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Bahrudin Bahrudin
UIN Sunan Gunung Djati Bandung
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Kepercayaan Produk Halal Mempengaruhi Minat Beli Yang Berdampak Pada Keputusan Pembelian Riyadi, Sugeng; Yuniarso, Yudi Budi; Mansur, Mansur; Sari, Yuli Indah; Bahrudin, Bahrudin
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3776

Abstract

This study aims to examine the influence of knowledge about halal products, religiosity, and halal labels on purchasing decisions, with purchase intention as a mediating variable. The research focuses on Muslim consumers from Generation Z and involves 450 respondents. A descriptive quantitative approach was employed, with data analysis processed using Smart PLS. The findings indicate that knowledge of halal products and religiosity have a positive and significant impact on purchase intention, while the halal label has no effect. Purchase intention was found to have a positive and significant impact on purchasing decisions, whereas knowledge of halal products and religiosity do not have a direct influence. Conversely, the halal label has a positive and significant effect on purchasing decisions. Additionally, purchase intention mediates the relationship between knowledge of halal products and religiosity on purchasing decisions but does not mediate the relationship between the halal label and purchasing decisions. These findings provide insights for producers to enhance the appeal of halal products among Muslim Generation Z consumers.
Co-Authors Abdul Halim Sani, Muhammad Achmad Hufad Adeng Hudaya Aini, Shela Kuroton Aisyah, Dwi Al-Kattani, Abdul Hayyie Alawiyah, Lulu Amalia, Vita Anindita Soetadji Arkam, Saiful Aulia Fathul Aziz Baskoro, Adhi Gunawan Budi Hermawan Cecep Suryana, Cecep Dasir, Khoirizi H. Dede Suratman Dudi Rustandi Dwi Kurniawati, Dwi Dwifajri, Muhammad Encep Dulwahab, Encep Endang Rochyadi, Endang Enjang AS, Enjang Fadlia, Fadlia Fajar, Dadang Ahmad Fatimatuzahra, Ana Fikram, Fikram Hakim, Isra Al Hardhono Susanto Hilman, Fathin Anjani Ibdalsyah Ibdalsyah Ignatius Riwanto, Ignatius Indra Jaya Indriyani Indriyani Jaelani, Reza Kasirah, Irah Khairul, Atika Khoiruddin Muchtar Kumaidi Kumaidi Kurniawati, Yovie Kusman, Agus Lalan Erlani M. Ambang Fajar Hilman Mansur Mansur Maulidani, Ari Maulidina, Citra Ashri Moch. Fakhruroji Moh. Dahlan Mohammad Arif Taboer Mubarok, Ridwan Muhammad Ansar, Muhammad Muhammad Anshar Ninta Sri Ulina Nur, Sodik Oktavia, Nabila Paburru, Desri Prasetiyo, Aditiya Prastyawan, Dwi Pratiwi, Azzahra Dinda Prawara, Ananta Sidhi Putri, Ariesa Amanda Radityo Prakoso Ramadhan, Aulia Regita ROKHMAN, ALI Rosa, Vita Amalia RR. Ella Evrita Hestiandari S, Rajun Padoman Saeful Anwar Saepudin, Didin Salsabila, Azahra Salsabila, Unik Hanifah Salsabilah, Mutia Sara’pang, Vindy Sari, Yuli Indah Satyagraha, Muhammad Thifan Sefri Noventi Sofia Siti Helmyati Sitty Sumijati Sugeng Riyadi Sugeng Riyadi Sukarso Sukarso, Sukarso Sunardi Sunardi Suyana, Nana Suyidno Suyidno Syamsuddin Syamsuddin Syamsuri Tajir, Hadjir Tika Kania Nurazizah Ulil Inayah win usuluddin Wiraningsih, Komang Ayu Yakobus Ason, Yakobus Yana, Desy Yaya Yaya Yuli Indah, Sari Yunaini, Yunaini Yuniarso, Yudi Budi Yusro, Muhammad Najmil Zaenal Mukarom Zafalia, Eryka