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All Journal Jurnal Ilmu Pendidikan Jurnal Pendidikan Vokasi JAM : Jurnal Aplikasi Manajemen Jurnal Promosi Pendidikan Ekonomi IMAGE AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia JITK (Jurnal Ilmu Pengetahuan dan Komputer) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK International Journal of Applied Business Research Business Innovation and Entrepreneurship Journal The International Journal of Business Review (The Jobs Review) Buana Ilmu Al-Kharaj: Journal of Islamic Economic and Business Jurnal Riset Bisnis dan Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Fokus Manajemen Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Evaluation in Education (JEE) Jurnal Algoritma JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Pengabdian Masyarakat Paguntaka Jurnal Penelitian Pendidikan Indonesia Atestasi : Jurnal Ilmiah Akuntansi Khazanah Sosial
Chairul Furqon, Chairul
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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THE IMPACT OF ONLINE CUSTOMER REVIEWS ON BRAND REPUTATION Saidmunirxon, Axrorov; Furqon, Chairul; Hendrayati, Heny; Qudratov, Inomjon
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.276

Abstract

This article investigates the influence of online customer reviews on brand reputation within digital marketplaces. The study employs a Systematic Literature Review informed by PRISMA 2020, synthesising peer-reviewed publications from 2015 to 2025, indexed in Scopus, Web of Science, ScienceDirect, and Google Scholar. The review shows that review valence, review volume, credibility, authenticity, helpfulness, reviewer expertise, managerial responses, and platform governance have the biggest and most consistent effects on brand reputation. Positive, detailed, and trustworthy reviews boost perceived quality, trust, and legitimacy. On the other hand, negative, suspicious, or inconsistent reviews can quickly hurt a brand's reputation. The results also show that quick and responsible responses from managers can protect a company's reputation, while suspicions of fake reviews and poor platform moderation can hurt both review trust and brand trust. In general, online reviews are no longer just a side note; they are now a key part of a company's reputation that they need to manage carefully.
The Dynamics of Entrepreneurship Education in Higher Education: The Role of Family Background and Environment in Developing Entrepreneurial Skills Syahrul, Alfattory Rheza; Suryana, Suryana; Hendrayati, Heny; Furqon, Chairul
Journal Evaluation in Education (JEE) Vol 6 No 2 (2025): April
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jee.v6i2.1540

Abstract

Purpose of the Study: This study aims to investigate the influence of entrepreneurship education at the university level on the development of students’ entrepreneurial skills, with a particular focus on the potential moderating role of entrepreneurial family background. As entrepreneurship education becomes increasingly prioritized in higher education, understanding how familial entrepreneurial exposure interacts with formal education is crucial for shaping effective curricula. Methodology: Quantitative research approach was adopted, using descriptive and inferential statistical analysis. The study involved a sample of 189 university students in Padang, selected through purposive sampling. Data were collected through a validated Likert-scale questionnaire measuring students’ experiences with entrepreneurship education, entrepreneurial skills development, and family background characteristics. The analysis was conducted using SmartPLS to explore both direct and moderating effects. Main Findings: The results revealed that entrepreneurship education has a significant positive impact on students’ entrepreneurial skills development. Surprisingly, students’ entrepreneurial family background did not exert a direct influence nor moderate the relationship between education and skills acquisition. The findings emphasize that while family background may offer exposure, formal entrepreneurial training is critical for equipping students with practical and theoretical competencies. Furthermore, a supportive academic environment emerged as a key factor in enhancing students’ entrepreneurial capabilities. Novelty/Originality of this Study: This study introduces a new perspective by exploring the often-overlooked moderating role of family background in the Indonesian context. It offers empirical evidence that challenges assumptions about the primacy of family influence, reinforcing the necessity of structured entrepreneurship education to nurture future entrepreneurs in diverse socio-cultural settings.
Implementation and Effectiveness of Financial Literacy in Higher Education Institutions: A Systematic Literature Review Sudono, Agus; Suryana, Suryana; Hendrayati, Heny; Furqon, Chairul
Journal Evaluation in Education (JEE) Vol 7 No 1 (2026): January
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jee.v7i1.2187

Abstract

Purpose of the study: This study assesses the implementation and effectiveness of financial literacy education at the higher education level to inform the development of appropriate strategies for its integration in university curricula. Methodology: Through a systematic literature review using PRISMA methodology, this study investigates the implementation and effectiveness of financial education in universities and colleges. This research examined 127 peer-reviewed articles from leading international journals that were indexed in Scopus and Web of Science databases, documenting research on financial literacy in university contexts between 2015 and 2025 Main Findings: The study demonstrates that financial literacy education differs significantly among universities and has not been uniformly implemented across various academic fields. Economic, business, and finance are the primary areas of focus in financial education applications; however integration into humanities, science, engineering, etc. is minimal Novelty/Originality of this study: Higher education stakeholders and the public can find the right position on how financial literacy should be implemented at the higher education level. Based on this knowledge, universities can design effective programs and curricula related to financial literacy content in higher education.
When design meets desire: how product variety and packaging influence human decision-making in e-commerce via social media marketing Moehamad Satiadharma; Hari Mulyadi; Suwatno; Chairul Furqon; Realyta Sirait
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 4 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020256607

Abstract

Industri kopi Indonesia mengalami pertumbuhan pesat dalam satu dekade terakhir, didorong oleh peningkatan konsumsi domestik dan transformasi digital yang mengubah pola distribusi serta pemasaran. Namun, banyak UMKM kopi masih menghadapi kesenjangan antara kehadiran digital dan konversi pembelian, seperti yang dialami Kopi Anjis dari Jawa Barat. Penelitian ini bertujuan menganalisis pengaruh variasi produk dan desain kemasan terhadap keputusan pembelian dengan peran mediasi social media marketing (SMM) pada platform e-commerce. Penelitian menggunakan pendekatan kuantitatif deskriptif-verifikatif dengan 210 responden konsumen Kopi Anjis dan dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa persepsi responden terhadap seluruh variabel berada pada kategori “cukup”. Seluruh indikator terbukti valid dan reliabel. Uji hipotesis menunjukkan bahwa variasi produk dan desain kemasan berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara langsung maupun tidak langsung melalui SMM. Temuan ini menegaskan peran strategis SMM sebagai penghubung antara atribut produk dan perilaku konsumen, khususnya generasi milenial dan Gen Z.
Co-Authors A Sobandi A, Ahmad Paris Abdul Aziz Ahmad Achyarsyah, Mochamad Ade Sobandi, Ade Adib Sultan, Adib Adib Sultan, Mokh Agus Rahayu Agus Sudono Agus Sudono, Agus Alfattory Rheza Syahrul Alfattory Rheza Syahrul, Alfattory Rheza Alwindrajudi, Agus Arie Gunawan Asti Nur Aryanti Awudu, Shaibu Ayan, Syaiful Christianingrum Cici Cintyawati Ciptagustia, Annisa Dede Kurnia Deny Hidayatullah Deny Hidayatullah Disman Disman Disman, Disman Edi Firdaus Fanji Wijaya Hari Mulyadi Hari Mulyadi, Hari Heny Hendrayati Huda, Miftakul Ifan Wicaksana Siregar Krishna Yuliawati, Ayu Kusnendi Kusnendi Leonita Siwiyanti M. Adib Sultan Marimon, Frederic Maya Sari Maya Sari Medina Juniar Djauhari Moehamad Satiadharma Mokh Adib Sultan, Mokh Adib Muhamad Rafi Rayhan Munawar, Asep Munir Munir Munir Munir Munir Munir Munir, Munir Novilia, Fitri Nugraha , Nugraha Nugraha Nugraha Nugraha Nugraha Nur Gupita Safitri Palupi Permata Rahmi Permata, Shintia Purnomo Purnomo Puspo Dewi Dirgantari Qudratov, Inomjon Ramadhianti, Raden Heryaningtias Ratih Hurriyati Realyta Sirait Rezky, Dikanio Rosita, Ai Saidmunirxon, Axrorov Saputra, Jumadil Saputra, Yori Andes Scott, Stacy Leigh Senin, Syamsul Hadi Shaibu Awudu Sisda Ferlianti Solihin, Rici Surachman, Eka Suryana Suryana Suryana Suwatno Tamyiz, Uus Muhamad Husni Tia Yuliawati Tiara Asyifa Setiawan Tri Adi Putra Tri Adi Putra, Tri Adi Utama, Dian Uus Muhamad Husni Tamyiz Wibisono, Yudi Widya Weullas Widya Weullas Yuin, Hwang Wu