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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Journal of Economics, Business, & Accountancy Ventura Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Kaizen : Management Systems and Industrial Engineering Journal International Journal of Supply Chain Management Amwaluna Jurnal Ekonomi dan Keuangan Syariah Enrichment : Journal of Management INFOKUM Jurnal Integrasi Kesehatan dan Sains Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Studi Ilmu Manajemen dan Organisasi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Riset Manajemen dan Bisnis International Journal of Applied Business and International Management Bandung Conference Series: Business and Management Journal of Scientific Research, Education, and Technology International Journal of Science and Environment Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ilmu Manajemen Applied Quantitative Analysis (AQA) Jurnal Ekonomi dan Kewirausahaan West Science International Journal of Management Science and Application Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Horizon: Indonesian Journal of Multidisciplinary Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis dan Kesehatan Journal of Marketing Management and Innovative Business Review MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Manajemen dan Bisnis (Performa) IJEMA
Tasya Aspiranti
Prodi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Virtual Influencers and Consumer Engagement in Indonesia: Extending the Technology Acceptance Model Agung Wijoyo; Rodhiah Rodhiah; Muhardi Muhardi; Tasya Aspiranti
International Journal of Management Science and Application Vol. 5 No. 1 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i1.545

Abstract

This research investigates the Indonesian consumers’ adoption of Virtual Influencers (VIs) by extending the technology acceptance model (TAM) through the integration of relational constructs. This study examined the effect of perceived usefulness (PU) and perceived ease of use (PEOU) on attitude, the effect of attitude on behavioural intention (BI) and the mediating role of trust in consumer engagement. Data were collected through an online survey from 500 Indonesian social media users aged 18–35 years old who actively follow VIs on Instagram or TikTok. The analysis used structural equation modeling (SEM) using SmartPLS and AMOS. Reliability and validity were measured by using Cronbach's alpha, composite reliability, AVE, and discriminant validity, while the mediation analysis was tested by bootstrapping with 5,000 resamples. The results show that PU and PEOU significantly affect attitudes, which in turn affect behavioral intention. Behavioral intention is also a significant factor in the development of trust, and trust is found to be the strongest predictor of engagement. In addition, cultural aspects such as collectivism and religiosity are discussed as contextual factors. The model has good explanatory power with R2 of 0.42-0.56. The results show that trust is a significant element in the intention-to-engagement process in the context of VIs. Practically, brands can prioritize transparency and cultural relevance when developing virtual influencers to increase engagement among Indonesian Millennials and Gen Z. This study contributes to the limited empirical literature on VIs in Southeast Asia by extending TAM with trust and engagement.
Exploring Gen-Z Users’ Experiences of e-Service Quality Strategies in Shopee Marketplace: A Phenomenological Study melvin zakri; Tasya Aspiranti; Muhardi; Arief Budiyanto
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 4 (2026): Vol.2 No.4 2026 April-June
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v3i1.65

Abstract

This study explores the lived experiences of Generation Z users regarding e-service quality strategies in the Shopee marketplace in Indonesia. As digital natives, Gen-Z consumers engage with online services not only functionally but also emotionally and socially, redefining traditional understandings of service quality. The research aims to uncover how Gen-Z users perceive, interpret, and assign meaning to Shopee’s e-service quality dimensions within their daily interactions. Adopting a qualitative phenomenological approach, data were collected through in-depth semi-structured interviews with 14 active Shopee users aged 19–27 in the Greater Jakarta area. Data were analyzed using Moustakas’s phenomenological reduction combined with Braun and Clarke’s thematic analysis, resulting in six major themes: (1) digital convenience and efficiency, (2) emotional engagement through gamification, (3) trust and security in transactions, (4) social influence and community validation, (5) aesthetic and personalized experience, and (6) frustration and service recovery. The findings reveal that Gen-Z users perceive e-service quality as a holistic experiential construct—where emotional enjoyment, peer influence, and trust-based recovery play a pivotal role alongside functional performance. This study concludes that for Gen-Z, the essence of e-service quality lies in how the service feels, not merely how it functions. The research contributes to the theoretical expansion of e-service quality frameworks by emphasizing emotional and social dimensions and offers practical insights for marketplace managers to design more engaging, human-centered digital experiences.
State Sukuk Potential in Reducing Indonesia Budget Deficit, 2009-2015 Ima Amaliah; Tasya Aspiranti
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 1 (2017): April - July 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i1.781

Abstract

The purpose of this study is to identify potential retail state sukuk as part of state bonds that are used to replace foreign debt and lower the government's budget deficit. This study is important because the government's budget deficit continues to rise each year due to the increase of foreign debt. The increase in the debt itself is closely related to exchange rate fluctuations. Therefore, it is important for the government to develop a relatively secure funding in facing exchange rate fluctuations as well as parts of interest rate. The government has developed state securities based on sharia (SBSN) which can be used not only to close finance deficit but also to alternatively finance the infrastructure development. The population consists of budget deficit, retail state sukuk, corporate sukuk, and foreign debt. It uses purposive sampling to get the sample during 2009 -2015. This research uses descriptive quantitative method of secondary data published by Bank Indonesia, ministry Finance and Jakarta Islamic Index. The result shows that the proportion of retail state sukuk against sharia state securities increases over time (over 50%) but the proportion of corporate sukuk numbers is still relatively small (below 25%). 
Shifting the State Burden in Infrastructure Financing through the Issuance of Government Sukuk Ima Amaliah; Tasya Aspiranti
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 2 (2022): August - November 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i2.3023

Abstract

This research is intended to introduce and elaborate on the role of government sukuk as one of the macroeconomic policy instruments to cover the government budget deficit and infrastructure financing in Indonesia. This study developed an analysis model during the 2008.Q2-2020.Q4 period to show that the policy of developing Islamic financial instruments is closely related to macroeconomic variables. This study uses a dynamic linear ECM in developing government sukuk both in the short and long term. This study finds that sukuk budget deficit and infrastructure financing positively influence government sukuk issuance in the short term. While in the long term, infrastructure financing negatively influences government sukuk issuance. This study may suggest that the role of government sukuk as a substitute for foreign debt in building infrastructure must be further enhanced. The government should promote trust regarding government sukuk as a reliable investment instrument so that the government sukuk market expands and becomes an important source of financing for economic development, particularly infrastructure development.
A Survey-Based Multiple Regression Analysis of Recruitment, Selection, and Employee Performance at Al-Muhajirin Foundation Purwakarta Deden Miftahul Falah; Tasya Aspiranti; Handri Handri
Applied Quantitative Analysis Vol. 6 No. 2 (2026): July - Descember Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.4403

Abstract

Human resource quality is a critical issue for education organizations because teaching, administration, and institutional service quality depend on placing employees in roles aligned with their competencies. This survey-based quantitative study examines statistical associations among recruitment, selection, and employee performance in an Islamic education foundation in Purwakarta, Indonesia. The study used a descriptive-verificative design and multiple linear regression to examine two staffing predictors and one performance outcome. Data were collected via a structured questionnaire administered to 151 employees selected from a population of 491 using proportional stratified random sampling. Respondents were proportionally allocated across education/work-unit strata and randomly selected from the eligible employee list within each stratum. Recruitment, selection, and employee performance were measured with Likert-type indicators adapted from human resource management and performance literature. Instrument testing showed acceptable item validity and internal consistency, although the reliability values for selection and employee performance were marginal and were interpreted cautiously. Descriptive results indicate that recruitment was generally good but weakest in transparency; selection was generally good but weakest in objectivity; and employee performance was generally good but weakest in work quantity. Regression results indicate that recruitment was positively but not significantly associated with employee performance (B = 0.145; p = 0.088), whereas selection was positively and significantly associated with employee performance (B = 0.349; p < 0.001). Recruitment and selection jointly explained 29.7% of the variance in employee performance. The findings are interpreted as statistical associations rather than causal effects because the design was cross-sectional and self-reported.
Pengaruh SOP Implementation dan Process Quality Control terhadap Service Operational Performance Ahmad Maulana; Tasya Aspiranti; Umari Abdurrahim Abi Anwar
Jurnal Riset Manajemen dan Bisnis Volume 6, No. 1, Juli 2026 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v6i1.10152

Abstract

Abstract. This study investigates the simultaneous influence of SOP Implementation and Process Quality Control (PQC) on Service Operational Performance within a technology-based service firm. Employing a quantitative approach with a cross-sectional survey, data were collected from all 32 back-office employees of PT XYZ via census sampling. Multiple linear regression analysis revealed that while both variables collectively explain 71.9% of performance variance (F = 37.051; p = 0.001), only PQC exerts a significant positive influence as the dominant factor (β = 0.794; p = 0.001). SOP Implementation Quality showed no significant partial effect (β = 0.073; p = 0.610). These findings challenge conventional Total Quality Management (TQM) assumptions, emphasizing that in Knowledge-Intensive Business Services (KIBS), dynamic process control mechanisms outweigh the impact of formal procedural documentation. The study offers crucial managerial insights for resource allocation in service quality enhancement. Abstrak. Penelitian ini menguji pengaruh simultan Implementasi SOP dan Pengendalian Mutu Proses (PQC) terhadap Kinerja Operasional Layanan pada perusahaan jasa berbasis teknologi. Dengan pendekatan kuantitatif dan desain survei cross-sectional, data dikumpulkan dari seluruh 32 karyawan backoffice PT XYZ melalui sensus. Analisis regresi linear berganda menunjukkan bahwa meskipun kedua variabel secara bersama menjelaskan 71,9% variasi kinerja (F = 37,051; p = 0,001), hanya PQC yang berpengaruh positif signifikan sebagai faktor dominan (β = 0,794; p = 0,001). Kualitas Implementasi SOP tidak berpengaruh signifikan secara parsial (β = 0,073; p = 0,610). Temuan ini menantang asumsi tradisional Total Quality Management (TQM) dengan menegaskan bahwa dalam layanan berbasis pengetahuan (KIBS), mekanisme pengendalian proses yang dinamis lebih menentukan daripada dokumentasi prosedural formal. Studi ini memberikan implikasi manajerial penting untuk alokasi sumber daya dalam peningkatan mutu layanan.
Tawhid-Based Philosophy of Management Science: Integrating Value Co-Creation and Digital Marketing Strategy in an Extended Technology Acceptance Model for Secondary Education Agung Wijoyo; Harits Nu&#039;man; Tasya Aspiranti; Sri Suwarsi; Nunung Nurhayati; Ima Amaliah; Muhardi; Rini Lestari; Dede R Oktini
Jurnal Manajemen Bisnis dan Kesehatan Vol. 2 No. 3 (2026): Vol.2 No.3 2026 January-March
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v2i3.61

Abstract

Introduction: Urban secondary teachers in Muslim-majority contexts face 28% intention-behavior gaps in technology adoption despite digital infrastructure. Western models like TAM and VCC show limited efficacy where Islamic management philosophy remains underexplored. Methods: Qualitative conceptual study synthesizing tauhid-based grand theory, Value Co-Creation middle-range constructs, and Extended TAM applications through systematic literature review and thematic analysis of peer-reviewed publications (2020-2025). Results: Tauhid managerial integration dominates (68% literature), amanah-shura moderated VCC yields 35% higher Islamic compatibility, TAMISE achieves R²=0.67 actual use. DARTA framework (Dialogue, Access, Risk, Transparency, Amanah) bridges philosophical-empirical domains. Discussion/Conclusion: Tauhid-VCC-TAM continuum resolves epistemological fragmentation. Managerial implications advocate shura councils for platform co-design; policy recommends Islamic compatibility metrics in digital literacy programs. PLS-SEM validation needed across Muslim contexts.
Toxic Workplace Environment, Not Job Stress, as a Predictor of Diminished Nurse Performance in Indonesia Adzany, Fenindea; Aspiranti, Tasya; Suwarsi, Sri
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 14 No. 3 (2025): December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v14i3.661

Abstract

Nurse performance is critical for ensuring hospital services are good.” This study examines the influence of a hazardous work environment and job stress on nurses' work at Cideres Regional Hospital in Majalengka. A cross-sectional approach was employed, and data were collected from 107 inpatient nurses using structured questionnaires with validated instruments. We performed a multiple linear regression analysis to determine the extent to which each of these variables contributed to the prediction. The formulated model is Y = 54.783 − 0.310X₁ − 0.016X₂, where Y represents nursing performance, X₁ represents a toxic working environment, and X₂ represents job stress. The results revealed that working environment toxicity had a strong negative influence on nursing performance (β = –0.310, p < 0.05), indicating that stress does not significantly predict performance. The studies highlighted the value of organizational interventions that address toxic behaviors and promote respectful communication and psychological safety. Investing more effort in enhancing connections between people and leadership practices may have a greater impact on nursing performance than techniques that focus solely on reducing stress. The results indicated that reducing toxicity in the workplace is crucial for enhancing nurse performance and the quality of hospital care.
Transformational Leadership and Readiness for Change on the Performance of Bhakti Husada II Hospital Maya Apriani; Dede R Oktini; Tasya Aspiranti
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.5544

Abstract

Purpose: This study aimed to determine the effect of transformational leadership and readiness for change on employee performance at Bhakti Husada II Hospital Purwakarta. Methodology/approach: The research design is verificative and uses a case study approach. The sampling technique used was proportional stratified random sampling with the Lemeshow formula, resulting in a sample size of 161 employees at Bhakti Husada II Hospital, Purwakarta. The research instrument used an online questionnaire consisting of demographic and research-related questions. Hypothesis testing for the study variables was conducted using a multiple linear regression analysis. Results: The results of the study indicate that transformational leadership and readiness for change have a positive effect on employee performance. The findings show that both transformational leadership and readiness for change simultaneously and partially have a significant influence on the staff performance at Bhakti Husada II Hospital Purwakarta. Conclusions: This study concludes that strengthening transformational leadership practices and enhancing employee readiness for change are key strategies for improving staff performance. Hospital management should focus on leadership development programs and change management initiatives to sustain high-quality performance. Limitations: This study was limited to one hospital, relied on self-reported questionnaires that may have caused bias, examined only two variables, and used a cross-sectional design that restricted causal interpretation. Contributions: This study confirms the positive impact of transformational leadership and readiness for change on performance, offering practical insights for hospitals.
A Systematic Literature Review of Chatbots and Anthropomorphism in Digital Marketing: Consumer Attribution, Trust, and Loyalty Outcomes Melvin Zakri; Nunung Nurhayati; Tasya Aspiranti; Ima Amaliah; Agung Wijoyo
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.313

Abstract

The rapid diffusion of AI-enabled conversational agents has transformed how firms design digital marketing interfaces and customer engagement strategies. Over the past five years, research has increasingly examined the role of anthropomorphism in shaping consumer responses to chatbots, particularly concerning attribution processes, trust formation, and loyalty-related behaviors. However, empirical findings remain inconsistent due to variation in theoretical foundations, operational definitions, and methodological approaches. This systematic literature review synthesizes peer-reviewed studies published between 2022 and 2025 across marketing, information systems, communication, psychology, and human–AI interaction. Following PRISMA 2020 guidelines, this study analyzed 118 eligible articles from Scopus, Web of Science, and ScienceDirect using a multi-stage screening protocol, thematic coding, and qualitative meta-synthesis. The review reveals three dominant theoretical clusters—computers-are-social-actors (CASA), social presence theory, and agency-attribution theory—each producing different predictions about how anthropomorphic cues influence trust and loyalty outcomes. The findings highlight that perceived agency and perceived humanness function as dual-route mechanisms in consumer evaluation, while trust operates as a central mediator linking chatbot design to behavioral intentions. Despite growing interest, several gaps remain, including limited longitudinal evidence, fragmented methodological designs, and weak integration of cross-cultural perspectives. This SLR proposes an integrative conceptual model and outlines future research directions for AI-based customer experience management.
Co-Authors A. Harits Nu'man A. Harits Nu'man A. Harits Nu'man Abdul Razak Abdul Hadi Achref Boubekri Ade Yunita Mafruhat Adwiyah, Rabiatul Adzany, Fenindea Agung Wijoyo Agung Wijoyo Agung Wijoyo Ahmad Julianda Ahmad Maulana Akhmad Yogi Pramatirta Akhmad Yogi Pramatirta, Akhmad Yogi Alfaritzi Rusli Amalia, Ima Andi Mulyawan Anisya Islamiyani Anjani, Selsa Putri Ardin Alpiana Nugraha Arief Budiyanto Arini Dwi Azhari Ayu Paramita Bagas Ismail Bella Fujitha Bima Cahya B Cahya B, Bima Cici Cintyawati Cici Cyntiawati Dadang Kusnadi Dalila Salsabila Dede R Oktini Deden Miftahul Falah Defri Hardeni Denasari Nurul Hikmah Derizka Inva Jaswita Dhelvita Sari Dianti Moelya Dita Garnida Eka Novia Arismayanti Eka Paksi, Tri Ayu Eka Tresna Gumelar Erma Walyuniar Farida Nur Machmud Gia Halwansalas Handri, Handri Harits Nu&#039;man Hendarta, Albert Hendrati Dwi Mulyaningsih Ilham Fadillah Ima Amaliah Inva Jaswita, Derizka Iyan Bachtiar Jamaludin . Jun Junaedi Lasmanah Liya Setiawati Lukman Priyandono Luthfi Maulana Fadila Luthfi Nurwandi Maqhfira Ridha Maulani Maya Apriani Meli Amelia melvin zakri Melvin Zakri Mepy Nurana Mepy Nurana Meti Mulyati Moh. Safii Muhamad Ilham Eka Dwirahman Muhammad Albi Hidayatulloh Muhammad Naufal Nuriansyah Muhammad Saladin Alfazri Muhammad Taqi Zaidan Muhardi Muhardi Muhardi Muhardi Munarsih, Munarsih Naufal Wildan Rahmadian Neneng Hasanah Nirmala Kesumah Nunung Nurhayati Nunung Nurhayati Nur Azmi Aulia Nurdin Nurdin Nurdin Nurdin Nurdin Nurfahmiyati Nurfahmiyati Nurfitriani Nurfitriani Paksi, Tri Ayu Eka Pasha, Mochammad Samy Pratama, Ikbar Pupung Purnamasari Puspitawaty, Vinna Rabiatul Adwiyah Rabiatul Adwiyah Rabiatul Adwiyah Rachmat Suyanto Rachmat Suyanto Rafly Tryas Fariansyah Rahmaniar, Mirda Rahmannisa, Shofa Nur Rahmawati, Safira Rakha Izzatur Rahman Rani, Asni Mustika Reni Farida Yanti Riga Ari Nurgani Rini Lestari Rini Lestari Risma Nuryanti Rodhiah Rodhiah Rodhiah Rodhiah Rodhiah Rozalina Rozalina Rusman Frendika Shafira Raudya Putri Shafira Raudya Putri Siskia Yuhanida Sonia Sri Suwarsi Subhan Perkasa Sumadilaga Sufiarsah, Sevanya Rezkia Sumadilaga, Subhan Perkasa Sunarto Sunarto Susan Fitriyana Suyanto, Rachmat Syifa Alia Balqis Three Yuliarti Koswara Tiana Khiswatul Ismaiyah Tri Ayu Eka Paksi Udin Saripudin Umari Abdurrahim Abi Anwar Umari Abdurrahim Abi Anwar Westi Riani Wijoyo, Agung Wina Sonia Yudha Dwi Nugraha Yuhka Sundaya Zahra Nabila Latama Zulmauli Bahri