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Brand Equity Dalam Menghadapi Turbulensi Lingkungan Maulvi, Herzi Rahmatia; Dida, Susanne; Setianti, Yanti
Jurnal Common Vol. 6 No. 2 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i2.7408

Abstract

Brand is a crucial part in a success of a business. The more well-known and consumed the brand is by people, the higher is its revenue. The success of a brand is often determined by the brand strength. However, despite the great effort by the company to strengthen the brand, sometimes there are unexpected environmental turbulences that no one can control. These turbulences could result in negative impact and potentially threaten the business. In addition, it could also negatively affect the brand position in the market. Based on previous literature study, it is suggested that brand equity can resist environmental turbulences. This article is written using a literature study method from various sources namely books, scientific journals and online-based information. The purpose of this writing is to analyze how brand equity can sustain brand from environmental turbulence. Keywords: Branding, brand equity, environmental turbulence
Mental Health Promotion: Stop Self-Diagnosing Through Social Media Gobel, Sry Ade Muhtya; Elnovani Lusiana; Susanne Dida
Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Vol. 11 No. 1 (2023): Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Educatio
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jpk.V11.I1.2023.71-81

Abstract

Background: Mental health is increasingly being recognized as a severe problem. While there has been an increasing awareness of mental health and psychological well-being for economic and social development over the past two decades, there has not been a corresponding increase in mental health investment. Social media platforms allow healthcare practitioners to take full advantage of the potential of social media. However, this good thing is followed by a bad thing, where more and more information is accessible; people use that information to benchmark that they also have a "mental disorder" while not consulting a professional (psychologist/psychiatrist). Incidents like this are commonly referred to as self-diagnosis. Method: Therefore, this study will discuss the existence of information and promotion through accurate and explicit content related to self-diagnosis, using qualitative research with a case study approach. Results: The results obtained are that this accessibility allows the public to seek information about the symptoms they are experiencing, thereby facilitating early detection of mental health disorders. The power of social media to engage audiences to improve communication and expand the capacity to promote programs, products, and services should be valued in health promotion. Conclusion: Social media platforms, regardless of time or location, allow practically infinite opportunities to interact and communicate with others. This ease of use of on-demand communication may be critical in increasing social connection among people suffering from mental illnesses who have difficulty interacting in person.
Health Information literacy among children at Reading Communities in Sumedang Regency Dida, Susanne; Lusiana, Elnovani; Dewi, Retasari; Rukmana, Evi Nursanti; Safi, Abdul Qayoum
Jurnal Kajian Informasi dan Perpustakaan Vol 12, No 2 (2024): Accredited by Ministry of Education, Culture, Research and Technology of the Re
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkip.v12i2.55101

Abstract

Children are susceptible to disease due to unhealthy lifestyle habits. Hence, children need correct health information for healthy living behavior. The Reading Community (RC), as a repository and manager of knowledge, has health information services for children. Three Reading Communities (RCs) in Sumedang Regency provide health-themed books and provide health-themed literacy activities. This study aimed to determine health information literacy in children at Reading Communities in Sumedang Regency. This study used a qualitative descriptive method and was conducted at three (3) Reading Communities in Sumedang Regency, including Lingkaran Cahaya RC, Bina Kreasi Muda RC, and Pabukon Ngadongeng RC. Study results showed that children from RCs already knew the need for health information; however, they did not know the correct process for implementing it. The three RCs had various health readings, such as books, comics, and magazines. In addition, they had different strategies for planning health information for children, and they held activities according to the competencies or interests of the users. Three RCs collected health information from reading and activity-based collaboration had reading comprehension activities as an evaluation process in health information literacy and conducted reviews of activities or discussions from reading results in the form of read-aloud and think-aloud. Two RCs stored information in master books and catalogs and promoted health information activities using social media. Despite limitations in providing access to health information, the three Reading Communities have innovations in health information practices in the form of literacy activities.
Nation brand image and trust level of foreign citizens Damayanti, Trie; Dida, Susanne; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38540

Abstract

The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. 
Snacking hysteria: Communication motive behind excessive aci snack consumption Mutia, Lu'lu; Dida, Susanne; Lusiana, Elnovani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6411

Abstract

This qualitative study explores the motives of alpha generation from elementary school students in Jatinangor District who consume excessive amounts of aci snacks. The paradigm used is interpretive with a qualitative approach. The research subject is the experiences of alpha generation, and the data collection techniques involve observation and in-depth interviews. The result shows that alpha generations have a high hysteria towards aci snacks, because of the affordable price, established habits, and social environmental influences. The consumption of aci is not only influenced by physiological needs (delay hunger) but also social and economic factors. Therefore, this phenomenon emphasizes the urgent need to build health literacy in the school environment and supported by family environment.
Big Data and Netnography Analysis of Mental Health on Twitter/X: Evidence From Indonesia Tika Mutia; Jenny Ratna Suminar; Susanne Dida; Herlina Agustin
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 1 (2024): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i1.6226

Abstract

Digital traces of mental health conversations on social media X have become a new culture, especially for the young generation. This study aimed to explain the network, themes and comment of social media discussion posts about mental health in Indonesia. This study has focused on each conversation in the form of tweets using big data analysis from posts with containing keyword related and specific criteria on the theme of mental health. This research was collected 15,200 mental health-themed discussions on X. Further, the researcher conducted a selection based on engagement and specific criteria through the NoLimit tool in 2021. A total of 4969 threads were analyzed further. As a result, researchers found a network that formed 3 clusters, namely the Stress cluster, Depression cluster, and Bipolar cluster. Apart from that, three big themes were found that represent every conversation on social media X in Indonesia, namely, (1) The Story of Survivors, (2) Mental Health as a Trend and Fashion, (3) Stress, Anxiety, or just a Gerd? Through the study of netnography, it is revealed that social media serves as a community's backbone while also perpetuating stigma related to mental health issues. Mental health in Indonesia is still an issue that does not get serious attention, even though the number of cases of mental disorders continues to increase.
MENTAL HEALTH COMMUNICATION PATTERNS BETWEEN CADRES OF PEKKA (WOMEN HEADED FAMILY EMPOWERMENT) AND CLIENTS (FEMALE HEADS OF HOUSEHOLDS) IN CIANJUR, WEST JAVA Rodiah, Saleha; Dida, Susanne; Nurfalah, Farida; Nursari, Tita
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The female head of the household has a double obligation as a mother who takes care of the children. They are also responsible for meeting the financial needs of family members. Single parent status not only makes them feel tired physically but also psychologically. The burden they feel is getting heavier when they face stereotypes from society that still considers widows as a negative status. This heavy burden of life makes them experience mental problems such as being moody, lamenting their fate, often crying and even being anti-social. They need communication partners to maintain peace of mind. PEKKA (Women Headed Family Empowerment) cadres are here to provide them with solutions. Cadres position themselves as friends to share problems with clients (female heads of households) until clients feel enthusiastic about living life again. This study used qualitative research with a case study approach to determine the pattern of mental health communication between cadres and clients to motivate clients to ascend from adversity. The results show that they communicate by opening chit-chat, persuasive talking, casual chat, paraphrasing, summarizing, and closing chit-chat. In these activities they also showed nonverbal communication, use electronic communication media, and leave messages to cadre friends or clients.
Enhancing Doctor-Patient Communication through Digital Media Platforms: A Study on Innovation in Health Interaction Andi Subhan Amir; Deddy Mulyana; Susanne Dida; Jenny Ratna Suminar
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.99

Abstract

In the digital era, communication technology enhances interaction quality across various sectors, including healthcare. Communication between doctors and patients can be improved through innovative digital media platforms. However, there is a knowledge gap regarding the effectiveness and implementation of digital media in doctor-patient interactions. This study aims to evaluate the impact of digital media platforms on doctor-patient communication and identify factors influencing the effectiveness of such communication. This research employs a qualitative method with a case study approach over six months, with inclusion criteria comprising doctors and patients actively using digital media. Subjects were selected through purposive sampling, involving 20 doctors and 50 patients. Data were analyzed using thematic analysis to identify critical patterns and themes. The findings indicate that digital media usage enhances the accessibility and responsiveness of communication, enables real-time health monitoring, and increases patient satisfaction through more personal and interactive communication. Factors such as doctors' digital skills, patients' preferences, and institutional support play significant roles in communication effectiveness. Digital media also reduce communication errors and improve the efficiency of health information delivery. The implications of this study suggest that integrating digital technology in medical communication enhances interaction quality and accelerates digital transformation in the healthcare sector.
Enhancing Doctor-Patient Communication through Digital Media Platforms: A Study on Innovation in Health Interaction Andi Subhan Amir; Deddy Mulyana; Susanne Dida; Jenny Ratna Suminar
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.99

Abstract

In the digital era, communication technology enhances interaction quality across various sectors, including healthcare. Communication between doctors and patients can be improved through innovative digital media platforms. However, there is a knowledge gap regarding the effectiveness and implementation of digital media in doctor-patient interactions. This study aims to evaluate the impact of digital media platforms on doctor-patient communication and identify factors influencing the effectiveness of such communication. This research employs a qualitative method with a case study approach over six months, with inclusion criteria comprising doctors and patients actively using digital media. Subjects were selected through purposive sampling, involving 20 doctors and 50 patients. Data were analyzed using thematic analysis to identify critical patterns and themes. The findings indicate that digital media usage enhances the accessibility and responsiveness of communication, enables real-time health monitoring, and increases patient satisfaction through more personal and interactive communication. Factors such as doctors' digital skills, patients' preferences, and institutional support play significant roles in communication effectiveness. Digital media also reduce communication errors and improve the efficiency of health information delivery. The implications of this study suggest that integrating digital technology in medical communication enhances interaction quality and accelerates digital transformation in the healthcare sector.
PENGARUH CORPORATE IMAGE TERHADAP DAYA TARIK ORGANISASI Pane, Muhammad Mulyadi; Dida, Susanne; Sjoraida, Diah Fatma
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dasar rekrutmen adalah untuk menciptakan kumpulan kandidat yang memenuhi syarat untuk memungkinkan pemilihan kandidat terbaik untuk organisasi, dengan menarik lebih banyak karyawan untuk diterapkan dalam organisasi. Oleh karena itu, organsasi seharusnya memiliki daya tarik yang membuat para calon pelamar kerja menjadi tertarik untuk melamar kerja. Badan Pusat Statistik sebagai lembaga pemerintahan yang kerap membutuhkan tenaga kerja tambahan meski organisasi pemerintah kerap mendapatkan citra negatif dari masyarakat. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh antara citra organisasi dengan daya tarik organisasi dalam merekrut masyarakat lokal. Dengan menggunakan kuesioner yang dibagikan kepada pelamar kerja di BPS Kabupaten Buru, data yang dikumpulkan kemudian dianalisis dengan menggunakan analisis regresi linear sederhana. Hasil dari penelitian ini menunjukkan bahwa corporate image berpengaruh signifikan terhadap daya tarik organisasi.
Co-Authors AA Sudharmawan, AA Aang Koswara Aat R. Nugraha, Aat R. Aat Ruchiat Nugraha Agus Rahmat Alifia Lintang Nabila Aliyah, Sa'adatul Alya Zahra Tiaranisa Amelinda Vindrayani Fuad Andi Subhan Amir Anggita Sarasati Annisa Luthfiyyah Anton Surahmat Anwar Sani Arif Rifqi Zaidan Asep Suryana Centurion Chandratama Priyatna Cho, Sung Kyum Dadang Rahmat Hidayat Deddy Mulyana Dendy Shobron Rizaldy Diah Fatma Sjoraida Dita Patresia Dyan Rahmiati Eko Purnomo Elnovani Lusiana Emanuel S Leuape Evi Novianti Evi Nursanti Rukmana Fachry Abda El Rahman Fajar Syuderajat Farida Nurfalah, Farida Feliza Herison Feliza Zubair Firunika Intan Cahyani FX. Ari Agung Prastowo Gobel, Sry Ade Muhtya Hanny Hafiar Hanny Hafiar Herlina Agustin Heru Ryanto Budiana Ihat Mufliha Ihsan, Nadhifa Imara Iis Latifah Nuryanto Imara Ihsan, Nadhifa Jenny Ratna Suminar Jenny Ratna Suminar Juwono Tri Atmodjo Kairupan, Natasha Helena Kautsar, Marwa Kayen, Hazrat Shah Kholidil Amin Kokom Komariah Leuape, Emanuel S Lilis Puspitasari Luthfiyyah, Annisa Lyra Vellaniza Ferbita M. Arie Desman Maryani, Eni Maulvi, Herzi Rahmatia Melinda Puspa Negara Moh Faidol Juddi Mufliha, Ihat Muhammad Mulyadi Pane Muslimin, Fauzy Akmal Mustaffa, Normah Mutia Anindri Mutia, Lu'lu Natasha Putri Tumakaka Nikitamara Nikitamara Nisa Eka Nastiti Nugroho Ajie Hartono Nursari, Tita Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Pane, Muhammad Mulyadi Paramitha Wydaswari Paraswati, Vellyana Pratiwi, Soraya Ratna Purwanti Hadisiwi Putri, Jihan Tertia Nugraha Renata Anisa Retasari Dewi Retasari Dewi Retasari Dewi, Retasari Rostika Yuliani RR. Ella Evrita Hestiandari Rumyeni, Rumyeni Safi, Abdul Qayoum Saleha Rodiah Sarah Isabella Silaban Setiyanti, Yanti Setyanto, Yugih Shafiq, Khatol Shafira Putri Citra Utami Siti Karlinah Siti Rahayu Pratami Lexianingrum Soraya Ratna Pratiwi Subekti Wirabhuana Priyadharma Sukarno Sung Kyum Cho Susie Perbawasari Syamsiar, Syamsiar Syauqy Lukman Tasha Suciati Amanda Putri Tika Mutia Tine Silvana Rachmawati Titut Yuli Prihyugiarto Trie Damayanti Utami, Shafira Putri Citra Utoro, Rizkita Adityani Uud Wahyudin Willia Yusup Hardy Yanti Setianti Yanti Setiyanti