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All Journal Proceeding Seminar LPPM UMP Tahun 2014 Jurnal Penelitian Humaniora DERIVATIF Indonesian Journal of Guidance and Counseling: Theory and Application Jurnal Ilmiah Ekonomi Islam Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship BALANCE: Economic, Business, Management and Accounting Journal Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik BASKARA: Journal of Business and Entrepreneurship Budimas : Jurnal Pengabdian Masyarakat Journal Of English Literature, Linguistic, and Education (JELLE) Journal of Economics and Business UBS ENGLISH FRANCA : Academic Journal of English Language and Education Jurnal Ekonomi East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Journal of Education for Sustainability and Diversity Jurnal Abdimas Lamin International Journal of Educational and Life Sciences (IJELS) Jurnal Ekonomi Bisnis Antartika Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Lentera Kesehatan Masyarakat (JLKM) ACCELERATION: Multidisciplinary Research Journal Jurnal Ekonomi, Manajemen, Akuntansi Journal of Language, Literature, and Educational Research Jurnal Ilmu Manajemen Innovation Business Management and Accounting Journal
Arini Hidayah, Arini
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Product Quality, Influencer Credibility and Online Customer Reviews on Purchase Decisions of Facetology Skincare Products (Study on Consumer Students of the University of Muhammadiyah Purwokerto) Burhan Feisal Fajri; M. Agung Miftahuddin; Arini Hidayah; Meydy Fauziridwan
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15923

Abstract

This study aims to determine the influence of product quality, influencer credibility, and online customer reviews on the purchase decision of Facetology skincare products. The research population included students of the University of Muhammadiyah Purwokerto with a total of 113 respondents who were selected using the purposive sampling technique. This study uses a quantitative approach with multiple linear regression analysis through the SPSS version 23 program. Based on the results of the analysis, it is shown that product quality and online customer reviews have a positive and significant effect, but the credibility of influencers has a negative and insignificant effect on purchase decisions. These findings are expected to serve as a reference for local skincare industry players in formulating more effective and credible marketing strategies.
The Influence of Perceived Benefits, Trust, Perceived Risk, and Perceived Ease of use on Purchase Intentions on the Tiktok Shop Application Wahyu Ghani Febri Setioko; Dian Widyaningtyas; Purnadi; Arini Hidayah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.15976

Abstract

The development of social commerce has driven significant changes in online shopping behavior. One platform that integrates entertainment and shopping features into a single platform is TikTok Shop. This study aims to analyze the influence of perceived benefit, trust, perceived risk, and perceived ease of use on purchase intention on TikTok Shop in Kebumen Regency. The method used is a quantitative approach using a survey technique involving 150 respondents selected through purposive sampling. Data testing was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM).This study provides implications for business actors and platform developers to improve features that strengthen the perception of benefits, ease of use, and risk mitigation in order to encourage consumer purchase intention on social commerce platforms.
FAKTOR PENGARUH MINAT BERLANGGANAN LAYANAN STREAMING : CONTENT RICHNESS, PERCEIVED VALUE, SOCIAL INFLUENCE, DAN PERCEIVED QUALITY PADA NETFLIX DIKALANGAN GEN Z Zulfa Putri Kasuwardani; Dian Widyaningtyas; Arini Hidayah; Maulida Nurul Innayah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/g7z3vr47

Abstract

Industri media dan hiburan di Indonesia mengalami transformasi besar akibat kemajuan teknologi digital dan maraknya platform streaming. Penelitian ini bertujuan menganalisis faktor-faktor yang mempengaruhi minat berlangganan layanan streaming Netflix di Purwokerto dengan fokus pada variabel Content Richness, Perceived Value, Social Influence dan Perceived Quality. Populasi penelitian ini adalah masyarakat Purwokert dan  metode purposive samplig digunakan untuk pengambilan sampel. Data diolah menggunakan SEM-PLS. Hasil penelitian menunjukan bahwa Content Richness dan Social Influence berpengaruh positif dan signifikan terhadap minat berlangganan Netflix. Sebaliknya, Perceived Value dan Perceived Quality tidak berpengaruh terhadap minat berlangganan Netflix.
PENGARUH LIFESTYLE, BRAND IMAGE, BRAND AWARENESS DAN KUALITAS PRODUK TEHADAP KEPUTUSAN PEMBELIAN IPHONE(STUDI PADA MAHASISWA/MAHASISWI DI PURWOKERTO) Putri Nur Amira; Herni Justiana Astuti; Wida Purwidianti; Arini Hidayah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bn2gtp75

Abstract

This study aims to analyze the influence of Lifestyle, Brand Image, Brand Awareness, and Product Quality on iPhone purchasing decisions among college students in Purwokerto. The research was conducted using a quantitative approach with a survey method through questionnaires distributed to 108 students from three universities. Data analysis employed validity and reliability tests, multiple linear regression, F-tests, and t-tests using SPSS version 25. The results indicate that brand image and product quality have a significant effect on purchasing decisions, while lifestyle and brand awareness do not show significant effects. The regression model obtained an Adjusted R Square of 0.572, meaning that 57.2% of purchasing decisions are explained by the four variables studied. These findings suggest that rational cognitive evaluation through product quality and emotional affective responses related to brand image are dominant factors influencing iPhone purchasing decisions among students in Purwokerto.
PENGARUH SHOOPING LIFESTYLE, PRICE DISCOUNT, DAN GAMIFICATION TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI: STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Naela Aziizahtur Rif'aa; Totok Haryanto; Naelati Tubastuvi; Arini Hidayah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rq54vv75

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle, price discount, dan gamification terhadap impulse buying dengan positive emotion sebagai variabel mediasi pada konsumen Tiktok shop. Tempat penelitian dilakukan di Universitas Muhammadiyah Purwokerto dengan populasi 22.493 mahasiswa. Metode yang digunakan yaitu kuantitatif dengan teknik sampling yang digunakan yaitu proportional sampling dan purposive sampling dengan 130 responden. Alat yang digunakan pada penelitian yaitu SEM-PLS untuk menguji keterkaitan antar variabel.  Hasil penelitian menunjukkan bahwa ketiga variabel independen tidak berpengaruh terhadap impulse buying sedangkan positive emotion berpengaruh terhadap impulse buying. Shopping lifestyle tidak berpengaruh terhadap positive emotion, sedangkan price discount dan gamification berpengaruh terhadap positive emotion. Positive emotion juga mampu memediasi price discount dan gamification terhadap impulse buying, tetapi tidak dengan shopping lifestyle. Implikasi penelitian ini diharapkan menjadi acuan e-commerce untuk merancang startegi promosi dan pengalaman belanja bagi konsumen.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN TRUST TERHADAP KEPUASAN PELANGGAN GRAB Zerlinda Zsazsa Zabrina; Arini Hidayah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/23wx0s93

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi kemudahan penggunaan, persepsi kegunaan dan kepercayaan terhadap kepuasan pelanggan pada aplikasi Grab. Populasi yang digunakan dalam penellitian ini adalah pengguna aplikasi Grab di Purwokerto. Sampel dalam penelitian ini menemukan 120 orang yang dipilih dengan menggunakan metode purposive sampling berdasarkan kriteria tertentu. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden melalui sosial media. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif dengan menggunakan metode regresi linear berganda. Data dari penelitian dianalisis menggunakan program SPSS versi 26.0. Hasil penelitian menunjukkan bahwa persepsi kemudahan pengguna, persepsi kegunaan dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pengguna aplikasi Grab. Penelitian ini diharapkan bisa menjadi informasi untuk memperdalam ilmu pengetahuan khususnya di bidang manajemen pemasaran. Dan penulis berharap hasil temuan dalam penelitian ini dapat digunakan sebagai acuan pada penelitian selanjutnya yaitu tentang kepuasan pengguna.
Driving Intention to Use Dana E-Wallet: The Role of Perceived Ease of Use, Perceived Usefulness, Trust, and Perceived Security Ahmad Musyaffa`; Dian Widyaningtyas; Tri Septin Muji Rahayu; Arini Hidayah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.20144

Abstract

The rapid growth of fintech has shifted society toward cashless transactions, making e-wallets a preferred digital payment method valued for their ease of use and usefulness. In Banyumas, the rising digital payment adoption alongside growing fraud cases has made trust and security central to e-wallet intention. This study aims to analyze the effect of Perceived Ease of Use, Perceived Usefulness, Trust, and Perceived Security on the Intention to Use the DANA e-wallet in Banyumas. This study employs a quantitative approach based on the Technology Acceptance Model (TAM) with a purposive sampling method. The population in this study is the people of Banyumas who are already familiar with the DANA e-wallet. The sample size was determined using G*Power analysis, which yielded a minimum of 85 respondents, and increased to 130 respondents to enhance statistical power and data accuracy. Data were collected through an online questionnaire using a five-point Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach through SmartPLS 3. The results show that Trust and Perceived Security have a positive and significant effect on Intention to Use. However, the variables Perceived Ease of Use and Perceived Usefulness were found to have no significant effect on the intention to use. These findings indicate that trust and security are the main factors driving people in Banyumas to use the DANA e-wallet, while ease of use and usefulness are no longer primary considerations.
Pengaruh Kepercayaan, Kualitas Pelayanan, dan Persepsi Harga Terhadap Kepuasan Konsumen Pada Marketplace Shopee Ghilang Ardiansyah Pratama Putra; Arini Hidayah; Muchammad Agung Miftahuddin; Maulida Nurul Innayah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.20276

Abstract

Penelitian ini bertujuan menganalisis pengaruh kepercayaan, kualitas pelayanan, dan persepsi harga terhadap kepuasan konsumen pada marketplace Shopee. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 111 mahasiswa aktif Universitas Muhammadiyah Purwokerto yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert lima point dan dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa seluruh indikator telah memenuhi kriteria validitas dan reliabilitas. Pengujian model struktural membuktikan  bahwa kepercayaan, kualitas pelayanan, dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Persepsi harga menjadi variabel yang memberikan pengaruh paling besar, diikuti oleh kepercayaan dan kualitas pelayanan. Temuan ini menunjukkan bahwa peningkatan kepuasan konsumen pada marketplace Shopee dipengaruhi oleh kepercayaan, kualitas pelayanan, dan persepsi harga, sehingga ketiga aspek tersebut perlu menjadi perhatian dalam meningkatkan pengalaman berbelanja konsumen.  
Co-Authors Abid Yanuar Abid Yanuar Badharudin Ade Rusman Ahmad Musyaffa` Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan3, Akhmad Akram, An Nafi Yassar Atha Al Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Alfatoni, M Sidiq Amalia, Nabila Ayu Ani Kusbandiyah Aniuranti, Asfi Anugrah Romadhoni Aqila Jihan Putri Rahardin Aqsha Anantha Ariyanti, Ayu Rizki Aryoko, Yudhistira Pradhipta Aryoko, Yudhistira Pradipta Ayu Aradhea, Nissa Bagis, Fatmah Basith Ahnaf Jaler M Bernika Nindya Siwi Bima Cinintya Pratama Burhan Feisal Fajri Dian Widyaningtyas Diastuti Yuliawati Dymas Rhimba Prastita Erna Handayani Erny Rachmawati Evanthi, Olivia Dea Fatmah Bagis Firliyani, Indah Fitriati, Azmi Florida Mandiriani Suwaji Ghilang Ardiansyah Pratama Putra Haryanto, Totok Hendrokumoro Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti I Dewa Putu Wijana I Dewa Putu Wijana Ikhsani, Mastur Mujib Justiana Astuti, Herni Kinanti, Dwianggi Puspa Laila Harun Basalamah Layli, Alfina Nur Luthfi Zamakhsyari M Agung Miftahuddin M. Agung Miftahuddin Margareta, Febriana Mastur Mujib Ikhsani Mastur Mujib Ikhsani Maulida Nurul Innayah Meydy Fauziridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Mudjiyanti, Rina Mudjiyanti, Rina Muhammad Agung Miftahudin, Muhammad Agung Muhammad Arfani Zaidan Muhammad Fadil Laela Arbi Muhammad Ghiffary Ar Ridho Firdauz Murtafi'atul Khusna Naela Aziizahtur Rif'aa Naelati Tubastuvi Naelati Tubastuvi Nandita Anisa Ninik Setyowani P. Cuelo, Randdie Pandabandjal, Asmarani Purnadi Purnadi Purnadi Putri Nur Amira Qory Diana Lita Rachmawati, Septi Nur Rahmawati, Ika Yustina Rahmawati, Putri Galuh Randikaparsa, Irawan Restu Frida Utami Salvati, Adelia Selamet Eko Budi Santoso Setyadi, Edi Joko Siti Nur Halisah Putri Wasch Sofwatunnisa, Novi Sri Wahyuni Sulistiyani Susanti, Riska Dwi Susanti, Vina Suyoto Suyoto Suyoto syafa’at, Faizal Totok Haryanto Tri Septin MR Tri Septin Muji Rahayu, Tri Septin Utami, Rifka Frida Utomo Indra Kusumo Wahyu Ghani Febri Setioko Wahyuningsih, Septia Tri Wida Purwidianti Wida Purwidiyanti, Wida Widayaningtyas, Dian Wismawati yahya Sawek, Radna Yudhistira Aryoko Yudhistira Pradhipta Aryoko Zerlinda Zsazsa Zabrina Zulfa Putri Kasuwardani