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Nur Asnawi
Universitas Islam Negeri Maulana Malik Ibrahim Malang
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Journal : INASJIF

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INFLUENCE OF RELATIONSHIP MARKETINGAND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY WITH MODERATION OF RELIGIUS IN SYARIAH HOTELS (STUDY AT THE GRAND DREAM CITA MANDIRI SYARIAH HOTEL, BATU CITY, EAST JAVA) Idris, Dany Luqyana; Asnawi, Nur; Rahayu, Yayuk Sri
Indonesian Scientific Journal of Islamic Finance Vol 3 No 1 (2024): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v3i1.8911

Abstract

The sharia hotel concept continues to develop in Indonesia, although its growth cannot yet compete with conventional hotels. Providing accommodation in tourism in the form of lodging facilities such as hotels, homestays, etc. Batu City is one of the tourism destinations in Indonesia which is very popular with both domestic and international tourists with various attractions in terms of geography, climate, traditions and arts and culture. This is proven by the continued development of sharia hotels in Indonesia, although the growth cannot yet compete with conventional hotels. Therefore, Syariah Hotels need to retain existing customers and build long-term relationships so that they can bring profits to them. This research aims to determine the direct influence of relationship marketing and service quality on customer loyalty with religiosity as moderation in sharia hotels. The research method used is a quantitative method with an explanatory research approach which functions to prove the contribution of exogenous to endogenous variables. The population in this study were customers of the Grand Dream Cita Mandiri Syariah Hotel, Batu City, East Java. Meanwhile, the sampling technique used purposive sampling technique with specified criteria so that the sample size was 150 respondents. The type of data in this research is primary data obtained through distributing questionnaires to 150 respondents. The data that has been collected is then analyzed using SmartPLS 3.3 software. The research results show that commitment and service quality influence loyalty, while communication has no influence on loyalty. Meanwhile, religiosity is not able to moderate commitment and communication on loyalty, while religiosity is able to moderate service quality on loyalty
Co-Authors Abd. Haris Abd. Rohim abdillah, luthfi Abdul Musowir Abdul Rouf Aceh, Ardi Saputra Achmad Qulyubi Achmad Sani Supriyanto Ahmad Djalaluddin Ahmad Djalaluddin Ahmad Djalaluddin Alamsyah, M Haidar Ali Annisya, Lusy Atik Abidah AUNUR ROFIQ Bila, Fadiatus Sal Sabillah Ceta Indra Lesmana Chairul Fahmi Dinda Ayu Nitami Eko Suprayitno Eko Suprayitno Erfaniah Zuhriah Fatihin, Moh Khoirul Fatimatuz Zahroh Fauzan Almanshur Firman Hidayat Grandis Imama Hendra, Grandis Imama Haqiqotus Sa’adah Idris, Dany Luqyana Ilfan Tufail Ilfi Nur Diana Imama Hendra, Grandis Indah Yuliana Irwan Syah Erlangga Jakfar Shodiq Julaihah, Umi Justino Aji Charisma Khasanah, Umratul Khusnudin Khusnudin, Khusnudin Laila M. Pimada M. Luthfillah Habibi Maghfuroh, Nuril Laila Majduddin, Muhammad Mansyur, Abdussalam Masrukhin, Nuur Halimatus Sa’adiah Masyhuri Masyhuri Meldona Meldona Meldona Minarni Minarni Misbahul Munir Misbahul Munir Moch. Mahsun Mohammad Afandi Mohammad Mahbubi Ali Mu'is, Ahmad Muchamad Iqbal Fatah Muhammad Anas Muhammad Djakfar Muhammad Farid Muhammad Lutfi Muhammad Nadjib, Muhammad Muhammad Rif'an Syadali Muhammad, Zaydan Muhtadi Ridwan Mulyono Nanik Wahyuni ‎ Nariman Shamakov Nevi Danila Nevi Danila Nina Dwi Setyaningsih Ningtias, Laras Ayu Oria, Ehsanullah Parmujianto Parmujianto Parmujianto Parmujianto Pranata, Ahmad Adi Putri, Adelia Rafsanjani, Elfas Rahmad Kurniawan Ramadhan, Mohammad Nur Safri Ridwan, A. Muhtadi S Siswanto Saiful Bakhri Saifullah, Haris Salim Al Idrus Segaf Segaf Segaf Shamakov, Nariman Sirajul Arifin Siswanto Siswanto Suhaimi, R. Syauqillah, Muhammad Syuhri, Saifuddin Tharaba, M Fahim Umrotul Khasanah Vivin Maharani Ekowati Wibisono, Nurharibnu Yayuk Sri Rahayu Yazid, Azy Athoillah Yuniarti Hidayah Suyoso Putra Yuwan Ferdiana Ilahi