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Journal : Media Wisata

The Influence of Internship on The Professionality of Students Departement of Room Division at Batam Tourism Polytechnic Andriyatno, Valensia Devinsa; Lubis, Arina Luthfini; Fatimah, Zahara
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.535

Abstract

This research aims to analyze the impact of internships on the professionalism of students majoring in the Rooms Division at the Batam Tourism Polytechnic. The research data consists of active students and alumni of the room division program at Batam Tourism Polytechnic university. This research uses a structured questionnaire (58 closed questions assessed using a 4-point Likert scale) which consists of 4 parts: Part I: Internship, Parts II, III and IV are assessments related to professional skills, namely part II: Attitude, part III Discipline and part VI: responsibility. This research uses descriptive statistical analysis. Next, scale measurement analysis is used to check the validity of the research data and the reliability of the questionnaire. Based on the test results using SPSS software, it can be stated that all statement items or questions given from all variables X, Y1, Y2 and Y3 are valid, because the calculated rvalue > rtable. Based on the results of the X and Y reliability tests above, it can be stated that all Cronbach's Alpha values for variables The results of the hypothesis test show that the alternative hypothesis for all variables is accepted. The formulation of the results of the multiple linear regression equation is Y1 = 12.307 + 0.295, Y2 = 7.790 + 0.538 X, and Y3 = 9.932 + 0.418. Internships have an influence of 21.1% in terms of responsibility. The research results illustrate the influence of internships on the professionalism of the rooms division in the hotel department
Planning for Publication Development on Room Sales in Sevenz Apartment Felinda, Viona; Lubis, Arina Luthfini
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.737

Abstract

The apartment business presents a lucrative opportunity when employing effective marketing strategies, including social media publications which can enhance brand awareness and customer satisfaction. In Batam, an international industrial hub, the demand for accommodation is on the rise, and entrepreneurs such as the owners of Sevenz Apartments are capitalizing on this opportunity by developing daily and monthly rental businesses. However, there is a need for additional strategies to address the seasonal imbalance in occupancy rates. Therefore, the researcher developed publications for Sevenz Apartments. A descriptive design was employed in this study. Given the qualitative nature of the data, interviews were conducted to collect firsthand data from informants regarding publications in the marketing of Sevenz Apartments. Based on the interview results, a website was developed as the primary promotional platform providing comprehensive information about facilities, prices, and promotions. This website is expected to increase visibility and room sales by expanding the audience reach and utilizing social media and content marketing.
The Influence of Panda Kid’s Club Activities on Repeat Visit Intentions at Holiday Inn Resort, Batam City Seffany, Diana; Lubis, Arina Luthfini
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.740

Abstract

This study evaluates the impact of activities and facilities at Panda Kid’s Club at Holiday Inn Resort Batam City, on guests' intention to return. The research questions identified are how activities at Panda Kid’s Club influence guests' intention to return and how the provided facilities contribute to this effect. The main objectives of this research are to determine the impact of Panda Kid’s Club activities on return intentions and how its facilities affect them. The quantitative method is based on the approach described by (John W. Creswell, 2017) to measure quantitative data objectively through surveys. This study uses the SPSS version 23 application to process the research survey data. The results of the analysis indicate a positive impact of creative and educational activities and good and safe facilities on guests' intention to return. The conclusion of this study confirms that activities at Panda Kid’s Club significantly influence guests' intention to return. Recommendations for future research include expanding the scope by incorporating additional independent variables to gain a more comprehensive understanding of factors affecting return intentions.
Co-Authors ., Winny Adi Kurniawan Afriani, Miratia Agung Arif Gunawan Agustus, Fierman Sjafirial Ahsan, Ahmad Nur Akbar, Zulkifli Ali Alamsyah, Nanang Alfiyandri Ambiyar, Ambiyar Aminuddin, Fattachul Huda Andri Wibowo Andri Wibowo Andri Wibowo Andri Wibowo Andriyatno, Valensia Devinsa As Shiddiqi, Ridho Asman Abnur, Asman Asro Atmaja, Hari Sandi Basriadi , Ali Basriadi, Ali Cahayani, Kartika Devega, Army Trilidia Dochi Ramadhani Dwi Joko Siswanto Eva Amalia Eva Amalia Fahmi Rizal Fakhri, Nurul Falky, M. Faredz Fatimah, Zahara Febri Ana Parhusip Felinda, Viona Frangky Silitonga Friadi, John Gunawan, Agung Arif Herasmus, Hilda Hifni, Muchammad Ika Parma Dewi Indah Kusuma Dewi, Indah Kusuma Jefri Jefri Jeniffer , Jeniffer Jingga Lestari Jlinus, Nizwardi Joko Prasetyo Joshua Cesario Matulessy Junita Junita Krismadinata Krismadinata Krismadinata Krismadinata, Krismadinata Kristin, Lia Larisang Lise Asnur Louis, Tiffany Evelyn M. Ansyar Bora Mabruroh, Siti Khoriatul Mohammad Nur Afriliandi Nasution Morysa, Jessyka Muhammad Haikal, Cahyo Nabila Syaharani Nasution, M Nur Nizwardi Jlinus Novi Hendri Adi Novianti, Jenni Nur Asikin Nurliza Nurtjahyono, Nurtjahyono Oktora Aji Pratama Parhusip, Febri Ana Pratama, Oktora Aji Pristiwasa, I Wayan Thariqy Kawakibi Purify, Aura Putri Sima Siallagan Putri, Silvia Pratama Aneke Refdilzon Yasra, Refdilzon Ridho As Shiddiqi Rini, Rosie Oktavia Puspita Rita Rita Sagala, Rahel Natasya Sahril, Muhammad Santika, Kamelia Sanusi Sarah Octavianna Simbolon Sari Epami Sipahutar Seffany, Diana Silvia Pratama Aneke Putri Simeru, Arden Sitorus, Sri Wahyuningsih Suci Kintani Izzumi Setiawan Sukmamedian, Haufi Supardi Supardi Supardi . Supardi Supardi SUROTO Susilawati Syafruddin Rais, Syafruddin Thania Nadhirah Amalina Unung Verawardina Unung Verawardina Unung Verawardina, Unung Wahdi, Yera Wahda Wahyudi Ilham Wakhinuddin Wakhinuddin Wakhinuddin Wakhinuddin, Wakhinuddin Wardhani, Galih Setya Wibowo, Agung Edy Wijaya, Hana Wulanda, Olivia Diva Yani, Dodi P. Yera Wahda Wahdi Yudha Wardani Yunesman, Yunesman Zahara Fatimah Zahara Fatimah Zahara Fatimah Zaharafatimah