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Susanne Dida
Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Public Relations as Managerial Function in University Management Yugih Setyanto; Susanne Dida; Evi Novianti
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33884

Abstract

Public Relations (PR) has a strategic role as a managerial function in university management to support the achievement of the vision and mission of higher education institutions. This article examines the position, function, and strategy of PR within the university organizational structure, as well as its role in facilitating two-way communication between the organization and the public. Using theoretical and practical approaches, the article highlights the importance of PR in building harmonious relationships, managing the institution's image, and communicating strategic policies. In addition, it discusses the challenges faced by PR in universities, such as the low attention of the leadership to the role of PR and the need to develop the competence of the PR team. Placing PR in a strategic structural position can improve communication effectiveness, strengthen relationships with internal and external publics, and support the implementation of the Tri Dharma of Higher Education. This article emphasizes that PR is a managerial function that has a strategic role in supporting the success of university management. PR does not only carry out communication tasks, but is also involved in building an image, maintaining mutually beneficial relationships between the university and its public, and supporting the achievement of the institution's vision and mission.  
Millennial Clients' Trust-Building Strategies In Mental Health Counseling Siti Rahayu Pratami Lexianingrum; Uud Wahyudin; Susanne Dida; Iis Latifah Nuryanto
Journal of Education and Counseling (JECO) Vol. 5 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/jeco.v5i2.1426

Abstract

Trust is a key element in the effectiveness of the mental health counseling process, especially in reaching millennials who have unique characteristics in terms of values, communication, and expectations of psychological services. This study aims to identify and analyze effective strategies counselors use in building trust with millennial clients. Using a descriptive qualitative approach, data was obtained through in-depth interviews and observations with professional counselors who are experienced in working with clients aged 20-35. The results revealed four main strategies used consistently, namely: (1) empathic and authentic communication, (2) the use of storytelling and personal narratives, (3) the application of inclusive and culturally sensitive language, and (4) the use of digital media as an initial medium for building trust. The findings confirm the importance of cultural competence and adaptation of counseling approaches to the social and technological dynamics faced by the millennial generation. Practical implications of this research include the need for more contextualized counselor training, as well as the development of service policies that accommodate relational and digital approaches in modern counseling practices.
The Relationship Between Katseye Celebrity Endorsers and Brand Image Gap Among Generation Z in Indonesia Putri, Jihan Tertia Nugraha; Dida, Susanne; Sjoraida, Diah Fatma
Multi Discere Journal Vol. 5 No. 1 (2026): May
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/zvqt6326

Abstract

The use of celebrity endorsers as a marketing strategy is aimed at representing values that are relevant to the audience, especially Generation Z, who have high preference for diversity and inclusivity. Mismatches between endorser values and audiences preferences can impact brand image. Furthermore, comparisons show that GAP still faces challenges in brand loyalty related to brand image. In this context, GAP chose Katseye with its multicultural and inclusive background, but the effectiveness of this strategy not been empirically proven. This study aims to determine the relationshop between the credibility of celebrity endorser Katseye and GAP’s brand image among Generation Z in Indonesia, measured by the dimensions of expertise, trustworthiness and attractiveness. The use of celebrity endorsers as a marketing strategy is aimed at representing values ​​relevant to the audience, especially Generation Z, who have a high preference for diversity and inclusivity. Mismatches between endorser values ​​and audience preferences can impact brand image. Furthermore, comparisons show that GAP still faces challenges in brand loyalty related to brand image. In this context, GAP chose Katseye with its multicultural and inclusive background, but the effectiveness of this strategy in shaping brand image among Generation Z has not been empirically proven. This study aims to determine the relationship between the credibility of celebrity endorser Katseye and GAP's brand image among Generation Z in Indonesia, measured by the dimensions of expertise, trustworthiness, and attractiveness. This study uses a quantitative approach with a correlational method. The sample of this study was 140 Generation Z respondents in Indonesia who had been exposed to GAP's advertisement with Katseye on TikTok. Data were collected using a questionnaire with a Likert scale and analyzed using Spearman's correlation test using SPSS software. The results show a significant relationship between the credibility of celebrity endorser Katseye and GAP's brand image (0.696). More specifically, expertise shows a moderately relationship (0.617), trustworthiness shows a moderately relationship (0.669), and attractiveness shows a moderately relationship (0.501) with brand image. The conclusion of this study shows that celebrity endorser credibility plays a role in forming brand image, although the contribution of each dimension is different.  
The Influence Of The Basic Dimensions Of Integrated Marketing Communication On Customer Loyalty At Luxury Hotels (Study At Intercontinental Hotel Bandung Dago Pakar) Dendy Shobron Rizaldy; Susanne Dida; Subekti Wirabhuana Priyadharma
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12397

Abstract

Above Due to intense competition in the business sector, businesses that use marketing concepts prioritise consumer pleasure, which includes developments in the high-end lodging and hospitality industries. The demands and preferences of customers must serve as the foundation for the marketing strategy that is developed as a plan to accomplish these objectives. Ultimately, positive relationships will be established between businesses and customers. Quantitative research methodologies are used in this study. 90 respondents who are categorised as loyal customers—those who have visited the same property at least twice—were given questionnaires in order to assess the relationship between IMC implementation and customer loyalty using a new measuring scale. Due to intense competition in the business sector, businesses that use marketing concepts prioritise consumer pleasure, which includes developments in the high-end lodging and hospitality industries. The demands and preferences of customers must serve as the foundation for the marketing strategy that is developed as a plan to accomplish these objectives. Ultimately, positive relationships will be established between businesses and customers. Quantitative research methodologies are used in this study. 90 respondents who are categorised as loyal customers—those who have stayed more than twice during that time—were given questionnaires in order to assess the relationship between IMC implementation and customer loyalty using a separate measuring scale. At 83.4%, integrated marketing communication has a significant impact on InterContinental Bandung Dago Pakar customers’ loyalty. However, additional variables not included in this study have an impact on the remaining 16.6%. 
Crisis Response Strategy of PT. Angkasa Pura II on the News of Health Protocol Violations at Soekarno-Hatta Airport Melinda Puspa Negara; Susanne Dida; Retasari Dewi
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6308

Abstract

Thursday, May 14th, 2020, the public was shocked by the occurrences of violations of health protocol during the pandemic Covid-19 at Soekarno-Hatta Airport. At that time, the government was relaxing the Large-Scale Social Restrictions (PSBB) by re-activating public transportation modes. Reports in the mass media and social media cornered PT. Angkasa Pura II, the airport administrator, is a party that is negligent in managing flight schedules and rules for maintaining distance at the airport. This research objective was to identify the crisis response strategy carried out by PT Angkasa Pura II to overcome the negative news resulting from the incident of health protocol violations at Soekarno-Hatta Airport. The study discusses crisis response strategies derived from Situational Crisis Communication Theory (SCCT). This research method is qualitative. Research data was obtained through interviews, observation, and literature study. The results of this research, AP II crisis response strategies were, (1) rebuilding, the rebuilding response strategy AP II was conducted with an apology. (2) Take corrective actions, AP II made some physical improvements, increasing field staff and warning signs for applicating health protocols in public spaces. And (3) diminishment, the diminishment response strategy AP II was conducted by submitting excuses and justifications. AP II attempts crisis framing by disseminating information about the company's efforts and commitments that are disseminated through the company's website and social media. This step aims to make the public aware of the company's positive efforts to deal with the crisis and the public also understands that AP II has no intention of committing violations.
Pengalaman komunikasi terapeutik: Studi fenomenologi pada fisioterapis militer Mufliha, Ihat; Dida, Susanne; Rodiah, Saleha
Comdent: Communication Student Journal Vol 3, No 2 (2025): November 2025 - April 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i2.70553

Abstract

Latar Belakang: Komunikasi terapeutik merupakan komponen penting dalam pelayanan kesehatan karena berperan dalam membangun kepercayaan, meningkatkan keterlibatan pasien, serta mendukung keberhasilan terapi dan rehabilitasi. Namun, kajian komunikasi terapeutik masih didominasi oleh konteks pelayanan kesehatan sipil, sedangkan pengalaman tenaga kesehatan dalam lingkungan militer masih relatif terbatas dalam penelitian. Tujuan: Penelitian ini bertujuan untuk mengeksplorasi pengalaman komunikasi terapeutik pada fisioterapis militer guna memahami bagaimana mereka memaknai, menghayati, dan menjalankan komunikasi terapeutik di tengah pertemuan nilai-nilai humanistik profesi tenaga kesehatan dan budaya organisasi militer yang bercirikan hierarki dan disiplin. Metode: Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi transendental Edmund Husserl yang dioperasionalisasikan melalui prosedur analisis Moustakas. Data dikumpulkan melalui wawancara mendalam semi-terstruktur terhadap enam fisioterapis militer TNI Angkatan Darat yang bertugas di rumah sakit militer di Jawa Barat. Analisis data dilakukan melalui tahapan epoche, phenomenological reduction, imaginative variation, serta synthesis of meanings and essences. Hasil: Pengalaman komunikasi terapeutik fisioterapis militer dimanifestasikan melalui empat dimensi utama, yaitu kesetaraan pelayanan, negosiasi hierarki dalam ruang klinis, strategi edukasi pasien, dan pembangunan relasi terapeutik. Komunikasi terapeutik dimaknai sebagai ruang negosiasi antara identitas profesional sebagai tenaga kesehatan dan identitas institusional sebagai prajurit. Para fisioterapis berupaya menyeimbangkan penghormatan terhadap hierarki militer dan komitmen terhadap kebutuhan pasien melalui komunikasi yang empatik, adaptif, dan berpusat pada pasien. Secara konseptual, penelitian ini memperkaya pemahaman komunikasi terapeutik dalam organisasi berhierarki tinggi, serta secara empiris memberikan gambaran mendalam mengenai pengalaman fisioterapis militer dalam konteks komunikasi kesehatan di Indonesia.
SOSIALISASI CUCI TANGAN MELALUI BUKU SAKU “SEHAT CERIA SETELAH PANDEMI” DI TAMAN BACAAN MASYARAKAT JATINANGOR Dewi, Retasari; Dida, Susanne; Lusiana, Elnovani; Yuliani, Rostika
Midang Vol 2 No 1 (2024): Midang, Februari 2024
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v2i1.52307

Abstract

Pemerintah menyatakan pandemi telah berakhir, namun beberapa kebiasaan baik yang telah dipelajari anak-anak saat pandemi harus dipertahankan agar tetap sehat. Buku komik seri Jojo Anak Jatinangor dari Pusat Studi Komunikasi Kesehatan Universitas Padjadjaran kembali hadir di tahun 2023 dengan format yang berbeda, yaitu buku saku kebiasaan baik. Buku ini menjadi media promosi kesehatan dalam kegiatan Pengabdian pada Masyarakat (PPM). Tujuan kegiatan ini adalah untuk menyosialisasikan tata cara mencuci tangan melalui media buku saku “Sehat Ceria Setelah Pandemi” pada anak-anak di empat Taman Bacaan Masyarakat (TBM) Kecamatan Jatinangor. Kegiatan ini menggunakan metode storytelling dan observasi pada perilaku peserta sebelum dan setelah dibacakan buku. Hasil kegiatan ini menunjukan bahwa terdapat perubahan cara mencuci tangan para peserta yang telah dibacakan buku oleh storyteller.
Representasi Kesiapan Menikah, Peran Gender, dan Keluarga Ideal dalam Video “Lingsir”: Analisis Semiotika Roland Barthes Dita Patresia; Susanne Dida; Elnovani Lusiana
SAWERIGADING Vol 32, No 1 (2026): Sawerigading, Edisi Juni 2026
Publisher : Balai Bahasa Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/sawer.v32i1.1644

Abstract

This study aims to analyze the representation of marriage readiness, gender roles, and the concept of the ideal family in the video “Lingsir”, the winner of the AKUKAMU digital content competition organized by the National Population and Family Planning Board (BKKBN). This research employed a descriptive qualitative method. Data collection was conducted through the observation of visual and verbal signs within the video, categorized into eleven scenes across three blocks and supported by secondary data from official BKKBN documents and literature on reproductive health. The data analysis technique utilized Roland Barthes’ semiotic analysis, examining signs at the levels of denotation, connotation and myth. The results demonstrate that the video “Lingsir” constructs a contract between unprepared marriage as a chaotic situation and the idel marriage achieved through emotional, health, and knowledge readiness, including participation in the Pre-Marital School (Sekolah Calon pengantin, KUA counseling, and the 1000 Days of Life (1000 HPK) education. The findings also identify that women are still represented as the center of domestic responsibility and family health, while men are beginning to be portrayed as involved in the marriage preparation process. Overall, this video frames the ideal family as a unit that adheres to the guidance pathways provided by the state and religious institutions.  AbstrakPenelitian ini bertujuan untuk menganalisis representasi kesiapan menikah, peran gender dan konsep keluarga ideal dalam video “Lingsir” pemenang lomba konten digital AKUKAMU yang diselenggarkan oleh BKKBN. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui observasi tanda visual dan verbal yang terdapat dalam video yang dikelompokkan ke dalam sebelas adegan dalam tiga blok serta didukung oleh data sekunder berupa dokumen resmi BKKBN dan literatur terkait kesehatan reprodusi. Teknik analisis menggunakan analisis semiotika Roland Barthes yang membedah tanda pada level denotasi, konotasi dan mitos. Hasil penelitian menunjukkan bahwa video “Lingsir” mengonstruksi kontras antara pernikahan tanpa persiapan sebagai situasi yang kacau dengan pernikahan ideal yang dicapai melalui kesiapan emosional, kesehatan dan pengetahuan termasuk partisipasi dalam Sekolah Calon pengantin, konseling KUA serta edukasi 1000 HPK. Temuan juga mengidentifikasi bahwa perempuan masih direpresentasikan sebagai pusat tanggung jawab domestik dan kesehatan keluarga sementara laki-laki mulai dicitrakan terlibat dalam proses persiapan pernikahan. Secara keseluruhan, video ini membingkai keluarga ideal sebagai unit yang patuh pada jalur pendampingan negara dan lembaga keagamaan.
Respons Diam Pemerintah sebagai Bentuk Komunikasi: Studi Fenomenologi pada Peserta Aksi Kamisan Alifia Lintang Nabila; Susanne Dida; Anwar Sani
Jurnal Multidisiplin West Science Vol 5 No 08 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i08.3717

Abstract

Kasus pelanggaran hak asasi manusia (HAM) berat di Indonesia yang belum terselesaikan mendorong lahirnya Aksi Kamisan sebagai ruang advokasi yang secara konsisten menuntut pertanggungjawaban negara. Dalam konteks tersebut, “respons diam” pemerintah menjadi fenomena yang tidak hanya dipahami sebagai ketiadaan respons, tetapi juga sebagai bentuk komunikasi yang dimaknai oleh peserta aksi. Penelitian ini bertujuan untuk memahami pengalaman peserta Aksi Kamisan dalam menafsirkan respons diam pemerintah sebagai bentuk komunikasi. Penelitian menggunakan paradigma interpretivisme dengan pendekatan kualitatif dan metode fenomenologi sosial Alfred Schutz. Data dikumpulkan melalui wawancara mendalam dan observasi terhadap sembilan peserta Aksi Kamisan, kemudian dianalisis menggunakan tahapan analisis fenomenologi dengan bantuan perangkat lunak NVivo 15. Hasil penelitian menunjukkan bahwa peserta memaknai respons diam pemerintah sebagai bentuk komunikasi yang merepresentasikan penghindaran tanggung jawab negara, manifestasi relasi kuasa, serta upaya mempertahankan impunitas dalam penyelesaian pelanggaran HAM. Kesadaran terhadap diam sebagai bentuk komunikasi terbentuk melalui pengalaman advokasi, keterlibatan dalam organisasi, serta pengamatan terhadap pola respons pemerintah yang berlangsung secara berulang. Pemaknaan tersebut turut memengaruhi pengalaman advokasi peserta dengan memperkuat solidaritas, mempertahankan keberlanjutan gerakan, dan membentuk kembali pandangan mereka terhadap negara. Penelitian ini memperluas kajian komunikasi pemerintah dengan menunjukkan bahwa makna komunikasi tidak hanya dibentuk melalui pesan yang disampaikan, tetapi juga melalui respons yang sengaja tidak diberikan.
Co-Authors AA Sudharmawan, AA Aang Koswara Aat R. Nugraha, Aat R. Aat Ruchiat Nugraha Agus Rahmat Alifia Lintang Nabila Aliyah, Sa'adatul Alya Zahra Tiaranisa Amelinda Vindrayani Fuad Andi Subhan Amir Anggita Sarasati Annisa Luthfiyyah Anton Surahmat Anwar Sani Arif Rifqi Zaidan Asep Suryana Centurion Chandratama Priyatna Cho, Sung Kyum Dadang Rahmat Hidayat Deddy Mulyana Dendy Shobron Rizaldy Diah Fatma Sjoraida Dita Patresia Dyan Rahmiati Eko Purnomo Elnovani Lusiana Emanuel S Leuape Evi Novianti Evi Nursanti Rukmana Fachry Abda El Rahman Fajar Syuderajat Farida Nurfalah, Farida Feliza Herison Feliza Zubair Firunika Intan Cahyani FX. Ari Agung Prastowo Gobel, Sry Ade Muhtya Hanny Hafiar Hanny Hafiar Herlina Agustin Heru Ryanto Budiana Ihat Mufliha Ihsan, Nadhifa Imara Iis Latifah Nuryanto Imara Ihsan, Nadhifa Jenny Ratna Suminar Jenny Ratna Suminar Juwono Tri Atmodjo Kairupan, Natasha Helena Kautsar, Marwa Kayen, Hazrat Shah Kholidil Amin Kokom Komariah Leuape, Emanuel S Lilis Puspitasari Luthfiyyah, Annisa Lyra Vellaniza Ferbita M. Arie Desman Maryani, Eni Maulvi, Herzi Rahmatia Melinda Puspa Negara Moh Faidol Juddi Mufliha, Ihat Muhammad Mulyadi Pane Muslimin, Fauzy Akmal Mustaffa, Normah Mutia Anindri Mutia, Lu'lu Natasha Putri Tumakaka Nikitamara Nikitamara Nisa Eka Nastiti Nugroho Ajie Hartono Nursari, Tita Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Pane, Muhammad Mulyadi Paramitha Wydaswari Paraswati, Vellyana Pratiwi, Soraya Ratna Purwanti Hadisiwi Putri, Jihan Tertia Nugraha Renata Anisa Retasari Dewi Retasari Dewi Retasari Dewi, Retasari Rostika Yuliani RR. Ella Evrita Hestiandari Rumyeni, Rumyeni Safi, Abdul Qayoum Saleha Rodiah Sarah Isabella Silaban Setiyanti, Yanti Setyanto, Yugih Shafiq, Khatol Shafira Putri Citra Utami Siti Karlinah Siti Rahayu Pratami Lexianingrum Soraya Ratna Pratiwi Subekti Wirabhuana Priyadharma Sukarno Sung Kyum Cho Susie Perbawasari Syamsiar, Syamsiar Syauqy Lukman Tasha Suciati Amanda Putri Tika Mutia Tine Silvana Rachmawati Titut Yuli Prihyugiarto Trie Damayanti Utami, Shafira Putri Citra Utoro, Rizkita Adityani Uud Wahyudin Willia Yusup Hardy Yanti Setianti Yanti Setiyanti