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Enhancing MSME Digital Marketing through Public-Private Partnerships with Fuzzy AHP Bahukeling, Trukan Sri; Suroso, Arif Imam; Buono, Agus; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.667

Abstract

Public Private Partnership (PPP) is a contractual arrangement between government and private institutions to share resources, tools, and expertise for delivering public services. In Indonesia, PPPs have been widely applied in infrastructure sectors, but little attention has been given to their role in supporting micro, small, and medium enterprises (MSMEs) in adopting digital marketing. This study aims to build a PPP institutional scenario for implementing digital marketing in MSMEs and to formulate a priority strategy for strengthening PPP-based digital marketing policy. A mixed-method approach was employed, combining scenario planning with the Fuzzy Analytical Hierarchy Process (FAHP). Data were collected from 17 experts through in-depth interviews and analyzed using scenario modeling and fuzzy weighting techniques. The findings indicate that developing institutional guidelines, establishing a task force, fostering commitment, and creating PPP patterns are key strategies to enhance MSMEs’ digital adoption. The results highlight the importance of government investment in digital infrastructure, training programs, and supportive regulations. This research provides practical contributions for policymakers in strengthening PPP-based digital ecosystems and academic contributions by advancing scenario-based decision-making for sustainable MSME development.
Penentuan Kerapatan Massa Tajuk Pohon Decurrent Berdasarkan Analisis Keragaan Fisik Aini, Siti Churotul; Ulfa Adzkia; Agus Buono; Siregar, Iskandar Zulkarnaen; Lina Karlinasari
Jurnal Ilmu Kehutanan Vol 20 No 1 (2026): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jik.v20i1.22134

Abstract

Self-weight calculation was identified as an essential step in tree structural analysis. In practice, this calculation included estimating stem weight based on wood density, while crown density was expressed as a percentage of crown area. However, previous research had not provided explicit methodologies for determining crown density as a function of crown mass and volume. Therefore, this research aimed to establish a proper method and corresponding conversion factors for translating area-based crown density estimates to those derived from crown weight and volume. A total of 15 healthy decurrent trees were selected to assess crown volume and density through physical attribute analysis. The new crown area density was calculated after pruning, where all pruned crown biomass was collected and weighed to determine crown mass. Mathematical analyses were developed to convert crown density values. The results showed that decurrent trees had a mean crown density of approximately 2.95 kg/m3, exceeding the value reported in reference research for excurrent trees (1.9 kg/m3). Since this research focused on tropical tree species, the results could serve as a reference for subsequent research on tropical tree structural characteristics.
EVALUATION OF ANN- LEVENBERG MARQUARDT MODELS FOR FAULT DETECTION IN SMART FARMING SYSTEM Wardhani, Luh Kesuma; Buono, Agus; Wahjuni, Sri; Syukur, Muhamad
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol. 11 No. 4 (2026): JITK Issue May 2026
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jitk.v11i4.7481

Abstract

Sensor readings in open field monitoring systems are influenced by disruptions, degradation, and operational unreliability. These conditions may result in inaccurate data and unreliable system decisions. However, existing studies focus on detection accuracy and rarely examine the trade-off between detection performance and computational efficiency of Artificial Neural Networks trained using the Levenberg–Marquardt algorithm (ANN–LM) in smart farming environments. This study evaluates the fault-detection capability of ANN–LM for soil moisture sensor readings by analyzing both detection performance (accuracy, precision, recall, and F1-score) and computational efficiency (execution time, CPU usage, and memory consumption), thereby addressing the trade-off between performance and efficiency. Baseline data, hypothetical dataset that represent the soil moisture reading from a smart chilli pepper farming system in normal operating conditions, were used to generate fault-injected datasets representing four common faults: drift, bias, spike, and malfunction. The ANN–LM model was evaluated under five fault-detection scenarios with different network architectures. Model performance was evaluated using accuracy, precision, recall, and F1-score, while computational cost was assessed through execution time, CPU usage, and memory usage. The results show that ANN–LM achieves an accuracy of 0.996–0.999, precision of 1.000, recall of 0.987–1.000, and F1-scores of 0.992–1.000 across all scenarios. Simple ANN architectures give accuracy of 0.997 with reduced execution time (33.74 seconds) and lower CPU usage (50.50%) compared to more complex architectures that require 591.88 seconds and 78.40% CPU usage. Therefore, these results indicate point out that ANN–LM is suitable for smart agricultural systems under resource-constrained conditions.
Co-Authors -Mushthofa, Mushthofa Ade Fruandta Adi Rakhman Aditya Cipta Raharja Agung Prajuhana Putra Aini, Siti Churotul Akhmad Faqih Alif Kurniawan Alvin Fatikhunnada Anang Kurnia Angga Wahyu Pratama Aries Maesya Arif Imam Suroso Arini Aha Pekuwali Arini Pekuwali Astuti, Indah Puji Atik Pawestri Sulistyo Aziz Kustiyo Aziz Rahmad Bahukeling, Trukan Sri Batlajery, Jemsri Stenli Benyamin Kusumoputro Bib Paruhum Silalahi Budi Nugroho Cece Sumantri DEWI APRI ASTUTI Dhany Nugraha Ramdhany Dian Kartika Utami Edi Santosa Ekowati Handharyani Elisabeth Sri Hendrastuti Endang Purnama Giri Erliza Hambali Erliza Noor Ernan Rustiadi Fadhilah Syafria Fajar Delli Wihartiko Fildza Novadiwanti Firdaus, Husni Firdaus, Nova Fredicia Fredicia Galih Kurniawan Sidik Galih Kurniawan Sidik Galih Kurniawan Sidik Gendut Suprayitno Gita Adhani GUNARSO GUNARSO Hardhienata, Medria Kusuma Dewi Harry Dhika, Harry Hastuadi Harsa Herianto Herianto Hidayat Hidayat Hidayat I Wayan Astika Ibrahim, Firmansyah Iis Rodiah Imam Suroso, Arif Imas Sukaesih Sitanggang Indah Prasasti Indah Puji Astuti Indra Jaya Inggih Permana Irman Hermadi Irmansyah . Irsal Las Irsal Las ISKANDAR ZULKARNAEN SIREGAR Kana Saputra S Karlisa Priandana Kikin H Mutaqin Kudang Boro Seminar Laila Sari Lubis Laila Sari Lubis Lailan Syaufina Lidya Ningsih Lina Karlinasari Liyantono . Luh Kesuma Wardhani M. Cholid Mawardi M. Mukhlis Marcelita, Faldiena Medria Kusuma Dewi Hardhienata Mindara, Gema Parasti Mohamad Solahudin Muhamad Syukur Muhammad Ardiansyah Muhammad Rafi Muttaqin Mushthofa Mustakim Mustakim Mustakim Mustakim Muttaqin, Muhammad Rafi Niswati, Za'imatun Noviyanti, Inna Nurhayati, Yosi Popong Nurhayati Pratistya, Sayu Desty Puspita Kartika Sari Puspita Kartika Sari Putri Yuli Utami Raehan, Siti Raharja, Aditya Cipta Rahmat Hidayat Rizal Syarief Rizaldi Boer Rizki, Arviani RR. Ella Evrita Hestiandari Santo, Deni Sanusi Sanusi Sari Agustini Hafman Savitri, Siska Shelvie Nidya Neyman Sholihah, Walidatush Sidik, Galih Kurniawan Siregar, Ardinsyah Sitanggang, Imas S. Siti Kania Kushadiani Sony Hartono Wijaya Sri Dianing Asri Sri Hendrastuti, Elisabeth Sri Nurdiati Sri Wahjuni Stephane Douady Suharno Suharno Suharno Sumanto Sumanto Syeiva Nurul Desylvia Taufik Djatna Thoyyibah Tanjung Toto Haryanto Ulfa Adzkia Uliniansyah, Mohammad Teduh Vicky Zilvan Wisnu Ananta Kusuma Wisnu Jatmiko Woro Estiningtyas Woro Estiningtyas Woro Estiningtyas Yan Mitha Djaksana Yandra Arkeman Yenni Vetrita Yoanda, Sely Zamzam, Muhammad Adib