Article Per Year (5 Year)
p-Index From 2021 - 2026
10.462
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis (Performa) Jurnal Manajemen dan Bisnis Sriwijaya Journal of Economics, Business, & Accountancy Ventura Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Kaizen : Management Systems and Industrial Engineering Journal International Journal of Supply Chain Management Amwaluna Jurnal Ekonomi dan Keuangan Syariah Enrichment : Journal of Management INFOKUM Jurnal Integrasi Kesehatan dan Sains International Journal Of Science, Technology & Management (IJSTM) Studi Ilmu Manajemen dan Organisasi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management Applied Quantitative Analysis (AQA) Jurnal Ekonomi dan Kewirausahaan West Science International Journal of Management Science and Application Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Horizon: Indonesian Journal of Multidisciplinary Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis dan Kesehatan Journal of Marketing Management and Innovative Business Review Jurnal manajemen dan bisnis (Performa) IJEMA
Tasya Aspiranti
Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 86 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 86 Documents
Search

 5   6   7   8   9 
Brand Engagement as A Key Factor In The Success of MEME Marketing In Generation Z Rodhiah Rodhiah; Derizka Inva Jaswita; Muhardi Muhardi; Dede R Oktini; Tasya Aspiranti
International Journal of Management Science and Application Vol. 5 No. 1 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i1.570

Abstract

The development of digital technology and social media has driven significant changes in marketing strategies, especially in reaching Generation Z who have unique characteristics in consuming content. One of the fastest-growing strategies is meme marketing, which relies on humor, creativity, and cultural relevance. This study aims to analyze the role of brand involvement as a key factor in meme marketing success, as well as test the influence of customer attitudes and media distribution as supporting variables. The study used a quantitative approach with a survey method of 100 Generation Z respondents in Jakarta. The sampling technique used purposive sampling, with the criteria of active respondents using social media. Data were collected through a Likert scale-based questionnaire and analyzed using a multivariate statistical approach. The results showed that brand engagement had a positive and significant effect on the effectiveness of meme marketing, while customer attitudes and media distribution had no significant effect. These findings confirm that the success of meme marketing is determined more by emotional interaction and active consumer involvement than rational factors or distribution channels. This research contributes to the development of digital marketing literature as well as practical implications for companies in designing communication strategies that are more relevant to Generation Z.
Value Co-Creation in AI-Based Technology Adoption: From Service-Dominant Logic to Intelligent Digital Ecosystems Agung Wijoyo; Sri Suwarsi; Tasya Aspiranti
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 4 (2026): Vol.2 No.4 2026 April-June
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i4.66

Abstract

The rapid expansion of AI-enabled digital ecosystems has shifted technology adoption from purely functional evaluation to interactive, personalized, and co-created user experiences. However, existing studies remain largely rooted in cognitive perspectives and have not fully addressed the roles of va lue co-creation, perceived value, psychological ownership, and relational engagement. This study conducts a systematic literature review with thematic analysis to examine the evolution of value co-creation from Service-Dominant Logic to intelligent digital ecosystems and its implications for AI-based technology adoption. Findings reveal that adoption increasingly occurs through ecosystem interaction, participatory engagement, and personalization rather than solely functional assessment. Key mechanisms shaping adoption intention include perceived value, psychological ownership, ecosystem trust, and relational engagement. The study contributes by extending traditional technology acceptance models toward an ecosystem-based perspective grounded in value co-creation and intelligent digital interaction. Practically, it offers insights for organizations and platform providers in designing AI-enabled ecosystems that enhance engagement, trust, and sustainable adoption.
Pengaruh Kesehatan Mental Terhadap Kinerja Karyawan: Studi KasusPada Dinas Kesehatan Kabupaten Indragiri Hilir, Provinsi Riau Sonia; Tasya Aspiranti; Nurdin
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 1 (2026): IJEMA - Januari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kesehatan mental merupakan faktor penting yang memengaruhi kinerja karyawan, khususnya di sektor pelayanan kesehatan. Masalah kesehatan mental menjadi isu global, dengan lebih dari satu miliar orang mengalami gangguan mental, dan kondisi ini juga terlihat pada Dinas Kesehatan Kabupaten Indragiri Hilir Provinsi Riau. Penelitian ini bertujuan menganalisis pengaruh kesehatan mental yang diukur melalui Psychological Well-Being (PWB) dan Psychological Distress (PD) terhadap kinerja karyawan. Penelitian menggunakan pendekatan positivistik dengan metode kuantitatif verifikatif, melibatkan 30 responden melalui kuesioner, dan dianalisis menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa tingkat PWB karyawan berada pada kategori tinggi (rata-rata 25,80), PD berada pada kategori sedang (21,00), dan kinerja karyawan berada dalam kategori baik (20,9). Secara parsial, PWB berpengaruh positif dan signifikan terhadap kinerja. PD juga berpengaruh signifikan dengan arah positif, menunjukkan adanya eustress atau stres positif yang dapat memicu peningkatan kinerja pada tingkat tertentu. Secara simultan, PWB dan PD memberikan kontribusi sebesar 89,3% (R² = 0,893) terhadap kinerja karyawan. Temuan ini menegaskan bahwa kesehatan mental yang baik berperan penting dalam meningkatkan efektivitas kerja di organisasi sektor publik dan dapat menjadi dasar untuk perumusan strategi peningkatan kesejahteraan psikologis di lingkungan kerja
Pengaruh Budaya Organisasi Terhadap Kinerja Tenaga Medis (Survey Pada Puskesmas Di Kabupaten Garut) Defri Hardeni; Tasya Aspiranti; Sri Suwarsi
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 1 (2026): IJEMA - Januari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena rendahnya kinerja tenaga medis di beberapa Puskesmas di Kabupaten Garut menjadi perhatian penting, yang diduga dipengaruhi oleh lemahnya penerapan budaya organisasi, khususnya dalam aspek kepemimpinan, kolaborasi, dan pengelolaan sumber daya manusia. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi budaya organisasi—dominant characteristics, organisational leadership, management of employees, organisational glue, strategic emphases, dan criteria for success—terhadap kinerja tenaga medis di Puskesmas Kabupaten Garut. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi terdiri dari seluruh tenaga medis di 10 Puskesmas dengan capaian kinerja sedang dan rendah, berjumlah 38 orang yang dijadikan sampel dengan teknik total sampling. Analisis data dilakukan dengan metode SEM-PLS. Hasil penelitian menunjukkan bahwa seluruh dimensi budaya organisasi berpengaruh positif dan signifikan terhadap kinerja tenaga medis, dengan dimensi management of employees memberikan pengaruh paling dominan. Temuan ini menegaskan pentingnya penguatan budaya organisasi, terutama dalam pengelolaan sumber daya manusia, untuk meningkatkan kinerja tenaga medis di Puskesmas Kabupaten Garut
Pengaruh Segmentasi Psikografis Dan Perilaku Terhadap Keputusan Penggunaan Jasa Klinis Pada Pasien Poliklinik Di Klinik Utama Bunda Alya Garut Alfaritzi Rusli; Tasya Aspiranti; Dede Oktini
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 4 (2026): IJEMA - April 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Segmentasi pasar merupakan dasar penting dalam merancang strategi layanan kesehatan karena membantu klinik memahami karakteristik pasien dan faktor yang mendorong keputusan penggunaan jasa.. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif–verifikatif melalui metode studi kasus. Populasi penelitian mengacu pada rata-rata kunjungan pasien tahun 2024, dengan jumlah sampel 250 responden yang ditentukan menggunakan rumus Slovin dan diambil melalui probability sampling. Hasil analisis deskriptif menunjukkan segmentasi psikografis berada pada kategori baik, segmentasi perilaku juga baik, dan keputusan penggunaan jasa klinis berada pada kategori baik. Secara simultan, segmentasi psikografis dan perilaku berpengaruh signifikan terhadap keputusan penggunaan. Secara parsial, segmentasi perilaku berpengaruh signifikan, sedangkan segmentasi psikografis tidak signifikan. Model memiliki daya jelas yang kuat dengan R=0,718 dan R²=0,631, yang berarti 63,1% variasi keputusan penggunaan dapat dijelaskan oleh kedua variabel independen. Temuan ini mengindikasikan bahwa aspek perilaku pasien (manfaat yang dicari, frekuensi kunjungan, dan status pengguna) lebih dominan dalam mendorong keputusan penggunaan jasa klinis dibandingkan aspek psikografis.
Defensive (Pseudo) Loyalty in Indonesian Textile Manufacturing: A PLS-SEM Study of Job Insecurity and Toxic Workplace Environment Bella Fujitha; Tasya Aspiranti; Sri Suwarsi
Applied Quantitative Analysis Vol. 5 No. 2 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.4080

Abstract

This study examines how job insecurity and a toxic workplace environment shape employee loyalty in Indonesia's textile manufacturing sector, where cost pressure and employment uncertainty are rising. A quantitative survey was administered to 189 permanent and contract employees using proportional stratified random sampling. Measures captured four dimensions of job insecurity, toxic workplace indicators (ostracism, bullying, and workplace harassment), and three loyalty facets (affective, continuance, and normative). Hypotheses were tested using PLS-SEM with bootstrapping. Job insecurity significantly and positively predicts empliyee loyalty (B = 0.550; t = 4.416; p<0.001). A toxic workplace environment also shows a significant positive effect on loyalty (B = 0.287; t = 2.169; p = 0.030). Together, both predictors jointly explain a substantial portion of loyalty variation (R2 = 0.673), with job insecurity emerging as the stronger driver. These findings suggest that loyalty in this context may reflect defensive or pseudo-loyalty; employees remain and comply not primarily due to emotional attachment, but as an adaptive response to uncertainty, financial dependence, and limited job alternatives. The study contributes by reframing loyalty under stress as multidimensional outcome that can mask hidden disengagement. Practically, organizations should reduce insecurity signals through transparent workforce planning and credible development pathways, while strengthening psychosocial safety systems to mitigate workplace toxicity and convert "staying because I must" into sustainable commitment.
Virtual Influencers and Consumer Engagement in Indonesia: Extending the Technology Acceptance Model Agung Wijoyo; Rodhiah Rodhiah; Muhardi Muhardi; Tasya Aspiranti
International Journal of Management Science and Application Vol. 5 No. 1 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i1.545

Abstract

This research investigates the Indonesian consumers’ adoption of Virtual Influencers (VIs) by extending the technology acceptance model (TAM) through the integration of relational constructs. This study examined the effect of perceived usefulness (PU) and perceived ease of use (PEOU) on attitude, the effect of attitude on behavioural intention (BI) and the mediating role of trust in consumer engagement. Data were collected through an online survey from 500 Indonesian social media users aged 18–35 years old who actively follow VIs on Instagram or TikTok. The analysis used structural equation modeling (SEM) using SmartPLS and AMOS. Reliability and validity were measured by using Cronbach's alpha, composite reliability, AVE, and discriminant validity, while the mediation analysis was tested by bootstrapping with 5,000 resamples. The results show that PU and PEOU significantly affect attitudes, which in turn affect behavioral intention. Behavioral intention is also a significant factor in the development of trust, and trust is found to be the strongest predictor of engagement. In addition, cultural aspects such as collectivism and religiosity are discussed as contextual factors. The model has good explanatory power with R2 of 0.42-0.56. The results show that trust is a significant element in the intention-to-engagement process in the context of VIs. Practically, brands can prioritize transparency and cultural relevance when developing virtual influencers to increase engagement among Indonesian Millennials and Gen Z. This study contributes to the limited empirical literature on VIs in Southeast Asia by extending TAM with trust and engagement.
Integrasi Artificial Intelligence dalam Manajemen Strategi Syariah untuk Meningkatkan Keunggulan Kompetitif Organisasi Sunarto; Muhardi; Tasya Aspiranti; Sri Suwarsi; Ima Amalia; A. Harits Nu&#039;man
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6408

Abstract

This study aims to analyze the integration of Artificial Intelligence (AI) in sharia strategic management and its impact on organizational competitive advantage. The research method used is a literature review with a descriptive qualitative approach. Data were collected through a systematic search of reputable national and international journal articles published between 2022 and 2026, focusing on the themes of AI, strategic management, sharia-based organizations, and competitive advantage. Selected articles were then analyzed using content analysis techniques to identify patterns, key concepts, and the relationship between AI capabilities, sharia principles, and strategic management practices. The analysis results were synthesized thematically to formulate research findings and develop a relevant conceptual model. The findings indicate that AI integration can improve the effectiveness of strategic decision-making, operational efficiency, sharia compliance, service innovation, and the organization's ability to respond to the dynamics of the business environment. However, AI implementation needs to be supported by strong sharia governance, ethical data use, and human resource competency development. This research offers a conceptual model of AI-Driven Sharia Strategic Management as an integrative framework that connects AI capabilities, sharia values, and organizational competitive advantage, and provides theoretical and practical contributions to the development of sharia strategic management in the digital era.  
State Sukuk Potential in Reducing Indonesia Budget Deficit, 2009-2015 Ima Amaliah; Tasya Aspiranti
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 1 (2017): April - July 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i1.781

Abstract

The purpose of this study is to identify potential retail state sukuk as part of state bonds that are used to replace foreign debt and lower the government's budget deficit. This study is important because the government's budget deficit continues to rise each year due to the increase of foreign debt. The increase in the debt itself is closely related to exchange rate fluctuations. Therefore, it is important for the government to develop a relatively secure funding in facing exchange rate fluctuations as well as parts of interest rate. The government has developed state securities based on sharia (SBSN) which can be used not only to close finance deficit but also to alternatively finance the infrastructure development. The population consists of budget deficit, retail state sukuk, corporate sukuk, and foreign debt. It uses purposive sampling to get the sample during 2009 -2015. This research uses descriptive quantitative method of secondary data published by Bank Indonesia, ministry Finance and Jakarta Islamic Index. The result shows that the proportion of retail state sukuk against sharia state securities increases over time (over 50%) but the proportion of corporate sukuk numbers is still relatively small (below 25%). 
Shifting the State Burden in Infrastructure Financing through the Issuance of Government Sukuk Ima Amaliah; Tasya Aspiranti
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 2 (2022): August - November 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i2.3023

Abstract

This research is intended to introduce and elaborate on the role of government sukuk as one of the macroeconomic policy instruments to cover the government budget deficit and infrastructure financing in Indonesia. This study developed an analysis model during the 2008.Q2-2020.Q4 period to show that the policy of developing Islamic financial instruments is closely related to macroeconomic variables. This study uses a dynamic linear ECM in developing government sukuk both in the short and long term. This study finds that sukuk budget deficit and infrastructure financing positively influence government sukuk issuance in the short term. While in the long term, infrastructure financing negatively influences government sukuk issuance. This study may suggest that the role of government sukuk as a substitute for foreign debt in building infrastructure must be further enhanced. The government should promote trust regarding government sukuk as a reliable investment instrument so that the government sukuk market expands and becomes an important source of financing for economic development, particularly infrastructure development.
Co-Authors A. Harits Nu'man Abdul Razak Abdul Hadi Abdurrahim Abi Anwar, Umari Abi Anwar, Umari Abdurrahim Achref Boubekri Ade Yunita Mafruhat Adwiyah, Rabiatul Adzany, Fenindea Agung Wijoyo Agung Wijoyo Ahmad Julianda Akhmad Yogi Pramatirta Akhmad Yogi Pramatirta, Akhmad Yogi Alfaritzi Rusli Amalia, Ima Anisya Islamiyani Anjani, Selsa Putri Anwar, Umari Abdurrahim Abi Ardin Alpiana Nugraha Ayu Paramita Bagas Ismail Bella Fujitha Bima Cahya B Cahya B, Bima Cici Cintyawati Cici Cintyawati Cici Cintyawati Cici Cyntiawati Dadang Kusnadi Dalila Salsabila Dede Oktini Dede R Oktini Dede R Oktini Deden Miftahul Falah Defri Hardeni Denasari Nurul Hikmah Derizka Inva Jaswita Dhelvita Sari Dita Garnida Eka Novia Arismayanti Eka Paksi, Tri Ayu Eka Tresna Gumelar Erma Walyuniar Farida Nur Machmud Gia Halwansalas Handri Handri Handri Handri Hendarta, Albert Hendrati Dwi Mulyaningsih Ilham Fadillah Ima Amalia Ima Amaliah Inva Jaswita, Derizka Iyan Bachtiar Jamaludin . Jun Junaedi Lasmanah Liya Setiawati Luthfi Maulana Fadila 10090321033 Luthfi Nurwandi Maqhfira Ridha Maulani Maya Apriani Meli Amelia Mepy Nurana Mepy Nurana Meti Mulyati Moh. Safii Muhamad Ilham Eka Dwirahman Muhammad Albi Hidayatulloh Muhammad Naufal Nuriansyah Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Munarsih, Munarsih Naufal Wildan Rahmadian Nirmala Kesumah Nunung Nurhayati Nunung Nurhayati Nur Azmi Aulia Nurdin Nurdin Nurdin Nurdin Nurdin Nurfahmiyati Nurfahmiyati Paksi, Tri Ayu Eka Pasha, Mochammad Samy Pratama, Ikbar Pupung Purnamasari Puspitawaty, Vinna R. Oktini, Dede Rabiatul Adwiyah Rabiatul Adwiyah Rachmat Suyanto Rafly Tryas Fariansyah Rahmaniar, Mirda Rahmannisa, Shofa Nur Rahmawati, Safira Rakha Izzatur Rahman Rani, Asni Mustika Reni Farida Yanti Riga Ari Nurgani Rini Lestari Risma Nuryanti Rodhiah Rodhiah Rodhiah Rodhiah Rodhiah Rozalina Rozalina Rusman Frendika Shafira Raudya Putri Shafira Raudya Putri Siskia Yuhanida Sonia Sri Suwarsi Sri Suwarsi Sri Suwarsi Sri Suwarsi Subhan Perkasa Sumadilaga Sufiarsah, Sevanya Rezkia Sumadilaga, Subhan Perkasa Sunarto Susan Fitriyana Suyanto, Rachmat Syifa Alia Balqis Three Yuliarti Koswara Tri Ayu Eka Paksi Udin Saripudin Umari Abdurrahim Abi Anwar Umari Abdurrahim Abi Anwar Umari Abdurrahim Abi Anwar Westi Riani Wijoyo, Agung Yudha Dwi Nugraha Yuhka Sundaya Zahra Nabila Latama Zulmauli Bahri