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All Journal Indonesian Journal of Islam and Muslim Societies MUQTASID Jurnal Administrasi Bisnis (JABis) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Perisai : Islamic Banking and Finance Journal al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Management, Accounting and Technology (JEMATech) Efektor Jambura Journal of Educational Management Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Administrasi dan Manajemen Jurnal Manajerial JURNAL EKSBIS Dinasti International Journal of Education Management and Social Science Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ilmu Manajemen Advantage Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Publicuho Journal Research of Social Science, Economics, and Management Paradoks : Jurnal Ilmu Ekonomi Research Horizon Innovative Technologica: Methodical Research Journal IIJSE Jurnal Pemberdayaan Ekonomi dan Masyarakat Journal of Economics and Economic Policy Frontiers in Research Journal Journal of Micro, Small and Medium Enterprises Ulil Albab Jurnal Ilmu Manajemen Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy
Kumara Adji Kusuma
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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WHEN THE OFFICE NEVER SLEEPS: EMPLOYEE PERFORMANCE IN LEGAL SERVICE FIRMS THROUGH A PLS-SEM LENS Julian Adam; Sumartik Sumartik; Kumara Adji Kusuma; Dyah Atia Mayang Fa'una; Ananda Ratih Ayu Kumalasari
International Journal of Economic Integration and Regional Competitiveness Vol. 3 No. 7 (2026): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v3i7.512

Abstract

Objective: This study analyzes and examines the effect of work-life balance, organizational support, and self-efficacy on employee performance at PT Quanta Sinergi Indonesia. Method: An explanatory quantitative approach with an associative design was used. Data were collected through an online questionnaire distributed to all 56 employees of PT Quanta Sinergi Indonesia using a total sampling technique, and analyzed with SmartPLS version 3.0 through outer model testing, inner model testing (R-square, F-square, and path coefficient), and hypothesis testing using bootstrapping. Results: Work-life balance, organizational support, and self-efficacy each have a positive and significant partial effect on employee performance, and the three variables simultaneously have a positive and significant effect on employee performance. Novelty: This study is the first to simultaneously examine work-life balance, organizational support, and self-efficacy on employee performance within the specific context of a legal service firm, an organizational setting not previously combined in prior research.
INTEGRATING ISLAMIC MARKETING AND GREEN MARKETING THROUGH MAQASHID SHARIAH: A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE VALUE CREATION Kumara Adji Kusuma; Aidah Safira Maharani; Rara Novalia; Mochamad Rizal Yulianto; Herlinda Maya Kumala Sari
International Journal of Economic Integration and Regional Competitiveness Vol. 3 No. 7 (2026): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v3i7.513

Abstract

Objective: The growing urgency of environmental sustainability has challenged conventional marketing paradigms, including green marketing, which is often criticized for its instrumental and profit-driven orientation. Simultaneously, Islamic marketing offers a value-based framework grounded in ethical and spiritual principles but remains underexplored in addressing ecological concerns. This study aims to develop an integrative conceptual framework that bridges Islamic marketing and green marketing through the lens of maqashid shariah. Method: Using a structured literature review and critical synthesis approach, this study identifies a theoretical gap between sustainability-driven marketing and faith-based ethical systems. Results: The findings reveal that while green marketing emphasizes environmental responsibility, it lacks a transcendent moral foundation. Conversely, Islamic marketing provides a holistic ethical system but has not been fully operationalized in environmental contexts. Novelty: This study proposes a maqashid shariah-based framework that integrates ecological sustainability into Islamic marketing by aligning environmental protection with the preservation of life (nafs), lineage (nasl), and wealth (mal). The framework introduces the concept of Islamic Green Marketing (IGM) as a value-driven and sustainability-oriented paradigm. The study contributes to the literature by offering a novel theoretical integration and provides managerial implications for halal industries and Islamic social finance institutions in advancing sustainable practices.
THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS Yunia Najachatul Chusnah; Lilik Indayani; Kumara Adji Kusuma; Rizky Eka Febriansah
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 7 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i7.1538

Abstract

Objective: This study aims to analyze the influence of Celebrity Endorsement, Content Marketing, and Product Quality on Purchasing Decisions for Ultra Milk brand UHT milk products in Sidoarjo. Method: The research adopts a quantitative approach with a population consisting of consumers residing in Sidoarjo who have purchased Ultra Milk products. A total of 100 respondents were selected using the purposive sampling technique, and data were collected through a structured questionnaire. The data analysis was performed using IBM SPSS Statistics Version 26 for Windows to test the effect of each independent variable on purchasing decisions. Results: The findings reveal that Celebrity Endorsement has a negative and insignificant impact on Purchasing Decisions, while both Content Marketing and Product Quality have positive and significant effects. Novelty: This study provides a contemporary perspective on consumer purchasing behavior in the dairy industry by integrating digital marketing variables with traditional marketing elements, offering valuable insights for companies seeking to optimize marketing strategies in competitive fast-moving consumer goods (FMCG) markets.
Co-Authors Abadiyah, Rifda Abbadiyah, Rifdah Abdul Hadi Abiadiyah, Rifdah Adi Setiyawan, Moch. Rizqi Aidah Safira Maharani Aji, Yovan Khrisna Alshaf Pebrianggara Amaliyah, Rose Amelia Khusnul Chotima Amelia, Ananda Mety Amin, Muchammad Iqbal Al Ananda Ratih Ayu Kumalasari Anggara, Reza Tri Ardiansyah, M. Ilham Aril Amanda Putri Arini, Yulita Tri Arumalaita, Dina Asfianto, Firda Oktavia At’taib , Adam At’taib, Adam Aulia Riza Ainun Nur Rohmah Aulia Safira Andrianti Aulia, Nabilah Syaharani Aureliyah Putri, Ladynah Zarrah bin Ramlan, Syafiq Izwan Binti Nordin, Nadhirah Cahyaningrum , Bunga Dyah Chusna, Nisaul Chusnah, Yunia Najachatul Della Puspita Maretania Detak Prapanca Dewi Andriani Dewi Andriani Dewi Komala Sari Dhinin Bella Ira Sari Ditya, Dhiki Arta Dyah Atia Mayang Fa'una Efendy, Syahril Effendie , Abdul Haris Eka Febriansah, Rizky Eko Hardi Ansyah Fandi Ardiansyah Faruq Ahmad Futaqi Fauline Arizka Putri Fauzi Ahmad Muda Febrianti, Shela Firda Oktavia Asfianto Firdaus, Nala Alifiyah Firdausi Gita Agustiya Firmansyah, Syafril Adin Fita Widi Rahmawati Fitriyah, Yeni Gitania, Ahmita Dwi Hadi Praseno Harijono, Dyah Alifia Wulandhari Hasan Ubaidillah Hasan Ubaidillah Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayatulloh Ida Wijayanti Ilmi, Samrotul Imam Fauji, Imam Julian Adam Khoong Tai Wai Kyki Veronica Anggraeni Lailatul Ilmia Lestari , Indah Dwi Lilik Indayani M. Farid Hilmi Najim Machdani, Muchlis Dzul Maharani, Febi Putri Mas Oetarjo Mashuri, Muchamad Ali Maulana Rizky Widhiarto Misti Hariasih Miya Wulandari Setyaningsih Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mochammad Fatur Irawan Mohammad Ridho Mubarok Muhamad Nafik Hadi Ryandono Muhammad Rajib Krisnahadi Muhammad Yani Muhammad Yani, Muhammad Neni Dwi Riris Setyowati Nisail Azizah, Risma Nugroho, Mukhamad Aditya Bayu Nur Kholidah Nurhafizah, Intan Oktaviani, Ika Pamungkas, Nur Cahyo Bagas Payapo, Muhammad Sabilal Akbar Praseno, Hadi Putri, Dhita Eka Ananda Rafli Permana Putra Rara Novalia Rifdah Abadiyah Rindiani Rindiani Risma Septiani Rita Ambarwati Rita Ambarwati Sukmono Riyandah, Bayu Rafid Riza Nur Laila Rizki Ragil Pamungkas Rizky Eka Febriansah Rizky Eka Febriansah Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sabrina, Herdina Safina, Maria Salsabila Putri Agustina Santosa, Lexssy Saputra , Marchelino Tryas Sari, Melani Fitria Devita Sari, Puput Dwi Sasmita Setiawan, Mochammad Agung Setyowati, Neni Dwi Riris Sinta Listia Siti Jamilah Siti Nur Hidayati Sumartik Syafrianda, Adityan Tai Wai, Khoong Taris Dwi Wulandari Teguh Prasetyo Teguh Prasetyo Tiga Andina Tri Ardha Rachmadani Tuffah Hati Umniyyah Ubaidillah , Hasan Ubaidillah, Hasan Umi Nafakhatu Ambariya Ummi Syakinah, Innani Uswatun Nur Lailiya Utami, Siska Putri Vera Firdaus Wahyu Danang Setiawan Wahyuma, Nukhi Khusna wahyuni wahyuni Wai, Khoong Tai Walidah, Laili Zana Wibowo, Zurna Arifah Masruri Widi, Yodik Lestyo Wijayanti, Ida Yodik Lestyo Widi Yulianita Dwi Safitri Yunia Najachatul Chusnah Yusuf Sobirin Zaenha, Mochamad Abdi Redani