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All Journal Kreano, Jurnal Matematika Kreatif-Inovatif Jurnal S2 Pendidikan Matematika Speed - Indonesian Journal on Computer Science Speed - Sentra Penelitian Engineering dan Edukasi AKSIOMA: Jurnal Program Studi Pendidikan Matematika Indonesian Journal of Guidance and Counseling: Theory and Application Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam JTAM (Jurnal Teori dan Aplikasi Matematika) Silampari Bisa: Jurnal Penelitian Pendidikan Bahasa Indonesia, Daerah, dan Asing Literasi : Jurnal Bahasa dan Sastra Indonesia serta Pembelajarannya Jurnal Mandala Pharmacon Indonesia ASEAN Journal of Community Engagement Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat EMTEKA: Jurnal Pendidikan Matematika Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Ruang Pengabdian : Jurnal Pengabdian Kepada Masyarakat Penamas: Journal of Community Service Startupreneur Business Digital (SABDA Journal) MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Liberosis: Jurnal Psikologi dan Bimbingan Konseling Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat SINTESA Jurnal Pendidikan Matematika Universitas Lampung Journal of Society Counseling Science: Indonesian Journal of Science
Rina Agustina
Universitas Surakarta
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Journal : Penamas: Journal of Community Service

 1 
Pelatihan desain grafis dan seminar kewirausahaan bagi UMKM sebagai upaya peningkatan kualitas promosi dan pemasaran produk pada masa covid-19 Wahyuningtias, Fahmawati; Agustina, Rina; Ramadani, Dyah Nisvi; Palupi, Jenny Intan; Adhriani, Sofia; Hidayati, Riska; Nizah, Binta Luthfiana
Penamas: Journal of Community Service Vol. 3 No. 1 (2023): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v3i1.346

Abstract

The COVID-19 pandemic has hurt the economy in Indonesia, one of which is the impact on MSMEs. The impact of this pandemic requires MSME players to develop marketing strategies and creativity. MSME players must be more creative and innovative in developing marketing strategies. Therefore, KKN IAIN Salatiga 2022 is carrying out graphic design training and entrepreneurship seminars for MSME players with the aim of MSME players having the skills to create attractive and creative promotions in various e-commerce so that MSME products can be promoted with a broader reach and can attract buyers. The methods used are counseling, graphic design training, and holding entrepreneurship seminars, which are carried out in several stages: preparation, implementation, and evaluation. The results of this Community Service Activity are (1) MSMEs can master material regarding the importance of graphic design, (2) MSMEs are starting to create their product catalogs, and (3) MSMEs are innovating with their brands and product packaging.
Co-Authors Adhim, Muhammad Fauzan Adhriani, Sofia Adventus, Adventus Afriana, Meri Agung Nugroho Agustin, Abelia Alfaroji, Muhammad Arif Alrefi Alrefi, Alrefi Anggini RH, Putri Diah Anjani, Rini Asep Kadarohman Bambang Eka Purnama DWI RAHMAWATI Erfi Prafiantini Fardillah, Ayu Hafarinto, Bagus Hidayati, Clarisa Anjani Hidayati, Riska husen husen Imam Sujadi Indri Handayani, Indri Ira Vahlia Jamaludin . Jazim Jazim, Jazim Kandias, Rhakean Kardha, Putu Chandra Dewi Laily, Dona Wahyuning Lestari Octavia Lubis, Anissa Rachmawati Marlian, Zulfan Mastri, Annisa Mayasari, Maryati Mefrie Puspita Minarsi, Minarsi Nego Linuhung Nizah, Binta Luthfiana Nurain Suryadinata NURDIYANTO, AGUS Nuriavani, Dina Nurmala, Anita Nurul Farida Octavia, Armelinda Octavia, Icca Palupi, Jenny Intan Pangadi Pangadi Pramesthi, Indriya Laras Prasmita Dian Wijayati Putri, Isma’ Arifatul Rahma Rahmawati, Rahmawati Ramadani, Dyah Nisvi Ramawanto, Al Fatia Rizki Reni Reni, Reni Riska Riska Rizqi, Nov Rochlik, Genisa Gading Ropiah, Hani Siti Rustam, Vina Awalia Sahendra, Yani Sari, Okky Lupita Saryani Satrio Wicaksono Sudarman Siti Nurhaliza Siti Nurlaila, Siti Suarliza, Mona Sugiharti Mulya Handayani Suhartini, Shanti Sukadi . Sumiati Susi Widiawati, Susi Syahida, Ridha Izzah Tarigan, Elda Dita Felysa br Tassia, Fransisca tiara anggia dewi, tiara anggia Wahyu Kristiningrum Wahyudi Wahyudi WAHYUNI Wahyuningtias, Fahmawati Widhia Nugraha, Qatrunnada Yeni Rahmawati ES Yeni Rahmawati ES, Yeni Rahmawati Yuniari, Airin Zulkhidda