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The Influence of the Usefulness of Electronic Word of Mouth Information on Tourists' Visiting Intentions Arifah, Muhammad Syahroni; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2826

Abstract

This study aims to examine the effect of argument quality, source credibility, information needs, and quantity of Electronic Word of Mouth (EWOM) information on information usefulness and the effect of information usefulness on visiting intentions. This research focuses on Tiktok social media users who are looking for information about tourist attractions in the Thousand Islands. The method used in this research is quantitative method with Structural Equation Modeling (SEM) technique using SmartPLS 3.0 software. Data were collected through an online survey involving 120 respondents. The results showed that argument quality, source credibility, and EWOM information needs have a significant positive influence on the usefulness of EWOM information. However, information quantity does not have a significant influence on information usefulness. In addition, information usefulness is shown to have a significant positive influence on visit intention. This research provides important implications for digital marketing strategies, particularly in the context of tourism, by emphasizing the importance of the quality and relevance of information delivered through social media platforms such as Tiktok. The findings also show that although the quantity of information available is high, the quality of relevant and credible information remains a key determinant in increasing information usability and driving consumer intention to visit. This research is expected to contribute to the EWOM literature and become a reference for the development of marketing strategies in the digital era.Keywords: EWOM, information usefulness, visit intention, source credibility, argument quality
Peran Mediasi Dari Inovasi Karyawan Pada Hubungan Antara Internet Banking Dan Kinerja Karyawan Meidiyanty, Elvira; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.162

Abstract

This quantitative research analyzes the influence of Internet banking and employee innovation on employee performance. Data analysis in this study used the Structural Equation Modeling (SEM) method. With Smart-PLS software, the population in this study was private banking employees in Jabodetabek with a sample of 120 using purposive sampling with the criteria of remote bank employees having worked in the private sector for at least one year. The study results show that Internet banking positively affects employee performance. In contrast, internet banking has a positive effect on employee innovation and employee innovation, and employee turnover positively affects employee performance.
OPTIMALISASI POTENSI LABUAN BAJO MELALUI PENDIDIKAN KEUANGAN DAN KOMUNIKASI Wahyudi, Ickhsanto; Ramli, Abdul Haeba; Larasati, Ayu
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 4 (2025): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i4.9090

Abstract

Pengabdian masyarakat ini bertujuan untuk mengoptimalkan potensi Labuan Bajo dengan fokus pada pendidikan keuangan dan komunikasi. Desa Batu Cermin dipilih sebagai lokasi kegiatan, karena mayoritas penduduknya bekerja di sektor pariwisata, terutama di berbagai hotel, resort, dan klub yang tersebar di Labuan Bajo. Acara dilaksanakan selama 2 jam di Resort Mohini. Pendekatan pemberdayaan ekonomi dilakukan melalui sesi pendidikan keuangan, memberikan warga pemahaman mendalam tentang manajemen keuangan pribadi, investasi, dan pengelolaan pendapatan dari sektor pariwisata. Selain itu, kegiatan ini juga melibatkan sesi pelatihan komunikasi untuk meningkatkan keterampilan interpersonal dan pemasaran diri agar masyarakat dapat berinteraksi secara efektif dengan wisatawan. Peserta, terutama para pekerja di sektor pariwisata, diberikan wawasan praktis yang dapat meningkatkan kapasitas ekonomi mereka. Resort Mohini dipilih sebagai lokasi acara karena keterlibatan pihak-pihak terkait dalam mendukung program ini. Kegiatan ini diharapkan dapat menciptakan dampak positif dalam pengembangan Labuan Bajo sebagai destinasi wisata unggulan, sambil memberdayakan masyarakat lokal untuk turut menikmati hasil dari industri pariwisata yang berkembang.
Analysis of The Influence of Tiktok Social Media on Purchase Intention Mariam, Siti; Maratis, Jerry; Ramli, Abdul Haeba
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4569

Abstract

TikTok social media initially the application provided entertainment through interesting videos, currently the TikTok application has launched its newest feature, namely e-commerce or online buying and selling transactions called TikTok shop live which facilitates the promotion process and can generate quite large profits. This study adopts a quantitative research method with a descriptive design. In this study it can be seen that electronic word of mouth, product quality, and brand image have an influence in creating purchase intention on Cushion products of the Somethinc, Maybelline, Skintific, Luxcrime, and Wardah brands. Managerial implications that can be taken for Cushion business actors to focus more on marketing strategies to improve product quality, build brand image, and utilize electronic word of mouth as a tool in influencing consumer purchasing decisions.
Analysis of the Effect of Debt Level, Market Orientation, and Financial Literacy on Microenterprise Financial Performance: The Mediating Role of Consumer Behavior Siti Mariam; Aditya Halim Perdana Kusuma Putra; Abdul Haeba Ramli; Fika Aryani
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.706

Abstract

In the context of business and consumer behavior, this paper explores the impact of Debt Level, Market Orientation, and Financial Literacy on Consumer Behavior and Microenterprise Financial Performance. The purpose of this study is to examine the role of Debt Level, Market Orientation, and Financial Literacy in managing financial risk, shaping consumer behavior, and improving financial performance of small firms. The study utilizes a comprehensive analysis of key elements including Debt Level (Amount of Debt, Debt Interest Rate, Duration of Debt, and Debt to Asset Ratio), Market Orientation (Market Segmentation, Marketing Strategies, and Customer Satisfaction Level), and Financial Literacy (Knowledge of Interest and Interest Rates, Understanding of Investments, and Ability to Manage Budgets). The study examines the managerial and consumer implications of these factors. The findings suggest that wise debt management is crucial for maintaining positive consumer relationships and achieving good financial performance. Similarly, understanding the market, employing relevant marketing strategies, and focusing on customer satisfaction are important for shaping consumer behavior and improving financial performance. Additionally, improving financial literacy at both individual and organizational levels positively impacts consumer behavior and financial performance. This study highlights the importance of Debt Level, Market Orientation, and Financial Literacy in the business and consumer ecosystem. It emphasizes the need for awareness, education, and wise management for achieving positive consumer relations and financial success. The study provides valuable insights for firms to improve their financial performance while meeting consumer needs and encourages consumers to make wiser financial decisions.
Pengaruh Kepemimpinan Digital dan Pemberdayaan Karyawan Terhadap Kinerja Karyawan Dimediasi Oleh Komitmen Organisasi pada Industri Manufaktur Lucky Samuel; Abdul Haeba Ramli
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1501

Abstract

Kepemimpinan Digital telah menjadi sebuah model kepemimpinan yang sangat penting dalam memastikan dan mendorong transformasi dan mendorong perubahan di industri 4.0. Kepemimpinan Digital dan Pemberdayaan Karyawan memiliki hal penting yang dimana untuk mengetahui kinerja karyawan dalam suatu organisasi. Tujuan penelitian ini adalah mengidentifikasi pengaruh Kepemimpinan Digital. Penelitian ini didesain dengan menggunakan metode purposive sampling yang melibatkan 305 karyawan garment dari 2 perusahaan manufaktur terbesar di Indonesia. Data dianalisis menggunakan Structural Equation Model (SEM) dengan SmartPLS 3.0. Beberapa temuan dalam studi ini adalah Kepemimpinan Digital danPemberdayaan Karyawan berpengaruh langsung terhadap Kinerja Karyawan melalui mediasi Komitmen Organisasi. Sedangkan Komitmen Organisasi berpengaruh signifikan terhadap Kinerja Karyawan. Implikasi manajerial dari penelitian ini untuk praktisi industri maupun peneliti adalah dengan menerapkan Kepemimpinan Digital dalam perusahaan, meningkatkan Pemberdayaan Karyawan, serta mengembangkan Komitmen Organisasi yang kuat dapat meningkatkan Kinerja Karyawan yang akan mengarah pada keungulan kompetitif masing-masing karyawan di perusahaan.
Pengaruh Hubungan Kerja terhadap Kesehatan dan Kinerja Kerja Pekerja Manufaktur Joni Hartono; Unggul Kustiawan; Abdul Haeba Ramli; Ferryal Abadi
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 7 No. 2 (2024): ALIGNMENT : Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v7i2.13289

Abstract

This research aims to explore the influence needs status of work tipe, role conflict and temporal leadership on vigor and job performance on employement relationship. Quantitative research was carried out using Structural Equational Model (SEM) methods in 2023 with a focus on respondents working in the manufacturing sector (ceramics and the like) in Tangerang and Jakarta. Data collection was carried out randomly online use google form which resulted in 212 respondents. Respondents were dominated by men at 70% and women at 30% with a working age of 20-30 years. Research findings show that needs status have no impact on vigor worker. Role conflict shows a negative relationship to vigor and job performance, while temporal leadership shows that it only influences job performance, not vigor. This research provides managerial implications for company management that companies should manage workers, especially leaders, in several ways, including implementing a strict and selective recruitment system, as well as conducting training programs. This is so that a work system with minimal role conflict and a good temporal leadership style can be formed vigor and job performance of worker will increase as will company performance. Keywords; Needs Status, Vigor, Role Conflict, Temporal Leadership, Job Performance
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI RETENSI KARYAWAN PADA KANTOR CABANG BANK CENTRAL ASIA Surya Hardi Lukita; Ahmad Hidayat Sutawijaya; Siti Mariam; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1477

Abstract

In this era of globalization and intense competition in the business world, retaining qualified and potential employees is an important challenge for many companies, especially banks. However, a high employee turnover rate is one of the main problems that companies often face. BCA as one of the banks that is able to maintain employee retention well, therefore, analyzing factors such as Job Satisfaction, Compensation, Company Culture and Career Development Opportunities which are thought to influence Employee Retention at BCA bank branch offices is important. The research approach used in this research is quantitative research using SPSS software. The population in this study were employees at BCA bank branch offices with the criteria of having permanent employee status, working for more than or equal to three years and domiciled at BCA bank branch offices in JABODETABEK. Determining respondents used a non-probability sampling method with a total of 130 respondents. The results of this research showed that the variables Job Satisfaction, Compensation, Company Culture and Career Development Opportunities simultaneously had a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK. Then it was also found that the results of this research partially showed that Job Satisfaction and Company Culture did not have a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK. Compensation and Career Development Opportunities have a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK.
ANALISA KEPUASAN PELANGGAN DALAM KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PADA PENGGEMAR GRUP MUSIK Dohan Faqih Ibrahim; Siti Mariam; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1486

Abstract

The purpose of this research is to determine how the analysis of customer satisfaction in service quality and price affects loyalty among music group fans. This research method uses a descriptive method with a quantitative approach. The sampling technique used was purposive sampling technique, and the data collection method in this research used observation and questionnaires. Data obtained from the questionnaire with a total of 120 respondents. The testing of the questionnaire data used SPSS version 26 for the calculations, with a significance level of a = 5% for this test. The results of this study indicate that customer satisfaction, service quality, and price significantly affect fan loyalty, with a coefficient of determination test of 0.567. This means that 56.7% of the customer loyalty variable can be explained by the variables of customer satisfaction, service quality, product quality, and price. The remaining 43.3% can be described by other variables that were not examined in this study. Customer satisfaction with loyalty through the t-test hypothesis with a calculated t-value of 5.016, so that H1 is accepted. The quality of service towards loyalty obtained a t-test hypothesis value of 9.172, thus H2 is accepted. Product quality towards customer loyalty through the t-test hypothesis yielded a value of 2.265, thus H3 is accepted. Price towards customer loyalty has a t-statistic value of 8.466, thus H4 is accepted. For future research, the sample studied can be expanded, such as extending the research to all of Indonesia to represent every fan.
The Influence of Instagram Marketing Activities on Brand Equity of Beauty Products: A Customer Relationship Management (CRM) Approach Kanaya, Aida Suni; Mariam, Siti; Sutawijaya, Ahmad Hidayat; Ramli, Abdul Haeba
Jurnal Logistik Indonesia Vol. 9 No. 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4833

Abstract

This study aims to examine the influence of Instagram Marketing,Brand Awareness, Brand Image, Perceived QualitytoBrand Love, Brand Reuse IntentionAndBrand Trustto customersScarlett Whitening. The population in this study are customers whofollowInstagram accountScarlett Whiteningand have purchased and used the productScarlett Whiteningwith a minimum customer age of 18 years and domiciled in West Jakarta. The research sample consisted of 162 respondents. This research is a quantitative study using the SEM-PLS method. The results of the study indicate that Instagram Marketing has a positive effect onBrand Awareness, Instagram marketing has a positive impact onBrand Image, Instagram marketing has a positive impact onPerceived Quality,Brand Awarenesshave a positive influence onBrand Love, Brand Awarenesshave a positive influence onBrand Reuse Intention, Brand Awarenesshave a positive influence onBrand Trust, Brand Imagehave a positive influence onBrand Love, Brand Imagehave a positive influence onBrand Reuse Intention, Brand Imagehave a positive influence onBrand Trust, Perceived Qualityhave a positive influence onBrand Love, Perceived Qualityhave a positive influence onBrand Reuse Intentionand lastPerceived Qualityhave a positive influence onBrand Trust.
Co-Authors Abadi, Ferryal Abellia Septri Anggraeni Adelia, Marsach Aderisma Nafisa Salma Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Ahmad Hidayat Sutawijaya Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Alfiana Citra Maharani Almaitsya Gianis Amalia, Lia Anak Agung Ketut Diatmika Andi Hafidah Andriyanti Asianto Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Ariztian, Rian Aulia Sari Pratiwi Awibowo, Yogo Ayu Larasati Beny Witjaksono Budiman Imran Cherie Anne S. Banca Dahliana, Nur Apriani de Araujo, Lizio Marcel Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Esther Trivena Maniagasi Fachridian, Agung Fahrosa, Salsa Meisita Febriani, Fika Aurelia Fika Aryani Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati Joni Hartono Kalim, Muchamad Nur Kanaya, Aida Suni Kastyaningrum, Tiara Putri Kurniawati, Erna Kurunul Fatiani Kusnadi Lucky Samuel Maratis, Jerry Marisa Zahra Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhammad Asrar Ameido Muhmin, Andi Hidayat Muslim Muslim Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purnomo, Suseno Hadi Rahayu, Astrid Rahmadhini Dwi Hadiyanti Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Riza Olivia Harahap Rizka Diah Agustia Rizki Yudhistira Rizky, Amelia Rojuaniah Rojuaniah Roza Aulia Abidin Safuan Safuan Samudro Seto Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar Siti Mariam SITI MARIAM Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Mariam Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Surya Hardi Lukita Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syafta Sulistyo Puteri Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah U.K. Purbasari Unggul Kustiawan Vabilla, Tanti Vina Sandriana Ulfa Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Yudistria, Yuyus