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The Influence of Transformational Leadership with the Mediating Role of Work Engagement and Job Satisfaction on Employee Performance Dahliana, Nur Apriani; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12707

In the context of globalization, which demands government apparatus to improve efficiency and the quality of public services, employee performance becomes a crucial factor for organizational success. This study aims to analyze the effect of transformational leadership on employee performance with the mediating roles of work engagement and job satisfaction among employees of the Tangerang Regency Government. A quantitative approach with an empirical study design was employed, involving 140 respondents selected through purposive sampling. Hypothesis testing was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that transformational leadership has a significant positive effect on work engagement, job satisfaction, and employee performance, both directly and indirectly through the mediating variables. These findings emphasize the importance of optimizing transformational leadership practices through clear communication of the organizational vision, consistent performance appreciation, and the creation of a supportive work environment to enhance employee engagement and job satisfaction. This research contributes to strengthening empirical evidence on the relationship between transformational leadership and employee performance in the public sector, while offering applicable and sustainable managerial strategies.

The Influence of Self-Leadership and Proactive Personality Towards Innovative Work Behavior of Employees Kastyaningrum, Tiara Putri; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12708

This study examines the influence of self-leadership and proactive personality on innovative work behavior, with resilience as a moderator, in the manufacturing sector of Tangerang Regency, Indonesia. Against the backdrop of global competition demanding adaptive and innovative human resources, a quantitative approach using Structural Equation Modeling was applied to data from manufacturing employees. Validated instruments confirmed that self-leadership and proactive personality significantly drive innovative behavior, while resilience not only directly enhances innovation but also strengthens the self-leadesrhip – innovation relationship. Finding underscore the synergistic interplay of these three factors in foresting an innovation work environment. Partical implications include intergrated resilience training programs, proactive personality – based recruitment strategies, and innovation reward system. The theoretical contribution lies in integrating proactive personality as a novel variable and demonstrating resilience’s dual role (direct and moderating) in an Indonesian manufacturing context, providing a sustainable human resource development framework for industrial competitiveness.

The Influence Of Recruitment, Transformational Leadership, And Employee Engagement To Employee Performance Vabilla, Tanti; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12933

In the current era of globalization and digitalization, companies are required to have superior human resources, where recruitment and transformational leadership are the key to improving employee engagement and employee performance. This study aims to analyze the influence of recruitment and transformational leadership on employee engagement and employee performance in manufacturing employees in Tangerang. The method used in this study is a quantitative approach with a survey of 145 respondents through the distribution of online questionnaires using Google Forms and analyzed using SEM-PLS. The results of the study indicate that recruitment and transformational leadership have a positive impact on employee engagement and employee performance. This study suggests that companies improve the quality of the recruitment process and the implementation of transformational leadership to create a work environment that supports employee engagement. The theoretical contribution of this study proves the role of recruitment and transformational leadership in positively influencing employee engagement and employee performance, while its practical contribution is strategic advice in human resource management to improve overall organizational performance.

Pengaruh Citra Merek, Kualitas Produk, Nilai Emosional Dengan Kampanye Boikot Sebagai Variabel Moderasi Terhadap Keputusan Pembelian Marisa Zahra; Samudro Seto; Siti Mariam; Abdul Haeba Ramli
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3776

Tujuan penelitian ini menganalisis pengaruh kualitas produk, citra merek dan nilai emosional terhadap keputusan pembelian dengan kampanye boikot sebagai variabel moderasi. Teknik pengambilan sampel menggunakan non-probability sampling yakni purposive sampling. Pengumpulan data dengan menyebarkan kuesioner ke 120 responden di Jakarta Barat dan Jakarta Selatan, berusia 17-30 tahun. Pernah membeli dan mengkonsumsi produk Nescafe, mengetahui atau pernah melakukan kegiatan pemboikotan produk yang terafiliasi dengan Israel. Kemudian dianalisis dengan menggunakan Partial Least Square-moderating dengan software SmartPLS. Hasil penelitian menunjukkan bahwa citra merek dan nilai emosional dapat berpengaruh secara signifikan terhadap keputusan pembelian, sedangkan kualitas produk tidak berpengaruh secara signifikan terhadap keputusan pembelian. Selanjutnya menunjukan bahwa kampanye boikot tidak dapat memoderasi pengaruh kualitas produk, citra merek, dan nilai emsional terhadap keputusan pembelian. Kesimpulan pada penelitian ini menunjukkan bahwa faktor persepsi positif konsumen terhadap merek dan keterikatan emosional yang kuat mendorong mereka untuk tetap melakukan pembelian, bahkan dalam situasi yang dapat menimbulkan kontroversi seperti kampanye boikot.

The Influence of Social Media Marketing on Brand Equity and Brand Loyalty in Digital Banks: A Brand Trust Perspective Vina Sandriana Ulfa; Abdul Haeba Ramli
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.9110

Social media is making marketing more effective for companies. The study examines how social media marketing affects digital bank brand equity and loyalty through brand trust. Explanatory quantitative research was used with 384 Greater Jakarta digital bank users. This study reveals that social media marketing boosts brand trust, equity, and loyalty. It has been shown that brand trust increases brand equity but not brand loyalty. Brand equity positively and significantly affected brand loyalty. This study found that interactive, relevant, amusing, and instructive social media marketing can boost brand equity by increasing consumer trust. Companies must also consider customer experience and satisfaction to directly increase brand loyalty. These insights help digital bank management create effective social media marketing strategies to develop brand trust, equity, and loyalty. Further research with larger geographic coverage and more variables can provide more thorough insights

The Influence of Transformational Leadership with the Mediating Role of Work Engagement and Job Satisfaction on Employee Performance Dahliana, Nur Apriani; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12707

In the context of globalization, which demands government apparatus to improve efficiency and the quality of public services, employee performance becomes a crucial factor for organizational success. This study aims to analyze the effect of transformational leadership on employee performance with the mediating roles of work engagement and job satisfaction among employees of the Tangerang Regency Government. A quantitative approach with an empirical study design was employed, involving 140 respondents selected through purposive sampling. Hypothesis testing was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that transformational leadership has a significant positive effect on work engagement, job satisfaction, and employee performance, both directly and indirectly through the mediating variables. These findings emphasize the importance of optimizing transformational leadership practices through clear communication of the organizational vision, consistent performance appreciation, and the creation of a supportive work environment to enhance employee engagement and job satisfaction. This research contributes to strengthening empirical evidence on the relationship between transformational leadership and employee performance in the public sector, while offering applicable and sustainable managerial strategies.

The Influence of Self-Leadership and Proactive Personality Towards Innovative Work Behavior of Employees Kastyaningrum, Tiara Putri; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12708

This study examines the influence of self-leadership and proactive personality on innovative work behavior, with resilience as a moderator, in the manufacturing sector of Tangerang Regency, Indonesia. Against the backdrop of global competition demanding adaptive and innovative human resources, a quantitative approach using Structural Equation Modeling was applied to data from manufacturing employees. Validated instruments confirmed that self-leadership and proactive personality significantly drive innovative behavior, while resilience not only directly enhances innovation but also strengthens the self-leadesrhip – innovation relationship. Finding underscore the synergistic interplay of these three factors in foresting an innovation work environment. Partical implications include intergrated resilience training programs, proactive personality – based recruitment strategies, and innovation reward system. The theoretical contribution lies in integrating proactive personality as a novel variable and demonstrating resilience’s dual role (direct and moderating) in an Indonesian manufacturing context, providing a sustainable human resource development framework for industrial competitiveness.

The Influence Of Recruitment, Transformational Leadership, And Employee Engagement To Employee Performance Vabilla, Tanti; Ramli, Abdul Haeba
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.12933

In the current era of globalization and digitalization, companies are required to have superior human resources, where recruitment and transformational leadership are the key to improving employee engagement and employee performance. This study aims to analyze the influence of recruitment and transformational leadership on employee engagement and employee performance in manufacturing employees in Tangerang. The method used in this study is a quantitative approach with a survey of 145 respondents through the distribution of online questionnaires using Google Forms and analyzed using SEM-PLS. The results of the study indicate that recruitment and transformational leadership have a positive impact on employee engagement and employee performance. This study suggests that companies improve the quality of the recruitment process and the implementation of transformational leadership to create a work environment that supports employee engagement. The theoretical contribution of this study proves the role of recruitment and transformational leadership in positively influencing employee engagement and employee performance, while its practical contribution is strategic advice in human resource management to improve overall organizational performance.

The Role of Organizational Commitment Mediation on Turnover Intention of Private Bank Employees Rahayu, Astrid; Ramli, Abdul Haeba; Mariam, Siti; Kusnadi, Kusnadi; Tablante, Dennish
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2955

The banking industry in Indonesia has to contend with constantly shifting obstacles in order to retain top talent. The stability of the business and the return on investments in human capital development are both adversely affected by high staff turnover rates. The purpose of this study is to examine how organizational commitment mediates the relationship between leadership, turnover intention, and human resource development among Tangerang private bank workers. Understanding the factors that determine the high degree of turnover intention in the banking industry is crucial since it can negatively affect organizational stability. 190 individuals participated in an online survey that collected data for this study, which used quantitative methodologies. Using SmartPLS, structural equation modeling (SEM) was used to analyze the data. The findings demonstrated that, either directly or indirectly, human resource development has no discernible impact on organizational commitment or turnover intention. On the other hand, leadership significantly lowers turnover intention. The study's findings highlight how crucial it is to train leaders effectively in order to increase staff retention. Organizations must also establish a healthy work environment and strike a balance between employees' personal and professional lives in order to increase their loyalty to the business. The findings of this study add to the body of knowledge on the variables influencing turnover intention and help managers create human resource management plans that are more successful. Keywords: Organizational Commitment, Human Resource Development, Leadership, Turnover Intention.

The Effect Of Brand Ambassador, Brand Trust And Brand Image On Purchase Decision On Beauty Product Rizky, Amelia; Rojuaniah, Rojuaniah; Ramli, Abdul Haeba; Gecolea, Zianneil T.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2966

This study aims to determine: the influence of brand ambassador, brand trust and brand image on purchase decision. This study uses a quantitative approach and primary data as a data source obtained from a questionnaire. The population of this study is people who know and have bought beauty products. The sample taken was 130 respondents using purposive sampling technique. The method of collecting data by distributing questionnaires using google form, in this study using a Likert scale with a scale of 1-4. This study uses multiple linear regression analysis with the influence of three independent variables and one dependent variable. Based on the results of the research that has been conducted, it shows that brand ambassador have a positive and significant effect on purchase decision, brand trust has a positive and significant effect on purchase decision, and brand image has a positive and significant effect on purchase decision. Brand ambassador, brand trust and brand image together have an effect on purchase decision. This research is expected to provide important insights for marketers in designing effective marketing strategies for beauty products, especially in choosing brand ambassador and building brand trust and positive brand image. Keywords: Brand Ambassador, Brand Trust, Brand Image, Purchase Decision

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