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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Journal of Educational, Health and Community Psychology JOURNAL OF INDONESIAN ISLAM Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Binus Business Review AL ISHLAH Jurnal Pendidikan Jurnal Manajemen Indonesia Journal of Child Development Studies Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Economica: Jurnal Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Widyariset Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Business Review and Case Studies Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) International Journal of Disaster Management Journal of Child, Family, and Consumer Studies e-Jurnal Apresiasi Ekonomi Jurnal Pengabdian Inovasi Masyarakat Indonesia Humanitas: Indonesian Psychological Journal Jurnal Pallangga Praja Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series Policy Brief Pertanian, Kelautan, dan Biosains Tropika IJAIFD
Lilik Noor Yuliati
Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia
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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare Sherli; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.305

Abstract

Due to the rapid increase of beauty influencer and global skincare product numbers, local skincare brands need to consider the most appropriate beauty influencer and pricing in order to attract potential consumers. This study aims to analyze the effect of beauty influencers and perceived price fairness on purchasing decisions through brand personality, brand trust and brand image. This research was conducted through an online survey using a voluntary sampling technique to 200 respondents with the criteria; consumers of skin care products aged 20-35 years who have made purchases in the last three months, have social media accounts and have seen beauty influencer reviews. Data were analyzed using Structural Equation Modeling (SEM) Lisrel. The results showed that the effect of beauty influencer and perceived price fairness had an indirect influence on purchasing decisions through intervention variables. Beauty influencers have a significant influence on purchasing decisions through brand personality, brand trust and brand image. Meanwhile, the perceived price fairness has a significant influence on purchasing decisions through brand image. Keywords: beauty influencer, perceived price fairness, purchase decision, skincare
Faktor yang Memengaruhi Niat Mengadopsi Jasa Fixed Broadband Pada Generasi Y & Z Hanief Satria Dharmeswara; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.203

Abstract

This study analyzes various factors that influence the intention to adopt or re-subscribe to fixed broadband services in generations Y & Z through utilitarian outcomes, hedonic outcomes, relative advantages, service quality, primary influences, secondary influences, cost, facilitating conditions resources, self-efficacy, and marketing mix, understand the characteristics of respondents and formulate managerial implications to increase the intention to adopt fixed broadband in generations Y & Z. This study involved 100 respondents in Y & Z generations, over 16 years of age and able to influence the decision to adopt fixed broadband, through voluntary sampling technique. Data were collected through questionnaires distributed online. The analysis in this study uses Partial Least Square Structural Equation Modelling (PLS-SEM). Results indicates that utilitarian outcomes, hedonic outcomes, relative advantage, service quality, secondary influences, and marketing mix have a significant positive effect on fixed broadband intention, while cost has a significant negative effect fixed broadband intention. Primary influences, facilitating conditions resources and self-efficacy do not have a significant influence on fixed broadband intention. Managerial implications that can be done by fixed broadband providers to increase adoption intentions are to continuous innovation, updating & adopting new technology, improvement in service quality and increasing marketing activities on the internet. Keywords: fixed broadband intention, marketing mix, MATH model, Y & Z generation
Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust: Influence of Instagram Social Media Marketing on Repurchase Intention Through Experiential Marketing and Brand Trust Muhammad Rizky; Yuliati, Lilik Noor; Hasanah, Nur
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.658

Abstract

This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents. The data analysis technique used a descriptive analysis, and Structural equation modeling (SEM) test (Analysis Moment of Structural (AMOS)). The results of the study prove that social media marketing has a positive and significant effect on experiential marketing. Social media marketing has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on repurchase intention. In contrast, experiential marketing has a positive and insignificant effect on repurchase intention and social media marketing has a positive and significant effect on repurchase intention. Keywords: brand trust, experiential marketing, repurchase intention, social media, social media marketing
Effect of Product Attributes, Promotions, and Motivation on Subsidized Home Buying Decisions Jaelani, Raditya; Yuliati, Lilik Noor; Sartono, Bagus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.819

Abstract

Subsidized housing is a government program with the aim of meeting the housing needs of low-income peoplewhere subsidies or housing financing assistance are in the form of houses with selling prices below market prices. However, companies that develop subsidized houses must now be able to survive during increasingly fierce business competition conditions and world economic conditions that are being shaken by the Covid-19 pandemic. People's purchasing power that has decreased due to the rules for "Stay at Home" has made all areas of the economy decrease. Sentra Hills Tenjo is one of the many subsidized housing estates developed by housing developers. This housing is under the auspices of PT Bogor Indonesia Depeloper as the developer. This housing is in Singabangsa, Tenjo District, Bogor, West Java. This housing offers two types of houses, namely type 24/66 and type 36/72. The purpose of this study is to identify the characteristics of buyers who have made subsidized home loan agreements in Perumahaan Sentra Hills Tenjo., Analyze the influence of product attributes, promotions, and motivations on the decision to buy subsidized houses in Sentra Hills Tenjo and Formulate managerial implications for increasing the number of subsidized home purchases in Sentra Hills Tenjo. Analysis using Structural Equation Modelling. The results showed that product, promotion and motivation variables influenced the decision to buy subsidized houses in Sentra Hills Tenjo Housing.
Co-Authors . Adiyyah Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alfiasari Amirah, Nurul Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Handian Purwawangsa Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi Ma'mun Sarma Mahanani, Raditya Kasih Mahsiani Mina Laili Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Mohammad Iqbal Irfany Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina