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Sugiharto Sugiharto
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Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Pada Apertemen Trilium Office And Residence Surabaya Dionisius Aldio Manuhutu; Achmad Daengs GS; Sugiharto Sugiharto; Bambang Karnain; I Gde Wiyase
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1564

Abstract

Introduction : The purpose of this study was to analyze the effect of product, price, promotion, and location either partially or simultaneously on the purchasing decision of the Trillium Residence Surabaya Apartment. Research Metodology : The research method used is descriptive quantitative. The sampling technique used was accidental sampling so that from the population a sample of 100 respondents was taken, the data collection method used was observation, questionnaires, and libraries. The analytical tool used in this research is SPSS version 25 software. The data analysis technique used is multiple linear regression, t test, F test and coefficient determination. Research Result : From the results of the analysis using the T test, F analysis of hypothesis testing at the confidence level α = 5%, the t value is 0.847 < t table 1.98 and the significant value is 0.752 > 0.05.it can be concluded that the product variable has no effect on purchasing decisions for the Trillium Residence Surabaya Apartment with, for hypothesis number two the calculated t value is 1.704 < t table 1.98 and the significance value is 0.092 > 0.05 the price does not affect the purchasing decision of the Trillium Residence Surabaya Apartment, for hypothesis number three, the calculated t value is 1.704 < t table 1.98 and the significance value is 0.092 > 0.05 the promotion variable affects the purchasing decision of the Trillium Residence Surabaya Apartment and the location affects the purchasing decision Trillium Residence Surabaya Apartment. Based on testing using the F test, f count value of 62,934 > F table of 2.70 and a significance value of 0.000 <0.05 it is proven that the product, price, promotion, and location variables simultaneously influence the purchasing decision of the Trillium Residence Surabaya Apartment.
Pengaruh Online Shop Dan Harga Terhadap Minat Beli Barang Secara Online Pada Karyawan Toko Sinar Welisa Jaya Di Citraland Surabaya Dani Feki Kris Koro; Achmad Daengs GS; Sugiharto Sugiharto; Rina Dewi; Harsono Teguh Santoso
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1599

Abstract

This study aims to determine the effect of online shop and price on the intention to buy online among Toko Sinar Welisa Jaya employees. The research method used is a quantitative method. The processed data is the result of a questionnaire with a population of 364 and a sample of 78 respondents. The data analysis technique used is the classical assumption test which consists of a normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis, as well as hypothesis testing, namely the coefficient of determination, f test, t test. The results of the research based on the tests produced show that online shops and prices have a significant influence on online buying interest among employees at the Sinar Welisa Jaya in Citraland Surabaya store, one of which is evidenced by the results of the determination coefficient that the correlation between employee buying interest and all independent variables (online shop and price) R-Square of 0.773 means that 77.30% variation or change in employee buying interest is jointly influenced by online shop and price while the remaining 22.70% variation or change in employee buying interest is caused by other variables that are not included in this study.
Pengaruh Kualitas Produk, Citra Merek Dan Lokasi Terhadap Kepuasan Konsumen Warung Kopi Prada Di Surabaya Erwin Tri Kurniyanto; Sugiharto Sugiharto; Achmad Daengs GS; Rina Dewi; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1600

Abstract

The coffee shop industry is one of the industries with the fastest development and demand. Every year the development and growth of the number of coffee shops opened in Indonesia is always increasing. By providing a product that is different from other coffee shops through the characteristics that coffee is served to customers, it can make the coffee shop always visited by customers, besides that, a brand image that is easy to remember and a strategic location will be able to attract customers to come to enjoy the coffee. The reason of this think about was to decide the impact of Product, Location, and Brand Image on Warkop Prada's Shopper Fulfillment variable in Surabaya. This inquire about was conducted employing a quantitative approach. The research information is within the frame of a test of 96 respondents in which the test is taken using Lemeshow. The information collection strategy may be a survey. Information investigation utilized in this think about was numerous direct relapse investigation with SPSS 26 computer program. The information that met the legitimacy test, unwavering quality test, and classic presumption test were handled to deliver a relapse condition: Y = 18.397 + 0.168X1 + 0.194X2 + 0.549X3 + e. The comes about of the investigation carried out can be seen through the comes about of the t test it can be seen that the factors Product (X1), Brand Image (X2), and Location (X3) have a fractional impact on the Customer Satisfaction (Y) Warkop Prada in Surabaya with each having t number (2.167), t check (2.288) and t number (2.638) which is more noteworthy than t table (1.66088). The comes about of the F test in this study appear that the calculated F esteem (5.475) is more noteworthy than F table (3.09), which implies that the autonomous factors are Product (X1), Brand Image (X2), and Location (X3) factors at the same time influence the variable Customer Satisfaction (Y) Warkop Prada in Surabaya
Pengaruh Kualitas Sumber Daya Manusia Dan Pengalaman Kerja Terhadap Etos Kerja Pada Surabaya Grammar School Andreansah Andreansah; Achmad Daengs GS; Sugiharto Sugiharto; Rina Dewi
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1601

Abstract

Quality human resources and work experience relevant to the workload have a positive impact on accelerating the company's goals. Human resources act as assets that have the ability of reason, knowledge, and motivation that must be supervised by management so that their work ethic can contribute to the achievement of company goals. On the other hand, an employee's work experience is also an indicator that can be put forward to achieve company goals. Employees with high work experience are expected to help the company to educate other employees on how to understand and complete work in a structured manner and produce output as expected. Referring to these descriptions, the study aims to examine the impact of work experience and HR quality on the work ethic of Surabaya Grammar School employees. The results of the study using a sample of 100 employees and analyzed using multiple linear regression with t-test and f-test concluded that work experience and HR quality have a significant positive impact on the work ethic of Surabaya Grammar School employees partially and simultaneously
Pengaruh Kualitas Produk, Harga Dan Promosi Speaker Box Rhyme Terhadap Volume Penjualan Pada CV. Sinar Baja Eletric Di Surabaya Ely Ely Julianus Tiballa; Bambang Karnain; Sugiharto Sugiharto; Achmad Daengs GS; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1631

Abstract

This study aims to analyze the role of product quality, price and promotionon sales volume of CV. Sinar Baja Electric. Research conducted at CV. Sinar Baja Electric, researchers took quantitative research methods, while the methods used to collect and were interviews, observasion and documentation. The analysis that the authors use in the study is descriptice qualitative analysis, multiple linear regression analysis, validation analysis and reability testing. Proceeds from sales of Speaker Box Rhyme at CV. Sinar Baja Electrichas experienced a decline in the past 3 years, this is evidenced by the sales result in 2018 of 28 pcs, while in 2019 there were 13 pcs and in 2020 there were 6 pcs. Based on the result obtained from the questionnaire distributed to cconsmers CV. Sinar Baja Electric, in use study used one dependent variable, namely sales volume and three independent variable, namely product quality, price and promotion. The regression model obtained from the multiple linear regression test in thie study is Y = 2,032 + 0,184X1 + 0,680X2 + 0,090X3 + 0,427. In this study there is a multiple linear test, namely the analysis of the coefficient of determination (R²), in table 4.10 it can be shown that 57,3% increase in sales volume of Rhyme speakers is influenced by independent variable, namely product quality (X1), price (X2) and promotion (X3), while the remaining 42,7% is influenced by other variable not examined in thi study. And based on the results of the beta value in the multiple linear regression the in the table 4.9, it can be concluded that only the price variable has a significant effect on volume sales CV. Sinar Baja Electric with a value of 0,661 and the rest (product quality and promotion) has no significant effect on sales volume at CV. Sinar Baja Electric in Surabaya.
Dampak Kepercayaan Merek Terhadap Loyalitas Pelanggan : (Studi Kasus Pada Konsumen Hoka Hoka Bento Di Plaza Surabaya) Ika Sufitri; Sugiharto Sugiharto; Aridha Prassetya; Rina Dewi; Achmad Daengs
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4021

Abstract

The development of the business world is getting more rapid, eating the busyness of people's mobility in metropolises will continue to grow. Therefore, people take practical and efficient actions by consuming fast food. Moreover, it is supported by an increase in appetite and higher lifestyle changes. Consumer behavior will affect the way consumers view a product. In determining the brand of the product, it will go through the trial stage first by trying a variety of different products. If it is felt that the brand is suitable and meets what is expected of similar products, then consumers will continue to be loyal or loyal to the brand. This phenomenon is read by Hoka Hoka Bento by using various promotions to save packages and improve quality and service. This study aims to discuss and analyze the influence of brand trust on loyalty in Hoka Hoka Bento customers in Plaza Surabaya.The population in this study is Hoka Hoka Bento consumers who have bought and made repurchases at Hoka Hoka Bento Plaza Surabaya. The sample taken was 110 people. The measuring tools used are questionnaires, as well as data that has been analyzed with simple linear regression
Dampak Pelatihan, Motivasi Dan Lingkungan Kerja Pada Kinerja Karyawan PT KAI (Persero) Di Stasiun Surabaya Pasar Turi Amanda Putri Herman Boedhiarti; Hesti Pandu Widodo; Achmad Daengs GS; Sugiharto Sugiharto; Bambang Karnain; Rina Dew; Gede Wiyasa
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2068

Abstract

The research aims to analyze the influence of training, motivation and work environment on the performance of PT KAI (Persero) employees at Pasar Turi Station, Surabaya. Quantitative research method with  questionnaire instruments. Sample of 60 employees and data analysis using multiple linear regression. The research results partially prove that training has a significant effect on employee performance. partially work motivation has a significant effect on employee performance. partially the work environment has a significant effect on employee performance. Simultaneously training, motivation and work environment have a significant effect on employee performance.
Posisi Geopolitik Indonesia dalam Konteks Hubungan Regional Asia Tenggara Sugiharto Sugiharto; Mulhady Putra; As-Syifa R.Ramdhani Tanjung; Siti Hajar Sahari
Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum Vol. 2 No. 1 (2025): Maret : Terang : Jurnal Kajian Ilmu Sosial, Politik dan Hukum
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/terang.v2i1.885

Abstract

Indonesia has a very strategic geopolitical position as the largest archipelagic country in the world located at the intersection of two continents and two oceans. This geographical location gives Indonesia an important role in the political, economic, and security dynamics of the Southeast Asian region as well as in the global system. This study aims to analyze Indonesia's geopolitical position and its role in regional relations, especially in the ASEAN region. The method used is qualitative-descriptive with a literature study approach. The results of the study show that Indonesia has great potential as a regional leader through multilateral cooperation, strengthening diplomacy, and the vision of the World Maritime Axis. However, Indonesia also faces challenges such as territorial disputes, pressure from global powers, economic inequality, and environmental issues. Therefore, an adaptive and active foreign policy strategy is needed to strengthen Indonesia's position in the geopolitical chessboard of the region and the world.
Pengaruh Pemberian Pelatihan Dan Motivasi Terhadap Kinerja Karyawan Bagian Produksi di PT. Surabaya Mekabox Paper Mill, Gresik Widji Nurhayati; Harsono Teguh Santoso; Achmad Daengs GS; Sugiharto Sugiharto; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4088

Abstract

According to Maslow (in Greenberg and Baron, 1997:145), defines that every human being has many biological needs (Phsycological needs), safety needs (safety needs), social needs (social needs), esteem needs (esteem needs), and self-actualization needs. With these work needs, employees also have both material and non-material needs, for example the need for clothing, food, shelter, the need to feel accepted by others where they live and work, the need to live to be able to achieve, the need for security while working, and a feeling of security concerning their future, and many other needs that can be obtained from the place where they work. With the many human needs as employees who work in a company, according to Widyarto Adi PS (Human Resource Management article number 107/ September - October 1996) Companies must be proactive and responsible in responding to all changes that occur and how to overcome the impact of changes that occur on the HR management function. The change in the role of HR is caused by the pressure caused by developments that occur everywhere, in the social, economic, cultural, technological, environmental, and other fields. In this economic recession, all companies are competing fiercely to survive and even then they need help from the employees who work in them. Along with that, technological progress is increasingly rapid and unpredictable, so that it requires everyone involved in the company to be able to continue to follow these developments by learning new things so as not to be left behind. Therefore, the company must help employees to realize this by providing appropriate training.
Strategi Geopolotik dalam Kebijakan Luar Negeri Suatu Negara Sugiharto Sugiharto; Mulhady Putra; Amanda Anggraini; Aisyah Dwi Ramadhani
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 2 (2025): Mei : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i2.1486

Abstract

Geopolitical strategies are used in foreign policy in a country's efforts to overcome global challenges and maintain its national interests. This study investigates classical geopolitical theories such as Heartland and Rimland, as well as modern strategies such as realism, liberalism, and constructivism. The study focuses on how countries make their geopolitical plans, internal and external factors that influence foreign policy, and the close relationship between geopolitical strategies and state interests in terms of security, economy, politics, and social. The results of the study show that appropriate and flexible geopolitical strategies can strengthen a country's position on the international stage and play an important role in maintaining the stability and prosperity of the country. It is hoped that this study will help us understand the dynamics of geopolitics and a good way to make international policies.
Co-Authors Abdullah Umar Achmad Daeng GS Achmad Daengs Ade Dwi Marsyida Adelia Friska Imas Agnes Martalina Gasmi Agung Hari Sasongko Aisyah Dwi Ramadhani Amanda Anggraini Amanda Putri Herman Boedhiarti Andreansah Andreansah Anggit Risdiyanto Anies Setiowati, Anies Annisa Rahma Dana Aridha Prasetya Aridha Prassetya Ariyatun, Ariyatun As-Syifa R.Ramdhani Tanjung Atang Atang Azizah Nur Fatimah Bambang Karnaen P. Bambang Karnain Bambang Karnain P Bawa Mulyono Hadi Dani Feki Kris Koro Dema Erita Devi Mayasari Dewi Putri Rahmawati Dhya Nur Aysiya Dian Kusumaningrum Diana Zuhro Dionisius Aldio Manuhutu Dwi Krisnara Dwi Prasetyo Eko Setio Wibowo Ely Julianus Tiballa Emilia Jefanggi Lolita Widiantini Enggar Dwi Panglipur Enny Istanti Erwin Tri Kurniyanto Fikri Firdaus Futridesy Angraini Gede Wiyasa Glory Aguzman GS , Achmad Daengs Gunawan Gunawan Harsono Teguh Harsono Teguh S Harsono Teguh Santoso Haryanto, Trisno Hesti Pandu Widodo I Gde Wiyase I Gede Wiyasa I Putu Yogie Mahendra Ika Sufitri Iklima Adilvi Artafilah Intan Febria Nita Irfan Fauzi Isroli Isroli Kristian Mangku Setyo Panjaitan La Ode Abdullah Mahjudin Mahjudin Maria Ayu Puspita Martono Martono Martono Martono Mila Nurkolila Moch Adam Fahmiansyah Moch Indrawan Moh. Riskaedi Febriyan Muhammad Muflih Sulaiman Mutiara Fadhillah Nadya Vicky Ngono Citra Zippora Niko Wahyu Dwi Hermawan Novia Al Adawiyah Nuning Setyaningrum Nurida Hana Simamora Okky Novianto Olivia Andiana Pantur Pandiangan Pinta Yosepin Turnip Priyo Susatyo Putra Pamungkas Putra, Mulhady Rachmad Hartono Rahmat Winata Rakha Abbiyu Rina Dew Rina Dewi Riska Putri Setyaningrum Ristanti Ristanti S.T., M.T., DEDI BUDI SETIAWAN Sa'adatul Amalia Safeb Achman Irfai Anas SASMITO WIDI NUGROHO Setiyono, Eko Setya Rahayu Siti Hajar Sahari Siti Nurul Hidayah Sri Sukmaningrum Sri Sumartiningsih Suci Rahmawati Hidayatulloh Tarigan, Bukti Tasya Florensia Tjandra Wasesa Tonny Hendartono Tosa Dwitara Anggit Turrini Yudiarti Vicky Ardiansyah Wahyu Restu Syahputri Widiyanti Widiyanti Widji Nurhayati Widodo Widodo Winda Sari Yoto Yoto Yulius Gulo Zainul Arifudin