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All Journal Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Jurnal Mantik JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnisman : Riset Bisnis dan Manajemen Journal of Economics and Business UBS Ilomata International Journal of Management International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Collaboration Journal of Community Services (ICJCS) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Neo Journal of economy and social humanities Jurnal Manajemen Bisnis Era Digital Atestasi : Jurnal Ilmiah Akuntansi
Abdul Haeba Ramli, Abdul Haeba
Universitas Esa Unggul
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH BRAND IMAGE IN MINIMARKETS Adrifa, Zacky Putra; Mariam, Siti; Sutawijaya, Ahmad Hidayat; Ramli, Abdul Haeba
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.380

Abstract

Minimarkets are still the primary choice for shopping for daily necessities for all levels of Indonesian society. This study aims to examine the impact of service quality on customer loyalty through brand image at Indomaret minimarkets. The method used in this study is quantitative. Data measurement in this study was carried out by distributing questionnaires online and face-to-face through the Google Form application and distributing questionnaires directly. Respondents in this study were aged 18-50 years and made at least 2 purchases per month. The research sample was taken using a purposive sampling technique, and totaled 174 respondents. The data analysis technique used was Partial LeastMinimarkets are still the primary choice for shopping for daily necessities for all levels of Indonesian society. This study aims to examine the impact of service quality on customer loyalty through brand image at Indomaret minimarkets. The method used in this study is quantitative. Data measurement in this study was carried out by distributing questionnaires online and face-to-face through the Google Form application and distributing questionnaires directly. Respondents in this study were aged 18-50 years and made at least 2 purchases per month. The research sample was taken using a purposive sampling technique, and totaled 174 respondents. The data analysis technique used was Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that brand image had a positive effect on customer loyalty, service quality had a positive effect on customer loyalty, and service quality had a positive effect on customer loyalty through brand image Square-Structural Equation Modeling (PLS-SEM). The results showed that brand image had a positive effect on customer loyalty, service quality had a positive effect on customer loyalty, and service quality had a positive effect on customer loyalty through brand image.  
The Influence of Social Media Marketing on Brand Equity and Brand Loyalty in Digital Banks: A Brand Trust Perspective Ulfa, Vina Sandriana; Ramli, Abdul Haeba
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.9110

Abstract

Social media is making marketing more effective for companies. The study examines how social media marketing affects digital bank brand equity and loyalty through brand trust. Explanatory quantitative research was used with 384 Greater Jakarta digital bank users. This study reveals that social media marketing boosts brand trust, equity, and loyalty. It has been shown that brand trust increases brand equity but not brand loyalty. Brand equity positively and significantly affected brand loyalty. This study found that interactive, relevant, amusing, and instructive social media marketing can boost brand equity by increasing consumer trust. Companies must also consider customer experience and satisfaction to directly increase brand loyalty. These insights help digital bank management create effective social media marketing strategies to develop brand trust, equity, and loyalty. Further research with larger geographic coverage and more variables can provide more thorough insights
Influence of Emotional Exhaustion, Job Satisfaction and Organization’s Ethical Climate on Turnover Intention Anggraeni, Abellia Septri; Wicaksana, Harits Hijrah; Ramli, Abdul Haeba; Muhmin, Andi Hidayat
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.344

Abstract

This study aims to analyze the influence of emotional exhaustion, job satisfaction, and organizational ethical climate on turnover intention among Mie Gacoan employees in Tangerang Regency. The high level of employee desire to change jobs is a serious challenge for organizations in maintaining a productive and competitive workforce. This study uses a quantitative approach using a purposive sampling method through the distribution of questionnaires to 110 respondents and those who have worked for less than 3 years. This purpose is to test or validate the conceptual research model. The data for this study were collected through a survey method using Google Forms, an online questionnaire application. The use of the method in data analysis Structural Equation Modeling - Partial Least Square (SEM-PLS) using SmartPLS 4 to test each indicator is valid and reliable. The results of the study indicate that emotional exhaustion, job satisfaction, and organizational ethical climate have a significant effect on turnover intention. This study provides important implications for management in designing effective strategies to reduce turnover intention through the creation of an ethical work environment, increasing job satisfaction, and managing employee emotional burden.
The Effect of User Satisfaction and Experience on Consumer Loyalty: The Mediation Role of Trust in Beauty Product Consumers of Gen Z Maharani, Alfiana Citra; Sutawidjaya, Ahmad Hidayat; Mariam, Siti; Ramli, Abdul Haeba
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.347

Abstract

In today's digital era, online shopping behavior among Gen Z is increasing, particularly in purchasing beauty products through e-commerce platforms. However, despite high purchase rates, consumer loyalty to a single brand remains low because they easily switch to other brands. This study aims to analyze the influence of satisfaction and user experience on consumer loyalty, and to evaluate the role of trust as a bridging factor in this relationship. The study was conducted among Gen Z consumers in Tangerang Regency who had purchased beauty products through e-commerce platforms in the past six months. The results indicate that satisfaction and user experience play a significant role in building trust, which ultimately drives consumer loyalty. These findings emphasize the importance of building trust through a pleasant and satisfying shopping experience to create long-term relationships between consumers and online beauty brands.
The Effect of Shopping Lifestyle, Fashion Engagement, and Hedonic Shopping on E-Commerce with Impulsive Purchasing as a Mediating Variable Fatiani, Kurunul; Sutawidjaya, Ahmad Hidayat; Mariam, Siti; Ramli, Abdul Haeba
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.349

Abstract

In recent years, online shopping activities in the fashion sector have shown a significant increase. This shift has been further accelerated by the COVID-19 pandemic, which encouraged consumers to move from conventional shopping to e-commerce platforms that are considered more practical, safe, and accessible. The transformation of consumption patterns has strengthened the transition toward digital shopping, particularly for fashion products. This study aims to examine the influence of shopping lifestyle, fashion involvement, and hedonic orientation on impulsive buying behavior. Furthermore, it investigates the mediating role of impulsive buying in enhancing the intention to use e-commerce. A quantitative survey method was employed, with data analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The sample consisted of 130 respondents residing in Tangerang Regency who actively purchase fashion items through Shopee. The findings reveal that shopping lifestyle, fashion involvement, and hedonic orientation have a positive and significant effect on impulsive buying behavior. Moreover, impulsive buying is proven to mediate the relationship between these three variables and the intention to use e-commerce. These results highlight the importance of emotional factors and digital lifestyles as the main drivers of young consumers’ purchasing behavior and provide strategic insights for e-commerce platforms and the fashion industry in designing more effective and emotionally driven marketing strategies.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage Purbasari, U.K.; Ramli, Abdul Haeba; Mariam, Siti; Diatmika, Anak Agung Ketut
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Pengaruh Tranformational Leadership Terhadap Turnover Intention Pada Karyawan Perusahaan Swasta Di Jakarta Rinaldi, Guntur; Haeba Ramli, Abdul
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan pengabdian ini adalah untuk mengidentifikasi pengaruh Pengaruh Tranformational  Leadership Terhadap Turnover Intention di Mediasi Oleh  Job Satisfaction dan Organizational Commitment  Pada Karyawan Perusahaan Swasta Di Jakarta. Ketika gaya kepemimpinan transformasional diterapkan dengan benar, hal itu akan bermanfaat bagi kedua belah pihak. Jika Pimpinan dan karyawan memiliki hubungan dan komunikasi yang baik, tujuan organisasi akan lebih mudah dicapai dan produktivitas organisasi akan meningkat. Sebaliknya, ketika gaya kepemimpinan transformasional tidak berjalan dengan baik, karyawan akan cenderung merasakan adanya batas antara pemimpin dan karyawan, yang menyebabkan ketidaknyamanan saat bekerja. Kepuasan kerja yang dirasakan karyawan juga mempengaruhi keputusan untuk berhentii atau keluar dari perusahaan. Rasa puas dalam bekerja mendorong terbetuknya komitmen trhadap perusahaan sehingga kinerja menjadi lebih baik. Metode Structural Equation Modelling (SEM) SmartPLS. Sampel penelitian ini dipilih dengan menggunakan metode purposive sampling dengan kriteria sampel adalah karyawan beberapa perusahaan swasta Di Jakarta.yang . Kuesioner yang terdiri dari 36 pernyataan disebar kepada 140 responden dikirim melalui Google Form ke email group.  Penelitian ini penting dilakukan untuk menganalisa faktor apa saja yang paling banyak mendominasi penyebab terjadinya Turnover Intention karyawan.
Influence Audit Fee, Tenure Audit And KAP Rotation On Audit Quality: Empirical Study on BUMN Banking in Indonesia Nurcahyani, Widy; Ramli, Abdul Haeba; Larasati, Ayu; Reza, Heru Kreshna
Jurnal Ilmiah Akuntansi Kesatuan Vol. 11 No. 3 (2023): JIAKES Edisi Desember 2023
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v1i1.1259

Abstract

The purpose of this research is to prove that the influence audit fees, KAP rotation, and tenure audit on the quality of audits of state-owned banking staff located in Indonesia. This research consists of three independent variables consisting of audit fees, audit tenure, and KAP rotation, as well as one dependent variable, namely audit quality. This research uses a methodology causal explanatory, causal explanatory research that involves explaining the relationships between variables and evaluating previously created hypotheses. In this research, there are 4 companies and research objects in State-Owned Enterprise (BUMN) banking companies listed on the Indonesia Stock Exchange (BEI) during the 2015-2022 period. The data analysis technique in this research uses statistical data. The results of this research show that simultaneously audit fees, tenure audit, and KAP rotation has a positive influence on audit quality. Further more audit fees has a positive effect on audit quality. Then tenure audit has a positive effect on audit quality. Meanwhile, KAP rotation has a positive influence on audit quality.   Keywords : Fees Audit, Audit Tenure, KAP Rotation, and Audit Quality
The Effect Of Leverage, Company Size, Company Risk On Tax Avoidance In 2020-2022: Case Study of a Manufacturing Company in the Raw Materials Sector Sari, Pascalia Indah Permata; Ramli, Abdul Haeba
Jurnal Ilmiah Akuntansi Kesatuan Vol. 11 No. 3 (2023): JIAKES Edisi Desember 2023
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v11i3.2074

Abstract

The aim of this research is to see the effect of leverage, company size and company risk on tax avoidance. In this research, 18 companies were selected using purposive sampling criteria with a total of 54 objects studied in manufacturing companies in the raw materials sector during the period 2020 to 2022. The data used is secondary data in the form of financial reports obtained from the website www.idx.co .id was measured using the SPSS27 research tool with multiple linear regression analysis. The results of this research show that the variables leverage, company size and company risk have a positive and significant effect on tax avoidance. The R Square value is 44.8% of the variables leverage, company size and company risk, while the remaining 55.2% is influenced by variables outside this research. This research can provide insights and considerations for companies, it is recommended that they be careful in making decisions regarding increasing debt. This is because high debt can create risks that can result in companies facing potential bankruptcy and tax avoidance practices.   Keywords : Leverage, Company Size, Company Risk and Tax Avoidance
The Influence Of Firm Size, Leverage, Liquidity, Cash Turnover On Profitability: Empirical Study of a Food And Beverage Sub-Sector Companies In 2018-2022 Gunawan, Tipanirah; Ramli, Abdul Haeba
Jurnal Ilmiah Akuntansi Kesatuan Vol. 11 No. 3 (2023): JIAKES Edisi Desember 2023
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v11i3.2383

Abstract

This research was conducted to determine and analyze the influence of firm size, leverage, liquidity, cash turnover on profitability in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the period 2018-2022 with a population of 26 companies. The sampling technique used in this research was purposive sampling and the number obtained was 12 companies. Data analysis method using multiple regression, classical assumptions, and SPSS assistance. The results of this research show that the company size variable has a negative effect on profitability. The leverage variable has a negative effect on profitability. The liquidity variable has a positive effect on profitability. The cash turnover variable has a negative effect on profitability. Keywords: firm size, leverage, liquidity, cash turnover, profitability
Co-Authors Abadi, Ferryal Aditya Halim Perdana Kusuma Putra Putra Adrifa, Zacky Putra Agung Fachridian Ahmad Hidayat Sutawijaya Al Kausar, Al Kausar Almaitsya Gianis Amelia Rizky Andi Hafidah Andriyanti Asianto Anggraeni, Abellia Septri Annisa Nur Aristawidya Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arfian Oktaviandi Rizky Arifah, Muhammad Syahroni Ariztian, Rian Astrid Rahayu Awibowo, Yogo Ayu Larasati Beny Witjaksono Cendy Fauziah Trianingrum Cherie Anne S. Banca Dennish H. Tablante Dennish Tablante Deny Rumaidlany Dewi, Ni Putu Karunia Dhinda Siti Mustikasari Diatmika, Anak Agung Ketut Dihin Septyanto Dohan Faqih Ibrahim Edi Hamdi eki, eki Erny Amriani Asmin Fajar Satria Fatiani, Kurunul Febriani, Fika Aurelia Fika Aryani Gunawan, Tipanirah Hendriadi, Hendriadi Hermaya, Anissa Indriani, Sintiati James Ronald O. Mesina Kalim, Muchamad Nur Kanaya, Aida Suni Kurniawati, Erna Kusnadi Kusnadi Kusnadi Kusnadi Lia Amalia Lizio Marcel de Araujo Lucky Samuel Maharani, Alfiana Citra Maratis, Jerry Marsach Adelia Megawaty Meidiyanty, Elvira Miaty, Indah Juneta Muhammad Asrar Ameido Muhammad Takrim Muhmin, Andi Hidayat Muslim Muslim Netty Situmorang Novianti, Intan Erlita Nurcahyani, Widy Panji Kresna, Egi Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Prastiyo Diatmono Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Rahmawati, Amanda Reza, Heru Kreshna Rezki Nurdiansyah Ridswan, Muhammad Rinaldi, Guntur Ringo, Rejhi Yunus Siringo Rizka Diah Agustia Rojuaniah Rojuaniah Roza Aulia Abidin Safuan Safuan Salsa Meisita Fahrosa Samuel, Lucky Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Siti Mariam SITI MARIAM Siti Mariam Siti Mariam Siti Mariam Siti Rafika Arman Sofia Apriliani Penu Sukalumba Steven, Jacob Supiati Supiati Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Thamanda, Dhea Rusli Toaha, Muhammad Triyono Arief Wahyudi Ulfa, Vina Sandriana Wahyudi, Ickhsanto Wicaksana, Harits Hijrah Yudistria, Yuyus Zianneil T. Gecolea Zianneil T. Gecolea Gecolea