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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Pengabdian Masyarakat AbdiMas Prosiding Seminar Nasional Pakar Alignment: Journal of Administration and Educational Management Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ilmu Sosial dan Humaniora Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Neo Journal of economy and social humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Cendekia Ilmiah Atestasi : Jurnal Ilmiah Akuntansi The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Abdul Haeba Ramli
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul, Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Influence of Self-Leadership and Proactive Personality Towards Innovative Work Behavior of Employees Kastyaningrum, Tiara Putri; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12708

Abstract

This study examines the influence of self-leadership and proactive personality on innovative work behavior, with resilience as a moderator, in the manufacturing sector of Tangerang Regency, Indonesia. Against the backdrop of global competition demanding adaptive and innovative human resources, a quantitative approach using Structural Equation Modeling was applied to data from manufacturing employees. Validated instruments confirmed that self-leadership and proactive personality significantly drive innovative behavior, while resilience not only directly enhances innovation but also strengthens the self-leadesrhip – innovation relationship. Finding underscore the synergistic interplay of these three factors in foresting an innovation work environment. Partical implications include intergrated resilience training programs, proactive personality – based recruitment strategies, and innovation reward system. The theoretical contribution lies in integrating proactive personality as a novel variable and demonstrating resilience’s dual role (direct and moderating) in an Indonesian manufacturing context, providing a sustainable human resource development framework for industrial competitiveness.
The Influence Of Recruitment, Transformational Leadership, And Employee Engagement To Employee Performance Vabilla, Tanti; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12933

Abstract

In the current era of globalization and digitalization, companies are required to have superior human resources, where recruitment and transformational leadership are the key to improving employee engagement and employee performance. This study aims to analyze the influence of recruitment and transformational leadership on employee engagement and employee performance in manufacturing employees in Tangerang. The method used in this study is a quantitative approach with a survey of 145 respondents through the distribution of online questionnaires using Google Forms and analyzed using SEM-PLS. The results of the study indicate that recruitment and transformational leadership have a positive impact on employee engagement and employee performance. This study suggests that companies improve the quality of the recruitment process and the implementation of transformational leadership to create a work environment that supports employee engagement. The theoretical contribution of this study proves the role of recruitment and transformational leadership in positively influencing employee engagement and employee performance, while its practical contribution is strategic advice in human resource management to improve overall organizational performance.
Pengaruh Citra Merek, Kualitas Produk, Nilai Emosional Dengan Kampanye Boikot Sebagai Variabel Moderasi Terhadap Keputusan Pembelian Marisa Zahra; Samudro Seto; Siti Mariam; Abdul Haeba Ramli
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3776

Abstract

Tujuan penelitian ini menganalisis pengaruh kualitas produk, citra merek dan nilai emosional terhadap keputusan pembelian dengan kampanye boikot sebagai variabel moderasi. Teknik pengambilan sampel menggunakan non-probability sampling yakni purposive sampling. Pengumpulan data dengan menyebarkan kuesioner ke 120 responden di Jakarta Barat dan Jakarta Selatan, berusia 17-30 tahun. Pernah membeli dan mengkonsumsi produk Nescafe, mengetahui atau pernah melakukan kegiatan pemboikotan produk yang terafiliasi dengan Israel. Kemudian dianalisis dengan menggunakan Partial Least Square-moderating dengan software SmartPLS. Hasil penelitian menunjukkan bahwa citra merek dan nilai emosional dapat berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan kualitas produk tidak berpengaruh secara signifikan terhadap keputusan pembelian. Selanjutnya menunjukan bahwa kampanye boikot tidak dapat memoderasi pengaruh kualitas produk, citra merek, dan nilai emsional terhadap keputusan pembelian. Kesimpulan pada penelitian ini menunjukkan bahwa faktor persepsi positif konsumen terhadap merek dan keterikatan emosional yang kuat mendorong mereka untuk tetap melakukan pembelian, bahkan dalam situasi yang dapat menimbulkan kontroversi seperti kampanye boikot.
The Influence of Social Media Marketing on Brand Equity and Brand Loyalty in Digital Banks: A Brand Trust Perspective Vina Sandriana Ulfa; Abdul Haeba Ramli
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.9110

Abstract

Social media is making marketing more effective for companies. The study examines how social media marketing affects digital bank brand equity and loyalty through brand trust. Explanatory quantitative research was used with 384 Greater Jakarta digital bank users. This study reveals that social media marketing boosts brand trust, equity, and loyalty. It has been shown that brand trust increases brand equity but not brand loyalty. Brand equity positively and significantly affected brand loyalty. This study found that interactive, relevant, amusing, and instructive social media marketing can boost brand equity by increasing consumer trust. Companies must also consider customer experience and satisfaction to directly increase brand loyalty. These insights help digital bank management create effective social media marketing strategies to develop brand trust, equity, and loyalty. Further research with larger geographic coverage and more variables can provide more thorough insights
PENGARUH LEADER MEMBER EXCHANGE, PSYCHOLOGICAL CAPITAL, DAN HUMAN RESOURCE PRACTICES TERHADAP EMPLOYEE RESILIENCE MELALUI EMPLOYEE ENGAGEMENT Sabrina, Salya Widya; Sutawidjaya, Ahmad Hidayat; Ramli, Abdul Haeba; Mariam, Siti
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2204

Abstract

This study examines the influence of Leader–Member Exchange, Psychological Capital, and Human Resource Practices on employee resilience, with employee engagement positioned as a mediating variable. The research was conducted at Universitas Terbuka Tangerang using a quantitative approach, involving a sample of 130 respondents. Data analysis was carried out using the Structural Equation Modeling (SEM) method through SmartPLS 4 software. The findings indicate that all three main variables significantly contribute to employee resilience. Furthermore, employee engagement is proven to act as a mediator that strengthens the relationships among these variables, confirming that optimizing workplace relationships and implementing effective HR policies are key to building resilience in the work environment. Theoretically, this research contributes to the development of organizational behavior studies, particularly regarding the role of Leader–Member Exchange, Psychological Capital, and Human Resource Practices in increasing employee resilience in the context of distance learning-based higher education organizations. Practically, the results of this study can serve as a basis for organizations in designing adaptive human resource management strategies by improving the quality of working relationships between leaders and employees, strengthening psychological capital, and optimizing human resource management practices to increase employee resilience in facing changes and work pressures.
Influence of Emotional Exhaustion, Job Satisfaction and Organization’s Ethical Climate on Turnover Intention Anggraeni, Abellia Septri; Wicaksana, Harits Hijrah; Ramli, Abdul Haeba; Muhmin, Andi Hidayat
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.344

Abstract

This study aims to analyze the influence of emotional exhaustion, job satisfaction, and organizational ethical climate on turnover intention among Mie Gacoan employees in Tangerang Regency. The high level of employee desire to change jobs is a serious challenge for organizations in maintaining a productive and competitive workforce. This study uses a quantitative approach using a purposive sampling method through the distribution of questionnaires to 110 respondents and those who have worked for less than 3 years. This purpose is to test or validate the conceptual research model. The data for this study were collected through a survey method using Google Forms, an online questionnaire application. The use of the method in data analysis Structural Equation Modeling - Partial Least Square (SEM-PLS) using SmartPLS 4 to test each indicator is valid and reliable. The results of the study indicate that emotional exhaustion, job satisfaction, and organizational ethical climate have a significant effect on turnover intention. This study provides important implications for management in designing effective strategies to reduce turnover intention through the creation of an ethical work environment, increasing job satisfaction, and managing employee emotional burden.
The Effect of User Satisfaction and Experience on Consumer Loyalty: The Mediation Role of Trust in Beauty Product Consumers of Gen Z Maharani, Alfiana Citra; Sutawidjaya, Ahmad Hidayat; Mariam, Siti; Ramli, Abdul Haeba
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.347

Abstract

In today's digital era, online shopping behavior among Gen Z is increasing, particularly in purchasing beauty products through e-commerce platforms. However, despite high purchase rates, consumer loyalty to a single brand remains low because they easily switch to other brands. This study aims to analyze the influence of satisfaction and user experience on consumer loyalty, and to evaluate the role of trust as a bridging factor in this relationship. The study was conducted among Gen Z consumers in Tangerang Regency who had purchased beauty products through e-commerce platforms in the past six months. The results indicate that satisfaction and user experience play a significant role in building trust, which ultimately drives consumer loyalty. These findings emphasize the importance of building trust through a pleasant and satisfying shopping experience to create long-term relationships between consumers and online beauty brands.
The Effect of Shopping Lifestyle, Fashion Engagement, and Hedonic Shopping on E-Commerce with Impulsive Purchasing as a Mediating Variable Fatiani, Kurunul; Sutawidjaya, Ahmad Hidayat; Mariam, Siti; Ramli, Abdul Haeba
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.349

Abstract

In recent years, online shopping activities in the fashion sector have shown a significant increase. This shift has been further accelerated by the COVID-19 pandemic, which encouraged consumers to move from conventional shopping to e-commerce platforms that are considered more practical, safe, and accessible. The transformation of consumption patterns has strengthened the transition toward digital shopping, particularly for fashion products. This study aims to examine the influence of shopping lifestyle, fashion involvement, and hedonic orientation on impulsive buying behavior. Furthermore, it investigates the mediating role of impulsive buying in enhancing the intention to use e-commerce. A quantitative survey method was employed, with data analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The sample consisted of 130 respondents residing in Tangerang Regency who actively purchase fashion items through Shopee. The findings reveal that shopping lifestyle, fashion involvement, and hedonic orientation have a positive and significant effect on impulsive buying behavior. Moreover, impulsive buying is proven to mediate the relationship between these three variables and the intention to use e-commerce. These results highlight the importance of emotional factors and digital lifestyles as the main drivers of young consumers’ purchasing behavior and provide strategic insights for e-commerce platforms and the fashion industry in designing more effective and emotionally driven marketing strategies.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage Purbasari, U.K.; Ramli, Abdul Haeba; Mariam, Siti; Diatmika, Anak Agung Ketut
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Pengaruh Transformational Leadership, HSE Program, Employee Engagement terhadap Safety Behavior pada Industri Kontruksi Migas dengan Safety Climate sebagai Variabel Mediasi Syofyan Hardi Sabana; Abdul Haeba Ramli
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.7640

Abstract

The purpose of this study is to identify the influence of Transformational Leadership, HSE Program, Employee Engagement, and Safety Climate on Safety Behavior. Research data from companies engaged in the oil and gas construction sector. This study uses a quantitative approach through sampling with Purposive Sampling by distributing questionnaires to 190 employees with 38 questions. The questionnaire was distributed in September - November 2025 with the condition that respondents have a work period of more than 5 years. The data analysis method used Structural Equation Model (SEM) using SmartPLS 4.0. The results of the study indicate that Transformational Leadership and HSE Program have a positive effect on Safety Climate, while Employee Engagement does not have a significant effect on Safety Climate. Transformational Leadership, HSE Program, Employee Engagement and Safety Climate are proven to have a positive effect on Safety Behavior. These findings indicate that leadership and safety programs play a more indirect role through the formation of Safety Climate, while changes in employee safety behavior are more influenced by collective perceptions of safety priorities and employee psychological attachment to the organization.
Co-Authors Abadi, Ferryal Abellia Septri Anggraeni Aderisma Nafisa Salma Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Agung Fachridian Ahmad Hidayat Sutawijaya Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Alfiana Citra Maharani Almaitsya Gianis Amalia, Lia Amelia Rizky Anak Agung Ketut Diatmika Andi Hafidah Andriyanti Asianto Anggraeni, Abellia Septri Annisa Nur Aristawidya Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Ariztian, Rian Astrid Rahayu Aulia Sari Pratiwi Ayu Larasati Beny Witjaksono Budiman Imran Cendy Fauziah Trianingrum Cherie Anne S. Banca Dahliana, Nur Apriani Dennish H. Tablante Dennish Tablante Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Esther Trivena Maniagasi Fajar Satria Fatiani, Kurunul Febriani, Fika Aurelia Fika Aryani Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati James Ronald O. Mesina Joni Hartono Kalim, Muchamad Nur Kanaya, Aida Suni Kastyaningrum, Tiara Putri Kurniawati, Erna Kurunul Fatiani Kusnadi Kusnadi Kusnadi Kusnadi Kustiawan, Unggul Lia Amalia Lizio Marcel de Araujo Lucky Samuel Lukman Cahyadi Maharani, Alfiana Citra Maratis, Jerry Marisa Zahra Marsach Adelia Megawaty Meidiyanty, Elvira Miaty, Indah Juneta Muhammad Asrar Ameido Muhammad Takrim Muhmin, Andi Hidayat Muslim Muslim N Nurjannah, N Nurjannah Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Rahmadhini Dwi Hadiyanti Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Riza Olivia Harahap Rizka Diah Agustia Rizki Yudhistira Rojuaniah Rojuaniah Roza Aulia Abidin Sabrina, Salya Widya Safuan Safuan Salsa Meisita Fahrosa Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Seto, Samudro Siti Mariam SITI MARIAM Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Rafika Arman Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Surya Hardi Lukita Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syafta Sulistyo Puteri Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Syofyan Hardi Sabana Tanti Vabilla Thamanda, Dhea Rusli Toaha, Muhammad Triyono Arief Wahyudi U.K. Purbasari Vabilla, Tanti Vina Sandriana Ulfa Wahyudi, Ickhsanto Wicaksana, Harits Hijrah Yudistria, Yuyus Zianneil T. Gecolea Zianneil T. Gecolea Gecolea