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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Neo Journal of economy and social humanities Jurnal Manajemen Bisnis Era Digital Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli, Abdul Haeba
Universitas Esa Unggul
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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The Role of Corporate Image, Quality Service and Customer Satisfaction To Intention Behavior and Customer Loyalty Ardhana, Nugroho Aji; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2825

Abstract

This study aims to investigate the relationship between corporate image, service quality, customer satisfaction, behavioral intention, and customer loyalty at PT Indomarco Prismatama ( Indomaret ). The research utilizes a quantitative approach with a descriptive design, involving 155 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings indicate that corporate image positively and significantly influences customer satisfaction, which in turn influences behavioral intention and customer loyalty. Additionally, service quality is shown to positively impact both corporate image and customer satisfaction. Validity and reliability tests confirm that all variables in the model exhibit good quality. The study supports all proposed hypotheses and is consistent with previous research, highlighting the importance of corporate image, service quality, and customer satisfaction in influencing behavioral intention and customer loyalty. Managerial implications include the need to focus on enhancing service quality and strengthening corporate image to increase customer satisfaction and loyalty. Limitations of the study include the restricted sample scope to the Jabodetabek area and the use of online data collection methods. Future research is recommended to expand the sample scope and consider longitudinal approaches. Keywords: Corporate Image, Service Quality, Customer Satisfaction, Behavioral Intention, Customer Loyalty.
The Influence of the Usefulness of Electronic Word of Mouth Information on Tourists' Visiting Intentions Arifah, Muhammad Syahroni; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2826

Abstract

This study aims to examine the effect of argument quality, source credibility, information needs, and quantity of Electronic Word of Mouth (EWOM) information on information usefulness and the effect of information usefulness on visiting intentions. This research focuses on Tiktok social media users who are looking for information about tourist attractions in the Thousand Islands. The method used in this research is quantitative method with Structural Equation Modeling (SEM) technique using SmartPLS 3.0 software. Data were collected through an online survey involving 120 respondents. The results showed that argument quality, source credibility, and EWOM information needs have a significant positive influence on the usefulness of EWOM information. However, information quantity does not have a significant influence on information usefulness. In addition, information usefulness is shown to have a significant positive influence on visit intention. This research provides important implications for digital marketing strategies, particularly in the context of tourism, by emphasizing the importance of the quality and relevance of information delivered through social media platforms such as Tiktok. The findings also show that although the quantity of information available is high, the quality of relevant and credible information remains a key determinant in increasing information usability and driving consumer intention to visit. This research is expected to contribute to the EWOM literature and become a reference for the development of marketing strategies in the digital era.Keywords: EWOM, information usefulness, visit intention, source credibility, argument quality
Peran Mediasi Dari Inovasi Karyawan Pada Hubungan Antara Internet Banking Dan Kinerja Karyawan Meidiyanty, Elvira; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.162

Abstract

This quantitative research analyzes the influence of Internet banking and employee innovation on employee performance. Data analysis in this study used the Structural Equation Modeling (SEM) method. With Smart-PLS software, the population in this study was private banking employees in Jabodetabek with a sample of 120 using purposive sampling with the criteria of remote bank employees having worked in the private sector for at least one year. The study results show that Internet banking positively affects employee performance. In contrast, internet banking has a positive effect on employee innovation and employee innovation, and employee turnover positively affects employee performance.
OPTIMALISASI POTENSI LABUAN BAJO MELALUI PENDIDIKAN KEUANGAN DAN KOMUNIKASI Wahyudi, Ickhsanto; Ramli, Abdul Haeba; Larasati, Ayu
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 4 (2025): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i4.9090

Abstract

Pengabdian masyarakat ini bertujuan untuk mengoptimalkan potensi Labuan Bajo dengan fokus pada pendidikan keuangan dan komunikasi. Desa Batu Cermin dipilih sebagai lokasi kegiatan, karena mayoritas penduduknya bekerja di sektor pariwisata, terutama di berbagai hotel, resort, dan klub yang tersebar di Labuan Bajo. Acara dilaksanakan selama 2 jam di Resort Mohini. Pendekatan pemberdayaan ekonomi dilakukan melalui sesi pendidikan keuangan, memberikan warga pemahaman mendalam tentang manajemen keuangan pribadi, investasi, dan pengelolaan pendapatan dari sektor pariwisata. Selain itu, kegiatan ini juga melibatkan sesi pelatihan komunikasi untuk meningkatkan keterampilan interpersonal dan pemasaran diri agar masyarakat dapat berinteraksi secara efektif dengan wisatawan. Peserta, terutama para pekerja di sektor pariwisata, diberikan wawasan praktis yang dapat meningkatkan kapasitas ekonomi mereka. Resort Mohini dipilih sebagai lokasi acara karena keterlibatan pihak-pihak terkait dalam mendukung program ini. Kegiatan ini diharapkan dapat menciptakan dampak positif dalam pengembangan Labuan Bajo sebagai destinasi wisata unggulan, sambil memberdayakan masyarakat lokal untuk turut menikmati hasil dari industri pariwisata yang berkembang.
Analysis of The Influence of Tiktok Social Media on Purchase Intention Mariam, Siti; Maratis, Jerry; Ramli, Abdul Haeba
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4569

Abstract

TikTok social media initially the application provided entertainment through interesting videos, currently the TikTok application has launched its newest feature, namely e-commerce or online buying and selling transactions called TikTok shop live which facilitates the promotion process and can generate quite large profits. This study adopts a quantitative research method with a descriptive design. In this study it can be seen that electronic word of mouth, product quality, and brand image have an influence in creating purchase intention on Cushion products of the Somethinc, Maybelline, Skintific, Luxcrime, and Wardah brands. Managerial implications that can be taken for Cushion business actors to focus more on marketing strategies to improve product quality, build brand image, and utilize electronic word of mouth as a tool in influencing consumer purchasing decisions.
Analysis of the Effect of Debt Level, Market Orientation, and Financial Literacy on Microenterprise Financial Performance: The Mediating Role of Consumer Behavior Siti Mariam; Aditya Halim Perdana Kusuma Putra; Abdul Haeba Ramli; Fika Aryani
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.706

Abstract

In the context of business and consumer behavior, this paper explores the impact of Debt Level, Market Orientation, and Financial Literacy on Consumer Behavior and Microenterprise Financial Performance. The purpose of this study is to examine the role of Debt Level, Market Orientation, and Financial Literacy in managing financial risk, shaping consumer behavior, and improving financial performance of small firms. The study utilizes a comprehensive analysis of key elements including Debt Level (Amount of Debt, Debt Interest Rate, Duration of Debt, and Debt to Asset Ratio), Market Orientation (Market Segmentation, Marketing Strategies, and Customer Satisfaction Level), and Financial Literacy (Knowledge of Interest and Interest Rates, Understanding of Investments, and Ability to Manage Budgets). The study examines the managerial and consumer implications of these factors. The findings suggest that wise debt management is crucial for maintaining positive consumer relationships and achieving good financial performance. Similarly, understanding the market, employing relevant marketing strategies, and focusing on customer satisfaction are important for shaping consumer behavior and improving financial performance. Additionally, improving financial literacy at both individual and organizational levels positively impacts consumer behavior and financial performance. This study highlights the importance of Debt Level, Market Orientation, and Financial Literacy in the business and consumer ecosystem. It emphasizes the need for awareness, education, and wise management for achieving positive consumer relations and financial success. The study provides valuable insights for firms to improve their financial performance while meeting consumer needs and encourages consumers to make wiser financial decisions.
Pengaruh Kepemimpinan Digital dan Pemberdayaan Karyawan Terhadap Kinerja Karyawan Dimediasi Oleh Komitmen Organisasi pada Industri Manufaktur Lucky Samuel; Abdul Haeba Ramli
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1501

Abstract

Kepemimpinan Digital telah menjadi sebuah model kepemimpinan yang sangat penting dalam memastikan dan mendorong transformasi dan mendorong perubahan di industri 4.0. Kepemimpinan Digital dan Pemberdayaan Karyawan memiliki hal penting yang dimana untuk mengetahui kinerja karyawan dalam suatu organisasi. Tujuan penelitian ini adalah mengidentifikasi pengaruh Kepemimpinan Digital. Penelitian ini didesain dengan menggunakan metode purposive sampling yang melibatkan 305 karyawan garment dari 2 perusahaan manufaktur terbesar di Indonesia. Data dianalisis menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Beberapa temuan dalam studi ini adalah Kepemimpinan Digital danPemberdayaan Karyawan berpengaruh langsung terhadap Kinerja Karyawan melalui mediasi Komitmen Organisasi. Sedangkan Komitmen Organisasi berpengaruh signifikan terhadap Kinerja Karyawan. Implikasi manajerial dari penelitian ini untuk praktisi industri maupun peneliti adalah dengan menerapkan Kepemimpinan Digital dalam perusahaan, meningkatkan Pemberdayaan Karyawan, serta mengembangkan Komitmen Organisasi yang kuat dapat meningkatkan Kinerja Karyawan yang akan mengarah pada keungulan kompetitif masing-masing karyawan di perusahaan.
ANALISA KEPUASAN PELANGGAN DALAM KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PADA PENGGEMAR GRUP MUSIK Dohan Faqih Ibrahim; Siti Mariam; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1486

Abstract

The purpose of this research is to determine how the analysis of customer satisfaction in service quality and price affects loyalty among music group fans. This research method uses a descriptive method with a quantitative approach. The sampling technique used was purposive sampling technique, and the data collection method in this research used observation and questionnaires. Data obtained from the questionnaire with a total of 120 respondents. The testing of the questionnaire data used SPSS version 26 for the calculations, with a significance level of a = 5% for this test. The results of this study indicate that customer satisfaction, service quality, and price significantly affect fan loyalty, with a coefficient of determination test of 0.567. This means that 56.7% of the customer loyalty variable can be explained by the variables of customer satisfaction, service quality, product quality, and price. The remaining 43.3% can be described by other variables that were not examined in this study. Customer satisfaction with loyalty through the t-test hypothesis with a calculated t-value of 5.016, so that H1 is accepted. The quality of service towards loyalty obtained a t-test hypothesis value of 9.172, thus H2 is accepted. Product quality towards customer loyalty through the t-test hypothesis yielded a value of 2.265, thus H3 is accepted. Price towards customer loyalty has a t-statistic value of 8.466, thus H4 is accepted. For future research, the sample studied can be expanded, such as extending the research to all of Indonesia to represent every fan.
The Influence of Instagram Marketing Activities on Brand Equity of Beauty Products: A Customer Relationship Management (CRM) Approach Kanaya, Aida Suni; Mariam, Siti; Sutawijaya, Ahmad Hidayat; Ramli, Abdul Haeba
Jurnal Logistik Indonesia Vol. 9 No. 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4833

Abstract

This study aims to examine the influence of Instagram Marketing,Brand Awareness, Brand Image, Perceived QualitytoBrand Love, Brand Reuse IntentionAndBrand Trustto customersScarlett Whitening. The population in this study are customers whofollowInstagram accountScarlett Whiteningand have purchased and used the productScarlett Whiteningwith a minimum customer age of 18 years and domiciled in West Jakarta. The research sample consisted of 162 respondents. This research is a quantitative study using the SEM-PLS method. The results of the study indicate that Instagram Marketing has a positive effect onBrand Awareness, Instagram marketing has a positive impact onBrand Image, Instagram marketing has a positive impact onPerceived Quality,Brand Awarenesshave a positive influence onBrand Love, Brand Awarenesshave a positive influence onBrand Reuse Intention, Brand Awarenesshave a positive influence onBrand Trust, Brand Imagehave a positive influence onBrand Love, Brand Imagehave a positive influence onBrand Reuse Intention, Brand Imagehave a positive influence onBrand Trust, Perceived Qualityhave a positive influence onBrand Love, Perceived Qualityhave a positive influence onBrand Reuse Intentionand lastPerceived Qualityhave a positive influence onBrand Trust.
The Influence of Transformational Leadership and Work Motivation on Job Satisfaction, with Contingent Reward as a Moderating Variable Awibowo, Yogo; Ramli, Abdul Haeba
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.868

Abstract

This research analyzes the influence of transformational leadership and work motivation on job satisfaction, with contingent reward as a moderating variable. Transformational leadership and work motivation influence job satisfaction, while contingent rewards act as awards based on performance achievements. This research uses a quantitative approach with the Structural Equation Model Partial Least Squares (SEM-PLS) method. Data was collected by distributing questionnaires using Google Forms involving 100 respondents. The population in this research study was PT Tembaga Mulia Semanan Tbk; the sampling technique used was purposive sampling, namely permanent employees of PT Tembaga Mulia Semanan Tbk. The sample for this research was permanent employees of PT Tembaga Mulia Semanan Tbk. The findings of this research show that transformational leadership and work motivation influence job satisfaction. In addition, contingent rewards were not proven to moderate the relationship between transformational leadership and job satisfaction. In contrast, contingent rewards were proven to moderate the relationship between work motivation and job satisfaction. This research provides implications for companies developing a transformational leadership style and creating a reward system to increase team member motivation and job satisfaction.
Co-Authors Abadi, Ferryal Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Agung Fachridian Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Almaitsya Gianis Amelia Rizky Andi Hafidah Andriyanti Asianto Anggraeni, Abellia Septri Annisa Nur Aristawidya Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Ariztian, Rian Astrid Rahayu Awibowo, Yogo Ayu Larasati Beny Witjaksono Cendy Fauziah Trianingrum Cherie Anne S. Banca Dennish H. Tablante Dennish Tablante Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Diatmika, Anak Agung Ketut Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Fajar Satria Fatiani, Kurunul Febriani, Fika Aurelia Fika Aryani Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati James Ronald O. Mesina Kalim, Muchamad Nur Kanaya, Aida Suni Kurniawati, Erna Kusnadi Kusnadi Kusnadi Kusnadi Lia Amalia Lizio Marcel de Araujo Lucky Samuel Maharani, Alfiana Citra Maratis, Jerry Marsach Adelia Megawaty Meidiyanty, Elvira Miaty, Indah Juneta Muhammad Asrar Ameido Muhammad Takrim Muhmin, Andi Hidayat Muslim Muslim Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Rizka Diah Agustia Rojuaniah Rojuaniah Roza Aulia Abidin Safuan Safuan Salsa Meisita Fahrosa Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Siti Mariam Siti Mariam SITI MARIAM Siti Mariam Siti Mariam Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Thamanda, Dhea Rusli Toaha, Muhammad Triyono Arief Wahyudi Ulfa, Vina Sandriana Wahyudi, Ickhsanto Wicaksana, Harits Hijrah Yudistria, Yuyus Zianneil T. Gecolea Zianneil T. Gecolea Gecolea