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All Journal Jurnal Komunikasi Indonesian Journal of Dialectics MediaTor: Jurnal Komunikasi Edutech JURNAL DESTINASI PARIWISATA Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi ProTVF J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM Lontar : Jurnal Ilmu Komunikasi Prosiding Magister Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Common Journal of Humanities and Social Studies Koneksi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Keluarga Berencana Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Journal of Applied Engineering and Technological Science (JAETS) Jurnal Praksis dan Dedikasi Sosial Mediakom : Jurnal Ilmu Komunikasi Jurnal Patriot Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Cahaya Mandalika ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Acitya Bhakti Journal of Scientific Communication (JSC) Jurnal Visi Komunikasi Journal of Education and Counseling (JECO) International Journal of Media and Communication Research Jurnal Signal Gandiwa Jurnal Komunikasi Triwikrama: Jurnal Ilmu Sosial Midang Comdent: Communication Student Journal Journal of Innovative and Creativity Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Sawerigading Jurnal Pengabdian Ilmu Kesehatan
Susanne Dida
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Brand Equity Dalam Menghadapi Turbulensi Lingkungan Maulvi, Herzi Rahmatia; Dida, Susanne; Setianti, Yanti
Jurnal Common Vol. 6 No. 2 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i2.7408

Abstract

Brand is a crucial part in a success of a business. The more well-known and consumed the brand is by people, the higher is its revenue. The success of a brand is often determined by the brand strength. However, despite the great effort by the company to strengthen the brand, sometimes there are unexpected environmental turbulences that no one can control. These turbulences could result in negative impact and potentially threaten the business. In addition, it could also negatively affect the brand position in the market. Based on previous literature study, it is suggested that brand equity can resist environmental turbulences. This article is written using a literature study method from various sources namely books, scientific journals and online-based information. The purpose of this writing is to analyze how brand equity can sustain brand from environmental turbulence. Keywords: Branding, brand equity, environmental turbulence
Mental Health Promotion: Stop Self-Diagnosing Through Social Media Gobel, Sry Ade Muhtya; Elnovani Lusiana; Susanne Dida
Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Vol. 11 No. 1 (2023): Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Educatio
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jpk.V11.I1.2023.71-81

Abstract

Background: Mental health is increasingly being recognized as a severe problem. While there has been an increasing awareness of mental health and psychological well-being for economic and social development over the past two decades, there has not been a corresponding increase in mental health investment. Social media platforms allow healthcare practitioners to take full advantage of the potential of social media. However, this good thing is followed by a bad thing, where more and more information is accessible; people use that information to benchmark that they also have a "mental disorder" while not consulting a professional (psychologist/psychiatrist). Incidents like this are commonly referred to as self-diagnosis. Method: Therefore, this study will discuss the existence of information and promotion through accurate and explicit content related to self-diagnosis, using qualitative research with a case study approach. Results: The results obtained are that this accessibility allows the public to seek information about the symptoms they are experiencing, thereby facilitating early detection of mental health disorders. The power of social media to engage audiences to improve communication and expand the capacity to promote programs, products, and services should be valued in health promotion. Conclusion: Social media platforms, regardless of time or location, allow practically infinite opportunities to interact and communicate with others. This ease of use of on-demand communication may be critical in increasing social connection among people suffering from mental illnesses who have difficulty interacting in person.
Health Information literacy among children at Reading Communities in Sumedang Regency Dida, Susanne; Lusiana, Elnovani; Dewi, Retasari; Rukmana, Evi Nursanti; Safi, Abdul Qayoum
Jurnal Kajian Informasi dan Perpustakaan Vol 12, No 2 (2024): Accredited by Ministry of Education, Culture, Research and Technology of the Re
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkip.v12i2.55101

Abstract

Children are susceptible to disease due to unhealthy lifestyle habits. Hence, children need correct health information for healthy living behavior. The Reading Community (RC), as a repository and manager of knowledge, has health information services for children. Three Reading Communities (RCs) in Sumedang Regency provide health-themed books and provide health-themed literacy activities. This study aimed to determine health information literacy in children at Reading Communities in Sumedang Regency. This study used a qualitative descriptive method and was conducted at three (3) Reading Communities in Sumedang Regency, including Lingkaran Cahaya RC, Bina Kreasi Muda RC, and Pabukon Ngadongeng RC. Study results showed that children from RCs already knew the need for health information; however, they did not know the correct process for implementing it. The three RCs had various health readings, such as books, comics, and magazines. In addition, they had different strategies for planning health information for children, and they held activities according to the competencies or interests of the users. Three RCs collected health information from reading and activity-based collaboration had reading comprehension activities as an evaluation process in health information literacy and conducted reviews of activities or discussions from reading results in the form of read-aloud and think-aloud. Two RCs stored information in master books and catalogs and promoted health information activities using social media. Despite limitations in providing access to health information, the three Reading Communities have innovations in health information practices in the form of literacy activities.
Nation brand image and trust level of foreign citizens Damayanti, Trie; Dida, Susanne; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.38540

Abstract

The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. 
Snacking hysteria: Communication motive behind excessive aci snack consumption Mutia, Lu'lu; Dida, Susanne; Lusiana, Elnovani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6411

Abstract

This qualitative study explores the motives of alpha generation from elementary school students in Jatinangor District who consume excessive amounts of aci snacks. The paradigm used is interpretive with a qualitative approach. The research subject is the experiences of alpha generation, and the data collection techniques involve observation and in-depth interviews. The result shows that alpha generations have a high hysteria towards aci snacks, because of the affordable price, established habits, and social environmental influences. The consumption of aci is not only influenced by physiological needs (delay hunger) but also social and economic factors. Therefore, this phenomenon emphasizes the urgent need to build health literacy in the school environment and supported by family environment.
Big Data and Netnography Analysis of Mental Health on Twitter/X: Evidence From Indonesia Tika Mutia; Jenny Ratna Suminar; Susanne Dida; Herlina Agustin
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 1 (2024): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i1.6226

Abstract

Digital traces of mental health conversations on social media X have become a new culture, especially for the young generation. This study aimed to explain the network, themes and comment of social media discussion posts about mental health in Indonesia. This study has focused on each conversation in the form of tweets using big data analysis from posts with containing keyword related and specific criteria on the theme of mental health. This research was collected 15,200 mental health-themed discussions on X. Further, the researcher conducted a selection based on engagement and specific criteria through the NoLimit tool in 2021. A total of 4969 threads were analyzed further. As a result, researchers found a network that formed 3 clusters, namely the Stress cluster, Depression cluster, and Bipolar cluster. Apart from that, three big themes were found that represent every conversation on social media X in Indonesia, namely, (1) The Story of Survivors, (2) Mental Health as a Trend and Fashion, (3) Stress, Anxiety, or just a Gerd? Through the study of netnography, it is revealed that social media serves as a community's backbone while also perpetuating stigma related to mental health issues. Mental health in Indonesia is still an issue that does not get serious attention, even though the number of cases of mental disorders continues to increase.
Millennial Clients' Trust-Building Strategies In Mental Health Counseling Lexianingrum, Siti Rahayu Pratami; Wahyudin, Uud; Dida, Susanne; Nuryanto, Iis Latifah
Journal of Education and Counseling (JECO) Vol. 5 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/jeco.v5i2.1426

Abstract

Trust is a key element in the effectiveness of the mental health counseling process, especially in reaching millennials who have unique characteristics in terms of values, communication, and expectations of psychological services. This study aims to identify and analyze effective strategies counselors use in building trust with millennial clients. Using a descriptive qualitative approach, data was obtained through in-depth interviews and observations with professional counselors who are experienced in working with clients aged 20-35. The results revealed four main strategies used consistently, namely: (1) empathic and authentic communication, (2) the use of storytelling and personal narratives, (3) the application of inclusive and culturally sensitive language, and (4) the use of digital media as an initial medium for building trust. The findings confirm the importance of cultural competence and adaptation of counseling approaches to the social and technological dynamics faced by the millennial generation. Practical implications of this research include the need for more contextualized counselor training, as well as the development of service policies that accommodate relational and digital approaches in modern counseling practices.
MENTAL HEALTH COMMUNICATION PATTERNS BETWEEN CADRES OF PEKKA (WOMEN HEADED FAMILY EMPOWERMENT) AND CLIENTS (FEMALE HEADS OF HOUSEHOLDS) IN CIANJUR, WEST JAVA Rodiah, Saleha; Dida, Susanne; Nurfalah, Farida; Nursari, Tita
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The female head of the household has a double obligation as a mother who takes care of the children. They are also responsible for meeting the financial needs of family members. Single parent status not only makes them feel tired physically but also psychologically. The burden they feel is getting heavier when they face stereotypes from society that still considers widows as a negative status. This heavy burden of life makes them experience mental problems such as being moody, lamenting their fate, often crying and even being anti-social. They need communication partners to maintain peace of mind. PEKKA (Women Headed Family Empowerment) cadres are here to provide them with solutions. Cadres position themselves as friends to share problems with clients (female heads of households) until clients feel enthusiastic about living life again. This study used qualitative research with a case study approach to determine the pattern of mental health communication between cadres and clients to motivate clients to ascend from adversity. The results show that they communicate by opening chit-chat, persuasive talking, casual chat, paraphrasing, summarizing, and closing chit-chat. In these activities they also showed nonverbal communication, use electronic communication media, and leave messages to cadre friends or clients.
The Influence Of The Basic Dimensions Of Integrated Marketing Communication On Customer Loyalty At Luxury Hotels (Study At Intercontinental Hotel Bandung Dago Pakar) Rizaldy, Dendy Shobron; Dida, Susanne; Priyadharma, Subekti Wirabhuana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12397

Abstract

Above Due to intense competition in the business sector, businesses that use marketing concepts prioritise consumer pleasure, which includes developments in the high-end lodging and hospitality industries. The demands and preferences of customers must serve as the foundation for the marketing strategy that is developed as a plan to accomplish these objectives. Ultimately, positive relationships will be established between businesses and customers. Quantitative research methodologies are used in this study. 90 respondents who are categorised as loyal customers—those who have visited the same property at least twice—were given questionnaires in order to assess the relationship between IMC implementation and customer loyalty using a new measuring scale. Due to intense competition in the business sector, businesses that use marketing concepts prioritise consumer pleasure, which includes developments in the high-end lodging and hospitality industries. The demands and preferences of customers must serve as the foundation for the marketing strategy that is developed as a plan to accomplish these objectives. Ultimately, positive relationships will be established between businesses and customers. Quantitative research methodologies are used in this study. 90 respondents who are categorised as loyal customers—those who have stayed more than twice during that time—were given questionnaires in order to assess the relationship between IMC implementation and customer loyalty using a separate measuring scale. At 83.4%, integrated marketing communication has a significant impact on InterContinental Bandung Dago Pakar customers’ loyalty. However, additional variables not included in this study have an impact on the remaining 16.6%. 
Public Relations as Managerial Function in University Management Setyanto, Yugih; Dida, Susanne; Novianti, Evi
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33884

Abstract

Public Relations (PR) has a strategic role as a managerial function in university management to support the achievement of the vision and mission of higher education institutions. This article examines the position, function, and strategy of PR within the university organizational structure, as well as its role in facilitating two-way communication between the organization and the public. Using theoretical and practical approaches, the article highlights the importance of PR in building harmonious relationships, managing the institution's image, and communicating strategic policies. In addition, it discusses the challenges faced by PR in universities, such as the low attention of the leadership to the role of PR and the need to develop the competence of the PR team. Placing PR in a strategic structural position can improve communication effectiveness, strengthen relationships with internal and external publics, and support the implementation of the Tri Dharma of Higher Education. This article emphasizes that PR is a managerial function that has a strategic role in supporting the success of university management. PR does not only carry out communication tasks, but is also involved in building an image, maintaining mutually beneficial relationships between the university and its public, and supporting the achievement of the institution's vision and mission.  
Co-Authors AA Sudharmawan, AA Aang Koswara Aat R. Nugraha, Aat R. Aat Ruchiat Nugraha Agus Rahmat Aliyah, Sa'adatul Alya Zahra Tiaranisa Amelinda Vindrayani Fuad Andi Subhan Amir Anggita Sarasati Annisa Luthfiyyah Anton Surahmat Arif Rifqi Zaidan Asep Suryana Asep Suryana Centurion Chandratama Priyatna Cho, Sung Kyum Dadang Rahmat Hidayat Deddy Mulyana Diah Fatma Sjoraida Dyan Rahmiati Eko Purnomo Elnovani Lusiana Emanuel S Leuape Evi Novianti Evi Nursanti Rukmana, Evi Nursanti Fachry Abda El Rahman Fajar Syuderajat Farida Nurfalah, Farida Feliza Herison Feliza Zubair Firunika Intan Cahyani FX. Ari Agung Prastowo Gobel, Sry Ade Muhtya Hanny Hafiar Hanny Hafiar Herlina Agustin Heru Ryanto Budiana Ihsan, Nadhifa Imara Jenny Ratna Suminar Jenny Ratna Suminar Juwono Tri Atmodjo Kairupan, Natasha Helena Kautsar, Marwa Kayen, Hazrat Shah Kholidil Amin Kokom Komariah Leuape, Emanuel S Lexianingrum, Siti Rahayu Pratami Lilis Puspitasari Luthfiyyah, Annisa Lyra Vellaniza Ferbita M. Arie Desman Maryani, Eni Maulvi, Herzi Rahmatia Melinda Puspa Negara Moh Faidol Juddi Muhammad Mulyadi Pane Muslimin, Fauzy Akmal Mustaffa, Normah Mutia Anindri Mutia, Lu'lu Natasha Putri Tumakaka Negara, Melinda Puspa Nikitamara Nikitamara Nisa Eka Nastiti Nugroho Ajie Hartono Nursari, Tita Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryanto, Iis Latifah Pane, Muhammad Mulyadi Paramitha Wydaswari Paraswati, Vellyana Pratiwi, Soraya Ratna Priyadharma, Subekti Wirabhuana Purwanti Hadisiwi Renata Anisa Retasari Dewi Retasari Dewi Retasari Dewi, Retasari Rizaldy, Dendy Shobron Rostika Yuliani RR. Ella Evrita Hestiandari Rumyeni, Rumyeni Safi, Abdul Qayoum Saleha Rodiah Sarah Isabella Silaban Setiyanti, Yanti Setyanto, Yugih Shafiq, Khatol Shafira Putri Citra Utami Siti Karlinah Soraya Ratna Pratiwi Sukarno Sung Kyum Cho Susie Perbawasari Syamsiar, Syamsiar Syauqy Lukman Tasha Suciati Amanda Putri Tika Mutia Tine Silvana Rachmawati Tine Silvana, Tine Titut Yuli Prihyugiarto Trie Damayanti Utami, Shafira Putri Citra Uud Wahyudin Willia Yusup Hardy Yanti Setianti Yanti Setiyanti