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All Journal Unifikasi: Jurnal Ilmu Hukum Logika : Jurnal Penelitian Universitas Kuningan MAHKAMAH: Jurnal Kajian Hukum Islam Empowerment : Jurnal Pengabdian Masyarakat Jurnal Akta Yudisia ARSY : Jurnal Aplikasi Riset kepada Masyarakat Batulis Civil Law Review Jurnal Bedah Hukum JIPRO : Journal Of Intellectual Property HUKMY : Jurnal Hukum IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Jurnal Pengabdian Harapan Bangsa Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Justicia Journal SWARNA: Jurnal Pengabdian Kepada Masyarakat Unifikasi : Jurnal Ilmu Hukum Fundamental : Jurnal Ilmiah Hukum JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Dikha Anugrah
Universitas Kuningan
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Ketimpangan Perlindungan Hukum Afiliator di Platform E-Commerce Indonesia Anugrah, Dikha; Lintang Dialog, Bias; Siti Fauziah, Risa; Budiman, Haris
Justicia Journal Vol. 14 No. 2 (2025): September 2025
Publisher : Fakultas Hukum Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/jj.v14i2.14202

Abstract

Pesatnya perkembangan e-commerce di Indonesia telah melahirkan berbagai model bisnis baru, termasuk program afiliasi yang mempertemukan afiliator sebagai pihak ketiga dengan konsumen melalui promosi produk. Namun, hubungan hukum antara afiliator dan platform e-commerce seperti Shopee, TikTok Shop, dan Lazada masih menyisakan persoalan perlindungan hukum, terutama dalam aspek kejelasan hak atas komisi dan mekanisme penyelesaian sengketa. Penelitian ini bertujuan untuk menganalisis bentuk perjanjian afiliasi dalam e-commerce dan menelaah sejauh mana regulasi dan implementasinya melindungi hak-hak afiliator. Metode yang digunakan adalah yuridis empiris dengan pendekatan deskriptif-analitis, melalui studi dokumen hukum dan wawancara dengan afiliator aktif dari berbagai platform. Hasil penelitian menunjukkan bahwa perjanjian afiliasi bersifat sepihak (adhesi) dan tidak sepenuhnya memberikan jaminan perlindungan terhadap afiliator, khususnya dalam hal transparansi komisi dan akses penyelesaian sengketa. Sementara regulasi seperti UU ITE dan PP No. 80 Tahun 2019 telah mengatur e-commerce secara umum, namun belum secara khusus mengakomodasi posisi hukum afiliator. Penelitian ini merekomendasikan perlunya formulasi kebijakan khusus, berupa penguatan norma kontraktual dan pembentukan mekanisme penyelesaian sengketa yang adil dan setara bagi afiliator di ranah digital. Kata Kunci: Afiliator, E-commerce, Hukum kontrak elektronik, Perlindungan hukum, Sengketa Legal Protection Inequality for Affiliates on E-Commerce Platforms in Indonesia ABSTRACT The evolution of digital technology has significantly impacted trade dynamics in Indonesia, notably through the emergence of e-commerce platforms such as Shopee and TikTok Shop. These platforms promote affiliate programs, enabling individuals to earn commissions by marketing products online. However, the contractual relationship between affiliates and platforms is often imbalanced, with standard-form electronic agreements that offer limited protection to affiliates, particularly in terms of commission rights and dispute resolution mechanisms. This research seeks to examine how affiliate agreements are structured in Indonesian e-commerce platforms and how they affect the legal protection of affiliates. Furthermore, it explores policy formulations aimed at strengthening both normative and practical aspects of affiliate protection. Utilizing a normative juridical method with a statutory and comparative approach, the study reveals a lack of legal safeguards and clarity for affiliates, exacerbated by unilateral policy changes and weak bargaining positions. The study concludes with recommendations for regulatory improvement, including more transparent contractual terms and dispute mechanisms to ensure justice, equity, and legal certainty for affiliates in the digital economy. Keywords: Affiliate Agreement, Commission, Consumer Protection, Dispute Resolution, E-Commerce
Co-Authors Abdul Rohman Adzkari, Feby Agung Gumelar Agustian Agung, RM. Hasbi Pratama Arya Ahmad Faizal Adha Ahmad Rayhan Akbar, Salman Faizal Nur Akhamddhian, Suwari Alfi, Muhamad Amelia, Dhita Andini Khoirunnisa Anditya, Ariesta Wibisono Andriyani, Yani Anthon Fathanudien Aqila, Marsa Nabil Arifton, Arifton Armila Armila Az-Zahra, Kayla Azmy Sabila Gustianitami Bachtiar, Beben Muhammad Bahtiar, Muhammad Beben Beben Muhammad Bachtiar Bias Lintang Dialog Bias Lintang Dialog Bias Lintang Dialog Budiman, H. Haris Dewi Lestari Diding Rahmat Eman Suparman Erga Yuhandra Fadilah, Dikri Alpan Fadilah, Harlan Fathan Arya Wijaya Kusumah Fathanudien Anthon Fathanudien, Anthon Fauji, Ade Rizki Fernanda, Adam Banyu Frisca Meilan Dwi Lestary Gios Adhyaksa Gita Ayu Pramesti Gustianitami, Azmy Sabila Haq, Muhammad Aqil Dhiaul Harjadi, Dikdik Hasanudin, Maulana Iman Jalaludin Rifa’i Indah Maulani Putri Jejen Hendar Juliaanti, Amelya Kurniasih, Esy Kurniawan, Aszhari Kurniawati, Imelda Lintang Dialog, Bias Mardiani, Teti Maulana, Rivan Moza Dela Fudika, Moza Dela Ms. Sineenat Suasungnern Muhammad Hatta Nabila, Dila Nandi Nandi, Nandi Neni Ruhaeni Neni Sri Imaniyati Nnawulezi, Uche Nona Rizki Nusantara Nova, Yuzon Sutrirubiyanto Nugraha, Enggun Yoga Nur, Devy Feronika Nurbayiti, Anita Nurmayanti, Andini Nurohmah, Ainun Pratiwi, Chika Nadia Priatama, Reska Bayu Ramliki Ridwan, Inayatilah Rifai, Iman Jalaludin Rifa’i, Iman Jalaludin Rina Susanti Roni Nursyamsu Ruben Simanjorang Salsabila, Adilah Salsabila, Dyska Callista Sari, Yuliana Indah Sarip Hidayat Sarip Hidayat, Sarip Selawah, Widya Agustiana Siti Fauziah, Risa Sri Mulyani Suci Rahmatwati Sulastri, Meti Sumawijaya, Ardi Sundari, Pipi Suwari Akhmaddhian Suwari Akmaddhian Tarmedi, Emed Teten Tendiyanto Teti Mardiani Trimelawati, Reni WEISHAGUNA WEISHAGUNA Wina Puspasari Yani Andriyani Yudistira, Dony Zetira Utami