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All Journal Jurnal TIMES JOURNAL OF ELECTRICAL AND SYSTEM CONTROL ENGINEERING Jurnal Elektro dan Telkomunikasi Jurnal Engine: Energi, Manufaktur, dan Material El-Iqtishady Abdimas: Papua Journal Of Community Service Journal Software, Hardware and Information Technology International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AJAD : Jurnal Pengabdian kepada Masyarakat Mauriduna : Journal of Islamic studies Jurnal Nasional Teknologi Komputer International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Journal Agroecotech Indonesia (JAI) Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Jurnal Kreasi Rakyat SABAJAYA Jurnal Pengabdian Kepada Masyarakat International Journal of Economic, Technology and Social Sciences (Injects) GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Kesehatan Republik Indonesia Jurnal Teknik Elektro dan Komputer Indonesian Journal of Economic & Management Sciences (IJEMS) Jurnal Sains Materi Indonesia
Rahmaniar
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THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH Puja Ramadhani; Sapna Biby; Mariyudi; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.421

Abstract

The purpose of this study was to analyze and determine the effect of green product, green place, green price and green promotion on buying interest in The Body Shop products. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 140 people who were taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and determination coefficient test and correlation test and analyzed with the help of SPSS application program. The results of this study indicate that simultaneously green product, green price, green place and green promotion have a positive and significant effect on buying interest in The Body Shop products. While partially the variables green product, green price, green place and green promotion have a significant influence on buying interest. Green promotion is the most dominant variable affecting buying interest with a t value of 3.485.
THE INFLUENCE OF AGREEABLENESS, CONSCIENTIOUSNESS, EXTRAVERSION AND OPENNESS TO EXPERIENCE ON GREEN PURCHASE INTENTION LOVE BEAUTY AND PLANET PRODUCTS FOR STUDENTS MALIKUSSALEH UNIVERSITY. Aprida Hanum; Halida Bahri; Widyana Verawaty Siregar; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.437

Abstract

This research aims to determine the influence of Agreeableness, Conscientiousness, Extraversion and Openness to Experience on Green Purchase Intention for Love Beauty and Planet Products among Malikussaleh University Students. This research was conducted on Malikussaleh University students who used or had purchased Love Beauty and Planet products. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software. The research results show that Agreeableness has a positive and significant effect on Green Purchase Intention, Conscientiousness has a positive and significant effect on Green Purchase Intention, Extraversion has a positive and significant effect on Green Purchase Intention and Openness to Experience. positive and significant effect on Green Purchase Intention.
THE INFLUENCE OF TRUST LEVEL, CONSUMER SATISFACTION AND PRICE REGARDING CAT PURCHASING DECISIONS ON FACEBOOK MARKET PLACE Talita Ainun Nursalsabillah C; Rahmaniar; Ikramuddin; Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.519

Abstract

This research aims to see the influence of the level of trust, consumer satisfaction and price on the decision to purchase cats on the Facebook Market Place. The sampling technique in this research is Purposive Sampling. The sample in this study was 160 consumers who purchased or adopted cats on the Facebook market place. Primary data in this research was taken by distributing questionnaires, the analytical tools used were multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing and coefficient of determination using the SPSS version 29 program. The results of this research show that the trust variable (X1) has a significant positive effect on purchasing decisions (Y), the consumer satisfaction variable (X2) has a significant positive effect on purchasing decisions (Y) and the price variable (X3) has a significant positive effect on purchasing decisions (Y). It can be concluded that the influence of each variable simultaneously can be seen that the significance value is 0.001 < 0.05 and the value of Fcount is 22,676 > Ftable 2.12. The data was processed statistically using SPSS version 29 program tools. The Adjusted R square value is 0.290 or 29.0%, which means that variations in the independent variables trust, consumer satisfaction and price, can explain the purchasing decision variable by 29.0%, while the remainder is 71.0% explained by other variables not examined in the research. The Managerial implementation in this research shows that increasing trust, consumer satisfaction and price influence the decision to purchase cats on the Facebook market place.
THE INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTYON SKINTIFIC SKINCARE PRODUCTS IN LHOKSEUMAWE CITY Adnan; Putri Faradila; Syamsul Bahri; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.591

Abstract

This research aims to determine the influence of Customer Experience, Customer Satisfaction, Customer Bonding on consumer loyalty to Skintific Skincare Products (Case study of residents of Lhokseumawe City). The method used in sampling is non-probability sampling, accidental fiber sampling. With a total of 105 respondents. Primary data in this research was taken by interviewing and distributing questionnaires. The data analysis technique used is the multiple linear regression analysis method, Classic assumption test, Instrument Test (Validity and Reliability), hypothesis testing using the SPSS 26.0 program. The results of this test show simultaneously that Customer Experience, Customer Satisfaction, and Customer Bonding have a positive and significant effect on customer loyalty to Skintific Skincare products. Partially, each variable, namely Customer Experience, Customer Satisfaction and Customer Bonding, has a positive and significant effect on customer loyalty to Skintific Skincare products. The managerial implications in this research show that increasing Customer Experience, Customer Satisfaction, Customer Bonding, and customer loyalty to Skintific Skincare products. Scientific must continue to utilize these variables so that consumer loyalty increases. The higher the good customer experience with a product, the higher the customer loyalty to that product will be.
THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY Fayza Yovania Br Sembiring; Rahmaniar; Ikramuddin; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.602

Abstract

This study aims to determine the effect to store atmosphere, service quality, and price on consumer satisfaction at the Kenzie Supermarket Store, Selesai Subdistrict, Langkat Regency. The method used in sample research in non-probability sampling with a propotional approach with 138 respondents. Primary data are obtained by survey and distributing questionsnaires, and secondary data from journals and internet media. The data analysis techniques used are the multiple liniear regression analysis methods, classical assumption testing. Instrument testing (validity and realiability), and hypothesis testing using the SPSS (Statiscal Package For The Social Science) program version 22.0. The simultaneous test results indicate that service quality, store atmosphere, and price affect consumer satisfaction at kenzie supermarkets. In particular,service quality, store atmosphere and price positively and significantly affect consumer satisfaction at kenzie supermarkets in selesai subdistrict, Langkat district.
THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Farhan Kandarifa; Samsul Bahri; Adnan; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.730

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Acer laptops on students of the Faculty of Economics and Business, Universitas Malikussaleh. The sampling technique used is nonprobability sampling technique with purposive sampling method. This study used a sample of 96 respondents and analyzed then. Data collection using a Likert scale questionnaire. The data analysis method used is validity and reliability test, heteroscedasticity, multicollinearity, multiple linear regression, t-test, f-test, correlation coefficient, and determination coefficient with SPSS 20 application. The results of the study that have been conducted indicate that product quality and promotion have a significant effect partially and simultaneously on purchasing decisions. While price does not have a significant effect on purchasing decisions.
THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND BRAND TRUST ON PURCHASING DECISIONS PURCHASE OF AQUA MINERAL WATER FOR MALIKUSSALEH UNIVERSITY STUDENTS Mita Darmayanti; Rahmaniar; Maryudi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.784

Abstract

Abstract this research aims to test of product quality, promotion, brand image and brand trust on purchase decision. The data in this research was collected using questionnaires as the data collection instrument. The sample consisted of 130 respondents. This research used a quantitative approach with multiple linear regression analysis and was processed using SPSS (Statistical Package for the Social Sciences). The hypothesis was tested using SPSS version 25.0. The results of this study indicate that, partially, the product variable has a positive and significant effect on purchase decision of Aqua products,statistically 0.000 < 0.05, and has a t-value > t-table value of 4.713 > 1.657. The promotion variable does not affect and is not significant for purchase decision of Aqua products, statistically 0.947 > 0.05, and has a t-value < t-table value of 0.066 < 1.657. Meanwhile, the brand image variable has a positive and significant effect on purchase decision of Aqua products, statistically 0.002 < 0.05, and has a t-value > t-table value of 3.246 > 1.657. Additionally, the product brand trust has a positive and significant effect on purchase decision of Aqua products, statistically 0.004 < 0.05, and has a t-value > t-table value of 2.974> 1.657. The Adjusted R Square value of the independent variables, namely product quality, promotion, brand image and brand trust, shows that 41.2% of the variance is explained by these variables, while the remaining 58.8% is explained by other variables not included in this study.
THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY Nurazizah; T. Edyansyah; Naufal Bachri; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1111

Abstract

This study was conducted with the aim of evaluating the extent of the influence of three main factors, namely social media advertising, customer experience, and relationship marketing on the level of consumer satisfaction at JK Coffee & Roastery located in Bireuen Regency. The researcher used a quantitative approach by applying multiple linear regression analysis techniques, and to test the hypothesis, SPSS statistical software was used as an auxiliary tool. In the sampling process, the purposive sampling method is applied, which is the selection of respondents based on special considerations or criteria that have been predetermined. The research sample consisted of 100 consumers who had made at least one to two transactions at JK Coffee & Roastery. The data collected in this study is quantitative, namely in the form of numbers used to measure variables that have been determined in the population group and sample. The main data source came from respondents who were the direct objects of this research activity. Based on the results of the analysis, it was found that the social media advertising variable (X1) showed a positive and significant influence on customer satisfaction (Y), with a significance value of 0.000 which was below the threshold of 0.05, and a tcount value of 4.435 which exceeded the ttable of 1.985, so that the first hypothesis (H1) was acceptable. On the other hand, the customer experience variable (X2) has a significance level of 0.109 over 0.05 and a tcal value of 1.613 which is still below the table, so the second hypothesis (H2) is rejected because there is no real effect on customer satisfaction. Finally, the relationship marketing variable (X3) showed a significance of 0.000 and a calculation of 5.551, both showed values that met the criteria of statistical significance, so that the third hypothesis (H3) was accepted and proved that relationship marketing plays a large and significant role in influencing customer satisfaction.
THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS Fidya Amira Nasution; Khairina AR; Jullimursyida; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1162

Abstract

This study aims to determine the effect of electronic word of mouth (ewom), price and product quality on purchasing decisions for Implora matte urban lip cream products among students of the Faculty of Economics and Business at Universitas Malikussaleh. The research method used by this study is a quantitative method with multiple linear regression analysis techniques. The population in this study were all active students of the Faculty of Economics and Business at Universitas Malikussaleh totaling 3426 students. To obtain a sample that can represent the population, the Hair formula was used in determining the sample. The number of respondents obtained was 110 respondents. The results of this study indicate that electronic word of mouth has no significant effect, while price and product quality significantly influence purchasing decisions for Implora matte urban lip cream products.
THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN) Adnan; Nadhila Isara; Naufal Bachri; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4068

Abstract

This research investigates the impact of the 4Fs Family, Friends, Fans and Followers on consumer purchasing decisions regarding Wardah cosmetic products in Bireuen City. In the context of the Fourth Industrial Revolution, evolving lifestyles and shifting consumer behaviours demand a more profound understanding of the role of social influences in marketing. A quantitative research design was employed, with data being gathered via survey questionnaires from 120 active users of Wardah products. The collected data were analysed using SPSS version 21. The findings indicate that the Family variable does not exert a statistically significant effect on purchasing decisions, as evidenced by a significance value of 0.378. Conversely, the Friends variable demonstrates a strong positive and significant influence, with a p-value of 0.001. In a similar vein, the Fans variable exerts a substantial influence on consumer decisions, attaining a significance level of 0.021. However, the Followers variable does not appear to influence purchasing behaviour, as reflected by a p-value of 0.921. The findings of this study indicate that interpersonal interactions, particularly with friends and fans, have a substantial impact on consumer preferences and decision-making processes. In contrast, the roles of family and followers appear to be relatively insignificant. The study offers valuable implications for marketers, emphasising the importance of leveraging peer and fan-based social dynamics when crafting targeted promotional strategies.
Co-Authors Abu Hasan Adi Sastra Pengalaman Tarigan Aditya Adnan Ahmad Dani Aisah Akhyar, Chairil Amru Usman Aprida Hanum Arliansyah Arnela Nur Bahri, Halida Chalirafi Cut Dhea Fidela Edison Erna Isfayani Ernawati Jassin, Ernawati Erpandi Dalimunthe Eva Ayuzar Fakhri, Ade Falahuddin Farhan Kandarifa Fayza Yovania Br Sembiring Fidya Amira Nasution Fitrian Rizky Fuad, Raja Nasrul Fuadi Hamdiah Haris Gunawan Hartati Bahar Heriyana Ikramuddin, Ikramuddin Ilham Ahmad Ilyasa Ramadhan INDAH PURNAMASARI Isfayani, Erna Jamil, Afwan Jullimursyida Kamrin Khadijah Vanny Khairawati Khairil Anwar Khairina AR Likdanawati Lince Bulutoding Lisnawati M. Subhan Mardhiah, Ainol Mariyudi Martha Aznury Martua Rahmat Maryudi Mhd Rizki Syahputra Mhd. Ilyasa Lubis Mirna Zahara Mita Darmayanti Mohd Heikal MUCHSIN Mufid, M. Nuzul Muhammad Ade Hendarso Muhammad Zaman Munandar Nadhila Isara Naufal Bachri, Naufal Nia Kurniawati Nofan Rullyanto Tinambunan Nur Faliza Nurainun Nurazizah Parlin Hambali Pristisal Wibowo Puja Ramadhani Putri Faradila Radha Chitta Vritti Rafifah Abu, Rahmah Rahmah Rafifah Abu Rahman Ambo Masse Ratna Wilis Razali, Ramadhan Rico Nur Ilham Ridwan, Wahyu Ristati Rizaldy, Adhy Robert Junaidi Rosa Zachrul Phonna Rudi Maulana Rusydi Said Abdillah Saiful Bahgia Saiful Muchlis Saleh, Firman Samsul Bahri Sapna Biby Satria Darmawan Suriani Sutriani Syahbudin Syahbudin, Syahbudin Syamsul Bahri Syifa Thahira Yusral T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Taufik Refyandra Wahyu Desmandra Wahyu Fuadi Wahyuddin Widia Kamisah M Br Tinambunan Widyana Verawati Siregar Widyana Verawaty Siregar Yulis Sayang Zulham Zuraidah Tharo