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Journal : Majority Science Journal

STRATEGY FOR DEVELOPMENT OF RASBORA GALAXY (DANIO MARGARIATUS) ORNAMENTAL FISH CULTIVATION BUSINESS AT MINA MAKMUR FARM BOJONGSARI DISTRICT, PURBALINGGA REGENCY OF CENTRAL JAVA PROVINCE Krisnafi, Yaser; Wartini, Sri; Nugraha, Jefri Putri; Agustina, Yuli
MSJ : Majority Science Journal Vol. 2 No. 1 (2024): MSJ-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i1.78

Abstract

Ornamental fish cultivation is a business in the fisheries sector that is quite promising to develop. Market potential and high demand for ornamental fish, especially freshwater ornamental fish, further expand opportunities for developing ornamental fish cultivation. One of the regions with the largest ornamental fish production is Purbalingga Regency.One of the ornamental fish cultivated in Purbalingga Regency is the Rasbora Galaxy fish (Danio Margariatus). As an effort to develop the business of cultivating rasbora galaxy ornamental fish, an approach is needed to formulate the right strategy. One way or approach that can be taken to formulate an appropriate and effective business development strategy is through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The aim of this research is to determine the technical aspects of cultivating Rasbora Galaxy ornamental fish in Bojongsari District, Purbalingga Regency and identify factors, both internal and external that influence the development of the Rasbora Galaxy ornamental fish business, as well as determining priority business development strategies for the business using analysis. SWOT.The analysis method consists of analyzing internal factors with Internal Factor Evaluation (IFE), and analyzing external factors with External Factor Evaluation (EFE). The results of the IFE analysis obtained a value of0.53and EFE obtained a result of 0.89. The results of the SWOT analysis for this business are in quadrant 1, so the strategy applied is the SO (Strength-Opportunities) strategy. SO strategy is a strategy that utilizes internal strengths to capture existing opportunities
Co-Authors Abdilah, Eka Novianti Abdillah Agustya Siwi Nashiroh Agung Winarno Agung Winarto Agus Purnomo Agus Wibowo Ahmad Fuadi Al Azhar, M. Habib Albar Bari'na, Moch. Yusufa Alfina Tiara Rahmawati Amaliah Rahman Amat Mukhadis Andi Basuki Andi Basuki, Andi Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andyko, Mohammad Aprilianto, Rhiski Aripriharta - Arlinda Arlinda Aulia Assabilqul Khoiriah Azhar Ahmad Smaragdina Azizah, Hanifatul Bagus Shandy Narmaditya Buyung Adi Dharma Cahyono, Ageng Camelia N. C., Inneke Charlotte Davis Damayanti, Erin Alida Darmawan Satyananda Deby Alief Intan Permata Dewi Masruroh Dewi, Atika Sari Puspita Dwi Ariyani Dyan, Ariska Eko Triatmojo Wibowo Ely Siswanto Evi Susanti Fadia Zen Feby Sheila Anggraini Filianti Filianti Firdaus, M. Imron Fuad Indra Kusuma Habibi, M. Mujtaba Hadi Nur Handayani, Masitah Happy Fitria, Happy Havid Syafwan Heri Pratikto Husnik Maulidya Tungga Dewi Ichwanto, M. Aris Indri Cahya Gunawan Indri Isnaeni Jefri Putri Nugraha Juniar, Wita Ryani Kiki Safitri Kiong, Tee Tze Lisa Rokhmani Ludi Wishnu Wardana Lulu Nurul Istanti Luqmantoro, Septian Dwi M. Mujtaba Habibi M. Rudi Irwansyah Madziatul Churiyah Mariza Agustina Maroeto Maroeto Masruro, Umi Mohammad Arief Mohammad Arief Mohammad Musthofa Al Ansyorie Mokh Sholihul Hadi Ms, Allien Kallala Muhammad Afnan Habibi Muhammad Aris Ichwanto Muhammad Mujtaba Habibi Musafir, Raqqasyi Rahmatullah Nadya Dwi Safitri Netti Marini Nidhom, Ahmad Mursyidun Nirmala, Annisa Najla Ni’mah, Muflihatun Norman Sandi Sugiarto Novia Dian Larasati Nur Ahyani Nur Faridah, Nur Nurdiana, Siti Prayudhila Regita Septiany Prih Hardinto Prohimi, Afwan Hariri Puspasari, Heny Putra Hilmi Prayitno Rama Kurniawan Rhiski Aprilianto Rizha, Muhammad Romadhon, M Zaenul Rosa Firda Sadela Rosalia, Alvina Kevin Rosalina Dhea Anisa Chintya Dewi Rosmeri Saragih Safitri, Nadya Dwi Salsabila, Unik Hanifah Saxena, Rachana Setyowati, Ayu Windah Sheerad Sahid Sholehah, Afidah Yeti Silvia Sella Gesy Soenar Soekopitojo Sri Handayani Subagyo Subagyo Subagyo Subagyo Syahrul Munir Tamara, Alfinda Pinky Tee Tze Kiong Trisetia Wijijayanti Tuwoso Veithzal Rivai Zainal Wilujeng, Ita Prihartining Wita Ryani Juniar Wiwik Wahyuni Yanti, Yunita Dwi Yanuariyanti, Meliyana Yaser Krisnafi, Yaser Yohanes Hadi Soesilo Yulia Ria Dini, Agi Yuliana, Eka Ayu Yusrotul Khasanah, Yosi