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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Pengabdian Masyarakat AbdiMas Prosiding Seminar Nasional Pakar Alignment: Journal of Administration and Educational Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Neo Journal of economy and social humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Cendekia Ilmiah Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul, Jakarta
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The Influence Of Intrinsic And Extrinsic Motivation On Employee Engagement And Job Satisfaction In The Snack Food Industry Novianti, Intan Erlita; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2306

Abstract

This study aims to prove that there is a relationship between all the variables assumed to occur in the snack food industry employees in West Jakarta and Central Jakarta which consist of the variables intrinsic motivation, extrinsic motivation, employee involvement and job satisfaction. The research approach used in this research is quantitative research. The population in this study are employees who work in the snack industry in West Jakarta and Central Jakarta. Data was collected using a survey method by distributing questionnaires to respondents, namely snack food industry employees with a working period of more than 1 year at the age of 21 years to 55 years. Questionnaires were collected as many as 209 respondents, the data was then processed using Smart PLS. Based on the results of the analysis it is known that the variable. Partially, the Intrinsic Motivation and Extrinsic Motivation variables are proven to have a positive effect on Employee Engagement and Job Satisfaction. Most of the respondents feel that the motivation provided by the Company can increase morale which strengthens employee engagement and job satisfaction. Keywords: Intrinsic Motivation, Extrinsic Motivation, Employee Involvement, Job Satisfaction
The Influence Of E-WOM On Purchase Intention With Brand Image As A Mediator Variable Sylvia, Sylvia; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2307

Abstract

This research is a quantitative research with a causal relationship to determine the direct effect of eWOM and Brand Image on Purchase Intention and to determine the indirect effect of eWOM on Purchase Intention through the Brand Image of skincare products something. Data collection was carried out by collecting information through a survey with a questionnaire. The population in this study is someone who already knows the Something skincare product in the Jabodetabek area. The questionnaire collected 110 respondents using the Hair et al., (2017) formula. The questionnaire collected was 110 respondents, the data was then processed using the SmartPLS analysis tool. The sampling method used is non-probability sampling with purposive sampling technique. Based on the research results, 4 hypotheses can be accepted, namely eWOM has an effect on Brand Image, eWOM has an effect on Purchase Intention, Brand Image has an effect on Purchase Intention, Brand Image has an effect on mediating eWOM and Purchase Intention. The contribution of this research resulted in increased awareness of eWOM with the influencing factors, namely Brand Image and Purchase Intention. Therefore, it is important for Something's product to increase brand image awareness from the influence of electronic word of mouth which can increase interest in buying the product. The purpose of this study was to determine the direct effect of E-WOM, Brand Image and Purchase Intention and also to determine the indirect effect of E-WOM, Brand Image and Purchase Intention shown to consumers of Something skincare products. Keywords: Electronic Word Of Mouth, Brand Image, Purchase Intention
Customer Engagement, Customer Satisfaction, Customer Commitment And Customer Loyalty Pratama, Mario Putra; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2309

Abstract

This research is quantitative research with a causal relationship to determine the direct influence customer engagement, customer satisfaction, customer commitment to customer loyalty and knowing the indirect effects, customer engagement, customer satisfaction, customer commitment to customer loyalty on the Tokopedia application. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who has used Tokopedia, regularly uses Tokopedia, lives in Jabodetabek and is at least 17 years old. The questionnaire collected 120 respondents using the Hair et al. (2019) Questionnaires collected from 120 respondents. The sampling method used is non-probabilitysampling with techniques purpose sampling. Based on the research results, 7 hypotheses can be accepted, namely customer engagement influential customer commitment, customer satisfactioninfluential customer commitment, customer engagement influential customer loyalty, customer satisfaction influential customer loyalty, customer commitment influential customer loyalty, customer engagement influential customer loyalty in mediation customer commitment, customer satisfaction influential customer loyalty mediated customer commitment. Therefore, it is important for the Tokopedia platform to improve customer engagement which can improve customer loyalty. The aim of this research is to determine the direct effect customer engagement, customer satisfaction, customer commitment to customer loyalty and also to determine the indirect influence of customer engagement, customer satisfaction, as well as customer commitment to customer loyalty shown to consumers using the Tokopedia application. Keywords: customer engagement, customer satisfaction, customer commitment, customer loyalty
E-Service Quality, E-Trust, E-Satisfaction And E-Loyalty In Online Shopping Pratama, Rekha Agustiyanto; Prasetyo, Wishnu Budi; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2313

Abstract

Research on e-loyalty refers to the level of loyalty or e-loyalty at the level of customer loyalty or loyalty to service platforms, or company digital products because internet and technological developments have changed the way businesses interact with customers. the purpose of this research is to know the direct effect of e-service quality and e-trust on e-loyalty, then to know the direct effect, e-trust and e-satisfaction, then to find out how e-service quality, e-trust, e-satisfaction affect e-loyalty to online shopping. Data was collected through a questionnaire, the questionnaire was distributed via social media using the Google form, the population of this study was an online shopping application user. questionnaire collected 110 respondents, the sampling is non-probability with a purposive sampling procedure. In this study using a quantitative approach. The results of the study are E-service Quality with e-Satisfaction has no positive effect, e-Trust with e-Satisfaction has a positive effect on e-loyalty, e-service Quality has no positive effect on e-loyalty, e- trust has no positive effect on e-loyalty, E-Satisfaction with E-Loyalty has no positive effect, E-Trust on E-Loyalty mediated by E-Satisfaction has no positive effect, E-Service Quality on E-Loyalty mediated by E -Satisfaction has no positive effect. This research is expected to be a reference for online shop companies in providing electronic services to their customers. Keywords: e-service quality, e-trust, e-Satisfaction; e-loyalty
The Influence of Procedural Justice, Organizational Trust, and Organizational Commitment on Work Engagement Kurniawati, Erna; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2336

Abstract

This study aims to analyze the influence of five variables, namely procedural justice, organizational trust, organizational commitment, in assessing job crafting's impact on strengthening or weakening the relationship between procedural justice and work engagement. The research is analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with 200 respondents from Civil Servants in the Indonesian National Police (Polri). The results show that procedural justice has a positive effect on organizational trust, organizational commitment, and work engagement. Organizational commitment positively influences work engagement, and job crafting moderates the procedural justice variable's impact on work engagement. Keywords: Procedural Justice, Organizational Trust, Organizational Commitment, Work Engagement and Job Crafting
Trust, Perceived Behavioral Control, Perceived Value and Efect Moderation of Optimism-Pessimism Level on Behavioral Intention Arbol, Dolfina Martila; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2567

Abstract

This study aims to test and analyze the effect of Trust, Perceived behavioral control and perceived value both partially and simultaneously on Behavioral Intention in Go Food inter-food application users and the moderating effect of optimism and pessimism levels. The research approach used in this research is quantitative research. The population in this study are consumers who use the Go Food food delivery application. Data was collected using the survey method by distributing questionnaires to respondents who had ordered through the Go Food food delivery application, ordered food using the Go Food food delivery application in the last 1 month and were in the Jabodetabek area. Questionnaires collected as many as 190 respondents, the data is then processed using multiple linear regression method. Results of data analysis performed with the help of SPSS tools. Based on the results of this analysis it is known that the variables Trust, perceived behavioral control and perceived value partially and simultaneously have a positive effect on Behavioral Intention in Go Food Inter-food applications. Most of the respondents felt that using the food delivery application provided added value for consumers in the form of ordering food activities to be more practical. This made respondents feel that the food delivery application provided benefits that helped activities become more effective and time efficient which strengthened their intention to use the application. Keywords: Behavioral Intention, Trust, Perceived Behavioral control, Perceived value, Optimism & Pessimism Level
The Influence Of Experience, Satisfaction And Service Quality On Word Of Mouth Intentions And Customer Loyalty Sutriani, Sutriani; Muslim, Muslim; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2605

Abstract

Customer satisfaction is very important for business because high customer satisfaction will increase company profits. The aim of this research is to examine service quality, where positive service quality has major implications for customer assessment, has an impact on customer satisfaction and customer satisfaction itself has an influence on customer loyalty and word of mouth intentions. This research used a purposive sampling method involving 150 non-local fashion brand customers from Tangerang and Jakarta. Data analysis uses Structural Equation Modeling (SEM). This research produces findings including that customer experience has a negative effect on customer loyalty, service quality has a positive effect on customer satisfaction which ultimately has a positive effect on customer loyalty and word of mouth intentions. There are several limitations to this research, including only using one industry as the research object, an online questionnaire distribution system and the need to add other variables to expand the findings so that it is hoped that future researchers can fill these gaps. Keywords: Customer Satisfaction, Customer Experience, Service Quality, Customer loyalty, Word Of Mouth (WOM)
The Influence of Promotion and Perceived Trust on Purchase Intention in Beauty Product E-Commerce Thamanda, Dhea Rusli; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2641

Abstract

This study is a quantitative study to determine the direct influence between promotion, attitude, perception of trust, perception of ease of use, perception of usefulness on purchase intention on Sociolla e-commerce. Data collection in this study was conducted through a survey with a questionnaire in the form of a google form. The population in this study were Sociolla e-commerce consumers who live in the province of DKI Jakarta, have made transactions more than twice and are 17 years of age and over. The questionnaires collected amounted to 135 respondents using the formula (Hair et al., 2020). Sampling used a purposive sampling technique, then the data was processed using a multiple regression analysis method. Based on the results of the study, from the 5 hypotheses accepted, namely promotion has a positive effect on purchase intention, attitude has a positive effect on purchase intention, perception of trust has a positive effect on purchase intention, perception of ease of use has a positive effect on purchase intention, perception of benefits does not have a positive effect on purchase intention. The results of this study are expected to provide input for beauty product e-commerce to better understand customer needs and continue to develop better digital sales strategies to help consumers in their shopping activities. Keywords: Promotion, Attitude, Perceived Trust, Perceived Ease of Use, Perceived Usefulness, Purchase Intention.
The Effect Of Service Quality And Customer Satisfaction On Customer Loyalty In Coffee Shop Saputra, Radiansyah Harry; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2824

Abstract

This study aims to explore the relationship between atmosphere, employee attitudes, service quality, coffee quality, and customer satisfaction on customer loyalty in coffee shops. The research method used is quantitative with a descriptive approach. Data collection using a survey and distributed via a google form barcode with a questionnaire, a data analysis method using Structural Equation Modeling (SEM). The research findings show that atmosphere, employee attitudes, and coffee quality have a significant effect on customer satisfaction, while service quality does not show a significant impact. Customer satisfaction, in turn, has a positive effect on customer loyalty. This study emphasizes the importance of a pleasant atmosphere, positive employee attitudes, and high coffee quality in increasing customer satisfaction and loyalty. These findings provide valuable insights for coffee shop managers in designing strategies to improve customer experience and ensure their loyalty. Keywords: Atmosphere, Employee Attitude, Service Quality, Coffee Quality, Customer Satisfaction, Customer Loyalty.
The Role of Corporate Image, Quality Service and Customer Satisfaction To Intention Behavior and Customer Loyalty Ardhana, Nugroho Aji; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2825

Abstract

This study aims to investigate the relationship between corporate image, service quality, customer satisfaction, behavioral intention, and customer loyalty at PT Indomarco Prismatama ( Indomaret ). The research utilizes a quantitative approach with a descriptive design, involving 155 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings indicate that corporate image positively and significantly influences customer satisfaction, which in turn influences behavioral intention and customer loyalty. Additionally, service quality is shown to positively impact both corporate image and customer satisfaction. Validity and reliability tests confirm that all variables in the model exhibit good quality. The study supports all proposed hypotheses and is consistent with previous research, highlighting the importance of corporate image, service quality, and customer satisfaction in influencing behavioral intention and customer loyalty. Managerial implications include the need to focus on enhancing service quality and strengthening corporate image to increase customer satisfaction and loyalty. Limitations of the study include the restricted sample scope to the Jabodetabek area and the use of online data collection methods. Future research is recommended to expand the sample scope and consider longitudinal approaches. Keywords: Corporate Image, Service Quality, Customer Satisfaction, Behavioral Intention, Customer Loyalty.
Co-Authors Abadi, Ferryal Abellia Septri Anggraeni Adelia, Marsach Aderisma Nafisa Salma Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Ahmad Hidayat Sutawijaya Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Alfiana Citra Maharani Almaitsya Gianis Anak Agung Ketut Diatmika Andi Hafidah Andriyanti Asianto Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Ariztian, Rian Aulia Sari Pratiwi Awibowo, Yogo Ayu Larasati Beny Witjaksono Budiman Imran Cherie Anne S. Banca Dahliana, Nur Apriani de Araujo, Lizio Marcel Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Esther Trivena Maniagasi Fachridian, Agung Fahrosa, Salsa Meisita Febriani, Fika Aurelia Fika Aryani Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati Joni Hartono Kalim, Muchamad Nur Kanaya, Aida Suni Kastyaningrum, Tiara Putri Kurniawati, Erna Kurunul Fatiani Kusnadi Lia Amalia Lucky Samuel Maratis, Jerry Marisa Zahra Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhammad Asrar Ameido Muhmin, Andi Hidayat Muslim Muslim Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purnomo, Suseno Hadi Rahayu, Astrid Rahmadhini Dwi Hadiyanti Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Riza Olivia Harahap Rizka Diah Agustia Rizki Yudhistira Rizky, Amelia Rojuaniah Rojuaniah Roza Aulia Abidin Safuan Safuan Samudro Seto Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar Siti Mariam SITI MARIAM Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Surya Hardi Lukita Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syafta Sulistyo Puteri Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah U.K. Purbasari Unggul Kustiawan Vabilla, Tanti Vina Sandriana Ulfa Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Yudistria, Yuyus