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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Journal of Educational, Health and Community Psychology JOURNAL OF INDONESIAN ISLAM Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Binus Business Review AL ISHLAH Jurnal Pendidikan Jurnal Manajemen Indonesia Journal of Child Development Studies Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Economica: Jurnal Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Widyariset Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Business Review and Case Studies Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) International Journal of Disaster Management Journal of Child, Family, and Consumer Studies e-Jurnal Apresiasi Ekonomi Jurnal Pengabdian Inovasi Masyarakat Indonesia Humanitas: Indonesian Psychological Journal Jurnal Pallangga Praja Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series Policy Brief Pertanian, Kelautan, dan Biosains Tropika IJAIFD
Lilik Noor Yuliati
Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia
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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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PENGARUH AKTIVASI MEREK, HAMBATAN BERPINDAH DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH BANK “X” Mila Fauziah; Hartoyo Hartoyo; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 3 No. 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.80

Abstract

The policy by the Bank of Indonesia to decrease interest rate of  Bank Indonesia’s certificate, from 11,82% in 2008 to 4,20% in 2012 causes the declination of the interest rate for  the bank products such as savings, deposit, and giro.  In 2008–2013, Bank “X” which is government owned, and has the second largest asset in Indonesia unfortunately has the customer loyalty level lower than of Bank “Y”.  Bank “Y” is chosen as the Best of Indonesian Bank Loyalty Championship for conventional bank savings product category, which was organized by Indonesian Bank Loyalty Award (IBLA).   To maintain the continuance of the company as well as the banking activities, customer loyalty is one the main keys.   In this regard, the objective of the research is to analyze the factors that influence the customer loyalty.  The data is analyzed using descriptive statistic and Structural Equation Modeling (SEM). The result of the research shows that the customer satisfaction variable, switching barriers, and brand activation are significantly affected by customer’s loyalty.  Reliability attribute, responsiveness, empathy and tangible are capable to influence the customer’s satisfaction.  The interpersonal relationship indicators, alternative attractiveness and switching cost influence the switching barriers.       Keywords: brand activation, switching barriers, customers’ satisfaction and loyaltyAbstrakKebijakan Bank Indonesia menurunkan tingkat suku bunga Sertifikat Bank Indonesia (SBI) pada tahun 2008 sebesar 11,82% menjadi 4,20% pada tahun 2012, membuat suku bunga produk perbankan seperti tabungan, deposito dan giro cenderung menurun. Bank “X” merupakan bank milik negara yang memiliki asset terbesar kedua di Indonesia sejak 2008 hingga tahun 2013, namun tingkat loyalitas nasabah Bank “X”selalu menjadi runner up masih kalah dengan loyalitas nasabah Bank “Y” yang terpilih sebagai The Best of Indonesian Bank Loyalty Champion dalam kategori produk tabungan bank konvensional yang diselenggarakan oleh Indonesian Bank Loyalty Award (IBLA).  Loyalitas nasabah salah satu kunci untuk menjaga kelangsungan maupun kegiatan usaha perbankan.  Dengan demikian, penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi loyalitas nasabah. Analisis data menggunakan statistik deskriptif dan analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa variabel kepuasan nasabah, hambatan berpindah, dan Aktivasi Merek (brand activation) berpengaruh signifikan terhadap loyalitas nasabah. Atribut reliability, responsiveness, empathy, dan tangible mampu Memengaruhi kepuasan nasabah.  Atribut identitas dan komunikasi berpengaruh terhadap brand activation.  Indikator-indikator interpersonal relationship, alternative attractiveness dan switching cost berpengaruh terhadap hambatan berpindah. Kata kunci:    aktivasi merek, hambatan berpindah, kepuasan nasabah dan loyalitas
Strategi Pengembangan Bisnis Rhythm of Empowerment Dengan Pendekatan Model Bisnis Kanvas Budi Bagus Prasetyo; Lukman M. Baga; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.296

Abstract

Rhythm of Empowerment (ROE) is a business division of PT. Cahaya Pagi, focusing on soft skills training. ROE is currently facing various challenges in competition, such as ways to achieve targeted working performance, acceleration in vision/mission accomplishment, and management of ROE human resources to face competition. The objective of this research was to design future ROE business model by using descriptive analysis method on a case study of ROE. The data were colected using Focus Group Discussions, interviews, observations, and literature study. Business model canvas (BMC) and SWOT analysis were used as analysis tools. The research results on customer segment showed an indication of segment expansion. Thus, the results also showed that the proportion value was added with product innovation, channels were strengthened in all lines, customer relationship was optimized by using IT, revenue stream was developed by creating other income, and organization was restructured to improve key human resources. Meanwhile, in the activities, some additional activities were added, key partnership was added with marketing partners and finance, tax, and production consultants. The cost structure was allocated to recruit new partners. In conclusion, ROE needs to improve 9 BMC elements of its current business model to the new BMC of ROE.Keywords: SWOT, BMC, soft skills training, value proposition, channelsAbstrak: Rhythm of Empowerment (ROE) adalah sebuah divisi bisnis dari PT. Cahaya Pagi yang bergerak di bidang pelatihan soft skills. Saat ini ROE memiliki berbagai kendala dan tantangan yang dihadapi antara lain bagaimana mencapai target kinerja dan melakukan akselerasi untuk mencapai visi dan misi perusahaan serta mengelola sumber daya ROE dalam menghadapi persaingan. Penelitian ini bertujuan merancang model bisnis di masa depan untuk ROE. Metode yang digunakan adalah analisis deskriptif studi kasus pada ROE, tehnik pengambilan data melalui Focus Group Discussion, wawancara, observasi dan studi literatur, sedangkan alat analisa menggunakan model bisnis kanvas (BMC) dan analisis SWOT. Hasil penelitian menunjukkan pada segmen pelanggan, terdapat perluasan segmen. Nilai proposisi ditambah dengan inovasi produk, saluran diperkuat disemua lini, hubungan pelanggan dioptimalkan melalui IT, arus pendapatan ditingkatkan dengan penciptaan pendapatan lain, restrukturisasi organisasi untuk perbaikan sumber daya kunci, sedangkan aktivitas kunci terdapat penambahan beberapa aktivitas, kemitraan kunci ditambah dengan mitra pemasaran dan konsultan keuangan, pajak serta produksi. Struktur biaya ditambahkan untuk perekrutan mitra-mitra baru. Maka dapat disimpulkan bahwa ROE perlu melakukan perbaikan terhadap 9 elemen BMC dari model bisnis saat ini yang dituangkan dalam BMC baru ROEKata kunci: SWOT, BMC, pelatihan soft skills, proporsi nilai, saluran
Faktor-faktor yang Memengaruhi Pembelian Produk Melalui TV Home Shopping Maria Tri Rahayu; Budi Suharjo; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.232

Abstract

This research aimed to improve better understanding on consumer behavior of TV Home Shopping (THS) by identifying the behavior of consumers watching THS, analyzing the effect of THS on consumer interest in purchasing THS products on consumer groups who have needs and who do not, and giving recommendation on THS program development to increase sales. In this research, the data were taken in the form of surveys through direct interviews using questionnaire as the instrument tool. The research data were processed by PLS smart software. The results showed that the respondents’ profiles as THS product buyers were dominated by women (63%), adults (30-39 years old, 51%), high education background (S1, 50%), full-time workers (56%), and middle to upper class communities (42%). There were three major THS channels chosen by the respondents i.e. OShop (47%), Lejel Home Shopping (37%), and MNC Shop (15%). The results of this research identified the primary reasons of purchasing products in THS i.e. product prices, appealing gifts, unique products, trending products, time saving, high quality products, needs for the products, lower prices, convenience by staying at home, and shopping for pleasure /gifts.Keywords: commercial, TV Home Shopping, AIDAAbstrak: Penelitian ini bertujuan meningkatkan pemahaman yang lebih baik tentang perilaku konsumen TV Home Shopping (THS) dengan mengidentifikasi perilaku masyarakat dalam menonton THS, menganalisis pengaruh THS terhadap minat konsumen dalam membeli produk THS pada kelompok konsumen yang butuh dan belum butuh, dan memberikan rekomendasi pengembangan program THS untuk meningkatkan penjualan. Pada penelitian ini, data diperoleh dengan metode survei melalui wawancara langsung dengan menggunakan bantuan instrumen kuesioner. Data penelitian diolah dengan bantuan software smart PLS. Hasil olah data memperlihatkan profil responden pembeli produk THS dalam penelitian ini sebagian besar adalah wanita (63%) berusia dewasa (30–39 thn, 51%), memiliki pendidikan cukup tinggi (S1, 50%), bekerja full time (56%) dan berkelas menengah atas (42%). Tiga channel THS pilihan utama responden adalah OShop (47%), Lejel Home Shopping (37%), dan MNC Shop (15%). Hasil penelitian tentang prioritas alasan membeli produk berturut-turut adalah harga produk, hadiah yang menarik, produk unik, produk sedang trend, hemat waktu, produk berkualitas, produk dibutuhkan, harga lebih murah, tidak perlu ketoko, beli untuk kesenangan/hadiah.Kata kunci: Iklan, TV Home Shopping, AIDA
Pengaruh Persepsi, Motivasi dan Hambatan Terhadap Keikutsertaan Program Kemitraan dan Kesejahteraan UKM di Provinsi Jambi (PT. AP II Bandara Sultan Thaha Jambi) Bobit Kowanus Utomo; Arief Daryanto; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 3 (2018): JABM Vol. 4 No. 3, September 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.3.328

Abstract

Penelitian ini bertujuan mengidentifikasi Program Kemitraan dalam memberikan bantuan bagi UKM masyarakat di Provinsi Jambi; menganalisis persepsi, motivasi dan hambatan dalam mengikuti program kemitraan; menganalisis pengaruh keikutsertaan program kemitraan terhadap kesejahteraan UKM di Provinsi Jambi; serta menganalisis tingkat kesejahteraan sebelum dan sesudah Program Kemitraan. Penelitian ini menggunakan pendekatan deskriptif dan kuantitatif dengan menggunakan data primer yang dikumpulkan melalui survei. Subjek penelitian ditentukan dengan teknik random sampling, yaitu terhadap UKM mitra binaan PT. AP II Bandara St. Thaha Jambi. Teknik penarikan sampel tergolong probability sampling dengan menggunakan rumus Slovin (e = 5%) diperoleh 156 responden. Pengumpulan data dilakukan dengan cara wawancara melalui kuesioner. Analisis data dilakukan dengan menggunakan analisis lintas. Hasil penelitian ini menunjukkan bahwa program kemitraan dalam memberikan bantuan kepada UKM masyarakat di Provinsi Jambi telah dilaksanakan dengan baik sesuai dengan amanat peraturan Menteri Negara BUMN, persepsi dan motivasi berpengaruh signifikan terhadap program kemitraan sedangkan hambatan tidak berpengaruh signifikan terhadap program kemitraan, keikutsertaan program kemitraan berpengaruh signifikan terhadap kesejahteraan UKM di Provinsi Jambi dan perubahan Tingkat kesejahteraan UKM berpengaruh signifikan terhadap Program Kemitraan. Kata kunci: persepsi, motivasi, hambatan, program kemitraan dan kesejahteraan UKM
Pengaruh Motivasi, Marketing Mix dan Konsep Diri Terhadap Keputusan Pembelian Rumah Baru di Perumahan Bukit Cimanggu City Bogor Aditya Primarianto; Lilik Noor Yuliati; M. Joko Affandi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 3 (2018): JABM Vol. 4 No. 3, September 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.3.454

Abstract

Tujuan penelitian ini mengetahui pengaruh motivasi, bauran pemasaran dan konsep diri terhadap keputusan pembelian rumah baru di perumahan Bukit Cimanggu City (BCC) Kota Bogor. Penelitian ini dilakukan dengan pendekatan deskriptif. Hasil analisis penelitian menunjukkan bahwa variabel motivasi berpengaruh signifikan terhadap konsumen dalam keputusan pembelian rumah baru di BCC, ini ditunjukkan dari nilai t-hitung yang diperoleh> 1,96. Pengaruh yang paling dalam faktor motivasi untuk memutuskan membeli rumah baru, adalah tujuan konsumen untuk memenuhi kebutuhan dasar tempat tinggal, hal ini ditunjukkan oleh nilai loading factor 1,00 lebih besar dari indikator lainnya. Variabel Marketing Mix berpengaruh signifikan terhadap konsumen dalam keputusan pembelian rumah baru di BCC, ini ditunjukkan dari nilai t-hitung yang diperoleh> 1,96. Faktor yang paling berpengaruh adalah produk BCC memiliki keuntungan dalam hal tipe rumah, ini ditunjukkan oleh nilai loading factor 0,79 lebih besar dari indikator lainnya. Variabel Konsep Diri tidak berpengaruh signifikan terhadap konsumen dalam keputusan pembelian rumah baru di BCC, ini ditunjukkan dari nilai t-hitung yang diperoleh <1,96. Faktor yang paling memengaruhi konsep diri dalam keputusan pembelian rumah baru adalah keinginan seseorang tentang bagaimana konsumen memandang dirinya untuk memengaruhi produk yang mereka beli dan gunakan, ini ditunjukkan oleh nilai variabel pembebanan faktor pemuatan lebih besar dari indikator lainnya. Keputusan pembelian memiliki pengaruh paling besar yaitu indikator keuangan, hal ini ditunjukkan oleh nilai loading factor 0,78 lebih besar dari indikator lainnya. Dalam hal ini konsumen dalam membuat keputusan pembelian dipengaruhi oleh kondisi keuangan.Kata kunci: bauran pemasaran, motivasi, keputusan pembelian, konsep diri
Analisis Keberhasilan Penerapan E-Learning di Fakultas Teknik Universitas Riau: Analysis of The Success of E-Learning Application in Faculty of Engineering Riau University Neni Seliana; Arif Imam Suroso; Lilik Noor Yuliati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 2 (2020): JABM Vol. 6 No. 2, Mei 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.2.369

Abstract

E-learning is a learning system that uses information systems and internet and intranet technology. E-learning is one of the learning tools in the era of the technological revolution 4.0 which is one of the programs of the Ministry of Higher Education Research. Higher education institutions in Indonesia have used e-learning in learning activities. This study aims to evaluate, and analyze the factors that influence the successful use of e-learning in the Faculty of Engineering. Respondent in this Research consisted of 330 people consisting of students and lecturers of the Faculty of Engineering who use e-learning. Sampling is done by accidental sampling method. The model used in the study is the successful model of Delone and McLean using descriptive analysis and Structural Equation Models (SEM) analysis using SMARTPLS 2.0. The results showed the high level of success in using e-learning at Engineering Faculty at Riau University in semantic succes level, then technical success level, and effectiveness success level. Factors that influencing the Engineering Faculty of Riau University are information quality and service quality. Keywords: delon and mclean, e-learning, SEM, Faculty of Engineering University of Riau
Pengaruh Persepsi Agen Brilink Terhadap Keputusan Penggunaan Layanan Branchless Banking : The Effect of Agent Brilink Perception on The Decision to Use Branchless Banking Service Riza Rahmanu; Lilik Noor Yuliati; Bunasor Sanim
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 2 (2020): JABM Vol. 6 No. 2, Mei 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.2.403

Abstract

This study aims to analyze the influence of Brilink Agents Perception on the decision to use BRI branchless banking service through the AIDA model. The research method is carried out by modeling the Structural Equation Model (SEM) regarding the relationship between brilink agent perceptions of the relative advantage, risk, trust, usefulness, and security as well as the agent's perception of awareness, interest, desire and action. Data collection techniques were carried out by distributing questionnaires to the community around Brilink agents by cluster random sampling. From these results it can be seen that for the brilink agent user model variables that have a dominant influence are trust, security, usefulness, risk, and relative advantage. As for the non-brilink agent model, the most dominant variables are risk, security, trust, relative advantage and usefulness. The results of using SEM also found that the influence of Brilink Agent's perception of the AIDA variable (awareness, interest, desire, and action) had a greater indirect effect, that is, the brilink Agent's perception variable affected awareness then awareness affected interest, desire, and then action. In addition to knowing the effectiveness of brilink agents, a customer response index value is calculated with the results of the Customer Response Index value at each stage having a value above the minimum value so that it can be said that the brilink agent has a good effectiveness. Keywords: branchless banking, customer response index, structural equation model, AIDA
PENGARUH GREEN MARKETING, KESADARAN LINGKUNGAN DAN KESEHATAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANGAN ORGANIK MELALUI SIKAP Caselia Ajeng Puspitasari; Lilik Noor Yuliati; Farit Afendi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.713

Abstract

This study did to analyze the effect of green marketing, environtmental awareness and health on purchasing decisions of organic food products through attitudes. The purpose of this study were (1) To analyze effect of green marketing, environmental awareness, and health awareness on attitudes. (2) To analyze effect of green marketing, environmental awareness, health awareness, and attitudes on purchasing decisions of organic food products. (3) To formulate managerial implications for enhanced the purchase of organic products. The data in this study was analyzed by using Structural Equation Modeling (SEM) with total of sample was 220 respondents. The results of this study were showed that green marketing and environmental awareness had an effect on attitudes. Green marketing and health awareness had an effect on purchasing decisions of organic food products. Managerial implications that could be given were to proved that the product was safe to consumed by ensured this product had been certified, company always improved their promotion with using social media or by any event, and company guaranteed the product they produced was eco-friendly. Keywords: attitudes, environmental awareness, green marketing, health awareness, purchasing decisions
Simulating Competing Customer Relationship Management (CRM) Models: A PLS-SEM Approach To Identifying The Best-Fit Model For Alumni Contribution in Higher Education Shalihati, Fithriyyah; Sumarwan, Ujang; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1024

Abstract

Background: Higher education institutions (HEIs) are increasingly expected to maintain meaningful long-term relationships with alumni. Customer Relationship Management (CRM), particularly when integrated with social media, has emerged as a key strategy for fostering alumni engagement, satisfaction, and contribution.Purpose: This study aims to identify the best-fit structural model that explains alumni contributions through CRM and social media interaction, while also investigating the role of social media as a moderator, mediator, or intervening variable in these relationships.Design/methodology/approach: The study employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) to simulate twelve alternative models using data from 271 alumni of IPB University. These models varied in CRM structure, the inclusion of satisfaction, and the positioning of social media within the pathway.Findings/Result: Twelve structural CRM models were simulated to examine the effect of CRM and social media on alumni outcomes. Among them, Model 12 demonstrated the best fit, with strong explanatory power (R²), predictive relevance (Q²), and low prediction error (RMSE/MAE). The model reveals a sequential pathway: CRM → Customer Satisfaction → Customer Engagement → Customer Loyalty → Alumni Contributions. CRM also influences Social Media, which in turn enhances Satisfaction. All structural paths are statistically significant, indicating that both CRM and social media play a critical role in driving alumni contributions through a satisfaction-based relational process.Conclusion: CRM in higher education is most effective when treated as a socially constructed process mediated by digital interaction. Social media strengthens institutional trust and emotional connection, playing a critical role in converting alumni satisfaction into sustained loyalty and contribution. Universities should implement social CRM strategies by leveraging digital platforms, personalizing alumni communication, and supporting long-term engagement programs.Originality/value: This study contributes to CRM theory by applying social construction theory to alumni engagement and offering an empirically validated model of how social media enhances relational CRM in HEIs. The findings have practical implications for alumni management strategies in the digital era. Keywords: CRM, social media, alumni engagement, higher education, social construction theory
Model Penerimaan Aplikasi BRISPOT BRI Unit Dengan Pendekatan Technology Acceptance Model (TAM) Bona Tua, Marco; Hartoyo; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.273

Abstract

BRISPOT is BRI's innovative step in Financial Technology (Fintech) services to accelerate the micro credit process, be more efficient, paperless and digital-based. This study analyzes the acceptance of the use of the BRISPOT application in BRI Kanca Karawang. One of the models used in analyzing technology acceptance is the Technology Acceptance Model (TAM). This research was conducted from December 2019 to February 2020. The population in this study amounted to 124 respondents with the criteria for respondents in this study were marketers who had used BRISPOT. Methods and data analysis using PLS-SEM. The results showed that perceived resources and self efficacy had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived usefulness had a significant effect on attitude toward using, and attitude toward using had a significant effect on actual use of BRISPOT. The managerial implication in this research is that management can improve the upload feature of business photos and debtors' collateral and add the BRISPOT employee care feature to the application so that respondents can immediately ask questions and get solutions to problems with features that are experiencing interference. Keywords: BRISPOT, IPMA, PLS, TAM, sales marketing
Co-Authors . Adiyyah Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alfiasari Amirah, Nurul Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Handian Purwawangsa Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi Ma'mun Sarma Mahanani, Raditya Kasih Mahsiani Mina Laili Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Mohammad Iqbal Irfany Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina