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Journal : Masterpiece Journal Society Service Insight

Digital Marketing Assistance on Used Car Buying and Selling Community in Makassar City Hasnidar; Jusri; Achmad Ridha; Azlan Azhari
Masterpiace Journal Society Service Insight Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/bngyvd46

Abstract

The rapid growth of the used car trading sector in Makassar City has not been matched by sufficient digital marketing competencies among its business actors. This community service activity aims to strengthen the digital capacity of the Turbo Car Community through structured training and mentoring in social media-based marketing strategies. Conducted over two days in Malino City, the program included digital marketing workshops and hands-on practice in utilizing Facebook Marketplace and Instagram. A preliminary survey was undertaken to assess participants’ initial digital literacy and identify promotional barriers. The training sessions introduced participants to key concepts of digital marketing, digital consumer behavior, and content strategy, followed by guided mentoring to create and manage online promotional content. Direct assistance was provided to six selected showrooms in optimizing their online presence. The results demonstrated a marked improvement in participants’ understanding, confidence, and ability to independently implement digital marketing strategies. Furthermore, the use of digital platforms proved effective in expanding market reach, increasing sales potential, and enhancing customer engagement. This initiative represents a strategic step in accelerating digital transformation among micro and small enterprises (MSEs) in the automotive sector and can serve as a replicable model for similar business communities across Indonesia. The long-term expectation is to foster continuous innovation and sustainability in digital marketing practices within local economies.
Co-Authors A. Reski Almaida Dg Macenningi Abd Khalik Abdul Khalik Abdul Rahman Achmad Ridha Ahmad Fauzi Ahmad Firman Ahrianto Saputra Ainul Fitria Al Maududi, A. Abul Al’la Al Maududi Alief Ikhsan Alim Rahmat, Muhammad Rijal Amalia Ramadani Putri R Anang Setiawan Andi Muh. Aman. Z Andi Ririn Oktaviani Andini Astuti Putri Andriansyah Andriansyah Anita Anita Arbiatun Adawya Asri Asri Asri asri Asrianti Wulandari Athira Purnama Aulia Nur Ayla Qaisyarah Badaruddin Burhamzah, Rahmat darwis darwis, darwis Deddy Ibrahim Rauf Dhinda Dwi Maharani Eky Maulia Salsabila.P Fadil Muhammad Fatmasari Fitri Aulia Ramadani Fitria Ramadana Fitriany Fitriany Ghazyah Dinah Hasbiah Hasnawiyah Hasnawiyah Hasnidar Hasnidar Hasnidar Hasnidar Indah Cahya Kamila Indri Iswardhani Irma Trisnawati Jessica Evanjelista Samba Jusri Kartika Kartika Legistha Meidy Astuty Lidya Anastasya Lira Saputri M Maryadi Majiding, Nurul Chalisa Malikah Balqis Mariah Marpia, Marpia Maryadi Maryadi Maryanti Mirnawati, Sitti Muh Ahlul Dzikry Muh Alqadri Muh. Ahimsyah Muh. Dian Pratama Putra Muh. Rifki Muhammad Alif Al Thufail Muhammad Alif Zulfikar Muhammad Idris Muhammad Rijal Alim Rahmat Mulyana Anugerah Annisa Mulyawan, Heru Dwi Muthiah Noviyanti Mutmainnah Irwan Naila Az Sahra Nayla Sibilia Nur Alya Af-Daliyah Nur Annisa Asa’d Nur Hasni Nur Hikmah Nur Ichwana Nur Mutasya Nurbayani Nurbayani Nurjannati Nurjannati Nurul Annisa Septyanti Nurul Aulia Nurul Isnaeni Nuryuni Assyahra Nurzamnatussyamsi J Handaling Pribadi, Kuntomo Agung Putri Ramsinah Ramadhani Putri Raya Ramadhani Nardy Rachmat Nur Afiat Rahmadani Almur Rahmadani Saparuddin Rahmat, Muh. Rijal Alim Reynilda Reynilda Rezki Amalia Rezki Amalia Putri Ridwan Andi Mattoliang Rifqah Maharani Riska Riska Mahesa Ayu Romansyah Sahabuddin Salmawati Abbas Siti Nurfaizah Syarif Sitti Hadijah, Sitti Sri Asriani Sri Astuti Nasir Sri Wahyuni Nengsi Supira Supira Swietha Manggarani Syahwa Annisah Syamsiar, Syamsiar Sylvia, Sylvia Utari, Nur Wahyuddin, Muh. Asri Winda Natasya Windarsari, Wiwin Riski Yuswari Nur