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All Journal Asas: Jurnal Sastra Jurnal Harkat : Media Komunikasi Gender Pendas : Jurnah Ilmiah Pendidikan Dasar Silampari Bisa: Jurnal Penelitian Pendidikan Bahasa Indonesia, Daerah, dan Asing Jurnal Pemikiran dan Penelitian Pendidikan Matematika (JP3M) Ensiklopedia of Journal Jurnal Basataka (JBT) Jurnal Gema Ngabdi Bahasa Indonesia Prima AL IMARAH : JURNAL PEMERINTAHAN DAN POLITIK ISLAM Jurnal Ilmu dan Teknologi Kesehatan Cakrawala Indonesia Jurnal Akuntansi Jurnal Ners Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi Square : Journal of Mathematics and Mathematics Education Fitrah: Jurnal Studi Pendidikan INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia Jurnal Pendidikan dan Teknologi Indonesia Profesi | Jurnal Ilmu Pendidikan dan Keguruan Statement : Jurnal Media Informasi Sosial dan Pendidikan Journal of English Language and Education JURNAL MITRA PRIMA DIKSI: Jurnal Kajian Pendidikan dan Sosial Kode : Jurnal Bahasa SWARNA JURNAL FIRNAS el-Moona: Jurnal Ilmu Pendidikan Islam Jurnal Pengabdian Masyarakat Tabasa: Jurnal Bahasa, Sastra Indonesia, dan Pengajarannya Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat TANJAK : Jurnal Pengabdian Kepada Masyarakat ANUFA
Wahyu Ningsih
Universitas Prima Indonesia
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Peran Perempuan dalam Ekonomi Kreatif: Tantangan dan Peluang di Tengah Masalah Finansial Keluarga Studi Kasus: Nagari Sungai Tunu Barat, Pesisir Selatan, 2024-2025 Handayani, Revi; Mayeni, Riska; Wiwita, Risma; Pratama, Bhaik; Maidani, Vivin; Ningsih, Wahyu
Jurnal Gema Ngabdi Vol. 7 No. 3 (2025): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v7i3.631

Abstract

This community service program is motivated by the low economic value added and limited marketing of products among groups of women fish vendors in Kanagarian Sungai Tunu Barat, Ranah Pesisir District, Pesisir Selatan Regency. The program aims to improve the partners’ knowledge and skills in processing marine products into frozen food, implementing digital marketing, and conducting simple financial record-keeping as an effort to strengthen creative economy activities based on micro, small, and medium enterprises (MSMEs). The program was implemented under the Pengabdian Masyarakat Pemula (PMP) grant scheme of Kemendiktisaintek 2025 over the period of July–December 2025 with three site visits, using methods of socialization, training, mentoring, discussion, as well as monitoring and evaluation. Data were collected through observation, interviews, pre–post questionnaires, practical assessment sheets, and documentation, and were analyzed descriptively using qualitative and simple quantitative approaches. The results show an increase in participants’ knowledge regarding marine product processing and digital marketing; more than 70% of participants were able to produce fish and shrimp meatballs and nuggets according to the procedures, and approximately 80% of participants began to utilize social media to promote their products. The implementation of financial record-keeping enabled partners to start separating capital from profit, while those who actively produced and marketed processed products experienced an increase in daily income of around 30–40%. It is concluded that this integrated mentoring model is effective in enhancing the capacity of women fish vendors and has the potential to be replicated in other coastal communities with appropriate local contextualization.
Co-Authors Achmad Tolla, Achmad Adhiim Rizky, Abdul Adi Wiratno, Adi Adinda Sapitri Amelia Simanungkalit Amiroh Amiroh, Amiroh Anin Asnidar, Anin Anisa Anisa Anita Sari Ndururu Anju Betrand Tiara Ningsih Tampubolon Annisa Annisa Aprizawati Arifin, Muh. Hidayatullah Ariga, Hijrah Purnama Sari Arman. A, Arman. Aulia Oktaviana Sembiring Azizah Husda Bakkara, Dapot Hasoloan Bangun, Saraswati Br Barus, Depitaria Beru Ginting, Sri Dinanta Dani Sukma Agus Setiawan Devi Nilam Sari Dewi Astaria Tumanggor Elisa Putri Br Kaban Elmi Frida Simarmata Elnira Situmorang Elva Sesillia Enjel Yanti Sitorus Ermatita - Esra Perangin-angin Fadilla, Wahyu Fita Putriyani Harefa Fitriyani, Murni Nur Gebi Roida Silitonga George Hagai Barus Handayani, Revi Haris, Muh Fahrezi Heru Prasetyo3 Hijrah Purnama Sari Ariga Hijrah Purnama Sari Ariga Hijrah Purnama Sari Ariga Hindun Ika Zulfika Indriani, Junika Inka Indriani Br Ginting Jauhari, Lutfi K W, Maulidta M. Barkah Salim Mahsa, Masithah Maidani, Vivin Marunduri, Mega Intan Silviana Masril Masril Mayeni, Riska Meilida Eka Sari Meilysa Vilia Tarigan Mellati, Ita Khusnia Mila Khairani Hasibuan Mohamad Da'i Monika Rohani Muhammad Dahlan Muhammad Ridwan Muhlis Muhlis Multahadah, Cut Nadia, Teti Nanda Dwi Astri Nasution, Aisah Fitri Nasution, Izmawal Pebriani Negina Kencono Putri Nikita Agustina BR Karo Nirwana, Fatma Nomica Tumangger Nurasiking, Nurasiking Nurcahayani Saragih Nurcaya Nurcaya Nurfattah Zahra, Ninda Nyoto Suseno Oktafia, Widia Oktaviana Jemian Oktaviandi Bertua Pardede Perdana, Hendi Putra Pratama, Bhaik Rahmadani Syarif, Sri Ramadhan Saleh Lubis Rangkuti, Rahmadsyah Ratnasari Ratnasari Reisa Chyntia Br Simangunsong Rianti Theresia Nainggolan Ringo, Roris Sri Rezeki Siringo Rohmad Apriyanto Rohmadi Rohmadi Romauli Betania Aritonang Rosdiana Rosdiana RR. Ella Evrita Hestiandari Sari, Hijrah Purnama Sartika Sari satria, Bobi Saulina Oktavia Br. Nainggolan Selviani Kiki Septanta, Renanda Siboro, Adriana Novalyn Intan Indira Siburian, Panigoran Simamora, Vitawati Siti Fatimah Situmorang, Viskha Tumiar Sri Dinanta Beru Ginting Stevani Putri Hutahaean Susanti, Rizki Syaharuddin Syaharuddin Syifani, Fuzi Syukroni, Besse Tobing, Vika Helsavanti Ulviani, Maria Umar, Ratnawati Valentine Flora Esmerallda Lumban Raja Vera Mandailina, Vera Verawaty Fitrinelda Silaban Wiwita, Risma Yuni Idaulina Sinambela Zusniati