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All Journal Jurnal Ekonomi : Journal of Economic Jurnal JSIKA Jurnal Art Nouveau JURNAL RELASI STIE MANDALA JEMBER Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JPM17: Jurnal Pengabdian Masyarakat JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Studi Komunikasi Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Majalah Ekonomi Media Mahardhika JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Ilmiah Ecobuss Jurnal MEBIS (Manajemen dan Bisnis) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Layanan Masyarakat (Journal of Public Service) JMK Jurnal Manajemen dan Kewirausahaan Coopetition : Jurnal Ilmiah Manajemen Tangible Journal Jurnal Manajemen dan Inovasi (MANOVA) Transformasi Manageria: Journal of Islamic Education Management Journal of Applied Management and Business (JAMB) Jurnal Ekonomi Jurnal Komunikasi dan Budaya Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Sistem Informasi Universitas Dinamika Journal of Social Research EKONOMIKA45 Jurnal Locus Penelitian dan Pengabdian Communicator Sphere MES Management Journal Journal of Social And Economics Research International Journal of Economics (IJEC) Jurnal Pendidikan Indonesia (Japendi) Indonesia Auditing Research Journal Innovative: Journal Of Social Science Research Tekmulogi: Jurnal Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Riwayat: Educational Journal of History and Humanities Relasi : Jurnal Ekonomi IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ADM : Jurnal Abdi Dosen dan Mahasiswa EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Management Dynamics: International Journal of Management and Digital Sciences JIMEK International Journal of Economics and Management Research
Achmad Yanu Aliffianto
Universitas 17 Agustus 1945 Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : Journal of Applied Management and Business (JAMB)

 1 
Artificial Intelligence and Novel Services: Exploring Opportunities in the Marketing Landscape Achmad Yanu Alif Fianto; Angga Dutahatmaja
Journal of Applied Management and Business Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v4i1.399

Abstract

Customer loyalty and trust are critical factors for businesses aiming to establish long-term relationships with their customers. With the advancement of artificial intelligence (AI) technologies, there is a growing interest in leveraging AI to measure and enhance customer loyalty and trust. This research aims to explore the role of AI in measuring and enhancing customer loyalty and trust by examining the current literature and conducting empirical studies. The research methodology involves a systematic review of relevant studies and the development of a conceptual framework. The research results highlight the significant impact of AI on customer loyalty and trust, demonstrating how AI-powered solutions can effectively collect and analyze customer data to gain insights and personalize customer experiences. The discussion encompasses the implications of AI in measuring and enhancing customer loyalty and trust, including the importance of data privacy and ethics. The study concludes with recommendations for businesses on implementing AI strategies to build and maintain strong customer relationships based on loyalty and trust. Overall, this research contributes to the understanding of how AI can revolutionize customer relationship management and provides valuable insights for practitioners and researchers in the field of marketing and AI.
Co-Authors A Triartomo A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdianto, Ahmad Abdul Aziz Abdul Halik Abdul Halik Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Adam Maulana Agung Harikusuma Nugroho Agung Tri Yunanto Agus Agus Agus Pawitra Agus, Taufiq Ahmad Marzuqi Aldi, Mukhamad Fauzan Alexander Dimas KP Ali Abdullah, Ali Amelia Kusniawati Amelia, Azarine Nahdah Ana Pertiwi Andreas Alfred Savero Putra Angga Dutahatmaja Anggun Wida Prawira Anisah Khoirotun Aprilia, Fina Arif Hartadi Ario Bagus Nugroho Azel Naufal Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Bayu Abiantoro Bela Septiana Bilad, Dava Imadul Brian Harmanda, Brian Cahyani, Regita Candraningrat, Candraningrat Charles Sidauruk Cloudya, Afifah Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono De Partho, Alviano Dea Anindyta Putri Latul Dearani, Ninka Dewi Nurhayati Dhika Yuan Yurisma Diana Mukhbitah Sary Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Djumaiyah Djumaiyah Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dutahatmaja, Angga Duvan Samudra Laisoka Dwi Ayu Rakhmawati Dwi Fitrianti Dwiki Setya Prayoga Edi Gunawan Edwin Indra Tesno Eka Safitri Ervina Ervina Esti Sumirat Evi Farsiah Utami, Evi Farsiah Faiza, Garwa Fandi Pratama Putra Farhan Ali Febrian Dimas J. Wibowo Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Fiorentino, Kevin Firmandi Tasqia Gede Danu Arya Santika Gilbert Billy Rivaldo Matahurila Hamlatul Arsy, Awlya Hanjaya, Yahya Kurnia Hardman Budiardjo, Hardman Hardman Budiharjo Hartono, Rakhmad Sugih Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Ida Bagus Cempena Januar Wibowo Jessy Octavia Andrele K. Alfons, Susana KARIMAH, NURUL Karsam Karsam Kautsar, Careen Adhania Kevin Fiorentino Khanissuma, Erwan Kristin, Asbari Nurpatria Kurniawan, Mateus Andhi Kusumaningrum, Sari Dewi Lau Go’o, Maria Alni Laurentius ST Gomo Tumanggor Layalia, Aghnia Lilik Faiqotul Himmah Lusiana, Wiwit Mahardika Prasetya Mahilda Sofy Islandy Martinus Sony Erstiawan Maulaningrum, Pristiya Mochamad Aziz Moh Afrizal Ghozali, Moh Afrizal Moh Argy Hariran H Much. Rahmad Hidayat Muh Bahruddin Muhammad Nizar Firmansyah Munajah, Siti Nanda Pinandita Ramadhani Naomi Natassia, Naomi Nekky Rahmiyati Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Nitte, Eka Putri Prinanda Norma Amaliah Novan Andrianto Novan Ardianto Nugroho, Ario Bagus Nur Dyanto Riski Ridhani, Nur Dyanto Riski Nur Rahmad Alfin Mustaqim Nuradi Mulya Razaq Oksatana, Miga Okta Antika Prasetiya Paramitha, Intan Tirzana Pasaribu, Betsy Tiurma Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Phitaloka, Nimas Galuh Prasetyo, Seto Wahyu Pratama, Raditya Yuniar Alfani Prawira, Anggun Wida Primasatria, Valdo Hana Pristiya Maulaningrum Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Putri Khusnul Khotimah Rachmat Isa Asera Nempung Rahayu Shinta Rahayu Shinta Rahmawati, Dwi Yana Raissa Daniswara Regita Cahyani Regita Octavia Regita Octavia Riandi Fiyelex Selmury Ricky Ardyana Firmansyah Riska Ajeng Anggraini Riyanto, Asis Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Setiyawan, Mochamad Bagus Shinta, Rahayu Sidauruk, Charles Sigit Prayitno Yosep Sinta Dewi Anggraini Siswati, Ayu Siti Asiyah Siti Mujanah Siti Mujanah Siti Mujanah Siti Munajah Sri Suhandiah Stephen Lauwrentius, Stephen Suci Harira Sari Hatuina Sugiharto Adhi Cahyono, Sugiharto Adhi Suhardi Suhardi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thobari, Muhammad Burhanuddin Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries Tumanggor, Laurentius St Gomo Utomo, Ekwan Setyo Viando, Feterrido Wahyu Wahyuni, Ratna Dwi Wahyuni, Titin Wibowo, Bima Ardiyanto Winda Dwi Octavia Wiwit Lusiana Yosep F. Maskim Zaenal Arifin Zamzami Sabiq