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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Kedokteran Brawijaya Inovisi Animal Agricultural Journal JURNAL ADMINISTRASI BISNIS Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Ilmiah Mahasiswa FEB TEKNOLOGI INFORMASI Teras Jurnal Edukasi: Jurnal Pendidikan Jurnal Ilmiah Universitas Batanghari Jambi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Syariah: Jurnal Hukum dan Pemikiran AGRIPEAT Khazanah Sosial Journal of Integrated Agribusiness Jurnal Persatuan Perawat Nasional Indonesia (JPPNI) Enrichment : Journal of Management MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Airlangga Journal of Innovation Management Extrapolasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Bina Bangsa Ekonomika Dulang: Jurnal Pengabdian Kepada Masyarakat Mudabbir: Journal Research and Education Studies International Journal Administration, Business & Organization Islam Realitas: Journal of Islamic and Social Studies Abdimas Indonesian Journal Journal of Artificial Intelligence and Digital Business IWJ : Inland Waterways Journal Jurnal Mahasiswa Entrepreneur Jurnal Administrasi Bisnis Journal of International Surgery and Clinical Medicine Jurnal Multidisipliner Kapalamada Tashdiq: Jurnal Kajian Agama dan Dakwah Management Studies and Business Journal Journal Of Sport Education, Coaching, And Health Indonesian Journal of Interdisciplinary Islamic Studies (IJIIS) Abdurrauf Journal of Community Service Welfare: Jurnal Pengabdian Masyarakat Jurnal Gladiator Pena Emas ABDI DALEM: Jurnal Pengabdian Kepada Masyarakat Al-Khazin: Jurnal Pendidikan Agama Islam
Ilham Akbar
Jurusan Teknik Elektro, Universitas Diponegoro Semarang Jl. Prof. Sudharto, SH, Kampus UNDIP Tembalang, Semarang 50275, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Management Studies and Business Journal

 1 
THE EVOLUTION OF CONSUMER BEHAVIOR IN THE DIGITAL AGE: A SYSTEMATIC REVIEW OF E-COMMERCE MARKETING STRATEGIES Akbar, Ilham
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 10 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/bdnafw54

Abstract

Real-time personalized marketing techniques are becoming important in improving consumer experience and driving impulse shopping behavior in digital e-commerce. However, the impact of these techniques on various cultural demographics remains underexplored, particularly in the context of consumer impulsivity. This research aims to systematically examine how real-time personalization influences impulse buying behavior in various cultural settings, using a systematic literature review approach. Through the PRISMA method, relevant studies are collected from databases such as Scopus, Web of Science, and JSTOR. Key findings suggest that cultural values ​​significantly moderate responses to real-time personalization, with consumers from individualist cultures showing higher levels of impulsivity compared to collectivist cultures. This research contributes to the e-commerce literature by identifying cultural dynamics in real-time personalization strategies, providing practical insights for marketers to design adaptive and effective personalization strategies in global markets.
THE EVOLUTION OF CONSUMER BEHAVIOR IN THE DIGITAL AGE: A SYSTEMATIC REVIEW OF E-COMMERCE MARKETING STRATEGIES Akbar, Ilham; Rahimi, Faishal
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 11 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/jyvjay68

Abstract

Rapid changes in consumer behavior in the post-digital era demand adaptation of e-commerce marketing strategies, especially related to the increasing demand for value-based content. This research aims to identify and analyze effective marketing strategies in meeting consumer expectations for relevant, ethical and meaningful content. By using the approach Systematic Literature Review (SLR) through the PRISMA framework, this research finds that a value-based storytelling approach, the use of AI, and integration of sustainability are the main strategies in meeting this demand. The implications of this research indicate that e-commerce companies need to adopt value-based content to build stronger relationships with consumers and create long-term loyalty.
Co-Authors ABDUL MUJIB Adzimatinu, Fauziah Afreza, Nanda Agung Purnomoadi Akbar, Zulfikri Akramul Alnedral Amanda Patappari Firmansyah, Amanda Patappari Anggraini Hsb, Putri Anggrika Riyanti, Anggrika Ardi Ardi Asna, Atikah Bagus Rahmat Santoso, Bagus Rahmat DESI PURNAMA SARI Dian Hafizah, Dian Dimas Afandi , M DND, PP Rabiah Al Adawiyah E. Elvis Napitupulu, E. Elvis Edi Widjajanto EDY RIANTO Eirene Eunike Meidiana Gaghauna, Eirene Eunike Meidiana Elisa Mayang Sari Emra, Devianita Fadhilah Fadhilah Faidil Tanjung Faishal Rahimi Fajri, Nurliya fawwaz rajfan , Ahmad Fithriana Syarqawie Hadiatmo, Anang Hanafi, Syafiq Mahmadah Harjadi, Dikdik Hasratuddin Hasratuddin Hendrata Wibisana HIKMAD HAKIM Husna, Khodimatul Ibrahim, Muhamad Aksha Nur Ilmi, Fajrul Indah Riezky Pratiwi Iqbal Arraniri ISKANDAR Ismandianto Januariansyah Arfaizar Jauhari, Muhammad Fauzan junior , ananda Karimah, Hamdatul kasifah Khoerul Anwar Khusnul, Dinul Kitari, De-erista Delila Kodrat Imam Satoto Lingga, Supri Lusiana Tulhusnah Luthfiyyah, Siti Dhea Maghfur, Achmad Mahmud Yusuf MANDIKA, Iskandar Martiani, Evita mawaddah, mardhiah Maz, Dahlawi Mislan Sihite, Mislan Muhaimin Muhaimin Muhaimin, Hamid Muhamad Rahmani Abduh Muhammad Ikhsan Muhammad Luthfi Muhammad Rizki Mukhamad Fathoni Nihayah, Elok Faik Khotun Nisa, Ainul Hayatin Novitasari Nudin, Burhan Nurhayani, A'i Nurvadilla Syah Panjaitan, Putri Pasha, Alif Kamal Peppy Herawati Permatasari, Berlintina Pramesthi, Riska Ayu Prasetio, Dian Eko Adi Pratiwi, Erni Yuliyanti Putri, Novita Gaysuwa Rabihat, Hannana Rahimi, Faisal Rahman, Abidir Ramadhana, Geizar Arsika Reni Suryanita Reza, Amril Ridwan, Ridwan Rimayanti Rimayanti Rini Hakimi Ririn Handayani Riyandana, Rizky Rizki , Muhammad Rois, Tatang Roma Irawan Rosanna, Rosanna Rudy Anarta Rusda Khairati Rusmadi Awza Saddam Rassanjani SAHABUDDIN SAHABUDDIN Saldy, Tri Gamela Samsul Arifin Sannya, Jasmine Ghina Saputra, Ricky Dwi Sembiring, Al-Qodri Umri Setyono, Hanis Siska Efendi Siti Umi Kalsum Sri Pratiwi Suyanto Suyanto Teuku Ahmad Yani Tul Afipa, Sabaria Ulfah Hasibuan, Rabiah Vigory Gloriman Manalu Yeyen Suryani Yuli Christiyono Yusdani Zulfikar Djauhari