOMUNIKASI TERHADAP KEPUASAN KERJA PEGAWAI DINAS PANGAN KABUPATEN BOALEMO Ermin Manggena; Darman; Maman Musa
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 4 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i4.1156

Abstract

This study aims to determine: (1) The Effect of the Work Environment on Job Satisfaction of Employees of the Food Service of Boalemo Regency, (2) The Effect of Communication on Job Satisfaction of Employees of the Food Service of Boalemo Regency, (3) The Effect of Work Environment and Communication on Job Satisfaction of Employees of the District Food Service Boalemo. The research method used is a quantitative associative research approach which intends to understand the phenomenon of what is experienced holistically, and by means of descriptions in the form of words and language, in a specific context to provide solutions or input for problems that are appropriate and related to the problem. The results of the research study are: (1) partially the work environment has an influence on employee job satisfaction at the Boalemo District Food Service, (2) partially communication has an influence on employee job satisfaction at the Boalemo District Food Service and (3) Simultaneously the environment work and communication have an influence on employee job satisfaction at the Boalemo District Food Service.
PARTISIPASI MASYARAKAT DALAM PENATAAN LINKUNGAN HIDUP DI DUSUN V DESA MAMUNGAA TIMUR KECAMATAN BULAWA KABUPATEN BONE BOLANGO Artit Dalangko; Darman; Siske Anani
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 4 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i4.1188

Abstract

This study aims to: (1) To determine the level of community participation in maintaining cleanliness in East Mamungaa Village. (2) To know what factors influence the community to participate in maintaining cleanliness in East Mamungaa Village. The current study used a descriptive research design. This research was located in East Mamungaa Village, specifically in hamlet five (V) Bulawa District, Bone Bolango Regency. The data has been collected using observation, interview, and documentation. The population was people in hamlet five (V) of East Mamungaa Village who participated in the interview on environmental arrangements. Moreover, the sampling of 15 people used a random sampling technique. The type of data used is qualitative including data presented in the form of verbal words which was not in the form of numbers, whose data source is obtained from the East Mamungaa Village Community, hamlet five (V). The data analysis technique used in this study is a qualitative method. Based on the results, it was obtained that the people of east Mamungaa Village already have awareness of how to participate in environmental arrangements, however, some communities still do not understand the importance of environmental arrangements because there are still many communities who are not supportive and prejudiced in new things.
Co-Authors A. Suharman AA Sudharmawan, AA Abdullah, Amnatia R Abdulrival Hartoyo Agrista Tueno Ainun Wanda Febrina Anali Akadji, Irfan Alfa Santoso Budiwidjojo Putra Ana Maria Babo Sarmento Anani, Siske Anggi Nur Andini Hilumalo Apriliani, Sindi Ariyanti Wange Artit Dalangko asna karim Aulia Abdul Rahman Ayu Anastasya Rachman Ayu Anastasya Rachman Celsi Kuku Dama, Desi Putri Desi Novitasari Djamila Podungge Dunggio, Titin Duta Pryaguna J. Mustapa Eko Sudarmanto Ely Ibrahim Ermin Manggena Eva Yuniarti Utami Farlian B Ma&#039;u Fatmah Ma'ruf Febrianto Hasan Ferilla Ahmad fitria husuna Flora Grace Putrianti ghoriqna fibahrilwahdah Hans Yohanes Elrix Doirebo Haras, Nunung Indrasari Harsono Ahmad hasan djafar kani Hastomo Musa Hunowu, Abd. Hamid Idrus, Rini Angriani Iin Angraen Napu Imam Mashudi Imam Mashudi, Imam Irfan Akadji isfan y. igris Ismiyati A Noe Iwan Harsono Judijanto, Loso Karim, Yuliana A karlina napu Karlina Napu Kusuma, Anton Loso Judijanto Lukman Setiawan Mahadi, Nur Rizky Putri Maman Musa Marno Suleman Marsanda Hatiku Meilan Matiti Meyskeh Yusuf Miranda Darise Moh Ryan YL Saad Moh. Marham Mubaraq Lumi Muh Rijal Musa, Maman Ni Kadek Adnyani Nirva Agrianti Noprian Nurhayati A. Ayuba Nurlaila Hasan Nuzmerini Rauf Patuti, Zeinia Qiran Rachman, Ayu Anastasya Rachman, Azis Rahayu Agustina Ishak Rahmatullah Lengato Ramdan Zulkarnain S Dai Rini Angriani Idrus Riyanti Maruf Sadam Yunus Samalua Waoma Samin Latif Saridwi Nanda Siske Anani Siswanto Luawo sitti djou Sitti Husna Sitti Husna Noviana Djou Sri Apsin Gaib Sri Nabila Dulupi Sudarsono . suminto limbotu Syamsinah Syarifah Syarifnur Tahir, Ismail Tri Liswinda Umar indi Trivena Livia Mandagi Usman Kumedi Wahyu Maulid Adha Windy Rasyid Yahya, Siskawaty Yenni Del Rosa Yosef P Koton Yulihardi Yunus Kasim, Muhammad Yunus, Sadam Zakiyah Zahara