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All Journal Proceeding Seminar LPPM UMP Tahun 2014 Jurnal Penelitian Humaniora DERIVATIF Indonesian Journal of Guidance and Counseling: Theory and Application Jurnal Ilmiah Ekonomi Islam Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) BALANCE: Economic, Business, Management and Accounting Journal Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Budimas : Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal Of English Literature, Linguistic, and Education (JELLE) Journal of Economics and Business UBS ENGLISH FRANCA : Academic Journal of English Language and Education Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal of Management and Digital Business Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Journal of Education for Sustainability and Diversity Paradoks : Jurnal Ilmu Ekonomi Jurnal Abdimas Lamin Jurnal Ekonomi Bisnis Antartika Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Lentera Kesehatan Masyarakat (JLKM) ACCELERATION: Multidisciplinary Research Journal Journal of Ekonomics, Finance, and Management Studies Journal of Language, Literature, and Educational Research Jurnal Ilmu Manajemen
Arini Hidayah, Arini
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Promosi Penjualan Terhadap Loyalitas Pelanggan Toko Sepatu Bata Tbk Purbalingga Basith Ahnaf Jaler M; Herni Justiana Astuti; Suyoto; Arini Hidayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5316

Abstract

The objective of this study is to analyze the impact of service quality, product quality, and sales promotion on customer loyalty at Toko Sepatu Bata Tbk Purbalingga. The primary data collection instrument for this study was a questionnaire using a five-point Likert scale. The sample consisted of 110 respondents who were customers of Toko Sepatu Bata Tbk Purbalingga, selected using purposive sampling based on the criterion of having made at least two purchases at the store. Data analysis was conducted using multiple linear regression with SPSS version 25. The results of the study are as follows: 1) Service quality does not have a significant impact on customer loyalty at Toko Sepatu Bata Tbk Purbalingga, 2) Product quality has a positive and significant impact on customer loyalty at Toko Sepatu Bata Tbk Purbalingga, and 3) Sales promotion has a positive and significant impact on customer loyalty at Toko Sepatu Bata Tbk Purbalingga. The implications of this study suggest that Toko Sepatu Bata Tbk Purbalingga should focus on improving product quality and sales promotions to enhance customer loyalty.
Pengaruh Program Gratis Ongkos Kirim, Live Streaming, dan Online Customer Review Terhadap Keputusan Pembelian pada Platform E- Commerce Tiktok Shop Florida Mandiriani Suwaji; Totok Haryanto; Wida Purwidianti; Arini Hidayah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.5918

Abstract

This research aims to analyze the influence of the free shipping program (X1), live streaming (X2), and online customer reviews (X3) on purchasing decisions (Y) on the TikTok Shop e-commerce platform. The method used was quantitative by distributing questionnaires filled in by 110 respondents in the Purwokerto area, but only 103 respondents met the criteria. The results of the analysis show that the three variables The validity and reliability test states that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that the three X variables are able to contribute 43.1% to variable Y in the TikTok Shop. The research results are consistent with the theory which states that the free shipping program variables (X1), live streaming (X2), and online customer reviews (X3) are important factors that influence the purchasing decision variable (Y).
Analisis Pengaruh Lokasi, Variasi Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Toko Sihab Grosir dan Eceran di Kecamatan Padaherang Halda Nurohmah; Muchammad Agung Miftahudin; Arini Hidayah; Meydy Fauziridwan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9259

Abstract

The growth of the retail industry in Padaherang District, Pangandaran Regency, has intensified competition between modern retail outlets and traditional stores, including staple goods businesses. This study aims to analyze the influence of location, product variety, and service quality on consumer purchasing decisions at Toko Sihab (Wholesale and Retail). A quantitative approach was employed using a survey method involving 110 respondents drawn from an estimated population of 1,500 customers, determined based on Roscoe’s guideline. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that, both partially and simultaneously, location, product variety, and service quality have a positive and significant effect on consumer purchasing decisions. A strategic and accessible location, a wide variety of products that meet consumer needs, and friendly, responsive service are key factors in attracting and retaining customers. These findings highlight the importance of consumer-oriented marketing strategies in enhancing the competitiveness of traditional retail stores amid the growing dominance of modern retail outlets.
Pengaruh Brand Ambassador, Brand Image, Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Produk Mlaku Coffee Roni Caniago; Arini Hidayah; Tri Septin Muji; Alfato Yusnar Kharismasyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9454

Abstract

The purpose of this study was to analyze the effect of Brand Ambassador, Brand Image, Word of Mouth and Product Quality on Purchasing Decisions for Mlaku Coffee Products in Purwokerto.The sampling method in this study used non-probability sampling technique, namely purposive sampling. Based on the criteria, 100 respondents were obtained as a sample. The method used in this research is to use quantitative research with data collection using a questionnaire in the form of a 1-5 Likert scale to respondents who have purchased Mlaku Coffee products who live in Purwokerto. The data analyzed is primary data collected through questionnaires and processed using the SPSS version 26 program. The data analysis used in this study is multiple linear regression analysis test. Based on the results of the analysis, it shows that Brand Ambassador has a positive and significant effect on purchasing decisions. Brand Image has no positive effect on purchasing decisions. Word of Mouth has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions.
Code Switching in the E-Ktp Megacorruption Trial and its Implications for Indonesian Language and Literature Education Hidayah, Arini; P. Cuelo, Randdie; Wismawati yahya Sawek, Radna
Journal of Language, Literature, and Educational Research Vol. 2 No. 2 (2025): December
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jolle.v2i2.2293

Abstract

Purpose of the study: This study analyzes the forms and functions of code-mixing in the language used during the E-KTP megacorruption trial and explores its implications for teaching Indonesian Language and Literature at the senior high school level. Using a qualitative descriptive method, the data were drawn from transcripts of selected trial sessions obtained from CNN Indonesia’s YouTube channel. The dataset is limited to courtroom utterances produced by judges, prosecutors, and witnesses. Methodology: This study uses a qualitative descriptive method. The data consists of transcripts of the E-KTP Megacorruption trial taken from videos on CNN Indonesia's YouTube channel. Data collection techniques were carried out through documentation and observation, while data analysis included reduction, presentation, and drawing and verification of conclusions.. Main Findings: The analysis identifies 21 instances of code-mixing, consisting of 12 words and 9 phrases. Code-mixing primarily functions as a tool of social control, particularly to clarify legal terms and convey perspectives within formal judicial discourse. Most code-mixed forms have equivalent expressions in Indonesian without altering meaning. This study is limited by its focus on a single legal case and a relatively small dataset. Novelty/Originality of this study: The novelty of this research lies in its specific focus on code-mixing in Indonesian courtroom discourse, an area rarely examined in previous studies that mainly address informal contexts. Additionally, the study contributes pedagogically by applying legal discourse findings to the teaching of negotiation texts in secondary education.
Pengaruh Celebrity Endorser, Brand Image dan Labelisasi Halal Terhadap Minat Beli Konsumen Skincare MS Glow Hartika, Aliza Dwi; Rahayu, Tri Septin Muji; Widhiandono, Hengky; Hidayah, Arini
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2127

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser, brand image, dan labelisasi halal terhadap minat beli konsumen skincare MS Glow. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah masyarakat kota Purwokerto. Teknik pengambilan sampel dengan teknik purposive sampling. Total sampel penelitian ini berjumlah 104 sampel. Metode analisis menggunakan regresi linear berganda dengan alat (SPSS) versi 26. Hasil penelitian menunjukkan bahwa celebrity endorser tidak memiliki pengaruh signifikan terhadap minat beli konsumen, brand image memiliki pengaruh positif dan signifikan terhadap minat beli konsumen dengan citra merek premium sebagai faktor dominan, serta labelisasi halal berpengaruh positif dan signifikan terhadap minat beli konsumen terutama melalui kepercayaan konsumen Muslim. Secara simultan, ketiga variabel ini berpengaruh signifikan terhadap minat beli konsumen skincare MS Glow, sehingga diperlukan strategi penguatan brand image, optimalisasi labelisasi halal, dan seleksi celebrity endorser yang lebih relevan guna meningkatkan daya saing produk di pasar skincare halal. Penelitian ini memberikan implikasi praktis bagi pelaku industri skincare halal untuk memprioritaskan pengembangan citra merek yang kuat, sehingga menciptakan reputasi yang positif bagi merek skincare MS Glow, dan sertifikasi halal yang kredibel, sehingga membangun kepercayaan konsumen Muslim terhadap kehalalan produk. Selain itu, temuan ini memperkaya literatur pemasaran halal di Indonesia dengan bukti empiris dari konteks lokal Purwokerto.
Analisis Brand Ambassador, Website Quality, E- WoM Dan Brand Image dalam Mempengaruhi Keputusan Pembelian Pada Traveloka Fathin, Karina Hardiyani; Rachmawati, Erny; Hidayah, Arini; Nazah, Nawalin
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2151

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh brand ambassador, website quality, e-wom dan brand image terhadap keputusan pembelian pada aplikasi Traveloka. Penelitian ini menggunakan metode kuesioner sebagai pengumpulan data. Sampel yang dipilih menggunakan purposive sampling. Berdasarkan kriteria diperoleh 133 responden. Penelitian ini menggunakan alat uji SEM PLS 4 untuk analisis deskriptif, evaluasi outer model (convergent validity, discriminant validity, composite reliabity) dan evaluasi inner model (koefisien determinasi, goodness of fit, uji hipotesis). Hasil penelitian menunjukkan bahwa brand ambassador, website quality, e-wom dan brand image positif dan signifikan terhadap keputusan pembelian pada Traveloka. Secara teoritis implikasi hasil penelitian menunjukan bahwa Traveloka perlu memperkuat brand ambassador, meningkatkan website quality, mendorong e-wom positif dan menjaga citra positif Traveloka karena secara signifikan meningkatkan keputusan pembelian tiket transportasi dan hotel di aplikasi Traveloka pada masyarakat Purwokerto. Hasil penelitian ini mendukung bahwa keputusan pembelian terbentuk melalui proses afeksi dan kognitif konsumen dalam merespon berbagai rangsangan pemasaran digital. Secara teoritis implikasi hasil penelitian menunjukan bahwa brand ambassador, website quality, e-wom, brand image memiliki peran strategis dalam membentuk persepsi serta sikap konsumen yang selanjutnya mendorong terjadinya keputusan pembelian.
Pengaruh Content Marketing, E-WoM, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Glad2Glow Pada Tiktok Shop Ramadani, Nuzula Nurusyifa; Hidayah, Arini; Astuti, Herni Justiana; Purnadi
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2199

Abstract

Penelitian ini bertujuan untuk mengetahui dampak pemasaran konten, EWOM, dan kualitas produk terhadap keputusan mahasiswa di Purwokerto untuk membeli produk perawatan kulit glad2glow melalui platform e-commerce TikTok. Penelitian ini dilatarbelakangi oleh adanya persaingan di industri kosmetik dan perawatan kulit di Indonesia yang meningkat pesat dalam tiga tahun terakhir sehingga menciptakan persaingan yang ketat. Dari permasalahan yang ada, perlunya pengembangan alat bisnis untuk memperkenalkan produk mereka kepada khalayak yang lebih luas. Dengan penggunaan strategi konten, ulasan, dan kualitas produk dapat membentuk perilaku pembelian. Penelitian ini merupakan penelitian kuantitatif, dengan populasi seluruh mahasiswa di tiga perguruan tinggi dengan jumlah mahasiswa terbesar di Purwokerto. Sampel yang digunakan yaitu 110 terdiri dari mahasiswa aktif yang sudah pernah melakukan pembelian produk glad2glow. Alat analisis yang digunakan dalam penelitian ini adalah SPSS 27 untuk menguji statistik deskriptif, validitas dan reliabilitas, asumsi klasik, regresi linier berganda, determinasi, dan kecocokan model. Hasil penelitian menunjukkan bahwa EWOM dan kualitas produk memilki dampak positif dan signifikan terhadap keputusan pembelian, sedangkan pemasaran konten memiliki dampak negatif dan signifikan terhadap keputusan pembelian produk perawatan kulit glad2glow di e-commerce TikTok Shop. Konten pemasaran yang tidak konsisten dengan klaim produk glad2glow dapat menurunkan niat pembelian. Oleh karena itu, mengelola EWOM, kualitas produk, dan konten pemasaran yang informatif, realistis, dan relevan dengan pengalaman pengguna sangat penting untuk meningkatkan keputusan pembelian di TikTok Shop.
The Influence of Product Quality and Word of Mouth on Repurchase Intention with Purchase Decision as a Mediating Variable in the Use of Online Transportation Pandabandjal, Asmarani; Hidayah, Arini; Purwidianti, Wida; Randikaparsa, Irawan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5255

Abstract

This study aims to analyze the influence of product quality and word of mouth on repurchase intention, with purchase decision as a mediating variable among users of Gojek services. This research adopts a quantitative approach through a survey of active Gojek users. The population in this study consists of all Gojek service users in Indonesia. The sample was determined using the Lemeshow formula, resulting in a total of 200 respondents. Data were analyzed using the Structural Equation Modeling (SEM) method. The results indicate that product quality and word of mouth have a positive effect on purchase decision and repurchase intention. Furthermore, purchase decision significantly mediates the relationship between product quality and word of mouth on repurchase intention. These findings highlight the importance of improving service quality and encouraging positive word of mouth to build
Pengaruh Work Life Balance Dan Emotional Intelligence Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Di PT. Central Sandang Jayatama Cilacap Laila Harun Basalamah; Alfato Kharismasyah; Hengky Widhiandono; Arini Hidayah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.8676

Abstract

This resesearch aims to examine the relationship between the variables Work Life Balance, Emotional Intelligence, Job Satisfaction, and Employee Performance. The mediating role of Job Satisfaction is used to analyze the indirect influence between variables. Respondents in this resesearch were permanent employees at PT Central Sandang Jayatama Cilacap. The sampling technique was applied to a population of 800 employees at PT. Central Sandang Jayatama Cilacap. The sample size was initially determined using Slovin’s formula with a 10% margin of error, resulting in 89 respondents. To enhance the validity and representativeness of the data, the sample size was subsequently increased to 150 respondents. The data were processed and analyzed using the SmartPLS software. A quantitative approach was chosen to explain the causal relationship between variables. The results of the resesearch showed that Work Life Balance had no significant effect on employee performance, Emotional Intelligence had a positive and significant effect on employee performance, Work Life Balance and Emotional Intelligence had a positive and significant effect on Job Satisfaction, job satisfaction had a positive and significant effect on employee performance and Work Life Balance and Emotional Intelligence had a significant effect on Employee Performance through the mediation of Job Satisfaction. This resesearch contributes by including the variable Job Satisfaction as a mediator between Work Life Balance, Emotional Intelligence, and Employee Performance.
Co-Authors Abid Yanuar Abid Yanuar Badharudin Ade Rusman Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan Akhmad Darmawan3, Akhmad Akram, An Nafi Yassar Atha Al Alfalisyado Alfalisyado, Alfalisyado Alfato Kharismasyah Alfato Yusnar Kharismasyah Alfatoni, M Sidiq Amalia, Nabila Ayu Amira, Putri Nur Anisa, Nandita Aniuranti, Asfi Ariyanti, Ayu Rizki Aryoko, Yudhistira Pradhipta Aryoko, Yudhistira Pradipta Ayu Aradhea, Nissa Bagis, Fatmah Basith Ahnaf Jaler M Bernika Nindya Siwi Bima Cinintya Pratama Diastuti Yuliawati Dymas Rhimba Prastita Erna Handayani Erny Rachmawati Erny Rachmawati Evanthi, Olivia Dea Fathin, Karina Hardiyani Fatmah Bagis Fauziridwan, Meydy Febrilianty, Arfannisa Firliyani, Indah Fitriati, Azmi Florida Mandiriani Suwaji Halda Nurohmah Hartika, Aliza Dwi Haryanto, Totok Hendrokumoro Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Husein, Gefira Amalia I Dewa Putu Wijana I Dewa Putu Wijana Ikhsani, Mastur Mujib Justiana Astuti, Herni Kasuwardani, Zulfa Putri Kharismasyah, Alfato Yusnar Kinanti, Dwianggi Puspa Laila Harun Basalamah Layli, Alfina Nur Luthfi Zamakhsyari Margareta, Febriana Mastur Mujib Ikhsani Mastur Mujib Ikhsani Maulida Nurul Innayah Meydy Fauziridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahudin Mudjiyanti, Rina Mudjiyanti, Rina Muhammad Agung Miftahudin, Muhammad Agung Muhammad Arfani Zaidan Muhammad Fadil Laela Arbi Naelati Tubastuvi Naelati Tubastuvi Nazah, Nawalin Ninik Setyowani P. Cuelo, Randdie Pandabandjal, Asmarani Pragita, Amellia Purnadi Purnadi Purnadi Qory Diana Lita Rachmawati, Septi Nur Rahmawati, Ika Yustina Rahmawati, Putri Galuh Ramadani, Nuzula Nurusyifa Randikaparsa, Irawan Restu Frida Utami Rif'aa, Naela Aziizahtur Roni Caniago Rosi, Si Salvati, Adelia Selamet Eko Budi Santoso Setyadi, Edi Joko Sofwatunnisa, Novi Solatika, Putu Ines Sulistiyani Susanti, Riska Dwi Susanti, Vina Suyoto syafa’at, Faizal Totok Haryanto Tri Septin MR Tri Septin Muji Tri Septin Muji Rahayu, Tri Septin Utami, Rifka Frida Utomo Indra Kusumo Wahyuningsih, Septia Tri Wida Purwidianti Wida Purwidiyanti, Wida Widayaningtyas, Dian Widyaningtyas, Dian Wismawati yahya Sawek, Radna Yudhistira Aryoko Yudhistira Pradhipta Aryoko Zamakhsyari, Luthfi Zildjian, Raka Zsazsa Zabrina, Zerlinda