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PEMANFAATAN DIGITAL MARKETING DAN INOVASI KEMASAN SEBAGAI STRATEGI TINGKATKAN PEJUALAN MINUMAN HERBAL DI DESA KALISAT SAAT PANDEMI COVID-19 Rahma, Alifia Suci; Amilia, Winda; Suryadharma, Bertung; Hita, Muhammad Arga; Adila, Hifdzil
Jurnal Hasil Pengabdian kepada Masyarakat Universitas Jember Vol 4 No 1 (2025): Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember
Publisher : LP2M Universitas Jember

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Abstract

Karena adanya pandemi Covid-19, kegiatan pengabdian masyarakat atau KKN dilakukan di daerah masing-masing masiswa. KKN ini disebut KKN Pulang Kampung 3. Kerena program yang dipilh adalah program pemberdyaan masyarakat terdampak pandemi Covid-19, maka sasaran adalah seorang pelaku usaha minum herbal “Al Maarif”. Usaha ini berlokasi di Dusun Utara 1 Desa Kalisat Kecamatan Kalisat Kabupaten Jember. Dalam pelaksanannya ada tiga program inti yang dilakukan, yakni pendampingan inovasi kemasan, pedampingan digital marketing, dan pelatihan fotografi produk. program KKN yang berjalan selama tiga puluh hari tesebut adalah mampu menigkatkan pegetahuan sasaran mengenai digital marking dan meningkatnya penjuaan karena hadirnya inovasi kemasan baru yang lebih ekonomis.
Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops Lestari, Dwi Indah; Amilia, Winda; Rusdianto, Andrew Setiawan; Choiron, Miftahul; Mahardika, Nidya Shara
JSEP (Journal of Social and Agricultural Economics) Vol. 16 No. 3 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

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Abstract

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses.
APLIKASI MICROWAVE ASSISTED EXTRACTION (MAE) PADA EKSTRAKSI PHILODENDRON RED SEBAGAI SUMBER PEWARNA ALAMI Wiyono, Andi Eko; Amilia, Winda; Rahayu, Supratiana
Jurnal Agroindustri Vol. 15 No. 2 (2025): November 2025
Publisher : BPFP Faperta UNIB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagroindustri.15.2.225-239

Abstract

Philodendron Red adalah tanaman hias dengan daun berwarna merah kecoklatan sehingga berpotensi sebagai sumber pewarna alami. Penelitian ini bertujuan untuk mengetahui pengaruh metode Microwave Assisted Extraction (MAE) terhadap karakteristik ekstrak Philodendron red  dengan perbedaan waktu (menit) dan daya (watt) serta mengetahui perlakuan terbaik metode Microwave Assisted Extraction (MAE) pada perbedaan waktu (menit) dan daya (watt) untuk menghasilkan pewarna alami. Penelitian dilakukan menggunakan Rancangan Acak Lengkap (RAL) dua faktor yaitu waktu (3 menit, 5 menit, dan 7 menit) dan daya (225 watt dan 315 watt). Analisis data menggunakan Analysis of Varians (ANOVA) dengan uji lanjut Duncan’s Multiple Range Test (DMRT). Hasil penelitian menunjukkan interaksi lama waktu (menit) dan daya (watt) berpengaruh nyata terhadap rendemen, pH, total antosianin, total klorofil, nilai warna (a,b,chroma, dan hue) tetapi tidak berpengaruh nyata pada nilai lightness dan total karotenoid. Perlakuan A3B2 (7 menit; 315 watt)  sebagai perlakuan terbaik dengan karakteristik rendemen sebesar 73,98%, nilai L* sebesar 68,24, nilai a* 5,29, nilai b* sebesar 5,31, nilai chroma sebesar 7,74, total antosianin sebesar 33,90 mg/L, dan total klorofil sebesar 2,04 mg/L. Ekstrak Philodendron red berpotensi menjadi pewarna alami terutama warna merah, tetapi kandungan pigmen cukup rendah dibandingkan pewarna lainnya.
Pendampingan Perancangan Sajian Khas pada Kawasan Wisata di Kecamatan Jangkar Kabupaten Situbondo Amilia, Winda; Rokhani, Rokhani; Suryaningrat, Ida Bagus; Suryadharma, Bertung
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i2.18559

Abstract

Gadingan is a village in Jangkar – Situbondo. It has the potential natural resources known as Gadingan Mas which will be developed as a traditional culinary center, although the type of dishes that has the potential as special culinary delights is not yet known. The purpose of this community empowerment is to assistance Pokdarwis to identify and promoting the special traditional culinary. Participatory rural appraisal (PRA) is applied to encourage village communities to share with each other about the actual situation of the village and to determine development plans and actions. The identification results show that the dishes commonly served in local households are grilled fish, smoked fish, “nasi sodu”, and lamtoro coffee. Using the focus group discussion method, it was decided that Nasi Sodu and Lamtoro Coffee were presented as special culinary delights. A special culinary modification dish is in the form of serving “nasi sodu” with a touch of red and green. This color comes from the use of “sambal cengi” as an additional dish. The addition of this “sambal cengi”, in addition to providing a delicious taste to the “nasi sodu”, also provides a better perception for consumers.
Co-Authors -, Giyarto Ade Liya Pratiwi Adila, Hifdzil Aghata, Ola Riska Aprilia Intan Agustriono, Aldi Ahmad Yusuf Akhmad Taufikqul Hakim Aldini, Achmad Shorfi Alleyda, Nadia Azro Andi Eko Wiyono, Andi Eko Andrew Setiawan Andrew Setiawan Andriani, Windy Nur Anfaq Syahriyal Fadhil Anik Suwandari Anindya Dyah Untari Anwar Anwar Ar-Rafi, Muhammad Ghani Arif Arif ariza budi tunjung-sari, ariza budi Arma Dwi Novemi Aulia, Wilsa Dina Baladraf, Thabed Tholib Bayu Aprillianto Bertung Suryadarma Bertung Suryadharma, Bertung Cempaka Paramita, Cempaka Clara Septaria Melinda Dadin Gilang Pranata Darmawan, Adam Hegi Deliyana, Annysa Dhifa Ferzia Dini Kusuma Ningrum Doni Adi Nugroho Dyah Rizki Karismasari Emilia, Devi Sisca Fajar Aji, Fajar Fatma Dewi Ferry Julio Prabowo Firstandika, Leader Fransna, Adilah Devira Gusti Ayu Putu Agung Hadi Sampurna Handayani, Essa Tri Hapsari, Dea Nawang Herlina Herlina Herry Purnomo, Bambang Hical W, Muhammad Irsyad Hidayah, Ridatul Winda Hifdzil Adila Hifdzil Adila Hita, Muhammad Arga Ida Bagus Suryaningrat Intan Nurul Awwaliyah Intan Rohmatul Maulidiah Irmy Arya Tri Nasrin Isti Fadah Jamalia Ulfa, Erlin Laila Adhani Putri Malik Laksmi Indreswari Laksmi Indreswari Lestari, Dwi Indah Lestari, Widyawati Luluk Sinta Devi Maghfiroh, Maulidatul Mahardika, Nidya Shara Maria Belgis Markus Apriono Mas Anang Fuad Rifa'i Mas Anang Fuad Rifa’i Masahid, Ardiyan Dwi Mashudi, Achmad Maslahah Masruroh, Dhiya Nailatul Mayasari, Feby Rianti Michael Cristofer R Miftahul Choiron Miftahul Choirun Mochammad Nur Faizin Moh. Rizqy Izzul Haaq Mohammad Nor Mohammad Rondhi Nadie Fatimatuzzahro Nadie Fatimatuzzahro Nana Maulidya Nidya Shara Mahardika Nining Ika Wahyuni Nita Kuswardhani Novita Fitri Yulian Nurjannah, Rifdah Nada Nurul Dwi Novikarumsari, Nurul Dwi Ola Riska Aprilia Intan Aghata Pasaribu, Elen Bethania Permana Shita, Amandia Dewi Plus, Melinda Lady Prameswari, Fitrih Salsabilah Pramitha P.A, Amanda Pranata, Dadin Gilang Purborini, Ajeng Gendis Puspitania, Dewi Arum Rahayu, Supratiana Rahma, Alifia Suci Rendra C. Prasetya Rendra Chriestedy Prasetya Rendra Chriestedy Prasetya Retha Talia Shasabillah Rifqoh Anggarani Mulyana Rifqoh Anggarani Mulyana Ririn Irmadariyani Rohmatika, Shilfy Rokhani Rokhani Rokhani Rokhani Rokhani Rokhani, Rokhani Rudianto, Andrew Setiawan Rusdianto, Andrew Setiawan Salsabil, Maulana Yusqi Sampurna, Hadi Saputra, Rifki Saputri, Luluk Savitri, Dewi Ayu Sayidati Zulaikhah Setiawan Rusdianto, Andrew Shinta Syafrina Endah Hapsari Siti Maria Wardayati Suwardani, Kanaya Sukma Ardha Suwasono, Sony Tectona, Reza Dwi Thabed Tholib Baladraf Tito, Arif Budiman Tommy Eka Chandra Firmansyah Tommy Eka Chandra Firmansyah Ubaid Farid Handoko Ucik Nurul Hidayati Ula, Dina Hanifatul Vina Julie Dwi Sinta Vinka Oktavia Pramesti Virgita, Candrika Nur Wardhani, Dyah Ayu Kusuma Whina Sofiana Wijaya, Natanael Okta Wilantari, Regina Niken Windria, Renata Sita Wisnu Wardana, Wisnu Wiwik Febriyanti Yuli Wibowo Yuliyana, Ida Alfi Zhelma Rahmatika Zuhriyah, Anis K