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Journal : Abdi Masyarakat

Education on Brand Rights Protection as a Marketing Strategy for PT Products. Cisarua Mountain Dairy (Cimory) Dewi Lestari, Ni Ketut Sucia; Ditayani Antari, Putu Eva
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7376

Abstract

PT. Cisarua Mountain Dairy (Cimory), a producer of premium food and dairy products in Indonesia, was established in 2005. This article emphasizes the importance of brand protection education as a marketing strategy for Cimory. This protection is regulated by Law No. 20 of 2016 concerning Trademarks and Geographical Indications, which covers registration, exclusive rights, and law enforcement. Trademark registration provides exclusive rights and prevents unauthorized use. The research method involved a direct visit to Cimory Dairy Land On The Valley in Semarang, where the author gathered information about brand identification, production processes, and trademark protection. The research results indicate that brand protection education is crucial for maintaining brand reputation and integrity, as well as reducing the risk of infringement. Companies like Cimory can be more effective in protecting their intellectual assets, preventing unauthorized use, and maintaining consumer trust. Steps such as trademark registration and internal education are key to marketing strategies aimed at strengthening brand positioning in the market and preventing potential infringements that could harm the company.  
Co-Authors Abdee Prasatya, Galang Adnyana, I Kadek Budiadinata Satriatama Anak Agung Ayu Intan Puspadewi Anak Agung Ayu Ngurah Sri Rahayu Gorda Anditya, Ariesta Wibisono Anggarini, Ni Kadek Listya Anindia Putri, Adinda Trisya Ari Rama, Bagus Gede Arsawati, Ni Nyoman Juwita Artami, Ida Ayu Ketut Budiana, I Nyoman Cahyani, Putu Rita Cakranegara, Pandu Adi Dananjaya, Made Adi Widhirestu Daparhita, Ida Bagus Agung Deta, Helena Cruisita Dewa Ayu Yeni Asmari Dewi Bunga Dewi Lestari, Ni Ketut Sucia Dewi, Ni Kadek Deby Prasetya Dewi, Ni Made Ari Sita Dinata, Kadek Indra Prayoga Ekaresty Haes, Putri Evirio Rahman, Royan Fadli, Moh. Farhansyach, Muhammad Daffa Figo Gadis, Gadis Penta Listaryadi Gawati, Veren Kris Gorda, A.A.A. Ngr Sri Rahayu Gorda, AAA Ngurah Tini Rusmini Gorda, AAA. Ngurah Tini Rusmini Gorda, Anak Agung Ayu Ngurah Tini Rusmini Himalaya, I Gede Oka I Gede Agus Kurniawan i gede suastika I Gusti Agung Ayu Mas Triwulandari I Gusti Ngurah Widya Hadi Saputra I Kadek Budiadinata Satriatama Adnyana I Kadek Budiadinata Satriatama Adnyana I Made Arya Utama I Made Wirya Darma I Putu Edi Rusmana I Putu Wahyu Yudha Negara Ida Ayu Devina Aishwarya Putri Suteja Ida Bagus Agung Daparhita Ida Bagus Bujangga Pidada Kastu Suardana Juwita Sari, Putu Ratna Kadek Januarsa Adi Sudharma Kadek Julia Mahadewi Komang Ayu Trisna Yanti Lessu, Milida Luh Putu Yeyen Karista Putri Made Oka Cahyadi Made Oka Cahyadi Wiguna Made Wahyu Chandra Satriana Mahendra, I Gede Rizal Mas Tri Wulandari, Ni Gusti Agung Ayu Merva Putri Salvia Mohammad Fadli Ni Gusti Agung Ayu Mas Triwulandari Ni Kadek Intan Wiradewi Ni Luh Made Ayu Nia Pradnya Paramitha Ni Nyoman Juwita Arsawati Ni Putu Sawitri Nandari Ni Wayan Diah Sukmadewi Nindi Lestari, Ni Kadek Nurlita Cahyani, Ni Kadek Dwi Prasada, Dewa Krisna Puspitasari, Ni Putu Intan Putra, Komang Satria Wibawa Putri Ekaresty Haes Putri, Kesari Pringga Juwita Sedana Putri, Luh Putu Yeyen Karista Putu Ratna Juwita Sari Putu Sherly Chandra Sasmitha Rama, Bagus Gede Ari Ratna Juwita Sari, Putu Riana Susmayanti Riana Susmayanti Rusmana, Putu Edi Sari, Putu Ratna Juwita Satriatama Adnyana, I Kadek Budiadinata Suherman, Annisa Aullia Sukadana, Dewa Ayu Putri Tunggul Ansari Setia Negara Usrinase, Yulius Utami, Ni Luh Febby Satya Utami, Putu Ananda Nadya Vaisile Moisa, Robert Wayan Ardita, I Wicaksana, I Putu Bayu Andre Widjana, Ni Putu Julietta Maheswari Putri